Variable Rate Technology or VRT allocates any technology which facilitates producers to vary the rate of yield inputs. It is utilized to accelerate Variable Rate Application (VRA) of resources in precision agriculture. VRA is able to match the variations related with the crop yield potential which correct it's input subsequent to extra proficient system by reducing the prospective environmental effects. These factors are likely to drive the market over the forecast period.
MARKET DYNAMICS
VRT technology allows fertilizer, lime, chemicals, irrigation water, gypsum, and other farm inputs to apply at various rates across a field, without physically changing rate settings on apparatus or having to make several passes over an area. It is also used to deal with the spatial inconsistency between paddocks and management zones or classes. Factors such as, improved efficiency & productivity along with favorable government initiatives are the major factors which are drive the global market for VRT technology. Whereas, huge capital requirements and lack of technology awareness are likely to hinder the market over the coming years.
MARKET SCOPE
The "Global VRT Technology Market Analysis to 2028" is a specialized and in-depth study of the VRT Technology market with a special focus on the global market trend analysis. The report aims to provide an overview of VRT Technology market with detailed market segmentation by application, application method, and farm size. The global VRT Technology market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading VRT Technology market players and offers key trends and opportunities in the VRT Technology market.
MARKET SEGMENTATION
The global VRT Technology market is segmented on the basis application, application method, and farm size. On the basis of application, market is segmented as Soil Sensing VRT, Fertilizer VRT , Seeding VRT , Crop Protection Chemical VRT , Yield Monitor VRT , Irrigation VRT , Other VRT Types. On the basis of application method, market is segmented as Sensor Based VRT, Map Based VRT. On the basis of farm size, market is segmented as Large Farms, Small Farms, Mid-Size Farms.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global VRT Technology market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The VRT Technology market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting VRT Technology market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the VRT Technology market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global VRT Technology market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The VRT Technology market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting VRT Technology market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the VRT Technology market in these regions.
MARKET PLAYERS
The reports cover key developments in the VRT Technology market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from VRT Technology market are anticipated to lucrative growth opportunities in the future with the rising demand for VRT Technology market. Below mentioned is the list of few companies engaged in the VRT Technology market.
The report also includes the profiles of key Backup Powermarket companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Aarkay Food Product
- AG Leader Technology
- AGCO Corporation
- CNH Industrial N.V.
- Deere and Company
- Kubota Corporation
- Lindsay Corporation
- Raven Industries Inc
- SST Software
- Yara International Asa
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1VRT Technology Market - By Application
1.3.2VRT Technology Market - By Application Method
1.3.3VRT Technology Market - By Farm Size
1.3.4VRT Technology Market - By Region
1.3.4.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.VRT TECHNOLOGY MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PORTER'S FIVE FORCES ANALYSIS
4.2.1Bargaining Power of Buyers
4.2.1Bargaining Power of Suppliers
4.2.1Threat of Substitute
4.2.1Threat of New Entrants
4.2.1Competitive Rivalry
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.VRT TECHNOLOGY MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.VRT TECHNOLOGY MARKET - GLOBAL MARKET ANALYSIS
6.1.VRT TECHNOLOGY - GLOBAL MARKET OVERVIEW
6.2.VRT TECHNOLOGY - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.VRT TECHNOLOGY MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
7.1.OVERVIEW
7.2.APPLICATION MARKET FORECASTS AND ANALYSIS
7.3.SOIL SENSING VRT
7.3.1.Overview
7.3.2.Soil Sensing VRT Market Forecast and Analysis
7.4.FERTILIZER VRT
7.4.1.Overview
7.4.2.Fertilizer VRT Market Forecast and Analysis
7.5.SEEDING VRT
7.5.1.Overview
7.5.2.Seeding VRT Market Forecast and Analysis
7.6.CROP PROTECTION CHEMICAL VRT
7.6.1.Overview
7.6.2.Crop Protection Chemical VRT Market Forecast and Analysis
7.7.YIELD MONITOR VRT
7.7.1.Overview
7.7.2.Yield Monitor VRT Market Forecast and Analysis
7.8.IRRIGATION VRT
7.8.1.Overview
7.8.2.Irrigation VRT Market Forecast and Analysis
7.9.OTHER VRT TYPES
7.9.1.Overview
7.9.2.Other VRT Types Market Forecast and Analysis
8.VRT TECHNOLOGY MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION METHOD
8.1.OVERVIEW
8.2.APPLICATION METHOD MARKET FORECASTS AND ANALYSIS
8.3.SENSOR BASED VRT
8.3.1.Overview
8.3.2.Sensor Based VRT Market Forecast and Analysis
8.4.MAP BASED VRT
8.4.1.Overview
8.4.2.Map Based VRT Market Forecast and Analysis
9.VRT TECHNOLOGY MARKET - REVENUE AND FORECASTS TO 2028 - FARM SIZE
9.1.OVERVIEW
9.2.FARM SIZE MARKET FORECASTS AND ANALYSIS
9.3.LARGE FARMS
9.3.1.Overview
9.3.2.Large Farms Market Forecast and Analysis
9.4.SMALL FARMS
9.4.1.Overview
9.4.2.Small Farms Market Forecast and Analysis
9.5.MID-SIZE FARMS
9.5.1.Overview
9.5.2.Mid-Size Farms Market Forecast and Analysis
10.VRT TECHNOLOGY MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America VRT Technology Market Overview
10.1.2North America VRT Technology Market Forecasts and Analysis
10.1.3North America VRT Technology Market Forecasts and Analysis - By Application
10.1.4North America VRT Technology Market Forecasts and Analysis - By Application Method
10.1.5North America VRT Technology Market Forecasts and Analysis - By Farm Size
10.1.6North America VRT Technology Market Forecasts and Analysis - By Countries
10.1.6.1United States VRT Technology Market
10.1.6.1.1United States VRT Technology Market by Application
10.1.6.1.2United States VRT Technology Market by Application Method
10.1.6.1.3United States VRT Technology Market by Farm Size
10.1.6.2Canada VRT Technology Market
10.1.6.2.1Canada VRT Technology Market by Application
10.1.6.2.2Canada VRT Technology Market by Application Method
10.1.6.2.3Canada VRT Technology Market by Farm Size
10.1.6.3Mexico VRT Technology Market
10.1.6.3.1Mexico VRT Technology Market by Application
10.1.6.3.2Mexico VRT Technology Market by Application Method
10.1.6.3.3Mexico VRT Technology Market by Farm Size
10.2.EUROPE
10.2.1Europe VRT Technology Market Overview
10.2.2Europe VRT Technology Market Forecasts and Analysis
10.2.3Europe VRT Technology Market Forecasts and Analysis - By Application
10.2.4Europe VRT Technology Market Forecasts and Analysis - By Application Method
10.2.5Europe VRT Technology Market Forecasts and Analysis - By Farm Size
10.2.6Europe VRT Technology Market Forecasts and Analysis - By Countries
10.2.6.1Germany VRT Technology Market
10.2.6.1.1Germany VRT Technology Market by Application
10.2.6.1.2Germany VRT Technology Market by Application Method
10.2.6.1.3Germany VRT Technology Market by Farm Size
10.2.6.2France VRT Technology Market
10.2.6.2.1France VRT Technology Market by Application
10.2.6.2.2France VRT Technology Market by Application Method
10.2.6.2.3France VRT Technology Market by Farm Size
10.2.6.3Italy VRT Technology Market
10.2.6.3.1Italy VRT Technology Market by Application
10.2.6.3.2Italy VRT Technology Market by Application Method
10.2.6.3.3Italy VRT Technology Market by Farm Size
10.2.6.4United Kingdom VRT Technology Market
10.2.6.4.1United Kingdom VRT Technology Market by Application
10.2.6.4.2United Kingdom VRT Technology Market by Application Method
10.2.6.4.3United Kingdom VRT Technology Market by Farm Size
10.2.6.5Russia VRT Technology Market
10.2.6.5.1Russia VRT Technology Market by Application
10.2.6.5.2Russia VRT Technology Market by Application Method
10.2.6.5.3Russia VRT Technology Market by Farm Size
10.2.6.6Rest of Europe VRT Technology Market
10.2.6.6.1Rest of Europe VRT Technology Market by Application
10.2.6.6.2Rest of Europe VRT Technology Market by Application Method
10.2.6.6.3Rest of Europe VRT Technology Market by Farm Size
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific VRT Technology Market Overview
10.3.2Asia-Pacific VRT Technology Market Forecasts and Analysis
10.3.3Asia-Pacific VRT Technology Market Forecasts and Analysis - By Application
10.3.4Asia-Pacific VRT Technology Market Forecasts and Analysis - By Application Method
10.3.5Asia-Pacific VRT Technology Market Forecasts and Analysis - By Farm Size
10.3.6Asia-Pacific VRT Technology Market Forecasts and Analysis - By Countries
10.3.6.1Australia VRT Technology Market
10.3.6.1.1Australia VRT Technology Market by Application
10.3.6.1.2Australia VRT Technology Market by Application Method
10.3.6.1.3Australia VRT Technology Market by Farm Size
10.3.6.2China VRT Technology Market
10.3.6.2.1China VRT Technology Market by Application
10.3.6.2.2China VRT Technology Market by Application Method
10.3.6.2.3China VRT Technology Market by Farm Size
10.3.6.3India VRT Technology Market
10.3.6.3.1India VRT Technology Market by Application
10.3.6.3.2India VRT Technology Market by Application Method
10.3.6.3.3India VRT Technology Market by Farm Size
10.3.6.4Japan VRT Technology Market
10.3.6.4.1Japan VRT Technology Market by Application
10.3.6.4.2Japan VRT Technology Market by Application Method
10.3.6.4.3Japan VRT Technology Market by Farm Size
10.3.6.5South Korea VRT Technology Market
10.3.6.5.1South Korea VRT Technology Market by Application
10.3.6.5.2South Korea VRT Technology Market by Application Method
10.3.6.5.3South Korea VRT Technology Market by Farm Size
10.3.6.6Rest of Asia-Pacific VRT Technology Market
10.3.6.6.1Rest of Asia-Pacific VRT Technology Market by Application
10.3.6.6.2Rest of Asia-Pacific VRT Technology Market by Application Method
10.3.6.6.3Rest of Asia-Pacific VRT Technology Market by Farm Size
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa VRT Technology Market Overview
10.4.2Middle East and Africa VRT Technology Market Forecasts and Analysis
10.4.3Middle East and Africa VRT Technology Market Forecasts and Analysis - By Application
10.4.4Middle East and Africa VRT Technology Market Forecasts and Analysis - By Application Method
10.4.5Middle East and Africa VRT Technology Market Forecasts and Analysis - By Farm Size
10.4.6Middle East and Africa VRT Technology Market Forecasts and Analysis - By Countries
10.4.6.1South Africa VRT Technology Market
10.4.6.1.1South Africa VRT Technology Market by Application
10.4.6.1.2South Africa VRT Technology Market by Application Method
10.4.6.1.3South Africa VRT Technology Market by Farm Size
10.4.6.2Saudi Arabia VRT Technology Market
10.4.6.2.1Saudi Arabia VRT Technology Market by Application
10.4.6.2.2Saudi Arabia VRT Technology Market by Application Method
10.4.6.2.3Saudi Arabia VRT Technology Market by Farm Size
10.4.6.3U.A.E VRT Technology Market
10.4.6.3.1U.A.E VRT Technology Market by Application
10.4.6.3.2U.A.E VRT Technology Market by Application Method
10.4.6.3.3U.A.E VRT Technology Market by Farm Size
10.4.6.4Rest of Middle East and Africa VRT Technology Market
10.4.6.4.1Rest of Middle East and Africa VRT Technology Market by Application
10.4.6.4.2Rest of Middle East and Africa VRT Technology Market by Application Method
10.4.6.4.3Rest of Middle East and Africa VRT Technology Market by Farm Size
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America VRT Technology Market Overview
10.5.2South and Central America VRT Technology Market Forecasts and Analysis
10.5.3South and Central America VRT Technology Market Forecasts and Analysis - By Application
10.5.4South and Central America VRT Technology Market Forecasts and Analysis - By Application Method
10.5.5South and Central America VRT Technology Market Forecasts and Analysis - By Farm Size
10.5.6South and Central America VRT Technology Market Forecasts and Analysis - By Countries
10.5.6.1Brazil VRT Technology Market
10.5.6.1.1Brazil VRT Technology Market by Application
10.5.6.1.2Brazil VRT Technology Market by Application Method
10.5.6.1.3Brazil VRT Technology Market by Farm Size
10.5.6.2Argentina VRT Technology Market
10.5.6.2.1Argentina VRT Technology Market by Application
10.5.6.2.2Argentina VRT Technology Market by Application Method
10.5.6.2.3Argentina VRT Technology Market by Farm Size
10.5.6.3Rest of South and Central America VRT Technology Market
10.5.6.3.1Rest of South and Central America VRT Technology Market by Application
10.5.6.3.2Rest of South and Central America VRT Technology Market by Application Method
10.5.6.3.3Rest of South and Central America VRT Technology Market by Farm Size
11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12.VRT TECHNOLOGY MARKET, KEY COMPANY PROFILES
12.1.AARKAY FOOD PRODUCT
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.AG LEADER TECHNOLOGY
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.AGCO CORPORATION
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.CNH INDUSTRIAL N.V.
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.DEERE AND COMPANY
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.KUBOTA CORPORATION
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.LINDSAY CORPORATION
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.RAVEN INDUSTRIES INC
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.SST SOFTWARE
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10. YARA INTERNATIONAL ASA
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments
13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
1. Aarkay Food Product
2. AG Leader Technology
3. AGCO Corporation
4. CNH Industrial N.V.
5. Deere and Company
6. Kubota Corporation
7. Lindsay Corporation
8. Raven Industries Inc
9. SST Software
10. Yara International Asa
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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