Water Softeners Market Forecast Report to 2028

Water Softeners Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Salt-Based Water Softeners and Salt-Free Water Softeners) and Application (Industrial, Residential, Municipal, and Others)

  • Report Code : TIPRE00003695
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 147
Buy Now

[Research Report] The water softeners market is expected to grow from US$ 10,255.17 million in 2021 to US$ 13,558.77 million by 2028; it is estimated to grow at a CAGR of 4.1% from 2021 to 2028.

Hard water drastically lowers the life of appliances such as dishwashers, coffee machines, and water heaters due to the build-up of calcium and magnesium. Water softeners help in removing calcium and magnesium ions from hard water and are thus widely used in residential purposes and municipal applications. In addition, rapid urbanization, migration of people from villages and small towns to metropolitan cities, and surge in population in tier 1 and tier 2 cities have created a need for effective water softener systems. According to the United Nations Department of Economic and Social Affairs (UN DESA), the global urban population has increased dramatically from 751 million in 1950 to 4.2 billion in 2018. These factors are driving the demand for soft water for various purposes, which simultaneously translate into a growing need for water softeners.

The water softeners market in APAC is expected to grow at the highest CAGR during the forecast period. The demand for water softeners is likely to increase in the coming years as the commercial sector across APAC is expected to grow at a rapid pace. Commercial apartments, restaurants, hotels, laundromats, hospitals, and others are installing water softening units to facilitate ease of use and extend the lifetime of their water-handling equipment.

Impact of COVID-19 Pandemic on Water Softeners Market

The ongoing COVID-19 pandemic has drastically altered the status of the water softeners market and has adversely impacted its growth. The outbreak of COVID-19 has declined operational efficiency and interrupted the value chain owing to the sudden closure of national and international boundaries, thereby creating revenue loss and damage. The disruptions in the value chain have restricted the supply of raw materials, resulting in hindered growth of the market and affecting the development of the end-use markets. However, as economies are planning to revive their operations, the demand for water softeners is expected to rise globally in the coming months.

Water Softeners Market

Water Softeners Market
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Market Insights

Surging Demand for Salt-Free Water Softeners

Salt-free water softener chemically transforms the calcium and magnesium ions present in hard water so that they do not stick  to surfaces and form scale buildup. They are easy to set up and require less maintenance, as well as less expensive than salt-based softeners. Thus, the increasing demand for salt-free water softeners is expected to become a key trend in the water softeners market in the coming years.

Type-Based Insights

Based on type, the water softeners market is segmented into salt-based water softeners and salt-free water softeners. The salt-based water softeners segment accounted for a larger market share in 2020. Salt-based water softener is a filtration unit that converts hard water into soft water using the ion-exchange mechanism. It is used to remove hardness-causing minerals such as calcium and magnesium from the water.

Water Softeners Market, by Type – 2020 and 2028

Water Softeners Market, by Type – 2020 and 2028
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.


Application-Based Insights

Based on application, the water softeners market is segmented into industrial, residential, municipal, and others. The industrial segment accounted for the largest market share in 2020. Water softeners are extensively used across various industries, such as food & beverages, manufacturing, chemical, and oil & gas, to prevent interior corrosion of equipment and pipelines and to recycle wastewater. High levels of hardness-causing salts in water can lead to an increase in energy expenditure, failure of industrial equipment, or perhaps cause the system to fail entirely. Water softener systems treat hard water, thereby making it suitable for industrial use.

Customize Research To Suit Your Requirement

We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.

Water Softeners Market: Strategic Insights

water-softeners-market
Market Size Value inUS$ 10,255.17 Million in 2021
Market Size Value byUS$ 13,558.77 Million by 2028
Growth rateCAGR of 4.1% from 2021-2028
Forecast Period2021-2028
Base Year2021
Analyst Image

Shejal

Have a question?

Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.

Analyst Image  Speak to Analyst

A few players operating in the water softeners market are Atlas Filtri, A.O. Smith Water Technologies, Culligan Italiana S.P.A, 3M, Euraqua Europe, Water2Buy, Viessmann Climate Solutions Se, Cillit, Depurchem, BWT Holding GmBH, Whirlpool Corporation, General Electric, Ecowater Systems LLC, Kinetico Incorporated, and Harvey Water Softeners Limited. The companies operating in the market have realized the immense potential of the water softeners market, owing to which they have begun adopting strategies such as mergers & acquisitions, and research & development to expand customer base and gain significant share in the global market, which also allows them to maintain their brand name globally.

Report Spotlights

  • Progressive industry trends in the water softeners market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the water softeners market from 2019 to 2028
  • Estimation of global demand for water softeners
  • Porter’s five forces analysis to illustrate the market competitiveness
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook as well as factors driving and restraining factors of the water softeners market
  • Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
  • Market size of water softeners at various nodes
  • Detailed overview and segmentation of the market, as well as the water softeners industry dynamics
  • Market size of water softeners in various regions with promising growth opportunities

Water Softeners Market – by Type

  • Salt-based Water Softeners
  • Salt-free Water Softeners

Water Softeners Market – by Application

  • Industrial
  • Residential
  • Municipal
  • Others

Company Profiles

  • Atlas Filtri
  • A.O. Smith Water Technologies
  • Culligan Italiana S.P.A
  • 3M
  • Euraqua Europe
  • Water2Buy
  • Viessmann Climate Solutions Se
  • Cillit
  • Depurchem
  • BWT Holding GmBH
  • Whirlpool Corporation
  • General Electric
  • Ecowater Systems LLC
  • Kinetico Incorporated
  • Harvey Water Softeners Limited
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type and Application

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


Based on application, which segment led the global water softeners market in 2020?

Based on application, the industrial segment dominated the market in 2020 and is expected to maintain its dominance throughout the forecast period. Water softeners are extensively used across various industries including food and beverage industry, manufacturing, chemical, oil & gas, and others to prevent interior corrosion in equipment and pipelines and to recycle the wastewater. High levels of hardness-causing salts in water can lead to increase in energy expenditure, failure of industrial equipment, or perhaps cause the system to fail entirely. Water softener systems treat the hard water making it suitable for industrial use.

Can you list some of the major players operating in the global water softeners market?

The major players operating in the global water softeners market are Atlas Filtri, A.O. Smith Water Technologies, Culligan Italiana S.P.A, 3M, Euraqua Europe, Water2Buy, Viessmann Climate Solutions Se, Cillit, Depurchem, BWT Holding GmBH, Whirlpool Corporation, General Electric, Ecowater Systems LLC, Kinetico Incorporated, and Harvey Water Softeners Limited and many others.

Which region held the largest share of the global water softeners market?

In 2020, Asia-Pacific accounted for the largest share of approximately 31% in the global water softeners market. The current demand for municipal water treatment across Asia-Pacific has significantly increased to fulfil the rising demand for drinking water and sanitary facilities. With rising population, the consumption of water is rapidly increasing across the region. Water with high levels of hardness and pollutants is not safe for consumption. Some parts in the countries such as China and India are suffering from the problems of hard as well as polluted water. Therefore, water softeners are projected to witness a potential demand across Asia-Pacific.

Based on type, which segment is leading the global water softeners market during the forecast period?

The salt-based water softeners segment is expected to dominate the market during the forecast period. Salt-based water softener is a filtration unit that converts hard water into soft water using the ion-exchange mechanism. It is used to remove hardness-causing minerals such as calcium and magnesium from the water. Salt-based water softeners are expected to witness notable demand in the market owing to their growing application across the industrial as well as residential sector.

Which major factors are influencing the growth of global water softeners market?

The global water softeners market growth is majorly influenced by determinants such as rise in urbanization, rise in industrialization in several emerging economies, product innovations, and availability of substitutes for water softeners.

How is the market scenario for the new entrants in the global water softeners market?

The market for water softeners is significantly competitive due to the presence of several regional and local manufacturers. The market is expected to remain lucrative during the upcoming years due to the widening end use of water softeners. The initial investment required to commence a water softener manufacturing plant is significantly high due to the high cost of raw materials and components, requirement of high capital, and significant installation cost. The regulatory framework in the market is rigid due to heavy regulations in some markets such as the US and Europe, however a majority of players comply with the basic regulations. Additionally, the competition from the existing players is intense and poses as a threat for the new entrants.

The List of Companies - Water Softeners Market

  1. Atlas Filtri
  2. A.O. Smith Water Technologies
  3. Culligan Italiana S.P.A
  4. 3M
  5. Euraqua Europe
  6. Water2Buy
  7. Viessmann Climate Solutions Se
  8. Cillit
  9. Depurchem
  10. BWT Holding GmbH
  11. Whirlpool Corporation
  12. General Electric
  13. Ecowater Systems LLC
  14. Kinetico Incorporated
  15. Harvey Water Softeners Limited

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Trends and growth analysis reports related to Water Softeners Market