Publisher Ad Management Software Market 2028 By Type, Application and Geography | The Insight Partners

    Publisher Ad Management Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Cloud Based, Web Based); Application (Large Enterprises, SMEs) and Geography

    Report Code: TIPRE00026532 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

    MARKET OVERVIEW

    Publisher Ad Management software is used by publishers to manage and sell ad inventory on their websites. This helps publishers monetize their content. A publisher is a place to display that message, with a viewership the advertiser is interested in converting. It's possible to be an advertiser and a publisher at the same time. If an app is running its own advertisements while also hosting ads, it is simultaneously an advertiser and a publisher.

    MARKET SCOPE

    The "Global Publisher AD Management Software Market Analysis to 2028" is a specialized and in-depth study of the Publisher AD Management Software market with a special focus on the global market trend analysis. The report aims to provide an overview of publisher ad management software market with detailed market segmentation by type, application, and geography. The global publisher ad management software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Publisher AD Management Software market players and offers key trends and opportunities in the Publisher AD Management Software market.

    MARKET SEGMENTATION

    •  The global Publisher AD Management Software market is segmented on the basis of type, application.
    •  On the basis of type, the market is segmented as cloud-based, and web-based.
    •  On the basis application, the market is segmented as large enterprises, SMEs.

    MARKET DYNAMICS
    Drivers:

    •  Preference for online advertising over print ads and significant technological advancements in communication technologies are expected to drive the advertisement management solutions market during the forecast period.

    Restraints:

    •  High initial Cost.

    REGIONAL FRAMEWORK

    The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The Publisher AD Management Softwaremarket by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
    The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the Publisher AD Management Softwaremarket in these regions.

    IMPACT OF COVID-19 ON PUBLISHER AD MANAGEMENT SOFTWAREMARKET

    The outbreak of COVID-19 virus in December 2019 affected majority of the countries around the globe with the World Health Organization declaring it a public health emergency. The pandemic is expected to have negative impact on the global artificial intelligence powered video analytics market in 2020. With rise of the global health crisis, various enterprises are facing several challenges in operating business functions like production, sales, and after sales services, thus resulting in shutdown of business functions. However, video analysis and surveillance technology were able to make a significant growth in the market with the help of government initiatives, such as surveillance on public places for lockdown and social distancing measures, which played significant role in limiting the spread of disease.



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    MARKET PLAYERS


    The report covers key developments in the Publisher AD Management Softwaremarket organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from IOT in warehousemarket market are anticipated to lucrative growth opportunities in the future with the rising demand for Publisher AD Management Softwaremarket in the global market.
    The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the Publisher AD Management Softwaremarket. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
  •  Adzerk
  •  Google
  •  Marin
  •  Advanse
  •  Bidtellcet
  •  Mvix
  •  RSG Media
  •  Sizmek
  •  Social Reality
  •  AdTech By Aol
    The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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  • TABLE OF CONTENTS

    1. INTRODUCTION
    1.1. SCOPE OF THE STUDY
    1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
    1.3. MARKET SEGMENTATION
    1.3.1 Publisher Ad Management Software Market - By Type
    1.3.2 Publisher Ad Management Software Market - By Application
    1.3.3 Publisher Ad Management Software Market - By Region
    1.3.3.1 By Country

    2. KEY TAKEAWAYS

    3. RESEARCH METHODOLOGY

    4. PUBLISHER AD MANAGEMENT SOFTWARE MARKET LANDSCAPE
    4.1. OVERVIEW
    4.2. PEST ANALYSIS
    4.2.1 North America - Pest Analysis
    4.2.2 Europe - Pest Analysis
    4.2.3 Asia-Pacific - Pest Analysis
    4.2.4 Middle East and Africa - Pest Analysis
    4.2.5 South and Central America - Pest Analysis
    4.3. ECOSYSTEM ANALYSIS
    4.4. EXPERT OPINIONS

    5. PUBLISHER AD MANAGEMENT SOFTWARE MARKET - KEY MARKET DYNAMICS
    5.1. KEY MARKET DRIVERS
    5.2. KEY MARKET RESTRAINTS
    5.3. KEY MARKET OPPORTUNITIES
    5.4. FUTURE TRENDS
    5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

    6. PUBLISHER AD MANAGEMENT SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
    6.1. PUBLISHER AD MANAGEMENT SOFTWARE - GLOBAL MARKET OVERVIEW
    6.2. PUBLISHER AD MANAGEMENT SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
    6.3. MARKET POSITIONING

    7. PUBLISHER AD MANAGEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
    7.1. OVERVIEW
    7.2. TYPE MARKET FORECASTS AND ANALYSIS
    7.3. CLOUD BASED
    7.3.1. Overview
    7.3.2. Cloud Based Market Forecast and Analysis
    7.4. WEB BASED
    7.4.1. Overview
    7.4.2. Web Based Market Forecast and Analysis
    8. PUBLISHER AD MANAGEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
    8.1. OVERVIEW
    8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
    8.3. LARGE ENTERPRISES
    8.3.1. Overview
    8.3.2. Large Enterprises Market Forecast and Analysis
    8.4. SMES
    8.4.1. Overview
    8.4.2. SMEs Market Forecast and Analysis

    9. PUBLISHER AD MANAGEMENT SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
    9.1. NORTH AMERICA
    9.1.1 North America Publisher Ad Management Software Market Overview
    9.1.2 North America Publisher Ad Management Software Market Forecasts and Analysis
    9.1.3 North America Publisher Ad Management Software Market Forecasts and Analysis - By Type
    9.1.4 North America Publisher Ad Management Software Market Forecasts and Analysis - By Application
    9.1.5 North America Publisher Ad Management Software Market Forecasts and Analysis - By Countries
    9.1.5.1 United States Publisher Ad Management Software Market
    9.1.5.1.1 United States Publisher Ad Management Software Market by Type
    9.1.5.1.2 United States Publisher Ad Management Software Market by Application
    9.1.5.2 Canada Publisher Ad Management Software Market
    9.1.5.2.1 Canada Publisher Ad Management Software Market by Type
    9.1.5.2.2 Canada Publisher Ad Management Software Market by Application
    9.1.5.3 Mexico Publisher Ad Management Software Market
    9.1.5.3.1 Mexico Publisher Ad Management Software Market by Type
    9.1.5.3.2 Mexico Publisher Ad Management Software Market by Application
    9.2. EUROPE
    9.2.1 Europe Publisher Ad Management Software Market Overview
    9.2.2 Europe Publisher Ad Management Software Market Forecasts and Analysis
    9.2.3 Europe Publisher Ad Management Software Market Forecasts and Analysis - By Type
    9.2.4 Europe Publisher Ad Management Software Market Forecasts and Analysis - By Application
    9.2.5 Europe Publisher Ad Management Software Market Forecasts and Analysis - By Countries
    9.2.5.1 Germany Publisher Ad Management Software Market
    9.2.5.1.1 Germany Publisher Ad Management Software Market by Type
    9.2.5.1.2 Germany Publisher Ad Management Software Market by Application
    9.2.5.2 France Publisher Ad Management Software Market
    9.2.5.2.1 France Publisher Ad Management Software Market by Type
    9.2.5.2.2 France Publisher Ad Management Software Market by Application
    9.2.5.3 Italy Publisher Ad Management Software Market
    9.2.5.3.1 Italy Publisher Ad Management Software Market by Type
    9.2.5.3.2 Italy Publisher Ad Management Software Market by Application
    9.2.5.4 United Kingdom Publisher Ad Management Software Market
    9.2.5.4.1 United Kingdom Publisher Ad Management Software Market by Type
    9.2.5.4.2 United Kingdom Publisher Ad Management Software Market by Application
    9.2.5.5 Russia Publisher Ad Management Software Market
    9.2.5.5.1 Russia Publisher Ad Management Software Market by Type
    9.2.5.5.2 Russia Publisher Ad Management Software Market by Application
    9.2.5.6 Rest of Europe Publisher Ad Management Software Market
    9.2.5.6.1 Rest of Europe Publisher Ad Management Software Market by Type
    9.2.5.6.2 Rest of Europe Publisher Ad Management Software Market by Application
    9.3. ASIA-PACIFIC
    9.3.1 Asia-Pacific Publisher Ad Management Software Market Overview
    9.3.2 Asia-Pacific Publisher Ad Management Software Market Forecasts and Analysis
    9.3.3 Asia-Pacific Publisher Ad Management Software Market Forecasts and Analysis - By Type
    9.3.4 Asia-Pacific Publisher Ad Management Software Market Forecasts and Analysis - By Application
    9.3.5 Asia-Pacific Publisher Ad Management Software Market Forecasts and Analysis - By Countries
    9.3.5.1 Australia Publisher Ad Management Software Market
    9.3.5.1.1 Australia Publisher Ad Management Software Market by Type
    9.3.5.1.2 Australia Publisher Ad Management Software Market by Application
    9.3.5.2 China Publisher Ad Management Software Market
    9.3.5.2.1 China Publisher Ad Management Software Market by Type
    9.3.5.2.2 China Publisher Ad Management Software Market by Application
    9.3.5.3 India Publisher Ad Management Software Market
    9.3.5.3.1 India Publisher Ad Management Software Market by Type
    9.3.5.3.2 India Publisher Ad Management Software Market by Application
    9.3.5.4 Japan Publisher Ad Management Software Market
    9.3.5.4.1 Japan Publisher Ad Management Software Market by Type
    9.3.5.4.2 Japan Publisher Ad Management Software Market by Application
    9.3.5.5 South Korea Publisher Ad Management Software Market
    9.3.5.5.1 South Korea Publisher Ad Management Software Market by Type
    9.3.5.5.2 South Korea Publisher Ad Management Software Market by Application
    9.3.5.6 Rest of Asia-Pacific Publisher Ad Management Software Market
    9.3.5.6.1 Rest of Asia-Pacific Publisher Ad Management Software Market by Type
    9.3.5.6.2 Rest of Asia-Pacific Publisher Ad Management Software Market by Application
    9.4. MIDDLE EAST AND AFRICA
    9.4.1 Middle East and Africa Publisher Ad Management Software Market Overview
    9.4.2 Middle East and Africa Publisher Ad Management Software Market Forecasts and Analysis
    9.4.3 Middle East and Africa Publisher Ad Management Software Market Forecasts and Analysis - By Type
    9.4.4 Middle East and Africa Publisher Ad Management Software Market Forecasts and Analysis - By Application
    9.4.5 Middle East and Africa Publisher Ad Management Software Market Forecasts and Analysis - By Countries
    9.4.5.1 South Africa Publisher Ad Management Software Market
    9.4.5.1.1 South Africa Publisher Ad Management Software Market by Type
    9.4.5.1.2 South Africa Publisher Ad Management Software Market by Application
    9.4.5.2 Saudi Arabia Publisher Ad Management Software Market
    9.4.5.2.1 Saudi Arabia Publisher Ad Management Software Market by Type
    9.4.5.2.2 Saudi Arabia Publisher Ad Management Software Market by Application
    9.4.5.3 U.A.E Publisher Ad Management Software Market
    9.4.5.3.1 U.A.E Publisher Ad Management Software Market by Type
    9.4.5.3.2 U.A.E Publisher Ad Management Software Market by Application
    9.4.5.4 Rest of Middle East and Africa Publisher Ad Management Software Market
    9.4.5.4.1 Rest of Middle East and Africa Publisher Ad Management Software Market by Type
    9.4.5.4.2 Rest of Middle East and Africa Publisher Ad Management Software Market by Application
    9.5. SOUTH AND CENTRAL AMERICA
    9.5.1 South and Central America Publisher Ad Management Software Market Overview
    9.5.2 South and Central America Publisher Ad Management Software Market Forecasts and Analysis
    9.5.3 South and Central America Publisher Ad Management Software Market Forecasts and Analysis - By Type
    9.5.4 South and Central America Publisher Ad Management Software Market Forecasts and Analysis - By Application
    9.5.5 South and Central America Publisher Ad Management Software Market Forecasts and Analysis - By Countries
    9.5.5.1 Brazil Publisher Ad Management Software Market
    9.5.5.1.1 Brazil Publisher Ad Management Software Market by Type
    9.5.5.1.2 Brazil Publisher Ad Management Software Market by Application
    9.5.5.2 Argentina Publisher Ad Management Software Market
    9.5.5.2.1 Argentina Publisher Ad Management Software Market by Type
    9.5.5.2.2 Argentina Publisher Ad Management Software Market by Application
    9.5.5.3 Rest of South and Central America Publisher Ad Management Software Market
    9.5.5.3.1 Rest of South and Central America Publisher Ad Management Software Market by Type
    9.5.5.3.2 Rest of South and Central America Publisher Ad Management Software Market by Application

    10. INDUSTRY LANDSCAPE
    10.1. MERGERS AND ACQUISITIONS
    10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
    10.3. NEW PRODUCT LAUNCHES
    10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

    11. PUBLISHER AD MANAGEMENT SOFTWARE MARKET, KEY COMPANY PROFILES
    11.1. ADZERK
    11.1.1. Key Facts
    11.1.2. Business Description
    11.1.3. Products and Services
    11.1.4. Financial Overview
    11.1.5. SWOT Analysis
    11.1.6. Key Developments
    11.2. ADTECH BY AOL
    11.2.1. Key Facts
    11.2.2. Business Description
    11.2.3. Products and Services
    11.2.4. Financial Overview
    11.2.5. SWOT Analysis
    11.2.6. Key Developments
    11.3. ATLAS SOLUTIONS
    11.3.1. Key Facts
    11.3.2. Business Description
    11.3.3. Products and Services
    11.3.4. Financial Overview
    11.3.5. SWOT Analysis
    11.3.6. Key Developments
    11.4. BIDTELLCET
    11.4.1. Key Facts
    11.4.2. Business Description
    11.4.3. Products and Services
    11.4.4. Financial Overview
    11.4.5. SWOT Analysis
    11.4.6. Key Developments
    11.5. GOOGLE
    11.5.1. Key Facts
    11.5.2. Business Description
    11.5.3. Products and Services
    11.5.4. Financial Overview
    11.5.5. SWOT Analysis
    11.5.6. Key Developments
    11.6. MARIN
    11.6.1. Key Facts
    11.6.2. Business Description
    11.6.3. Products and Services
    11.6.4. Financial Overview
    11.6.5. SWOT Analysis
    11.6.6. Key Developments
    11.7. RSG MEDIA
    11.7.1. Key Facts
    11.7.2. Business Description
    11.7.3. Products and Services
    11.7.4. Financial Overview
    11.7.5. SWOT Analysis
    11.7.6. Key Developments
    11.8. SIZMEK
    11.8.1. Key Facts
    11.8.2. Business Description
    11.8.3. Products and Services
    11.8.4. Financial Overview
    11.8.5. SWOT Analysis
    11.8.6. Key Developments
    11.9. SRAX, INC
    11.9.1. Key Facts
    11.9.2. Business Description
    11.9.3. Products and Services
    11.9.4. Financial Overview
    11.9.5. SWOT Analysis
    11.9.6. Key Developments
    11.10. TREMOR VIDEO
    11.10.1. Key Facts
    11.10.2. Business Description
    11.10.3. Products and Services
    11.10.4. Financial Overview
    11.10.5. SWOT Analysis
    11.10.6. Key Developments

    12. APPENDIX
    12.1. ABOUT THE INSIGHT PARTNERS
    12.2. GLOSSARY OF TERMS
    The List of Companies

    1.Adzerk
    2.AdTech By Aol
    3.Atlas Solutions
    4.Bidtellcet
    5.Google
    6.Marin
    7.RSG Media
    8.Sizmek
    9.SRAX, Inc
    10.Tremor Video
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