Womens Lingerie Market Size & Industry Trends Forecast 2027

Women's Lingerie Market Forecast to 2027 - Covid-19 Impact and Global Analysis by Type (Brassiere, Knickers or Panties, Shapewear, Others); Material (Cotton, Silk, Satin, Nylon, Others); Distribution Channel (Mass Merchandizers, Specialized Stores, Online, Others); and Geography

Publication Month : May 2020

  • Report Code : TIPRE00009739
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 186
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The women’s lingerie market was valued at US$ 35,169.4 million in 2018 and is projected to reach US$ 78,662.5 million by 2027, growing at a CAGR of 9.4% from 2019 to 2027.

The word lingerie is a term taken from the French language, meaning undergarments, and used specifically for more lightweight items of female undergarments. The original French word is derived from the old French word lingerie, meaning linen. Lingerie is a women’s clothing which is made of lightweight, smooth, sheer, stretchy. The women’s lingerie market is characterized into four main types such as brassiere, knickers or panties, shapewear, and others. The women’s lingerie market is characterized by material as satin, cotton, silk, nylon, and others.The women’s lingerie market uses different channel to supply the product to its consumers such as online, specialty stores etc.

North America is relied upon to be the quickest developing business sector for worldwide women's lingerie in the coming years. Expanding mindfulness about the best fit, creating millennial masses, and rise in spending power among women are required to drive the market during the forecast period. Growing accessibility of a wide extent of products in various occasions for various purposes such as games, wedding wear, and standard wear has been driving the women’s lingerie market in the region. Likewise, more extensive item accessibility, alongside expanded entrance of online just as disconnected channels, is among the key factors driving the women’s lingerie market in the region. Nearness of countless market players such as L-Brands Inc., Gap Inc., Hanesbrands Inc., and Jockey International, Inc. are giving tremendous assortments of women’s lingerie, for example, gently cushioned underwired bra, structure and magnificence ribbon minimizer bra, sports bra with racer back, mid-ascent trendy person briefs, is an essential driver for North America women’s lingerie market.

COVID-19outbreak first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. As of May 2020, China, Italy, Iran, Spain, republic of Korea, France, Germany, and the US are some of the worst affected countries in terms of confirmed cases and reported deaths. According to the latest WHO figures, there are ~5,728,642 confirmed cases and 353,692 total deaths globally. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global fashion and apparel industry is one of the major industries that is facing serious disruptions such as supply chain breaks, office shutdowns, shutdown of malls, shops, retail stores or brand stores etc. as a result of this outbreak. For instance, China is the global hub of manufacturing and largest raw material supplier for various industries and it is also one of the worst affected countries. The lockdown of various plants and factories in China is affecting the global supply chains and negatively impacting the manufacturing, delivery schedules, and sales of various goods including apparel. Various companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia, and North America are affecting the business collaborations and partnerships opportunities. All these factors are anticipated to affect the fashion and apparel industry in a negative manner and thus act as restraining factor for the growth of various markets related to this industry in the coming months.

Global Women’s Lingerie Market

Global Women’s Lingerie Market
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Market Insights

Innovative Product Offering to Cater Demand for Fashionable Lingerie Among Customers is Driving the Market Growth Globally

There is an expanding interest for stylish undergarments among ladies around the world, inferable from rising mindfulness towards the best fit, style remainder, and solace of underwear. Besidesdeveloping millennial populace, rising brand mindfulness, and high spending capacity among working ladies are making a rewarding open door for the market players to arrive at more clients with creative lingerie and intimate wear for women. Clients’ inclination toward items with trim, weaving, sumptuous materials, and more splendid shades, is including a positive contribution for makers to present new items in the market. Most of the ladies from developed and developing nations, for example, the US, Canada, Italy, the UK, Russia, Japan, China, UAE, and Saudi Arabia are going through more cash to wear trendy and fashionable undergarments for various events. The makers and providers can increase most extreme benefit and draw in shoppers by offering items with better than ever attributes. Inventive item advancement and strong marketing strategies is foreseen to help the general development of the women’s lingerie market and strengthen the situation of the market players in the worldwide market.

Type Insights

Based on type, the women’s lingerie market is segmented into brassiere, knickers or panties, shapewear, and others. In 2018, the brassiere segment accounted for the major share of the global women’s lingerie market while the others segment is expected to grow at a fastest CAGR. The others segment includes babydolls& chemises, camisoles, corsets &bustiers, bodysuits & teddies, etc. Wide availability of these women’s lingerie coupled with theshift in consumer lifestyle and awareness regarding personal physical appearance have been key boosting factors for the growth of others segment in women’s lingerie market.

Global Women’s Lingerie Market, by Type – 2018 & 2027

Global Women’s Lingerie Market
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Based on material, the women’s lingerie market is segmented into cotton, silk, satin, nylon, others. In 2018, the cotton segment led the market with highest market followed by silk. Silk charmeuse is known to be the most luxurious fabrics prefer to wear near the skin. It has a satin weave which gives it a high shine and provides almost liquid appearance. It’s been popular in lingerie production since the early 20th century, and is still it is used consistently in high-end lingerie. Many designer bras are created using a silk/spandex blend, also known as stretch silk charmeuse. More commonly used lining fabric is china silk can be a relatively inexpensive choice for undergarments, including slips. It’s very smooth next to the body and very thin, so it does not add bulk. Silk crepe is used to make luxurious loungewear, pajamas, robes, slips, and nighties.

Distribution Channel Insights

Based on distribution channel,the women’s lingerie market is segmented into mass merchandizers, specialized stores, online, and others. The specialized stores have led the global women’s lingerie market with a highest market share followed by others which includes the unorganized distribution channels. The other segment of women’s lingerie distribution channels includes departmental stores, variety stores, street markets, etc. These retailers sell multiple products, including brassiere, knickers or panties, shapewear, babydoll, corset, bodysuit, and others from various national and local brands. Low cost is the main factor that attracts the customers to buy from these channels.

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Women's Lingerie Market: Strategic Insights

Market Size Value inUS$ 35,169.4 Million in 2018
Market Size Value byUS$ 78,662.5 Million by 2027
Growth rateCAGR of 9.4% from 2019-2027
Forecast Period2019-2027
Base Year2019
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Product development, mergers and acquisitions, and strategies like licensing & distribution agreement, partnership with distributors, project contracts, and sales & distribution channel enhancement are commonly adopted by companies to expand their footprint worldwide, which is further impacting the size of the market. The players in the global women’s lingerie market are majorly engaged in the product development to cater the growing demand due to continuously changing preferences for intimate wear.

Global Women’s Lingerie Market – By Type

  • Brassiere
  • Knickers or Panties
  • Shapewear
  • Others

Global Women’s Lingerie Market – By Material

  • Cotton
  • Silk
  • Satin
  • Nylon
  • Others

Global Women’s Lingerie Market – By Distribution Channel

  • Mass Merchandizers
  • Specialized Stores
  • Online
  • Others

Company Profiles

  • Gap Inc.
  • Triumph International
  • Hanesbrands Inc.
  • Jockey International, Inc.
  • Hunkemöller International B.V.
  • MAS Holdings
  • PVH Corp.
  • L-Brands
  • Chnatelle Group
  • Hanky Panky
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type ; Material ; Distribution Channel ; and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Which product led the women’s lingerie market?

The brassiere women’s lingerie segment led the women’s lingerie market in 2018 with a significant share and is expected to continue its dominance during the forecast period. Brassiere or bra is a type of lingerie worn by preteen, teens, girls, and women to cover, support, and elevate the breasts, and it also shapes the wearer’s figure. The level at which the bra frames the breasts varies between style, fashion, functionality, and fabrics. There are different types of bra available in the market that are suitable for different body and breast shapes, and also for different occasions. The brassiere is essential to be in the perfect figure lines called for by the prevailing fashions. Manufacturers produce a huge variety of brassieres that serve a variety of purposes.

Which region led the women’s lingerie market?

The women’s lingerie market was dominated by Europe, with a significant market share in 2018 and will continue to dominate the market by 2027. North-America is the second-largest contributor to the global women’s lingerie market, followed by APAC. The trend of fancy and fashionable lingerie among the female population is driving the market growth in the country. Along with this, the demand for comfortable and functional lingerie is growing among the customers, especially working females, thus encouraging manufacturers to innovate a new range of fabrics such as nylon, polyester, satin, lace, sheer, spandex, silk, and cotton for lingerie manufacturing. Consumers are more attracted to color, fabric, and style, which is encouraging the manufacturers to introduce trendy lingerie suitable for various activities.

What are the major drivers propelling the global women’s lingerie market?

Fast changing consumer preferences for fashionable apparel products is driving the market growth for women’s lingerie. Lingerie is a category of women's clothing, including undergarments (mostly brassieres), sleepwear, and lightweight robes. The lingerie concept is a visually appealing undergarment, which was developed during the late nineteenth century. Consumers now days are quite aware of latest fashion trends, which are influencing the market for women’s lingerie. Also, growth in the e-commerce industry is again helping in the market growth. Most of the prominent market players, including Gap Inc., Hanesbrands Inc., Jockey International Inc., PVH Corp, L Brands, and among others display sell their lingerie items in online platforms. Purchasing products online is always a convenient and reliable option, owing to the efficient worldwide distribution network; it gets delivered on the stipulated timeline.

The List of Companies - Women’s Lingerie Market

  1. Gap Inc.
  2. Triumph International
  3. Hanesbrands Inc.
  4. Jockey International, Inc.
  5. Hunkemöller International B.V.
  6. MAS Holdings
  7. PVH Corp.
  8. L Brands
  9. Chantelle Group
  10. Hanky Panky

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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