Wet Pet Food Market Key Players and Opportunities by 2027

The wet pet food market was valued at US$ 22,218.1 million in 2018 and is projected to reach US$ 36,406.5 million by 2027; it is expected to grow at a CAGR of 5.7% from 2019 to 2027.

Pet food, which is composed of a high percentage of water, ranging between 75% and 85%, along with other dry ingredients, is termed as wet pet food. The wet pet food is increasingly being preferred by pet owners as they help to boosts energy, builds muscles and lean mass, and stimulates the overall growth mechanism in animals. Consumption of wet pet food helps to provide the necessary nutrients such as proteins, vitamins, and minerals to pets to keep them healthy and hydrated. Moreover, such kinds of foods are considered as an ideal option for pets who cannot chew properly due to missing teeth, improper adjustment of jaws, or other related pet concerns. Such advantages offered by wet pet food makes them a popular and attractive option and the best source of hydration.

The wet pet food market in Europe is expected to grow at the highest CAGR during the forecast period. The growth of the market in this region is mainly attributed to the increase in the region owing to the rapid rise in pet population and surging consumer demand for premium quality products for their pets. Also, growing trend towards adoption of pets is also driving the market growth in Asia Pacific region. The wet pet food manufacturers are expanding their production activities in developed countries such as Netherlands, Italy, and UK so as to meet the rising demands of wet pet foods in the region.

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Wet Pet Food Market: Strategic Insights

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Market Insights

Rising e-commerce sales in developing countries Is Expected to Fuel Wet pet food Market Growth

Wet pet food is easily available at different retail channels such as supermarkets and hypermarkets, specialized pet shops, online stores, and others. Among these, online stores for wet pet food is gaining popularity in emerging countries such as India and China. Increased use of mobile phones, computers, and laptops has helped in the growth of digital channels, both in strength and volume. Pet owners in India and China are adopting the idea of online shopping as it saves time, money, and efforts over other distribution channels. Also, these portals provide detail information about the product, such as product description, user's review, application, and usage of the product, which helps the buyer compare different products at a glance and accordingly choose appropriate products for their pets. Apart from this, features such as 24×7 availability, easy access, secure payment options, lesser time, and home delivery have encouraged pet owners to shop online. Amazon, Chewy, Pupkart, and PetShopIndia are among the popular online portals that have helped boost online sales of wet pet food in these countries.

Product Type Insights

Based on product type, the wet pet food market is bifurcated into dog food, cat food, and others. The dog food segment accounted for a larger market share in 2018. Dogs are among the most preferred pets across the world. They are omnivore and thus adopt traditional eating habits, such as meat and non-meat scraps. They require proper nutrition at every stage of their life. Therefore, a complete diet program with an adequate combination of carbohydrates, minerals, proteins, fats, vitamins, and water is crucial to maintain healthy body weight. Wet pet food contains a higher amount of aforementioned nutrients, and thus, dog owners prefer buying wet pet food. Wet food helps dogs fight infection, perform daily activities, repair teeth and bones, and maintain their build and muscle tone. Thus, all are expected to propel the demand for the wet pet food during the forecast period.

Packaging Type Insights

Based on packaging type, the wet pet food market is segmented into cans, pouches, and others. The cans segment accounted for the largest market share in 2018. The Growing concerns related to pet health among pet owners have raised the demand for products that are attractive, informative, and protective. This fact has encouraged pet food manufacturers to introduce attractive, colorful canned packaging with informative labels. However, environmental organizations such as the Ecology Center based in California have stated that canned pet food may contain toxic chemicals such as PVC or a BPA-based coating that can lead to potential health risks in pet animals. Also, low recycling rates for pet food cans result in landfills, thereby causing environmental pollution. All these factors are restricting the use of canned pet food among buyers and attracting them toward other sustainable pet food packaging options such as coated paper bags and barrier laminate bags.

A few players operating in the wet pet food market are Blue Buffalo Co., Ltd, Butcher's Pet Care, De Haan Petfood, FirstMate Pet Foods, Hill's Pet Nutrition, Inc., Little BigPaw, Mars, Incorporated, Monge SPA, Nestlé Purina PetCare and Petguard Holdings, LLC among many others. The key companies implement the mergers and acquisitions, and research and development strategies to expand customer base and gain significant share in the global market, which also allows them to maintain their brand name globally.

Report Spotlights

• Progressive industry trends in the wet pet food market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the wet pet food market from 2019 to 2027
• Estimation of global demand for Wet pet food
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
• Recent developments to understand the competitive market scenario
• Market trends and outlook as well as factors driving and restraining the growth of the wet pet food market
• Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
• The size of the wet pet food market size at various nodes
• Detailed overview and segmentation of the market, as well as the wet pet food industry dynamics
• Size of the wet pet food market in various regions with promising growth opportunities

Wet Pet Food Market Regional Insights

The regional trends and factors influencing the Wet Pet Food Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Wet Pet Food Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Wet Pet Food Market Report Scope

Wet Pet Food Market Players Density: Understanding Its Impact on Business Dynamics

The Wet Pet Food Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Wet Pet Food Market are:

1. Blue Buffalo Co., Ltd.
2. De Haan Petfood
3. FirstMate Pet Foods
4. Little BigPaw
5. Mars, Incorporated

Disclaimer: The companies listed above are not ranked in any particular order.

Wet Pet Food Market- by Product Type

• Dog Food
• Cat Food
• Others

Wet Pet Food Market – by Packaging Type

• Cans
• Pouches
• Others

Wet pet food Market – by Distribution Channel

• Supermarkets and Hypermarkets
• Specialized Pet Shops
• Online
• Others

Company Profiles

• Blue Buffalo Co., Ltd
• Butcher's Pet Care
• De Haan Petfood
• FirstMate Pet Foods
• Hill's Pet Nutrition, Inc.
• Little BigPaw
• Mars, Incorporated
• Monge SPA
• Nestlé Purina PetCare
• Petguard Holdings, LLC