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North America Toothpaste Market

2021

North America Toothpaste Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type [Sensitivity, Whitening (Anti-Cavity and Others), Herbal/Natural, Smokers, and Medicated], End User (Adults and Kids), Base Type (Gel-Based and Non-Gel-Based), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Drug Stores/Pharmacies)

Publication Month: Nov 2021 | Report Code: TIPRE00025564 | No. of Pages: 90 | Category: Consumer Goods | Status: Published

Market Insights

North America Toothpaste Market Market to Grow at a CAGR of 4.0% to reach US$ 8,210.32 million from 2021 to 2028

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The toothpaste market in North America is expected to grow from US$ 6,260.18 million in 2021 to US$ 8,210.32 million by 2028; it is estimated to grow at a CAGR of 4.0% from 2021 to 2028.


The US, Canada, and Mexico are major economies in North America. Increasing investments in marketing and promotional campaigns is the major factor driving the growth of the North America toothpaste market. The rising expenditure made on marketing and advertising by leading brands in the market such as Procter & Gamble, Colgate, and Unilever, has surged the product sales and demand. For instance, as per the data published by Colgate Palmolive in July 2020, Colgate advertisement investments were estimated to be worth USD 416 million in 2019, which is a rise of 3% from the previous year. Colgate has been riding on the higher order calling advertising, going beyond the functional aspect of the brand. Colgate-Palmolive currently spends around 15% of its advertising budget on digital. The percentage as a proportion of its total spend in advertisement increases in some countries, particularly in markets such as the US. In addition to this, the rising popularity of launching an advertising campaign based on special events is likely to boost the consumption rate. For instance, based on the US Census data and Simmons National Consumer Survey (NHCS), 71.07 million Americans used toothpaste four times or more on an average day in 2020. As a result, companies are investing massive amounts on promotional and advertising activities to attract consumers and launching and innovating new products to provide a wider variety of products to the consumers, as well as on digital advertisement and campaigns to increase and maintain their popularity, which is further anticipated to drive the market in North America.

In North America, the US recorded the highest number of COVID-19 confirmed cases than Canada and Mexico. The COVID-19 outbreak is negatively affecting the supply and distribution chain, which is hindering the personal care industry in the region. The pandemic has significantly disrupted the production, logistics, and tourism & travel industries. The governments of numerous countries imposed lockdown to mitigate the spread of the virus. Thus, several companies are undergoing downtime and some companies are working remotely, which is leading to low productivity and income.

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North America Toothpaste Market Segmentation

North America Toothpaste Market – By Type

  • Sensitivity
  • Whitening
    • Anti-Cavity
    • Others
  • Herbal/Natural
  • Smokers
  • Medicated

North America Toothpaste Market – By End User

  • Adults
  • Kids

North America Toothpaste Market – By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Drug Stores/Pharmacies

North America Toothpaste Market – ByBase Type

  • Gel-Based
  • Non-Gel Based

North America Toothpaste Market– By Country

  • US
  • Canada
  • Mexico

North America Toothpaste Market-Companies Mentioned

  • 3M
  • Beverly Glen Laboratories, Inc
  • Colgate-Palmolive Company
  • GlaxoSmithKline plc.
  • Henkel AG & COMPANY, KGAA
  • Procter & Gamble
  • Sunstar Suisse S.A.
  • The Himalaya Drug Company
  • Unilever

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection:

3.2.2 Primary Interviews:

3.2.3 Hypothesis formulation:

3.2.4 Macro-economic factor analysis:

3.2.5 Developing base number:

3.2.6 Data Triangulation:

3.2.7 Country level data:

3.2.8 Limitations and Assumptions:

4. North America Toothpaste Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 North America

4.3 Expert Opinion

5. North America Toothpaste Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Dental Issues in Geriatric and Pediatric Population

5.1.2 Increasing Investments in Marketing and Promotional Campaigns

5.2 Market Restraints

5.2.1 Harmful Effects of Ingredients in Toothpaste

5.3 Market Opportunities

5.3.1 Rising Popularity of Herbal Products

5.4 Future Trends

5.4.1 Sustainable Toothpaste

5.5 Impact Analysis of Drivers and Restraint

6. Toothpaste – North America Market Analysis

6.1 North America Toothpaste Market Overview

6.2 North America Toothpaste Market – Revenue Forecasts to 2028 (US$ Million)

7. North America Toothpaste Market Analysis – By Type

7.1 Overview

7.2 North America Toothpaste Market, By Type (2020 and 2028)

7.3 Sensitivity

7.3.1 Overview

7.3.2 Sensitivity: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Whitening

7.4.1 Overview

7.4.2 Whitening: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.4.2.1 Anti-Cavity

7.4.2.1.1 Overview

7.4.2.1.2 Anti-Cavity: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.4.2.2 Others:

7.4.2.2.1 Overview:

7.4.2.2.2 Others: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.5 Herbal/Natural

7.5.1 Overview

7.5.2 Herbal/Natural: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.6 Smokers

7.6.1 Overview

7.6.2 Smokers: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.7 Medicated

7.7.1 Overview

7.7.2 Medicated: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

8. North America Toothpaste Market Analysis – By End User

8.1 Overview

8.2 North America Toothpaste Market, By End User (2020 and 2028)

8.3 Adults

8.3.1 Overview

8.3.2 Adults: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Kids

8.4.1 Overview

8.4.2 Kids: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

9. North America Toothpaste Market Analysis – By Base Type

9.1 Overview

9.2 North America Toothpaste Market, By Base Type (2020 and 2028)

9.3 Gel-Based

9.3.1 Overview

9.3.2 Gel-Based: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Non-Gel-Based

9.4.1 Overview

9.4.2 Non-Gel-Based: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10. North America Toothpaste Market Analysis – By Distribution Channel

10.1 Overview

10.2 North America Toothpaste Market, By Distribution Channel (2020 and 2028)

10.3 Supermarkets and Hypermarkets

10.3.1 Overview

10.3.2 Supermarkets and Hypermarkets: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10.4 Convenience Stores

10.4.1 Overview

10.4.2 Convenience Stores: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10.5 Online Retail

10.5.1 Overview

10.5.2 Online Retail: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10.6 Drug Stores/Pharmacies

10.6.1 Overview

10.6.2 Drug Stores/Pharmacies: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11. North America Toothpaste Market – Country Analysis

11.1 North America

11.1.1 North America: Toothpaste Market, by Key Country

11.1.1.1 US: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.1.1 US: Toothpaste Market, by Type

11.1.1.1.1.1 US: Toothpaste Market, by Whitening Type

11.1.1.1.2 US: Toothpaste Market, by End User

11.1.1.1.3 US: Toothpaste Market, by Base Type

11.1.1.1.4 US: Toothpaste Market, by Distribution Channel

11.1.1.2 Canada: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.2.1 Canada: Toothpaste Market, by Type

11.1.1.2.1.1 Canada: Toothpaste Market, by Whitening Type

11.1.1.2.2 Canada: Toothpaste Market, by End User

11.1.1.2.3 Canada: Toothpaste Market, by Base Type

11.1.1.2.4 Canada: Toothpaste Market, by Distribution Channel

11.1.1.3 Mexico: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.3.1 Mexico: Toothpaste Market, by Type

11.1.1.3.1.1 Mexico: Toothpaste Market, by Whitening Type

11.1.1.3.2 Mexico: Toothpaste Market, by End User

11.1.1.3.3 Mexico: Toothpaste Market, by Base Type

11.1.1.3.4 Mexico: Toothpaste Market, by Distribution Channel

12. Impact of COVID-19 Pandemic on North America Toothpaste Market

12.1 Impact of COVID-19 on Toothpaste Market

12.2 North America: Impact Assessment of COVID-19 Pandemic

13. Industry Landscape

13.1 Business Planning and Strategy

13.2 Collaboration

14. Company Profiles

14.1 3M

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 Colgate-Palmolive Company

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 Henkel AG & COMPANY, KGAA

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Unilever

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 GlaxoSmithKline plc.

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 Procter & Gamble

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Sunstar Suisse S.A.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 Beverly Glen Laboratories, Inc

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 The Himalaya Drug Company

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Glossary of Terms

LIST OF TABLES

Table 1. North America Toothpaste Market –Revenue Forecast to 2028 (US$ Million)

Table 2. US Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 3. US Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 4. US Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)

Table 5. US Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 6. US Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 7. Canada Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 8. Canada Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 9. Canada Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)

Table 10. Canada Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 11. Canada Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 12. Mexico Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 13. Mexico Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 14. Mexico Toothpaste Market, by End User- Revenue and Forecast to 2028 (USD Million)

Table 15. Mexico Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 16. Mexico Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 17. Glossary of Term: North America Toothpaste Market

LIST OF FIGURES

Figure 1. North America Toothpaste Market Segmentation

Figure 2. North America Toothpaste Market Segmentation – By Country

Figure 3. North America Toothpaste Market Overview

Figure 4. Whitening Segment Held Largest Share of North America Toothpaste Market

Figure 5. US Held Largest Share of North America Toothpaste Market

Figure 6. North America: PEST Analysis

Figure 7. Expert Opinion

Figure 8. North America Toothpaste Market Impact Analysis of Driver and Restraint

Figure 9. North America Toothpaste Market – Revenue Forecast to 2028 (US$ Million)

Figure 10. North America Toothpaste Market Revenue Share, By Type (2020 and 2028)

Figure 11. Sensitivity: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 12. Whitening: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 13. Anti-Cavity: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 14. Others: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 15. Herbal/Natural: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. Smokers: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17. Medicated: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18. North America Toothpaste Market Revenue Share, By End User (2020 and 2028)

Figure 19. Adults: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. Kids: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. North America Toothpaste Market Revenue Share, By Base Type (2020 and 2028)

Figure 22. Gel-Based: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23. Non-Gel-Based: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24. North America Toothpaste Market Revenue Share, By Distribution Channel (2020 and 2028)

Figure 25. Supermarkets and Hypermarkets: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26. Convenience Stores: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27. Online Retail: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28. Drug Stores/Pharmacies: North America Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29. North America: Toothpaste Market – Revenue by Country to 2028 (US$ Million)

Figure 30. North America: Toothpaste Market Revenue Share, by Key Country (2020 and 2028)

Figure 31. US: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 32. Canada: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 33. Mexico: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 34. Impact of COVID-19 Pandemic in North American Country Markets

  1. 3M
  2. Beverly Glen Laboratories, Inc
  3. Colgate-Palmolive Company
  4. GlaxoSmithKline plc.
  5. Henkel AG & COMPANY, KGAA
  6. Procter & Gamble
  7. Sunstar Suisse S.A.
  8. The Himalaya Drug Company
  9. Unilever
  • To understand the North America toothpaste market landscape and identify market segments that are most likely to guarantee a strong return
  • Stay ahead of the race by comprehending the ever-changing competitive landscape for North America toothpaste market
  • Efficiently plan M&A and partnership deals in North America toothpaste market by identifying market segments with the most promising probable sales
  • Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America toothpaste market
  • Obtain market revenue forecast for market by various segments from 2021-2028 in North America region.
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