Publisher Ad Management software is used by publishers to manage and sell ad inventory on their websites. This helps publishers monetize their content. A publisher is a place to display that message, with a viewership the advertiser is interested in converting. It's possible to be an advertiser and a publisher at the same time. If an app is running its own advertisements while also hosting ads, it is simultaneously an advertiser and a publisher.
MARKET SCOPE
The "Global Publisher AD Management Software Market Analysis to 2031" is a specialized and in-depth study of the Publisher AD Management Software market with a special focus on the global market trend analysis. The report aims to provide an overview of publisher ad management software market with detailed market segmentation by type, application, and geography. The global publisher ad management software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Publisher AD Management Software market players and offers key trends and opportunities in the Publisher AD Management Software market.
MARKET SEGMENTATION
- The global Publisher AD Management Software market is segmented on the basis of type, application.
- On the basis of type, the market is segmented as cloud-based, and web-based.
- On the basis application, the market is segmented as large enterprises, SMEs.
MARKET DYNAMICS
Drivers:
- Preference for online advertising over print ads and significant technological advancements in communication technologies are expected to drive the advertisement management solutions market during the forecast period.
Restraints:
- High initial Cost.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The Publisher AD Management Softwaremarket by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the Publisher AD Management Softwaremarket in these regions.
IMPACT OF COVID-19 ON PUBLISHER AD MANAGEMENT SOFTWAREMARKET
The outbreak of COVID-19 virus in December 2019 affected majority of the countries around the globe with the World Health Organization declaring it a public health emergency. The pandemic is expected to have negative impact on the global artificial intelligence powered video analytics market in 2021. With rise of the global health crisis, various enterprises are facing several challenges in operating business functions like production, sales, and after sales services, thus resulting in shutdown of business functions. However, video analysis and surveillance technology were able to make a significant growth in the market with the help of government initiatives, such as surveillance on public places for lockdown and social distancing measures, which played significant role in limiting the spread of disease.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The Publisher AD Management Softwaremarket by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the Publisher AD Management Softwaremarket in these regions.
IMPACT OF COVID-19 ON PUBLISHER AD MANAGEMENT SOFTWAREMARKET
The outbreak of COVID-19 virus in December 2019 affected majority of the countries around the globe with the World Health Organization declaring it a public health emergency. The pandemic is expected to have negative impact on the global artificial intelligence powered video analytics market in 2021. With rise of the global health crisis, various enterprises are facing several challenges in operating business functions like production, sales, and after sales services, thus resulting in shutdown of business functions. However, video analysis and surveillance technology were able to make a significant growth in the market with the help of government initiatives, such as surveillance on public places for lockdown and social distancing measures, which played significant role in limiting the spread of disease.
MARKET PLAYERS
The report covers key developments in the Publisher AD Management Softwaremarket organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from IOT in warehousemarket market are anticipated to lucrative growth opportunities in the future with the rising demand for Publisher AD Management Softwaremarket in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the Publisher AD Management Softwaremarket. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Publisher Ad Management Software Market - By Type
1.3.2 Publisher Ad Management Software Market - By Application
1.3.3 Publisher Ad Management Software Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PUBLISHER AD MANAGEMENT SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. PUBLISHER AD MANAGEMENT SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. PUBLISHER AD MANAGEMENT SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. PUBLISHER AD MANAGEMENT SOFTWARE - GLOBAL MARKET OVERVIEW
6.2. PUBLISHER AD MANAGEMENT SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. PUBLISHER AD MANAGEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. CLOUD BASED
7.3.1. Overview
7.3.2. Cloud Based Market Forecast and Analysis
7.4. WEB BASED
7.4.1. Overview
7.4.2. Web Based Market Forecast and Analysis
8. PUBLISHER AD MANAGEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. LARGE ENTERPRISES
8.3.1. Overview
8.3.2. Large Enterprises Market Forecast and Analysis
8.4. SMES
8.4.1. Overview
8.4.2. SMEs Market Forecast and Analysis
9. PUBLISHER AD MANAGEMENT SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Publisher Ad Management Software Market Overview
9.1.2 North America Publisher Ad Management Software Market Forecasts and Analysis
9.1.3 North America Publisher Ad Management Software Market Forecasts and Analysis - By Type
9.1.4 North America Publisher Ad Management Software Market Forecasts and Analysis - By Application
9.1.5 North America Publisher Ad Management Software Market Forecasts and Analysis - By Countries
9.1.5.1 United States Publisher Ad Management Software Market
9.1.5.1.1 United States Publisher Ad Management Software Market by Type
9.1.5.1.2 United States Publisher Ad Management Software Market by Application
9.1.5.2 Canada Publisher Ad Management Software Market
9.1.5.2.1 Canada Publisher Ad Management Software Market by Type
9.1.5.2.2 Canada Publisher Ad Management Software Market by Application
9.1.5.3 Mexico Publisher Ad Management Software Market
9.1.5.3.1 Mexico Publisher Ad Management Software Market by Type
9.1.5.3.2 Mexico Publisher Ad Management Software Market by Application
9.2. EUROPE
9.2.1 Europe Publisher Ad Management Software Market Overview
9.2.2 Europe Publisher Ad Management Software Market Forecasts and Analysis
9.2.3 Europe Publisher Ad Management Software Market Forecasts and Analysis - By Type
9.2.4 Europe Publisher Ad Management Software Market Forecasts and Analysis - By Application
9.2.5 Europe Publisher Ad Management Software Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Publisher Ad Management Software Market
9.2.5.1.1 Germany Publisher Ad Management Software Market by Type
9.2.5.1.2 Germany Publisher Ad Management Software Market by Application
9.2.5.2 France Publisher Ad Management Software Market
9.2.5.2.1 France Publisher Ad Management Software Market by Type
9.2.5.2.2 France Publisher Ad Management Software Market by Application
9.2.5.3 Italy Publisher Ad Management Software Market
9.2.5.3.1 Italy Publisher Ad Management Software Market by Type
9.2.5.3.2 Italy Publisher Ad Management Software Market by Application
9.2.5.4 United Kingdom Publisher Ad Management Software Market
9.2.5.4.1 United Kingdom Publisher Ad Management Software Market by Type
9.2.5.4.2 United Kingdom Publisher Ad Management Software Market by Application
9.2.5.5 Russia Publisher Ad Management Software Market
9.2.5.5.1 Russia Publisher Ad Management Software Market by Type
9.2.5.5.2 Russia Publisher Ad Management Software Market by Application
9.2.5.6 Rest of Europe Publisher Ad Management Software Market
9.2.5.6.1 Rest of Europe Publisher Ad Management Software Market by Type
9.2.5.6.2 Rest of Europe Publisher Ad Management Software Market by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Publisher Ad Management Software Market Overview
9.3.2 Asia-Pacific Publisher Ad Management Software Market Forecasts and Analysis
9.3.3 Asia-Pacific Publisher Ad Management Software Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Publisher Ad Management Software Market Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Publisher Ad Management Software Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Publisher Ad Management Software Market
9.3.5.1.1 Australia Publisher Ad Management Software Market by Type
9.3.5.1.2 Australia Publisher Ad Management Software Market by Application
9.3.5.2 China Publisher Ad Management Software Market
9.3.5.2.1 China Publisher Ad Management Software Market by Type
9.3.5.2.2 China Publisher Ad Management Software Market by Application
9.3.5.3 India Publisher Ad Management Software Market
9.3.5.3.1 India Publisher Ad Management Software Market by Type
9.3.5.3.2 India Publisher Ad Management Software Market by Application
9.3.5.4 Japan Publisher Ad Management Software Market
9.3.5.4.1 Japan Publisher Ad Management Software Market by Type
9.3.5.4.2 Japan Publisher Ad Management Software Market by Application
9.3.5.5 South Korea Publisher Ad Management Software Market
9.3.5.5.1 South Korea Publisher Ad Management Software Market by Type
9.3.5.5.2 South Korea Publisher Ad Management Software Market by Application
9.3.5.6 Rest of Asia-Pacific Publisher Ad Management Software Market
9.3.5.6.1 Rest of Asia-Pacific Publisher Ad Management Software Market by Type
9.3.5.6.2 Rest of Asia-Pacific Publisher Ad Management Software Market by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Publisher Ad Management Software Market Overview
9.4.2 Middle East and Africa Publisher Ad Management Software Market Forecasts and Analysis
9.4.3 Middle East and Africa Publisher Ad Management Software Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Publisher Ad Management Software Market Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Publisher Ad Management Software Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Publisher Ad Management Software Market
9.4.5.1.1 South Africa Publisher Ad Management Software Market by Type
9.4.5.1.2 South Africa Publisher Ad Management Software Market by Application
9.4.5.2 Saudi Arabia Publisher Ad Management Software Market
9.4.5.2.1 Saudi Arabia Publisher Ad Management Software Market by Type
9.4.5.2.2 Saudi Arabia Publisher Ad Management Software Market by Application
9.4.5.3 U.A.E Publisher Ad Management Software Market
9.4.5.3.1 U.A.E Publisher Ad Management Software Market by Type
9.4.5.3.2 U.A.E Publisher Ad Management Software Market by Application
9.4.5.4 Rest of Middle East and Africa Publisher Ad Management Software Market
9.4.5.4.1 Rest of Middle East and Africa Publisher Ad Management Software Market by Type
9.4.5.4.2 Rest of Middle East and Africa Publisher Ad Management Software Market by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Publisher Ad Management Software Market Overview
9.5.2 South and Central America Publisher Ad Management Software Market Forecasts and Analysis
9.5.3 South and Central America Publisher Ad Management Software Market Forecasts and Analysis - By Type
9.5.4 South and Central America Publisher Ad Management Software Market Forecasts and Analysis - By Application
9.5.5 South and Central America Publisher Ad Management Software Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Publisher Ad Management Software Market
9.5.5.1.1 Brazil Publisher Ad Management Software Market by Type
9.5.5.1.2 Brazil Publisher Ad Management Software Market by Application
9.5.5.2 Argentina Publisher Ad Management Software Market
9.5.5.2.1 Argentina Publisher Ad Management Software Market by Type
9.5.5.2.2 Argentina Publisher Ad Management Software Market by Application
9.5.5.3 Rest of South and Central America Publisher Ad Management Software Market
9.5.5.3.1 Rest of South and Central America Publisher Ad Management Software Market by Type
9.5.5.3.2 Rest of South and Central America Publisher Ad Management Software Market by Application
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. PUBLISHER AD MANAGEMENT SOFTWARE MARKET, KEY COMPANY PROFILES
11.1. ADZERK
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. ADTECH BY AOL
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. ATLAS SOLUTIONS
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. BIDTELLCET
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. GOOGLE
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. MARIN
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. RSG MEDIA
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. SIZMEK
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SRAX, INC
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. TREMOR VIDEO
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1.Adzerk
2.AdTech By Aol
3.Atlas Solutions
4.Bidtellcet
5.Google
6.Marin
7.RSG Media
8.Sizmek
9.SRAX, Inc
10.Tremor Video
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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