TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Sales And Marketing Software Market - By Software
1.3.2 Sales And Marketing Software Market - By Deployment Type
1.3.3 Sales And Marketing Software Market - By Organization Size
1.3.4 Sales And Marketing Software Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SALES AND MARKETING SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. SALES AND MARKETING SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. SALES AND MARKETING SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. SALES AND - GLOBAL MARKET OVERVIEW
6.2. SALES AND - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. SALES AND MARKETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - SOFTWARE
7.1. OVERVIEW
7.2. SOFTWARE MARKET FORECASTS AND ANALYSIS
7.3. CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE
7.3.1. Overview
7.3.2. Customer Relationship Management Software Market Forecast and Analysis
7.4. EMAIL MARKETING SOFTWARE
7.4.1. Overview
7.4.2. Email Marketing Software Market Forecast and Analysis
7.5. SOCIAL MEDIA ADVERTISING
7.5.1. Overview
7.5.2. Social Media Advertising Market Forecast and Analysis
7.6. SEARCH MARKETING SOFTWARE
7.6.1. Overview
7.6.2. Search Marketing Software Market Forecast and Analysis
7.7. WEB CONTENT MANAGEMENT SOFTWARE
7.7.1. Overview
7.7.2. Web Content Management Software Market Forecast and Analysis
7.8. MARKETING AUTOMATION SOFTWARE
7.8.1. Overview
7.8.2. Marketing Automation Software Market Forecast and Analysis
7.9. CAMPAIGN MANAGEMENT
7.9.1. Overview
7.9.2. Campaign Management Market Forecast and Analysis
7.10. VIDEO ADVERTISING
7.10.1. Overview
7.10.2. Video Advertising Market Forecast and Analysis
8. SALES AND MARKETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
8.1. OVERVIEW
8.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
8.3. ON-PREMISES
8.3.1. Overview
8.3.2. On-Premises Market Forecast and Analysis
8.4. CLOUD BASED
8.4.1. Overview
8.4.2. Cloud Based Market Forecast and Analysis
9. SALES AND MARKETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
9.1. OVERVIEW
9.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
9.3. LARGE ENTERPRISES
9.3.1. Overview
9.3.2. Large Enterprises Market Forecast and Analysis
9.4. SMES
9.4.1. Overview
9.4.2. SMEs Market Forecast and Analysis
10. SALES AND MARKETING SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Sales And Marketing Software Market Overview
10.1.2 North America Sales And Marketing Software Market Forecasts and Analysis
10.1.3 North America Sales And Marketing Software Market Forecasts and Analysis - By Software
10.1.4 North America Sales And Marketing Software Market Forecasts and Analysis - By Deployment Type
10.1.5 North America Sales And Marketing Software Market Forecasts and Analysis - By Organization Size
10.1.6 North America Sales And Marketing Software Market Forecasts and Analysis - By Countries
10.1.6.1 United States Sales And Marketing Software Market
10.1.6.1.1 United States Sales And Marketing Software Market by Software
10.1.6.1.2 United States Sales And Marketing Software Market by Deployment Type
10.1.6.1.3 United States Sales And Marketing Software Market by Organization Size
10.1.6.2 Canada Sales And Marketing Software Market
10.1.6.2.1 Canada Sales And Marketing Software Market by Software
10.1.6.2.2 Canada Sales And Marketing Software Market by Deployment Type
10.1.6.2.3 Canada Sales And Marketing Software Market by Organization Size
10.1.6.3 Mexico Sales And Marketing Software Market
10.1.6.3.1 Mexico Sales And Marketing Software Market by Software
10.1.6.3.2 Mexico Sales And Marketing Software Market by Deployment Type
10.1.6.3.3 Mexico Sales And Marketing Software Market by Organization Size
10.2. EUROPE
10.2.1 Europe Sales And Marketing Software Market Overview
10.2.2 Europe Sales And Marketing Software Market Forecasts and Analysis
10.2.3 Europe Sales And Marketing Software Market Forecasts and Analysis - By Software
10.2.4 Europe Sales And Marketing Software Market Forecasts and Analysis - By Deployment Type
10.2.5 Europe Sales And Marketing Software Market Forecasts and Analysis - By Organization Size
10.2.6 Europe Sales And Marketing Software Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Sales And Marketing Software Market
10.2.6.1.1 Germany Sales And Marketing Software Market by Software
10.2.6.1.2 Germany Sales And Marketing Software Market by Deployment Type
10.2.6.1.3 Germany Sales And Marketing Software Market by Organization Size
10.2.6.2 France Sales And Marketing Software Market
10.2.6.2.1 France Sales And Marketing Software Market by Software
10.2.6.2.2 France Sales And Marketing Software Market by Deployment Type
10.2.6.2.3 France Sales And Marketing Software Market by Organization Size
10.2.6.3 Italy Sales And Marketing Software Market
10.2.6.3.1 Italy Sales And Marketing Software Market by Software
10.2.6.3.2 Italy Sales And Marketing Software Market by Deployment Type
10.2.6.3.3 Italy Sales And Marketing Software Market by Organization Size
10.2.6.4 United Kingdom Sales And Marketing Software Market
10.2.6.4.1 United Kingdom Sales And Marketing Software Market by Software
10.2.6.4.2 United Kingdom Sales And Marketing Software Market by Deployment Type
10.2.6.4.3 United Kingdom Sales And Marketing Software Market by Organization Size
10.2.6.5 Russia Sales And Marketing Software Market
10.2.6.5.1 Russia Sales And Marketing Software Market by Software
10.2.6.5.2 Russia Sales And Marketing Software Market by Deployment Type
10.2.6.5.3 Russia Sales And Marketing Software Market by Organization Size
10.2.6.6 Rest of Europe Sales And Marketing Software Market
10.2.6.6.1 Rest of Europe Sales And Marketing Software Market by Software
10.2.6.6.2 Rest of Europe Sales And Marketing Software Market by Deployment Type
10.2.6.6.3 Rest of Europe Sales And Marketing Software Market by Organization Size
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Sales And Marketing Software Market Overview
10.3.2 Asia-Pacific Sales And Marketing Software Market Forecasts and Analysis
10.3.3 Asia-Pacific Sales And Marketing Software Market Forecasts and Analysis - By Software
10.3.4 Asia-Pacific Sales And Marketing Software Market Forecasts and Analysis - By Deployment Type
10.3.5 Asia-Pacific Sales And Marketing Software Market Forecasts and Analysis - By Organization Size
10.3.6 Asia-Pacific Sales And Marketing Software Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Sales And Marketing Software Market
10.3.6.1.1 Australia Sales And Marketing Software Market by Software
10.3.6.1.2 Australia Sales And Marketing Software Market by Deployment Type
10.3.6.1.3 Australia Sales And Marketing Software Market by Organization Size
10.3.6.2 China Sales And Marketing Software Market
10.3.6.2.1 China Sales And Marketing Software Market by Software
10.3.6.2.2 China Sales And Marketing Software Market by Deployment Type
10.3.6.2.3 China Sales And Marketing Software Market by Organization Size
10.3.6.3 India Sales And Marketing Software Market
10.3.6.3.1 India Sales And Marketing Software Market by Software
10.3.6.3.2 India Sales And Marketing Software Market by Deployment Type
10.3.6.3.3 India Sales And Marketing Software Market by Organization Size
10.3.6.4 Japan Sales And Marketing Software Market
10.3.6.4.1 Japan Sales And Marketing Software Market by Software
10.3.6.4.2 Japan Sales And Marketing Software Market by Deployment Type
10.3.6.4.3 Japan Sales And Marketing Software Market by Organization Size
10.3.6.5 South Korea Sales And Marketing Software Market
10.3.6.5.1 South Korea Sales And Marketing Software Market by Software
10.3.6.5.2 South Korea Sales And Marketing Software Market by Deployment Type
10.3.6.5.3 South Korea Sales And Marketing Software Market by Organization Size
10.3.6.6 Rest of Asia-Pacific Sales And Marketing Software Market
10.3.6.6.1 Rest of Asia-Pacific Sales And Marketing Software Market by Software
10.3.6.6.2 Rest of Asia-Pacific Sales And Marketing Software Market by Deployment Type
10.3.6.6.3 Rest of Asia-Pacific Sales And Marketing Software Market by Organization Size
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Sales And Marketing Software Market Overview
10.4.2 Middle East and Africa Sales And Marketing Software Market Forecasts and Analysis
10.4.3 Middle East and Africa Sales And Marketing Software Market Forecasts and Analysis - By Software
10.4.4 Middle East and Africa Sales And Marketing Software Market Forecasts and Analysis - By Deployment Type
10.4.5 Middle East and Africa Sales And Marketing Software Market Forecasts and Analysis - By Organization Size
10.4.6 Middle East and Africa Sales And Marketing Software Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Sales And Marketing Software Market
10.4.6.1.1 South Africa Sales And Marketing Software Market by Software
10.4.6.1.2 South Africa Sales And Marketing Software Market by Deployment Type
10.4.6.1.3 South Africa Sales And Marketing Software Market by Organization Size
10.4.6.2 Saudi Arabia Sales And Marketing Software Market
10.4.6.2.1 Saudi Arabia Sales And Marketing Software Market by Software
10.4.6.2.2 Saudi Arabia Sales And Marketing Software Market by Deployment Type
10.4.6.2.3 Saudi Arabia Sales And Marketing Software Market by Organization Size
10.4.6.3 U.A.E Sales And Marketing Software Market
10.4.6.3.1 U.A.E Sales And Marketing Software Market by Software
10.4.6.3.2 U.A.E Sales And Marketing Software Market by Deployment Type
10.4.6.3.3 U.A.E Sales And Marketing Software Market by Organization Size
10.4.6.4 Rest of Middle East and Africa Sales And Marketing Software Market
10.4.6.4.1 Rest of Middle East and Africa Sales And Marketing Software Market by Software
10.4.6.4.2 Rest of Middle East and Africa Sales And Marketing Software Market by Deployment Type
10.4.6.4.3 Rest of Middle East and Africa Sales And Marketing Software Market by Organization Size
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Sales And Marketing Software Market Overview
10.5.2 South and Central America Sales And Marketing Software Market Forecasts and Analysis
10.5.3 South and Central America Sales And Marketing Software Market Forecasts and Analysis - By Software
10.5.4 South and Central America Sales And Marketing Software Market Forecasts and Analysis - By Deployment Type
10.5.5 South and Central America Sales And Marketing Software Market Forecasts and Analysis - By Organization Size
10.5.6 South and Central America Sales And Marketing Software Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Sales And Marketing Software Market
10.5.6.1.1 Brazil Sales And Marketing Software Market by Software
10.5.6.1.2 Brazil Sales And Marketing Software Market by Deployment Type
10.5.6.1.3 Brazil Sales And Marketing Software Market by Organization Size
10.5.6.2 Argentina Sales And Marketing Software Market
10.5.6.2.1 Argentina Sales And Marketing Software Market by Software
10.5.6.2.2 Argentina Sales And Marketing Software Market by Deployment Type
10.5.6.2.3 Argentina Sales And Marketing Software Market by Organization Size
10.5.6.3 Rest of South and Central America Sales And Marketing Software Market
10.5.6.3.1 Rest of South and Central America Sales And Marketing Software Market by Software
10.5.6.3.2 Rest of South and Central America Sales And Marketing Software Market by Deployment Type
10.5.6.3.3 Rest of South and Central America Sales And Marketing Software Market by Organization Size
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. SALES AND MARKETING SOFTWARE MARKET, KEY COMPANY PROFILES
12.1. ACTIVECAMPAIGN
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. ENGAGEBAY INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. HEWLETT PACKARD ENTERPRISE COMPANY
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. HUBSPOT
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. INSIGHTLY, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. KEAP
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. MARKETO, INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. NUTSHELL
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SALESFORCE.COM, INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ZOHO CORPORATION
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. ActiveCampaign
2. EngageBay Inc.
3. Hewlett Packard Enterprise Company
4. HubSpot
5. Insightly, Inc.
6. Keap
7. Marketo, Inc.
8. Nutshell
9. Salesforce.com, Inc.
10. Zoho Corporation
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