Towel Warmer Market Size and Forecast to 2028

Towel Warmer Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Electric and Hydronic) and Application (Commercial and Residential)

  • Report Code : TIPRE00024392
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 130
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The towel warmer market was valued at US$ 608.50 million in 2021 and is projected to reach US$ 812.04 million by 2028; it is expected to grow at a CAGR of 4.2% from 2021 to 2028.

A towel warmer, also known as towel rails radiator or heated towel rail, is an appliance designed to heat and warm towels before or after using them. It is a type of radiator used as a bathroom heater and for drying and heating towels. Towel warmers are available in two types—electric towel warmers and hydronic towel warmers.

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Towel Warmer Market: Strategic Insights

towel-warmers-market
Market Size Value inUS$ 608.50 million in 2021
Market Size Value byUS$ 812.04 million by 2028
Growth rateCAGR of 4.2% from 2021 to 2028
Forecast Period2021-2028
Base Year2021
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In 2020, Europe dominated the global towel warmer market and is expected to continue its dominance during the forecast period. In Europe, towel warmers are increasingly used in hotels to prove luxurious and aesthetic visual appeal. The presence of a large number of commercial establishments, such as hotels, spas, and gyms, has propelled the demand for towel warmers, which is driving the growth of the towel warmer market in the region. According to the Global Wellness Institute report, in s2019, the number of spa establishments in Europe was 53,834, which leads to an increased demand for towel warmers. The rising presence of spa establishments in Europe would drive the market growth in the region during the forecast period.

Towel Warmer Market Forecast, by Region, 2020


  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

 

Market Insights

Growing Commercial Application Sector

The increased application of towel warmers in the commercial sector is driving the towel warmer market growth. The increased usage of towel warmers in spas and beauty salons for drying towels, blankets, and sheets is driving the market growth. The towel warmers in the spas are also used for keeping the humidity under control, which helps in enhancing customer service. In sports facilities and gyms, towel warmers are used in the locker rooms to dry damp towels and clothing and to restrict mold growth. The growing spa industry along with an increasing consumer awareness toward health and fitness activities has led to an increased presence of spas, gyms, and sports facilities across the world. Thus, an increased application of towel warmers in the commercial sector drives the growth of the towel warmer market.

Type Insights

Based on type, the towel warmer market is bifurcated into electric and hydronic. In 2020, the electric segment dominated the market. The electric towel warmer provides ease of usage and consumes low energy, which is among the major factors driving the demand for electric towel warmers. Due to the unavailability of a central heating system and lack of space, many business owners prefer purchasing countertop towel warmers with ease of portability. Therefore, electric towel warmers are mostly used in the commercial sector.

Towel Warmer Market Share, by Type – 2020 and 2028

consumer-goods
Towel Warmer Market Share, by Type – 2020 and 2028
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Apollo Radiators; KORADO, a.s.; Pitacs Limited; Radox Radiators Ltd; PORCELANOSA Grupo A.I.E.; Zehnder Group AG; Stelrad; VOGUE (UK) LTD.; St.Lawrence (Tangshan) Metal Products Co.,Ltd., and Purmo Group are among the key players operating in the towel warmer market. Major market players adopt strategies such as mergers & acquisitions and product launches to expand their geographic presence and consumer base.  

Report Spotlights

  • Progressive trends in the towel warmer industry to help players develop effective long-term strategies
  • Business growth strategies adopted by companies to secure growth in developed and developing markets
  • Quantitative analysis of the global towel warmer market from 2019 to 2028
  • Estimation of the demand for towel warmer across various industries
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict the market growth
  • Recent developments to understand the competitive market scenario and the demand for the towel warmer  
  • Market trends and outlook coupled with factors driving and restraining the growth of the towel warmer market
  • Understanding regarding the strategies that underpin commercial interest with regard to the global towel warmer market growth, aiding in the decision-making process
  • Towel warmer market size at various nodes of market
  • Detailed overview and segmentation of the global towel warmer market as well as its industry dynamics
  • Towel warmer market size in various regions with promising growth opportunities

The “Global Towel Warmer Market Analysis to 2028” is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The towel warmer market is segmented on the basis of type, application, and geography. Based on type, the market is bifurcated into electric and hydronic. Based on application, the towel warmer market is bifurcated into commercial and residential. Based on geography, the towel warmer market is segmented into five main regions—North America, Europe, Asia-Pacific, Middle East and Africa, and South and Central America.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, and Application

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


Can you list some of the major players operating in the global towel warmer market?

The major players operating in the global towel warmer market are Apollo Radiators; KORADO, a.s.; Pitacs Limited; Radox Radiators Ltd; PORCELANOSA Grupo A.I.E.; Zehnder Group AG; Stelrad; VOGUE (UK) LTD.; St.Lawrence (Tangshan) Metal Products Co.,Ltd.; and Purmo Group.

During the forecast period, which region is anticipated to account for the largest share of the global towel warmer market?

During the forecast period, Europe is anticipated to account for the largest share of the global towel warmer market. Towel warmers are being increasingly used in hotels which helps in providing the consumers with a luxurious and aesthetic visual appeal. The presence of a large number of commercial establishments such as hotels, spas, gyms, have led to an increased demand for towel warmers, which is driving the growth of the towel warmer market in the region.

On the basis of type, why the electric segment accounts for the largest share in the global towel warmer market?

Based on type, the electric segment accounts for the largest share in the global towel warmer market. Electric towel warmers are mostly used in the commercial sectors as most of the commercial facilities do not have a central heating system and due to lack of space, many business owners prefer purchasing countertop towel warmers with ease of portability. Along with this, the ease in installation, as well as lower consumption of energy, is driving the electric segment market.

What is the trend that can be witnessed for the global towel warmer market?

One of the future trends for the global towel warmer market is the innovation in products offered by various manufacturers. As the product is homogenous, most of the manufacturing companies are focusing on providing innovative and new products to the consumers so as to enhance the consumer’s experience along with providing a differential product offering than their competitors.

Based on application, which segment accounted for the largest share in the global towel warmer market in 2020?

Based on application, the commercial segment accounted for the largest share in the global towel warmer market in 2020. The increased application of the towel warmer in the commercial sector is driving the growth of the commercial segment in the towel warmer market. Towel warmer is being increasingly used in commercial facilities such as hotels, spas, gyms, sports facilities, hospitals, among others. Along with this, the growing spa industry across the world is expected to lead to an increased demand for towel warmers.

What are the key factors influencing market growth?

The rising urbanization and home remodeling activities is driving the demand for a towel warmer market. Along with this, the consumers have increased their spending on home remodeling activities, and according to Houzz, a home remodeling platform, the consumers have an increased focus on remodeling the bathrooms. Along with this, the growing application of towel warmers in the commercial sector is also driving the growth of the towel warmer market.

The List of Companies - Towel Warmer Market

  1. Apollo Radiators
  2. KORADO, a.s.
  3. Pitacs Limited
  4. Radox Radiators Ltd
  5. PORCELANOSA Grupo A.I.E.
  6. Zehnder Group AG
  7. Stelrad
  8. VOGUE (UK) LTD.
  9. St.Lawrence (Tangshan) Metal Products Co.,Ltd.
  10. Purmo Group

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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