The transport media market is expected to grow from US$ 3,030.21 million in 2022 to US$ 4,014.88 million by 2028; it is expected to register a CAGR of 4.8% from 2021 to 2028.
The microbial transport medium is essentially a buffer containing nutrients (excluding growth factors) such as carbohydrates and peptones, and is designed to maintain bacterial viability during transport without bacterial growth. The main purpose of using a transport medium is to deliver the sample as close to its original state as possible.
The growth of the transport media market is attributed to rise in demand due to the growing number of initiatives adopted by government for increasing the adoption rate of testing kits. However, clinical and technical issues related to swabs collection and transport media restricts the market growth.
The transport media market is segmented on the basis of product, application, end user, and geography. By geography, the market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The market report offers insights and in-depth analysis of the market, emphasizing parameters such as market size, trends, technological advancements, and market dynamics, and the analysis of the competitive landscape of the globally leading market players. Furthermore, the report includes the impact of the COVID-19 pandemic on the transport media market across all the regions.
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Transport Media Market: Strategic Insights

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Transport Media Market: Strategic Insights

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Market Insights
Rise in Demand due to COVID-19 Pandemic Drives Transport Media Market Growth
The demand for transport media increased with the rise in COVID-19 testing. For tests to be accurate and reliable, the quality of the specimen and the transporting and storing conditions of the specimen before being processed are crucial. For this, the use of a viral transport medium became common, and its demand increased exponentially. The most commonly used viral transport media were the screw cap plastic tube containing buffered proteins and antibiotics to prevent the growth of contaminants, such as bacteria and fungi. Many companies started mass production of a viral transport medium for the transportation of nasopharyngeal and oropharyngeal swab specimens to diagnostic laboratories for confirmation. Further, many universities and research organizations supported the production process by reducing research projects to prevent workplace outbreaks. They shifted their operations to custom production of viral transport medium to produce COVID-19 test kits. For instance, the Ohio State University Wexner Medical Center collaborated with its related laboratories and students to produced 254,791 viral transport media testing tubes for prompt distribution throughout Ohio.
With the expectation of further waves of the COVID-19 pandemic on regional levels, robust and large-scale COVID-19 testing is necessary to prevent adverse impacts, such as loss of life. This is expected to drive the market for transport media, especially viral transport media, in the coming years. Furthermore, apart from SARS-CoV-2, various other infectious disease outbreaks are becoming common, which require rapid testing and research work that is also expected to aid the market’s growth.
However, COVID-19 pandemic has severely disrupted worldwide supplies of viral transport media (VTM) due to widespread demand for severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) reverse transcription-PCR (RT-PCR) testing. In response to this ongoing shortage, market players operating in the region began the production of VTM in-house in support of diagnostic testing in the hospital network. For Instance: In October 2020, COPAN Diagnostics Inc. announced that 5 million UTM (Universal Transport Medium) was shipped from the company's new manufacturing facility in Carlsbad, California, to play an integral part in the battle against the deadly virus.
Product-Based Insights
Based on product, the transport media market is segmented into viral transport media, universal transport media, molecular transport media, and others. In 2022, the viral transport media segment held the largest share of the market. However, the molecular transport media segment is expected to register the highest CAGR of 5.2% during the forecast period.
Application-Based Insights
Based on application, the transport media market is bifurcated into diagnosis and preclinical testing. The diagnosis segment held the largest market share in 2022. Moreover, the same segment is anticipated to register the highest CAGR during the forecast period.
End User-Based Insights
Based on end user, the transport media market is segmented into hospitals and clinics, microbiology laboratories, diagnostics laboratories, and others. However, the diagnostics laboratories segment is expected to register the highest CAGR during the forecast period.
The transport media market players focus on adopting organic strategies such as product launch and expansion to expand their footprint and product portfolio globally, and to meet the growing demands.
Transport Media Market Regional Insights
The regional trends and factors influencing the Transport Media Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Transport Media Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

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Transport Media Market Report Scope
Report Attribute | Details |
---|---|
Market size in 2022 | US$ 3.03 Billion |
Market Size by 2028 | US$ 4.01 Billion |
Global CAGR (2022 - 2028) | 4.8% |
Historical Data | 2020-2021 |
Forecast period | 2023-2028 |
Segments Covered |
By Product
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
Transport Media Market Players Density: Understanding Its Impact on Business Dynamics
The Transport Media Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Transport Media Market are:
- THERMO FISHER SCIENTIFIC INC.
- BD
- EKF Diagnostics
- Puritan Medical Products
- HiMedia Laboratories
Disclaimer: The companies listed above are not ranked in any particular order.

- Get the Transport Media Market top key players overview
By Geography
Based on geography, the transport media market is segmented into North America (the US, Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, and the Rest of Europe), Asia Pacific (China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (the UAE, Saudi Arabia, South Africa, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).
Company Profiles
- Thermo Fisher Scientific Inc.
- BD
- EKF Diagnostics
- Puritan Medical Products
- HiMedia Laboratories
- Trinity Biotech
- VIRCELL S.L
- Medical Wire & Equipment
- COPAN Diagnostics Inc.
- Teknova
Frequently Asked Questions
What is the regional market scenario of transport media market?
Global transport media market is segmented by region into North America, Europe, Asia Pacific, Middle East & Africa and South & Central America. In North America, the U.S. is the largest market for transport media. The US is estimated to hold the largest share in the transport media market during the forecast period. The growing number of diagnostic tests along with prevalence of various market players.
However, increasing number of initiatives adopted by government for the prevalence of testing kits, rise in number of infectious diseases and increasing number of emerging and small size manufacturers in the Asia-Pacific is expected to account for the fastest growth of the region during the coming years
Who are the major players in market the transport media market?
The transport media market majorly consists of the players such as Thermo Fisher Scientific, Inc.; BD: EKF Diagnostics; Puritan Medical Products; HiMedia Laboratories; Trinity Biotech; VIRCELL S.L; Medical Wire & Equipment; COPAN Diagnostics Inc.; Teknova; amongst others.
Which end user led the transport media market?
The hospitals and clinics segment dominated the global transport media market and held the largest revenue share of 61.82% in 2022.
Which diagnosis led the transport media market?
The COVID-19 segment dominated the global transport media market and held the largest revenue share of 68.86% in 2022.
Which product led the transport media market?
The viral transport media segment dominated the global transport media market and held the largest revenue share of 56.36% in 2022.
Which application led the transport media market?
The diagnosis segment dominated the global transport media market and held the largest revenue share of 85.05% in 2022.
What is the transport media?
Transport media are buffer solutions containing carbohydrates, peptones, and other nutrients, apart from growth factors, designed for the transport of microorganisms while preserving the viability of the microbe. Transport media are designed to arrest any growth of the microbial sample. A transport media is of three major types, viral transport media, universal transport media, and molecular transport media, with VTM being the most prominently used media at present.
What are the driving factors for the transport media market across the globe?
Key factors that are driving the growth of this market are increase in research studies, and rise in demand due to the COVID-19 pandemic.
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
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The List Of Companies - Transport Media Market
- THERMO FISHER SCIENTIFIC INC.
- BD
- EKF Diagnostics
- Puritan Medical Products
- HiMedia Laboratories
- Trinity Biotech
- VIRCELL S.L
- Medical Wire & Equipment
- COPAN Diagnostics Inc.
- Teknova


