The sentiment analysis is applied to identify the opinions and categorize them as neutral, positive, or negative. It helps data analysts in tracking the public opinion about their brand or product reputation and monitor customer experiences. Sentiment analytics make use of machine learning to enhance and automate low-level text analytics. Large as well as small & medium enterprises rely on sentiment analysis to improve their services and enrich customer experience.
MARKET DYNAMICS
The sentiment analytics market is anticipated to witness growth in the forecast period owing to major developments in the field of predictive analytics coupled with rising competition among businesses. Moreover, the tool is significantly helping businesses in enhancing their productivity and efficiency, which is further expected to fuel the growth of the sentiment analytics market. However, lack of awareness may hinder the growth of this market. Nonetheless, an increasing number of businesses are engaging on social media platforms to know their customers' sentiments, thereby offering substantial opportunities for the sentiment analytics market during the forecast period.
MARKET SCOPE
The "Global Sentiment Analytics Market Analysis to 2031" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of sentiment analytics market with detailed market segmentation by components, deployment mode, enterprise size, industry vertical, and geography. The global sentiment analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading sentiment analytics market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global sentiment analytics market is segmented on the basis of components, deployment mode, enterprise size, and industry vertical. By components, the market is segmented as sentiments and services. Based on deployment mode, the market is segmented as cloud-based and on-premises. On the basis of the enterprises size, the market is segmented as large enterprises and SMEs. The market on the basis of the industry vertical is classified as BFSI, retail, healthcare & life sciences, education, media & entertainment, transportation & logistics, and others.
REGIONAL FRAMEWORKThe report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global sentiment analytics market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The sentiment analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting sentiment analytics market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the sentiment analytics market in these regions.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global sentiment analytics market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The sentiment analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting sentiment analytics market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the sentiment analytics market in these regions.
MARKET PLAYERSThe reports cover key developments in the sentiment analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from sentiment analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for sentiment analytics in the global market. Below mentioned is the list of few companies engaged in the sentiment analytics market.
The report also includes the profiles of key sentiment analytics companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
- Adoreboard
- Altair Engineering, Inc.
- Aylien Ltd.
- Bottlenose
- Brandwatch
- Clarabridge
- Figure Eight Inc.
- IBM Corporation
- Lexalytics, Inc.
- SAS Institute Inc.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Sentiment Analytics Market - By Components
1.3.2 Sentiment Analytics Market - By Deployment Mode
1.3.3 Sentiment Analytics Market - By Enterprise Size
1.3.4 Sentiment Analytics Market - By Industry Vertical
1.3.5 Sentiment Analytics Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SENTIMENT ANALYTICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. SENTIMENT ANALYTICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. SENTIMENT ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
6.1. SENTIMENT ANALYTICS - GLOBAL MARKET OVERVIEW
6.2. SENTIMENT ANALYTICS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. SENTIMENT ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENTS
7.1. OVERVIEW
7.2. COMPONENTS MARKET FORECASTS AND ANALYSIS
7.3. SENTIMENT
7.3.1. Overview
7.3.2. Sentiment Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. SENTIMENT ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT MODE
8.1. OVERVIEW
8.2. DEPLOYMENT MODE MARKET FORECASTS AND ANALYSIS
8.3. CLOUD-BASED
8.3.1. Overview
8.3.2. Cloud-based Market Forecast and Analysis
8.4. ON-PREMISES
8.4.1. Overview
8.4.2. On-Premises Market Forecast and Analysis
9. SENTIMENT ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
9.1. OVERVIEW
9.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
9.3. LARGE ENTERPRISES
9.3.1. Overview
9.3.2. Large Enterprises Market Forecast and Analysis
9.4. SMES
9.4.1. Overview
9.4.2. SMEs Market Forecast and Analysis
10. SENTIMENT ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
10.1. OVERVIEW
10.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
10.3. BFSI
10.3.1. Overview
10.3.2. BFSI Market Forecast and Analysis
10.4. RETAIL
10.4.1. Overview
10.4.2. Retail Market Forecast and Analysis
10.5. HEALTHCARE AND LIFE SCIENCES
10.5.1. Overview
10.5.2. Healthcare and Life Sciences Market Forecast and Analysis
10.6. EDUCATION
10.6.1. Overview
10.6.2. Education Market Forecast and Analysis
10.7. MEDIA AND ENTERTAINMENT
10.7.1. Overview
10.7.2. Media and Entertainment Market Forecast and Analysis
10.8. TRANSPORTATION AND LOGISTICS
10.8.1. Overview
10.8.2. Transportation and Logistics Market Forecast and Analysis
10.9. OTHERS
10.9.1. Overview
10.9.2. Others Market Forecast and Analysis
11. SENTIMENT ANALYTICS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Sentiment Analytics Market Overview
11.1.2 North America Sentiment Analytics Market Forecasts and Analysis
11.1.3 North America Sentiment Analytics Market Forecasts and Analysis - By Components
11.1.4 North America Sentiment Analytics Market Forecasts and Analysis - By Deployment Mode
11.1.5 North America Sentiment Analytics Market Forecasts and Analysis - By Enterprise Size
11.1.6 North America Sentiment Analytics Market Forecasts and Analysis - By Industry Vertical
11.1.7 North America Sentiment Analytics Market Forecasts and Analysis - By Countries
11.1.7.1 United States Sentiment Analytics Market
11.1.7.1.1 United States Sentiment Analytics Market by Components
11.1.7.1.2 United States Sentiment Analytics Market by Deployment Mode
11.1.7.1.3 United States Sentiment Analytics Market by Enterprise Size
11.1.7.1.4 United States Sentiment Analytics Market by Industry Vertical
11.1.7.2 Canada Sentiment Analytics Market
11.1.7.2.1 Canada Sentiment Analytics Market by Components
11.1.7.2.2 Canada Sentiment Analytics Market by Deployment Mode
11.1.7.2.3 Canada Sentiment Analytics Market by Enterprise Size
11.1.7.2.4 Canada Sentiment Analytics Market by Industry Vertical
11.1.7.3 Mexico Sentiment Analytics Market
11.1.7.3.1 Mexico Sentiment Analytics Market by Components
11.1.7.3.2 Mexico Sentiment Analytics Market by Deployment Mode
11.1.7.3.3 Mexico Sentiment Analytics Market by Enterprise Size
11.1.7.3.4 Mexico Sentiment Analytics Market by Industry Vertical
11.2. EUROPE
11.2.1 Europe Sentiment Analytics Market Overview
11.2.2 Europe Sentiment Analytics Market Forecasts and Analysis
11.2.3 Europe Sentiment Analytics Market Forecasts and Analysis - By Components
11.2.4 Europe Sentiment Analytics Market Forecasts and Analysis - By Deployment Mode
11.2.5 Europe Sentiment Analytics Market Forecasts and Analysis - By Enterprise Size
11.2.6 Europe Sentiment Analytics Market Forecasts and Analysis - By Industry Vertical
11.2.7 Europe Sentiment Analytics Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Sentiment Analytics Market
11.2.7.1.1 Germany Sentiment Analytics Market by Components
11.2.7.1.2 Germany Sentiment Analytics Market by Deployment Mode
11.2.7.1.3 Germany Sentiment Analytics Market by Enterprise Size
11.2.7.1.4 Germany Sentiment Analytics Market by Industry Vertical
11.2.7.2 France Sentiment Analytics Market
11.2.7.2.1 France Sentiment Analytics Market by Components
11.2.7.2.2 France Sentiment Analytics Market by Deployment Mode
11.2.7.2.3 France Sentiment Analytics Market by Enterprise Size
11.2.7.2.4 France Sentiment Analytics Market by Industry Vertical
11.2.7.3 Italy Sentiment Analytics Market
11.2.7.3.1 Italy Sentiment Analytics Market by Components
11.2.7.3.2 Italy Sentiment Analytics Market by Deployment Mode
11.2.7.3.3 Italy Sentiment Analytics Market by Enterprise Size
11.2.7.3.4 Italy Sentiment Analytics Market by Industry Vertical
11.2.7.4 United Kingdom Sentiment Analytics Market
11.2.7.4.1 United Kingdom Sentiment Analytics Market by Components
11.2.7.4.2 United Kingdom Sentiment Analytics Market by Deployment Mode
11.2.7.4.3 United Kingdom Sentiment Analytics Market by Enterprise Size
11.2.7.4.4 United Kingdom Sentiment Analytics Market by Industry Vertical
11.2.7.5 Russia Sentiment Analytics Market
11.2.7.5.1 Russia Sentiment Analytics Market by Components
11.2.7.5.2 Russia Sentiment Analytics Market by Deployment Mode
11.2.7.5.3 Russia Sentiment Analytics Market by Enterprise Size
11.2.7.5.4 Russia Sentiment Analytics Market by Industry Vertical
11.2.7.6 Rest of Europe Sentiment Analytics Market
11.2.7.6.1 Rest of Europe Sentiment Analytics Market by Components
11.2.7.6.2 Rest of Europe Sentiment Analytics Market by Deployment Mode
11.2.7.6.3 Rest of Europe Sentiment Analytics Market by Enterprise Size
11.2.7.6.4 Rest of Europe Sentiment Analytics Market by Industry Vertical
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Sentiment Analytics Market Overview
11.3.2 Asia-Pacific Sentiment Analytics Market Forecasts and Analysis
11.3.3 Asia-Pacific Sentiment Analytics Market Forecasts and Analysis - By Components
11.3.4 Asia-Pacific Sentiment Analytics Market Forecasts and Analysis - By Deployment Mode
11.3.5 Asia-Pacific Sentiment Analytics Market Forecasts and Analysis - By Enterprise Size
11.3.6 Asia-Pacific Sentiment Analytics Market Forecasts and Analysis - By Industry Vertical
11.3.7 Asia-Pacific Sentiment Analytics Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Sentiment Analytics Market
11.3.7.1.1 Australia Sentiment Analytics Market by Components
11.3.7.1.2 Australia Sentiment Analytics Market by Deployment Mode
11.3.7.1.3 Australia Sentiment Analytics Market by Enterprise Size
11.3.7.1.4 Australia Sentiment Analytics Market by Industry Vertical
11.3.7.2 China Sentiment Analytics Market
11.3.7.2.1 China Sentiment Analytics Market by Components
11.3.7.2.2 China Sentiment Analytics Market by Deployment Mode
11.3.7.2.3 China Sentiment Analytics Market by Enterprise Size
11.3.7.2.4 China Sentiment Analytics Market by Industry Vertical
11.3.7.3 India Sentiment Analytics Market
11.3.7.3.1 India Sentiment Analytics Market by Components
11.3.7.3.2 India Sentiment Analytics Market by Deployment Mode
11.3.7.3.3 India Sentiment Analytics Market by Enterprise Size
11.3.7.3.4 India Sentiment Analytics Market by Industry Vertical
11.3.7.4 Japan Sentiment Analytics Market
11.3.7.4.1 Japan Sentiment Analytics Market by Components
11.3.7.4.2 Japan Sentiment Analytics Market by Deployment Mode
11.3.7.4.3 Japan Sentiment Analytics Market by Enterprise Size
11.3.7.4.4 Japan Sentiment Analytics Market by Industry Vertical
11.3.7.5 South Korea Sentiment Analytics Market
11.3.7.5.1 South Korea Sentiment Analytics Market by Components
11.3.7.5.2 South Korea Sentiment Analytics Market by Deployment Mode
11.3.7.5.3 South Korea Sentiment Analytics Market by Enterprise Size
11.3.7.5.4 South Korea Sentiment Analytics Market by Industry Vertical
11.3.7.6 Rest of Asia-Pacific Sentiment Analytics Market
11.3.7.6.1 Rest of Asia-Pacific Sentiment Analytics Market by Components
11.3.7.6.2 Rest of Asia-Pacific Sentiment Analytics Market by Deployment Mode
11.3.7.6.3 Rest of Asia-Pacific Sentiment Analytics Market by Enterprise Size
11.3.7.6.4 Rest of Asia-Pacific Sentiment Analytics Market by Industry Vertical
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Sentiment Analytics Market Overview
11.4.2 Middle East and Africa Sentiment Analytics Market Forecasts and Analysis
11.4.3 Middle East and Africa Sentiment Analytics Market Forecasts and Analysis - By Components
11.4.4 Middle East and Africa Sentiment Analytics Market Forecasts and Analysis - By Deployment Mode
11.4.5 Middle East and Africa Sentiment Analytics Market Forecasts and Analysis - By Enterprise Size
11.4.6 Middle East and Africa Sentiment Analytics Market Forecasts and Analysis - By Industry Vertical
11.4.7 Middle East and Africa Sentiment Analytics Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Sentiment Analytics Market
11.4.7.1.1 South Africa Sentiment Analytics Market by Components
11.4.7.1.2 South Africa Sentiment Analytics Market by Deployment Mode
11.4.7.1.3 South Africa Sentiment Analytics Market by Enterprise Size
11.4.7.1.4 South Africa Sentiment Analytics Market by Industry Vertical
11.4.7.2 Saudi Arabia Sentiment Analytics Market
11.4.7.2.1 Saudi Arabia Sentiment Analytics Market by Components
11.4.7.2.2 Saudi Arabia Sentiment Analytics Market by Deployment Mode
11.4.7.2.3 Saudi Arabia Sentiment Analytics Market by Enterprise Size
11.4.7.2.4 Saudi Arabia Sentiment Analytics Market by Industry Vertical
11.4.7.3 U.A.E Sentiment Analytics Market
11.4.7.3.1 U.A.E Sentiment Analytics Market by Components
11.4.7.3.2 U.A.E Sentiment Analytics Market by Deployment Mode
11.4.7.3.3 U.A.E Sentiment Analytics Market by Enterprise Size
11.4.7.3.4 U.A.E Sentiment Analytics Market by Industry Vertical
11.4.7.4 Rest of Middle East and Africa Sentiment Analytics Market
11.4.7.4.1 Rest of Middle East and Africa Sentiment Analytics Market by Components
11.4.7.4.2 Rest of Middle East and Africa Sentiment Analytics Market by Deployment Mode
11.4.7.4.3 Rest of Middle East and Africa Sentiment Analytics Market by Enterprise Size
11.4.7.4.4 Rest of Middle East and Africa Sentiment Analytics Market by Industry Vertical
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Sentiment Analytics Market Overview
11.5.2 South and Central America Sentiment Analytics Market Forecasts and Analysis
11.5.3 South and Central America Sentiment Analytics Market Forecasts and Analysis - By Components
11.5.4 South and Central America Sentiment Analytics Market Forecasts and Analysis - By Deployment Mode
11.5.5 South and Central America Sentiment Analytics Market Forecasts and Analysis - By Enterprise Size
11.5.6 South and Central America Sentiment Analytics Market Forecasts and Analysis - By Industry Vertical
11.5.7 South and Central America Sentiment Analytics Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Sentiment Analytics Market
11.5.7.1.1 Brazil Sentiment Analytics Market by Components
11.5.7.1.2 Brazil Sentiment Analytics Market by Deployment Mode
11.5.7.1.3 Brazil Sentiment Analytics Market by Enterprise Size
11.5.7.1.4 Brazil Sentiment Analytics Market by Industry Vertical
11.5.7.2 Argentina Sentiment Analytics Market
11.5.7.2.1 Argentina Sentiment Analytics Market by Components
11.5.7.2.2 Argentina Sentiment Analytics Market by Deployment Mode
11.5.7.2.3 Argentina Sentiment Analytics Market by Enterprise Size
11.5.7.2.4 Argentina Sentiment Analytics Market by Industry Vertical
11.5.7.3 Rest of South and Central America Sentiment Analytics Market
11.5.7.3.1 Rest of South and Central America Sentiment Analytics Market by Components
11.5.7.3.2 Rest of South and Central America Sentiment Analytics Market by Deployment Mode
11.5.7.3.3 Rest of South and Central America Sentiment Analytics Market by Enterprise Size
11.5.7.3.4 Rest of South and Central America Sentiment Analytics Market by Industry Vertical
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. SENTIMENT ANALYTICS MARKET, KEY COMPANY PROFILES
13.1. ADOREBOARD
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. ALTAIR ENGINEERING, INC.
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. AYLIEN LTD.
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. BOTTLENOSE
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. BRANDWATCH
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. CLARABRIDGE
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. FIGURE EIGHT INC.
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. IBM CORPORATION
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. LEXALYTICS, INC.
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. SAS INSTITUTE INC.
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1.Adoreboard2.Altair Engineering, Inc.3.Aylien Ltd.4.Bottlenose5.Brandwatch6.Clarabridge7.Figure Eight Inc.8.IBM Corporation9.Lexalytics, Inc.10.SAS Institute Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Deployment Mode (On-Premise and Cloud), Organization Size (Large Enterprises and Small and Medium Enterprises), Industry (BFSI, IT and Telecom, Manufacturing, Healthcare, Government and Defense, Retail, Transport and Logistics, and Others), and Geography
Apr 2024
Manufacturing Execution System (MES) Market
Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Component (Software and Services), Services Type (Professional Services and Managed Services), Deployment (Cloud and On-Premise), Organization Size (Large Enterprises and SMEs), License Type (Subscription-Based and Licensed), Sales Channel (Direct Sales and Channel Partners), End User (Discrete Industry and Process Industry), and Geography
Apr 2024
Maritime Analytics Market
Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Component (Software and Services), Deployment (Cloud and On-Premises), Application (Predictive and Prescriptive Analytics, Optimal Route Mapping, Pricing Insights, Vessel Safety and Security, and Others), End User (Commercial and Military), and Geography
Apr 2024
Environmental Consulting Service Market
Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Service Type (Investment Assessment and Auditing, Permitting and Compliance, Project and Information Management, Monitoring and Testing, and Others), Media Type (Water Management, Waste Management, and Others), Vertical (Energy and Utilities, Chemical and Petroleum, Manufacturing and Process Industries, Transportation and Construction Industries, and Others), and Geography
Apr 2024
Data Protection as a Service Market
Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Service Type [Backup as a Service (BaaS), Disaster Recovery as a Service (DRaaS), and Storage as a Service (STaaS)], Deployment (Public Cloud, Hybrid Cloud, and Private Cloud), Enterprise Size (Large Enterprises and SMEs), End Use Industry (IT and Telecom, BFSI, Healthcare, Manufacturing, Retail and E-Commerce, and Others), and Geography
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