North America Toothpaste Market Analysis and Opportunities by 2028
North America Toothpaste Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type [Sensitivity, Whitening (Anti-Cavity and Others), Herbal/Natural, Smokers, and Medicated], End User (Adults and Kids), Base Type (Gel-Based and Non-Gel-Based), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Drug Stores/Pharmacies)
- Status : Published
- Report Code : TIPRE00025564
- Category : Consumer Goods
- No. of Pages : 90
- Available Report Formats :
- Last update date : November 02, 2021
2021 Market Size
US$ 6,260.18 Mn
Base year value
2028 Forecast
US$ 8,210.32 Mn
Projected by 2028
CAGR 2022-2028
4.0 %
Growth rate
Addressable Market
US$ 51,422.53 Mn
(2022-2028)
The toothpaste market in North America is expected to grow from US$ 6,260.18 million in 2021 to US$ 8,210.32 million by 2028; it is estimated to grow at a CAGR of 4.0% from 2021 to 2028.
The US, Canada, and Mexico are major economies in North America. Increasing investments in marketing and promotional campaigns is the major factor driving the growth of the North America toothpaste market. The rising expenditure made on marketing and advertising by leading brands in the market such as Procter & Gamble, Colgate, and Unilever, has surged the product sales and demand. For instance, as per the data published by Colgate Palmolive in July 2020, Colgate advertisement investments were estimated to be worth USD 416 million in 2019, which is a rise of 3% from the previous year. Colgate has been riding on the higher order calling advertising, going beyond the functional aspect of the brand. Colgate-Palmolive currently spends around 15% of its advertising budget on digital. The percentage as a proportion of its total spend in advertisement increases in some countries, particularly in markets such as the US. In addition to this, the rising popularity of launching an advertising campaign based on special events is likely to boost the consumption rate. For instance, based on the US Census data and Simmons National Consumer Survey (NHCS), 71.07 million Americans used toothpaste four times or more on an average day in 2020. As a result, companies are investing massive amounts on promotional and advertising activities to attract consumers and launching and innovating new products to provide a wider variety of products to the consumers, as well as on digital advertisement and campaigns to increase and maintain their popularity, which is further anticipated to drive the market in North America.
In North America, the US recorded the highest number of COVID-19 confirmed cases than Canada and Mexico. The COVID-19 outbreak is negatively affecting the supply and distribution chain, which is hindering the personal care industry in the region. The pandemic has significantly disrupted the production, logistics, and tourism & travel industries. The governments of numerous countries imposed lockdown to mitigate the spread of the virus. Thus, several companies are undergoing downtime and some companies are working remotely, which is leading to low productivity and income.
- This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.
North America Toothpaste Market Segmentation
North America Toothpaste Market – By Type
- Sensitivity
- Whitening
- Anti-Cavity
- Others
- Herbal/Natural
- Smokers
- Medicated
North America Toothpaste Market – By End User
- Adults
- Kids
North America Toothpaste Market – By Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Drug Stores/Pharmacies
North America Toothpaste Market – ByBase Type
- Gel-Based
- Non-Gel Based
North America Toothpaste Market– By Country
- US
- Canada
- Mexico
North America Toothpaste Market-Companies Mentioned
- 3M
- Beverly Glen Laboratories, Inc
- Colgate-Palmolive Company
- GlaxoSmithKline plc.
- Henkel AG & COMPANY, KGAA
- Procter & Gamble
- Sunstar Suisse S.A.
- The Himalaya Drug Company
- Unilever
North America Toothpaste Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 6,260.18 Million |
| Market Size by 2028 | US$ 8,210.32 Million |
| CAGR (2021 - 2028) | 4.0% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered |
North America
|
| Market leaders and key company profiles |
|
- Comprehensive Market Sizing and Forecast Analysis
- Detailed Segmentation Analysis
- In-Depth Market Dynamics Assessment
- Regional and Country-Level Insights
- Competitive Landscape and Company Benchmarking
- Strategic Business Intelligence
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