Sales and Marketing Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Software (Customer Relationship Management Software, Email Marketing Software, Social Media Advertising, Search Marketing Software, Web Content Management Software, Marketing Automation Software, Campaign Management, Video Advertising); Deployment Type (On-Premises, Cloud Based); Organization Size (Large Enterprises, SMEs) and Geography

Report Code: TIPRE00024042 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

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MARKET INTRODUCTION

Sales and marketing software is any platform that helps organizations track all the details of their customer relationships through the entire sales funnel, while offering tools to help sellers and marketers build better relationships with their buyers. They were often used by growth teams to more effectively capture leads, nurture and engage them towards a sale, and provide ongoing value to existing customers.

MARKET DYNAMICS

Popularity of mobile advertising with increasing mobile devices is driving the growth of the sales and marketing software market. However, the security and privacy concerns for confidential data may restrain the growth of the sales and marketing software market. Furthermore, the personalized marketing materials appealing to each individual is anticipated to create market opportunity for the sales and marketing software market during the forecast period.

MARKET SCOPE

The "Global Sales and Marketing Software Market Analysis To 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The sales and marketing software market report aims to provide an overview of the sales and marketing software market with detailed market segmentation by software, deployment type, organization size, and geography. The global sales and marketing software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading sales and marketing software market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global sales and marketing software market is segmented on the basis of software, deployment type, and organization size. Based on software, the sales and marketing software market is segmented into: customer relationship management software, email marketing software, social media advertising, search marketing software, web content management software, marketing automation software, campaign management, video advertising. On the basis of deployment type, the sales and marketing software market is segmented into: on-premises and cloud based. Based on organization size, the sales and marketing software market is segmented into: large enterprises and SMEs.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global sales and marketing software market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The sales and marketing software market by each region is later sub-segmented by respective countries and segments. The sales and marketing software market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the sales and marketing software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the sales and marketing software market in these regions.



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MARKET PLAYERS


The reports cover key developments in the sales and marketing software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from sales and marketing software market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the sales and marketing software market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the sales and marketing software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   ActiveCampaign
  •   EngageBay Inc.
  •   Hewlett Packard Enterprise Company
  •   HubSpot
  •   Insightly, Inc.
  •   Keap
  •   Marketo, Inc.
  •   Nutshell
  •   Salesforce.com, Inc.
  •   Zoho Corporation
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Sales And Marketing Software Market - By Software
1.3.2 Sales And Marketing Software Market - By Deployment Type
1.3.3 Sales And Marketing Software Market - By Organization Size
1.3.4 Sales And Marketing Software Market - By Region
1.3.4.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. SALES AND MARKETING SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. SALES AND MARKETING SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. SALES AND MARKETING SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. SALES AND - GLOBAL MARKET OVERVIEW
6.2. SALES AND - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING

7. SALES AND MARKETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - SOFTWARE
7.1. OVERVIEW
7.2. SOFTWARE MARKET FORECASTS AND ANALYSIS
7.3. CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE
7.3.1. Overview
7.3.2. Customer Relationship Management Software Market Forecast and Analysis
7.4. EMAIL MARKETING SOFTWARE
7.4.1. Overview
7.4.2. Email Marketing Software Market Forecast and Analysis
7.5. SOCIAL MEDIA ADVERTISING
7.5.1. Overview
7.5.2. Social Media Advertising Market Forecast and Analysis
7.6. SEARCH MARKETING SOFTWARE
7.6.1. Overview
7.6.2. Search Marketing Software Market Forecast and Analysis
7.7. WEB CONTENT MANAGEMENT SOFTWARE
7.7.1. Overview
7.7.2. Web Content Management Software Market Forecast and Analysis
7.8. MARKETING AUTOMATION SOFTWARE
7.8.1. Overview
7.8.2. Marketing Automation Software Market Forecast and Analysis
7.9. CAMPAIGN MANAGEMENT
7.9.1. Overview
7.9.2. Campaign Management Market Forecast and Analysis
7.10. VIDEO ADVERTISING
7.10.1. Overview
7.10.2. Video Advertising Market Forecast and Analysis
8. SALES AND MARKETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
8.1. OVERVIEW
8.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
8.3. ON-PREMISES
8.3.1. Overview
8.3.2. On-Premises Market Forecast and Analysis
8.4. CLOUD BASED
8.4.1. Overview
8.4.2. Cloud Based Market Forecast and Analysis
9. SALES AND MARKETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
9.1. OVERVIEW
9.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
9.3. LARGE ENTERPRISES
9.3.1. Overview
9.3.2. Large Enterprises Market Forecast and Analysis
9.4. SMES
9.4.1. Overview
9.4.2. SMEs Market Forecast and Analysis

10. SALES AND MARKETING SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Sales And Marketing Software Market Overview
10.1.2 North America Sales And Marketing Software Market Forecasts and Analysis
10.1.3 North America Sales And Marketing Software Market Forecasts and Analysis - By Software
10.1.4 North America Sales And Marketing Software Market Forecasts and Analysis - By Deployment Type
10.1.5 North America Sales And Marketing Software Market Forecasts and Analysis - By Organization Size
10.1.6 North America Sales And Marketing Software Market Forecasts and Analysis - By Countries
10.1.6.1 United States Sales And Marketing Software Market
10.1.6.1.1 United States Sales And Marketing Software Market by Software
10.1.6.1.2 United States Sales And Marketing Software Market by Deployment Type
10.1.6.1.3 United States Sales And Marketing Software Market by Organization Size
10.1.6.2 Canada Sales And Marketing Software Market
10.1.6.2.1 Canada Sales And Marketing Software Market by Software
10.1.6.2.2 Canada Sales And Marketing Software Market by Deployment Type
10.1.6.2.3 Canada Sales And Marketing Software Market by Organization Size
10.1.6.3 Mexico Sales And Marketing Software Market
10.1.6.3.1 Mexico Sales And Marketing Software Market by Software
10.1.6.3.2 Mexico Sales And Marketing Software Market by Deployment Type
10.1.6.3.3 Mexico Sales And Marketing Software Market by Organization Size
10.2. EUROPE
10.2.1 Europe Sales And Marketing Software Market Overview
10.2.2 Europe Sales And Marketing Software Market Forecasts and Analysis
10.2.3 Europe Sales And Marketing Software Market Forecasts and Analysis - By Software
10.2.4 Europe Sales And Marketing Software Market Forecasts and Analysis - By Deployment Type
10.2.5 Europe Sales And Marketing Software Market Forecasts and Analysis - By Organization Size
10.2.6 Europe Sales And Marketing Software Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Sales And Marketing Software Market
10.2.6.1.1 Germany Sales And Marketing Software Market by Software
10.2.6.1.2 Germany Sales And Marketing Software Market by Deployment Type
10.2.6.1.3 Germany Sales And Marketing Software Market by Organization Size
10.2.6.2 France Sales And Marketing Software Market
10.2.6.2.1 France Sales And Marketing Software Market by Software
10.2.6.2.2 France Sales And Marketing Software Market by Deployment Type
10.2.6.2.3 France Sales And Marketing Software Market by Organization Size
10.2.6.3 Italy Sales And Marketing Software Market
10.2.6.3.1 Italy Sales And Marketing Software Market by Software
10.2.6.3.2 Italy Sales And Marketing Software Market by Deployment Type
10.2.6.3.3 Italy Sales And Marketing Software Market by Organization Size
10.2.6.4 United Kingdom Sales And Marketing Software Market
10.2.6.4.1 United Kingdom Sales And Marketing Software Market by Software
10.2.6.4.2 United Kingdom Sales And Marketing Software Market by Deployment Type
10.2.6.4.3 United Kingdom Sales And Marketing Software Market by Organization Size
10.2.6.5 Russia Sales And Marketing Software Market
10.2.6.5.1 Russia Sales And Marketing Software Market by Software
10.2.6.5.2 Russia Sales And Marketing Software Market by Deployment Type
10.2.6.5.3 Russia Sales And Marketing Software Market by Organization Size
10.2.6.6 Rest of Europe Sales And Marketing Software Market
10.2.6.6.1 Rest of Europe Sales And Marketing Software Market by Software
10.2.6.6.2 Rest of Europe Sales And Marketing Software Market by Deployment Type
10.2.6.6.3 Rest of Europe Sales And Marketing Software Market by Organization Size
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Sales And Marketing Software Market Overview
10.3.2 Asia-Pacific Sales And Marketing Software Market Forecasts and Analysis
10.3.3 Asia-Pacific Sales And Marketing Software Market Forecasts and Analysis - By Software
10.3.4 Asia-Pacific Sales And Marketing Software Market Forecasts and Analysis - By Deployment Type
10.3.5 Asia-Pacific Sales And Marketing Software Market Forecasts and Analysis - By Organization Size
10.3.6 Asia-Pacific Sales And Marketing Software Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Sales And Marketing Software Market
10.3.6.1.1 Australia Sales And Marketing Software Market by Software
10.3.6.1.2 Australia Sales And Marketing Software Market by Deployment Type
10.3.6.1.3 Australia Sales And Marketing Software Market by Organization Size
10.3.6.2 China Sales And Marketing Software Market
10.3.6.2.1 China Sales And Marketing Software Market by Software
10.3.6.2.2 China Sales And Marketing Software Market by Deployment Type
10.3.6.2.3 China Sales And Marketing Software Market by Organization Size
10.3.6.3 India Sales And Marketing Software Market
10.3.6.3.1 India Sales And Marketing Software Market by Software
10.3.6.3.2 India Sales And Marketing Software Market by Deployment Type
10.3.6.3.3 India Sales And Marketing Software Market by Organization Size
10.3.6.4 Japan Sales And Marketing Software Market
10.3.6.4.1 Japan Sales And Marketing Software Market by Software
10.3.6.4.2 Japan Sales And Marketing Software Market by Deployment Type
10.3.6.4.3 Japan Sales And Marketing Software Market by Organization Size
10.3.6.5 South Korea Sales And Marketing Software Market
10.3.6.5.1 South Korea Sales And Marketing Software Market by Software
10.3.6.5.2 South Korea Sales And Marketing Software Market by Deployment Type
10.3.6.5.3 South Korea Sales And Marketing Software Market by Organization Size
10.3.6.6 Rest of Asia-Pacific Sales And Marketing Software Market
10.3.6.6.1 Rest of Asia-Pacific Sales And Marketing Software Market by Software
10.3.6.6.2 Rest of Asia-Pacific Sales And Marketing Software Market by Deployment Type
10.3.6.6.3 Rest of Asia-Pacific Sales And Marketing Software Market by Organization Size
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Sales And Marketing Software Market Overview
10.4.2 Middle East and Africa Sales And Marketing Software Market Forecasts and Analysis
10.4.3 Middle East and Africa Sales And Marketing Software Market Forecasts and Analysis - By Software
10.4.4 Middle East and Africa Sales And Marketing Software Market Forecasts and Analysis - By Deployment Type
10.4.5 Middle East and Africa Sales And Marketing Software Market Forecasts and Analysis - By Organization Size
10.4.6 Middle East and Africa Sales And Marketing Software Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Sales And Marketing Software Market
10.4.6.1.1 South Africa Sales And Marketing Software Market by Software
10.4.6.1.2 South Africa Sales And Marketing Software Market by Deployment Type
10.4.6.1.3 South Africa Sales And Marketing Software Market by Organization Size
10.4.6.2 Saudi Arabia Sales And Marketing Software Market
10.4.6.2.1 Saudi Arabia Sales And Marketing Software Market by Software
10.4.6.2.2 Saudi Arabia Sales And Marketing Software Market by Deployment Type
10.4.6.2.3 Saudi Arabia Sales And Marketing Software Market by Organization Size
10.4.6.3 U.A.E Sales And Marketing Software Market
10.4.6.3.1 U.A.E Sales And Marketing Software Market by Software
10.4.6.3.2 U.A.E Sales And Marketing Software Market by Deployment Type
10.4.6.3.3 U.A.E Sales And Marketing Software Market by Organization Size
10.4.6.4 Rest of Middle East and Africa Sales And Marketing Software Market
10.4.6.4.1 Rest of Middle East and Africa Sales And Marketing Software Market by Software
10.4.6.4.2 Rest of Middle East and Africa Sales And Marketing Software Market by Deployment Type
10.4.6.4.3 Rest of Middle East and Africa Sales And Marketing Software Market by Organization Size
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Sales And Marketing Software Market Overview
10.5.2 South and Central America Sales And Marketing Software Market Forecasts and Analysis
10.5.3 South and Central America Sales And Marketing Software Market Forecasts and Analysis - By Software
10.5.4 South and Central America Sales And Marketing Software Market Forecasts and Analysis - By Deployment Type
10.5.5 South and Central America Sales And Marketing Software Market Forecasts and Analysis - By Organization Size
10.5.6 South and Central America Sales And Marketing Software Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Sales And Marketing Software Market
10.5.6.1.1 Brazil Sales And Marketing Software Market by Software
10.5.6.1.2 Brazil Sales And Marketing Software Market by Deployment Type
10.5.6.1.3 Brazil Sales And Marketing Software Market by Organization Size
10.5.6.2 Argentina Sales And Marketing Software Market
10.5.6.2.1 Argentina Sales And Marketing Software Market by Software
10.5.6.2.2 Argentina Sales And Marketing Software Market by Deployment Type
10.5.6.2.3 Argentina Sales And Marketing Software Market by Organization Size
10.5.6.3 Rest of South and Central America Sales And Marketing Software Market
10.5.6.3.1 Rest of South and Central America Sales And Marketing Software Market by Software
10.5.6.3.2 Rest of South and Central America Sales And Marketing Software Market by Deployment Type
10.5.6.3.3 Rest of South and Central America Sales And Marketing Software Market by Organization Size

11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12. SALES AND MARKETING SOFTWARE MARKET, KEY COMPANY PROFILES
12.1. ACTIVECAMPAIGN
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. ENGAGEBAY INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. HEWLETT PACKARD ENTERPRISE COMPANY
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. HUBSPOT
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. INSIGHTLY, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. KEAP
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. MARKETO, INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. NUTSHELL
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SALESFORCE.COM, INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ZOHO CORPORATION
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments

13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies

1. ActiveCampaign
2. EngageBay Inc.
3. Hewlett Packard Enterprise Company
4. HubSpot
5. Insightly, Inc.
6. Keap
7. Marketo, Inc.
8. Nutshell
9. Salesforce.com, Inc.
10. Zoho Corporation
TIPRE00024042
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