North America Toothpaste Market Analysis and Opportunities by 2028

The toothpaste market in North America is expected to grow from US$ 6,260.18 million in 2021 to US$ 8,210.32 million by 2028; it is estimated to grow at a CAGR of 4.0% from 2021 to 2028.

The US, Canada, and Mexico are major economies in North America. Increasing investments in marketing and promotional campaigns is the major factor driving the growth of the North America toothpaste market. The rising expenditure made on marketing and advertising by leading brands in the market such as Procter & Gamble, Colgate, and Unilever, has surged the product sales and demand. For instance, as per the data published by Colgate Palmolive in July 2020, Colgate advertisement investments were estimated to be worth USD 416 million in 2019, which is a rise of 3% from the previous year. Colgate has been riding on the higher order calling advertising, going beyond the functional aspect of the brand. Colgate-Palmolive currently spends around 15% of its advertising budget on digital. The percentage as a proportion of its total spend in advertisement increases in some countries, particularly in markets such as the US. In addition to this, the rising popularity of launching an advertising campaign based on special events is likely to boost the consumption rate. For instance, based on the US Census data and Simmons National Consumer Survey (NHCS), 71.07 million Americans used toothpaste four times or more on an average day in 2020. As a result, companies are investing massive amounts on promotional and advertising activities to attract consumers and launching and innovating new products to provide a wider variety of products to the consumers, as well as on digital advertisement and campaigns to increase and maintain their popularity, which is further anticipated to drive the market in North America.

In North America, the US recorded the highest number of COVID-19 confirmed cases  than Canada and Mexico. The COVID-19 outbreak is negatively affecting the supply and distribution chain, which is hindering the personal care industry in the region. The pandemic has significantly disrupted the production, logistics, and tourism & travel industries. The governments of numerous countries imposed lockdown to mitigate the spread of the virus. Thus, several companies are undergoing downtime and some companies are working remotely, which is leading to low productivity and income.

North America Toothpaste Market Segmentation 

North America Toothpaste Market – By Type

• Sensitivity
• Whitening     
  • Anti-Cavity
  • Others
• Herbal/Natural
• Smokers
• Medicated

North America Toothpaste Market – By End User

• Adults
• Kids

North America Toothpaste Market – By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail
• Drug Stores/Pharmacies

North America Toothpaste Market – ByBase Type

• Gel-Based
• Non-Gel Based

North America Toothpaste Market– By Country

• US
• Canada
• Mexico

North America Toothpaste Market-Companies Mentioned

• 3M
• Beverly Glen Laboratories, Inc
• Colgate-Palmolive Company
• GlaxoSmithKline plc.
• Henkel AG & COMPANY, KGAA
• Procter & Gamble
• Sunstar Suisse S.A.
• The Himalaya Drug Company
• Unilever

North America Toothpaste Report Scope