The sentiment analysis is applied to identify the opinions and categorize them as neutral, positive, or negative. It helps data analysts in tracking the public opinion about their brand or product reputation and monitor customer experiences. Sentiment analytics make use of machine learning to enhance and automate low-level text analytics. Large as well as small & medium enterprises rely on sentiment analysis to improve their services and enrich customer experience.MARKET DYNAMICS
The sentiment analytics market is anticipated to witness growth in the forecast period owing to major developments in the field of predictive analytics coupled with rising competition among businesses. Moreover, the tool is significantly helping businesses in enhancing their productivity and efficiency, which is further expected to fuel the growth of the sentiment analytics market. However, lack of awareness may hinder the growth of this market. Nonetheless, an increasing number of businesses are engaging on social media platforms to know their customers' sentiments, thereby offering substantial opportunities for the sentiment analytics market during the forecast period.MARKET SCOPE
The "Global Sentiment Analytics Market Analysis to 2027" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of sentiment analytics market with detailed market segmentation by components, deployment mode, enterprise size, industry vertical, and geography. The global sentiment analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading sentiment analytics market players and offers key trends and opportunities in the market.MARKET SEGMENTATION
The global sentiment analytics market is segmented on the basis of components, deployment mode, enterprise size, and industry vertical. By components, the market is segmented as sentiments and services. Based on deployment mode, the market is segmented as cloud-based and on-premises. On the basis of the enterprises size, the market is segmented as large enterprises and SMEs. The market on the basis of the industry vertical is classified as BFSI, retail, healthcare & life sciences, education, media & entertainment, transportation & logistics, and others.REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global sentiment analytics market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The sentiment analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting sentiment analytics market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the sentiment analytics market in these regions.MARKET PLAYERS
The reports cover key developments in the sentiment analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from sentiment analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for sentiment analytics in the global market. Below mentioned is the list of few companies engaged in the sentiment analytics market.
The report also includes the profiles of key sentiment analytics companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
- Altair Engineering, Inc.
- Aylien Ltd.
- Figure Eight Inc.
- IBM Corporation
- Lexalytics, Inc.
- SAS Institute Inc.
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