US Loofah Market Strategies, Top Players, Growth Opportunities, Analysis and Forecast by 2031

The US loofah market is projected to grow from US$ 628.09 million in 2023 to US$ 942.24 million by 2031; the market is expected to register a CAGR of 5.2% during 2023–2031. The growing influence of social media and celebrity endorsements is a prominent trend in the market.

US Loofah Market Analysis

The growing need for skin care and rising health awareness among consumers contributes to the US loofah market share. In addition, the growing number of health-conscious consumers in the country contributes to the increased demand for natural loofahs. Moreover, many brands of loofahs are available on retail shelves across the country based on different requirements and affordability. Loofahs are supplied to end users through various distribution channels such as supermarkets and hypermarkets, specialty stores, and online retail stores. Manufacturers prefer to promote and sell their products through supermarkets and hypermarkets due to their high footfall. Moreover, the preference for online buying is high among consumers owing to the convenience offered due to home delivery services.

US Loofah Market Overview

The US loofah market growth is attributed to increasing consumer demand for natural and eco-friendly products. Natural loofahs include those that are extracted from luffa gourd. The market growth is attributed to the awareness of the benefits of using biodegradable personal care products. With people steering toward sustainable choices, loofahs received popularity as they have soft exfoliating properties with minimal environmental impact. The growing influence of celebrity endorsements on various social media platforms is an emerging trend in the market as these products belong to overall holistic self-care practice. With established brands and new entrants focused on organic offerings, the competitive landscape is marked by sustainability-focused branding and social media engagement that capture consumer interest and contribute to the US loofah market size.

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US Loofah Market: Strategic Insights

US Loofah Market

• Market Size 2023
  US$ 628.09 Million
• Market Size 2031
  US$ 942.24 Million

Market Dynamics

GROWTH DRIVERS

• Growing Awareness of Skin Health and Wellness
• Increasing Demand for Organic and Natural Products

FUTURE TRENDS

• Growing Influence of Social Media and Celebrity Endorsements

OPPORTUNITIES

• Expanding E-Commerce Industry as a Major Distribution Channel

Regional Overview

• US

Market Segmentation

Product Type

• Loofah With Handle
• Loofah Without Handle

Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail

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US Loofah Market Drivers and Opportunities

Increased Demand for Organic and Natural Products

The increasing popularity of the zero-waste movement in the country has drawn attention toward natural and organic loofahs that are biodegradable and compostable. Unlike synthetic loofahs, natural and organic loofahs are produced from the fruits of the vine-growing luffa plants. They are part of the gourd family, also known as Cucurbitaceae. The luffa fruit is dried and peeled; its fibrous interior is used as a sponge. Natural loofahs tend to be abrasive and stronger than traditional and synthetic loofahs.

Several natural and organic loofahs are made using vetiver as a raw material. Vetiver is a tall perennial grass known for its healing properties and appealing aroma. Loofahs that are made using vetiver grass provide extra hydration and moisturization to the skin. Such benefits of the organic and natural loofah drive its demand in the US. Further, several manufacturers, including EcoRoots, Natural Bath and Body Shop, and Grapeseed Co, offer organic and natural loofahs to meet the growing demand in the country.

Expanding E-Commerce Industry as a Major Distribution Channel

The US loofah market growth is accelerated by the emerging e-commerce industry in the country. The emergence of e-commerce has resulted in significant changes in shopping experiences. A rise in penetration of smartphones and the Internet, an upsurge in purchasing power, the ease of accessing emerging technologies, and the convenience provided by online retail shopping platforms from anywhere at any time are a few of the major factors bolstering the growth of e-commerce across the country.

Consumers increasingly prefer online retail platforms for buying products, such as skincare and bath essentials, rather than the traditional purchasing model. With the increasing penetration of online shopping, manufacturers are selling products directly-to-customer (D-to-C) by launching online retail sites, eliminating the need to invest in expensive marketing and distribution infrastructure. Thus, the consumers’ increasing dependency on e-commerce services and the adoption of the D-to-C strategy by manufacturers are expected to open lucrative opportunities for the loofah market during the forecast period.

US Loofah Market Report Segmentation Analysis

Key segments that contributed to the derivation of the US loofah market analysis are product type and distribution channel.

• Based on product type, the US loofah market is segmented into loofah with handle and loofah without handle. The loofah with handle segment is expected to grow at the fastest CAGR over the forecast period. A loofah with a handle combines the natural exfoliating properties of a traditional loofah with the convenience of an extended handle, allowing for easier access to hard-to-reach areas in the body. Loofah with handles is marketed with its ability to be handled efficiently to improve skin texture by sloughing off dead skin cells, invigorating the skin, and promoting circulation.
• Based on distribution channel, the US loofah market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment accounted for the largest share in the US loofah market repoirt in 2023.

US Loofah Market Share Analysis by Country

The demand for natural and synthetic loofah is growing rapidly in the country due to the increased influence of skin care and shower routines. The demand for loofahs without handle is witnessing a surge in the country. Loofah with handle is expected to grow at a faster CAGR during the forecast period. A loofah with a handle combines the natural exfoliating properties of a traditional loofah with the convenience of an extended handle, allowing for easier access to hard-to-reach areas on the body. Loofah with handles is marketed with its ability to be handled efficiently to improve skin texture by sloughing off dead skin cells, invigorating the skin, and promoting circulation. The handle is typically made from plastic, wood, and other durable materials, adding to product longevity and ease of use. In retail, loofahs with handles are widely available through big box stores, online retailers, and health and beauty shops. The variety in design, handle length, and loofah texture provides consumers with various options and caters to different preferences and skin types. In addition, the online retail distribution channel is expected to dominate the market during the forecast period. E-commerce platforms are increasingly preferred by consumers owing to the convenience of remote shopping, availability of different brands, and free home delivery services. Additionally, product descriptions, user reviews, and ratings provided on online platforms help consumers choose the right product. Many brands of loofah are available across online retail channels at affordable prices, which further enhances the customer shopping experience. E-commerce platforms have multiple payment options and easy return/exchange policies, which enhances their appeal among consumers.

US Loofah Market Report Scope

US Loofah Market News and Recent Developments

The US loofah market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases.

US Loofah Market Report Coverage and Deliverables

The "US Loofah Market Share and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• US loofah market trends and forecast for all the key market segments covered under the scope
• US loofah market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• US loofah market analysis covering key market trends, country framework, major players, regulations, and recent market developments.
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the US loofah market
• Detailed company profiles