The toothpaste market in North America is expected to grow from US$ 6,260.18 million in 2021 to US$ 8,210.32 million by 2028; it is estimated to grow at a CAGR of 4.0% from 2021 to 2028.
The US, Canada, and Mexico are major economies in North America. Increasing investments in marketing and promotional campaigns is the major factor driving the growth of the North America toothpaste market. The rising expenditure made on marketing and advertising by leading brands in the market such as Procter & Gamble, Colgate, and Unilever, has surged the product sales and demand. For instance, as per the data published by Colgate Palmolive in July 2020, Colgate advertisement investments were estimated to be worth USD 416 million in 2019, which is a rise of 3% from the previous year. Colgate has been riding on the higher order calling advertising, going beyond the functional aspect of the brand. Colgate-Palmolive currently spends around 15% of its advertising budget on digital. The percentage as a proportion of its total spend in advertisement increases in some countries, particularly in markets such as the US. In addition to this, the rising popularity of launching an advertising campaign based on special events is likely to boost the consumption rate. For instance, based on the US Census data and Simmons National Consumer Survey (NHCS), 71.07 million Americans used toothpaste four times or more on an average day in 2020. As a result, companies are investing massive amounts on promotional and advertising activities to attract consumers and launching and innovating new products to provide a wider variety of products to the consumers, as well as on digital advertisement and campaigns to increase and maintain their popularity, which is further anticipated to drive the market in North America.
In North America, the US recorded the highest number of COVID-19 confirmed cases than Canada and Mexico. The COVID-19 outbreak is negatively affecting the supply and distribution chain, which is hindering the personal care industry in the region. The pandemic has significantly disrupted the production, logistics, and tourism & travel industries. The governments of numerous countries imposed lockdown to mitigate the spread of the virus. Thus, several companies are undergoing downtime and some companies are working remotely, which is leading to low productivity and income.
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North America Toothpaste Market Segmentation
North America Toothpaste Market – By Type
- Sensitivity
- Whitening
- Anti-Cavity
- Others
- Herbal/Natural
- Smokers
- Medicated
North America Toothpaste Market – By End User
- Adults
- Kids
North America Toothpaste Market – By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Drug Stores/Pharmacies
North America Toothpaste Market – ByBase Type
- Gel-Based
- Non-Gel Based
North America Toothpaste Market– By Country
- US
- Canada
- Mexico
North America Toothpaste Market-Companies Mentioned
- 3M
- Beverly Glen Laboratories, Inc
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Procter & Gamble
- Sunstar Suisse S.A.
- The Himalaya Drug Company
- Unilever
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
3.2.8 Limitations and Assumptions:
4. North America Toothpaste Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.3 Expert Opinion
5. North America Toothpaste Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Dental Issues in Geriatric and Pediatric Population
5.1.2 Increasing Investments in Marketing and Promotional Campaigns
5.2 Market Restraints
5.2.1 Harmful Effects of Ingredients in Toothpaste
5.3 Market Opportunities
5.3.1 Rising Popularity of Herbal Products
5.4 Future Trends
5.4.1 Sustainable Toothpaste
5.5 Impact Analysis of Drivers and Restraint
6. Toothpaste – North America Market Analysis
6.1 North America Toothpaste Market Overview
6.2 North America Toothpaste Market – Revenue Forecasts to 2028 (US$ Million)
7. North America Toothpaste Market Analysis – By Type
7.1 Overview
7.2 North America Toothpaste Market, By Type (2020 and 2028)
7.3 Sensitivity
7.3.1 Overview
7.3.2 Sensitivity: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Whitening
7.4.1 Overview
7.4.2 Whitening: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.4.2.1 Anti-Cavity
7.4.2.1.1 Overview
7.4.2.1.2 Anti-Cavity: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.4.2.2 Others:
7.4.2.2.1 Overview:
7.4.2.2.2 Others: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Herbal/Natural
7.5.1 Overview
7.5.2 Herbal/Natural: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.6 Smokers
7.6.1 Overview
7.6.2 Smokers: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
7.7 Medicated
7.7.1 Overview
7.7.2 Medicated: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
8. North America Toothpaste Market Analysis – By End User
8.1 Overview
8.2 North America Toothpaste Market, By End User (2020 and 2028)
8.3 Adults
8.3.1 Overview
8.3.2 Adults: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Kids
8.4.1 Overview
8.4.2 Kids: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
9. North America Toothpaste Market Analysis – By Base Type
9.1 Overview
9.2 North America Toothpaste Market, By Base Type (2020 and 2028)
9.3 Gel-Based
9.3.1 Overview
9.3.2 Gel-Based: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Non-Gel-Based
9.4.1 Overview
9.4.2 Non-Gel-Based: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
10. North America Toothpaste Market Analysis – By Distribution Channel
10.1 Overview
10.2 North America Toothpaste Market, By Distribution Channel (2020 and 2028)
10.3 Supermarkets and Hypermarkets
10.3.1 Overview
10.3.2 Supermarkets and Hypermarkets: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
10.4 Convenience Stores
10.4.1 Overview
10.4.2 Convenience Stores: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
10.5 Online Retail
10.5.1 Overview
10.5.2 Online Retail: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
10.6 Drug Stores/Pharmacies
10.6.1 Overview
10.6.2 Drug Stores/Pharmacies: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
11. North America Toothpaste Market – Country Analysis
11.1 North America
11.1.1 North America: Toothpaste Market, by Key Country
11.1.1.1 US: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.1 US: Toothpaste Market, by Type
11.1.1.1.1.1 US: Toothpaste Market, by Whitening Type
11.1.1.1.2 US: Toothpaste Market, by End User
11.1.1.1.3 US: Toothpaste Market, by Base Type
11.1.1.1.4 US: Toothpaste Market, by Distribution Channel
11.1.1.2 Canada: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.1 Canada: Toothpaste Market, by Type
11.1.1.2.1.1 Canada: Toothpaste Market, by Whitening Type
11.1.1.2.2 Canada: Toothpaste Market, by End User
11.1.1.2.3 Canada: Toothpaste Market, by Base Type
11.1.1.2.4 Canada: Toothpaste Market, by Distribution Channel
11.1.1.3 Mexico: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.1 Mexico: Toothpaste Market, by Type
11.1.1.3.1.1 Mexico: Toothpaste Market, by Whitening Type
11.1.1.3.2 Mexico: Toothpaste Market, by End User
11.1.1.3.3 Mexico: Toothpaste Market, by Base Type
11.1.1.3.4 Mexico: Toothpaste Market, by Distribution Channel
12. Impact of COVID-19 Pandemic on North America Toothpaste Market
12.1 Impact of COVID-19 on Toothpaste Market
12.2 North America: Impact Assessment of COVID-19 Pandemic
13. Industry Landscape
13.1 Business Planning and Strategy
13.2 Collaboration
14. Company Profiles
14.1 3M
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Colgate-Palmolive Company
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Henkel AG & COMPANY, KGAA
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Unilever
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 GlaxoSmithKline plc.
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Procter & Gamble
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Sunstar Suisse S.A.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Beverly Glen Laboratories, Inc
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 The Himalaya Drug Company
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Glossary of Terms
LIST OF TABLES
Table 1. North America Toothpaste Market –Revenue Forecast to 2028 (US$ Million)
Table 2. US Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)
Table 3. US Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)
Table 4. US Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)
Table 5. US Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)
Table 6. US Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 7. Canada Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)
Table 8. Canada Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)
Table 9. Canada Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)
Table 10. Canada Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)
Table 11. Canada Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 12. Mexico Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)
Table 13. Mexico Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)
Table 14. Mexico Toothpaste Market, by End User- Revenue and Forecast to 2028 (USD Million)
Table 15. Mexico Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)
Table 16. Mexico Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 17. Glossary of Term: North America Toothpaste Market
LIST OF FIGURES
Figure 1. North America Toothpaste Market Segmentation
Figure 2. North America Toothpaste Market Segmentation – By Country
Figure 3. North America Toothpaste Market Overview
Figure 4. Whitening Segment Held Largest Share of North America Toothpaste Market
Figure 5. US Held Largest Share of North America Toothpaste Market
Figure 6. North America: PEST Analysis
Figure 7. Expert Opinion
Figure 8. North America Toothpaste Market Impact Analysis of Driver and Restraint
Figure 9. North America Toothpaste Market – Revenue Forecast to 2028 (US$ Million)
Figure 10. North America Toothpaste Market Revenue Share, By Type (2020 and 2028)
Figure 11. Sensitivity: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Whitening: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. Anti-Cavity: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 14. Others: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Herbal/Natural: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Smokers: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Medicated: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. North America Toothpaste Market Revenue Share, By End User (2020 and 2028)
Figure 19. Adults: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. Kids: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America Toothpaste Market Revenue Share, By Base Type (2020 and 2028)
Figure 22. Gel-Based: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Non-Gel-Based: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. North America Toothpaste Market Revenue Share, By Distribution Channel (2020 and 2028)
Figure 25. Supermarkets and Hypermarkets: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Convenience Stores: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Online Retail: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Drug Stores/Pharmacies: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. North America: Toothpaste Market – Revenue by Country to 2028 (US$ Million)
Figure 30. North America: Toothpaste Market Revenue Share, by Key Country (2020 and 2028)
Figure 31. US: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 32. Canada: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 33. Mexico: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)
Figure 34. Impact of COVID-19 Pandemic in North American Country Markets
- 3M
- Beverly Glen Laboratories, Inc
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Procter & Gamble
- Sunstar Suisse S.A.
- The Himalaya Drug Company
- Unilever
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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