The women’s lingerie market was valued at US$ 35,169.4 million in 2018 and is projected to reach US$ 78,662.5 million by 2027, growing at a CAGR of 9.4% from 2019 to 2027.

The word lingerie is a term taken from the French language, meaning undergarments, and used specifically for more lightweight items of female undergarments. The original French word is derived from the old French word lingerie, meaning linen. Lingerie is a women’s clothing which is made of lightweight, smooth, sheer, stretchy. The women’s lingerie market is characterized into four main types such as brassiere, knickers or panties, shapewear, and others. The women’s lingerie market is characterized by material as satin, cotton, silk, nylon, and others.The women’s lingerie market uses different channel to supply the product to its consumers such as online, specialty stores etc.

North America is relied upon to be the quickest developing business sector for worldwide women's lingerie in the coming years. Expanding mindfulness about the best fit, creating millennial masses, and rise in spending power among women are required to drive the market during the forecast period. Growing accessibility of a wide extent of products in various occasions for various purposes such as games, wedding wear, and standard wear has been driving the women’s lingerie market in the region. Likewise, more extensive item accessibility, alongside expanded entrance of online just as disconnected channels, is among the key factors driving the women’s lingerie market in the region. Nearness of countless market players such as L-Brands Inc., Gap Inc., Hanesbrands Inc., and Jockey International, Inc. are giving tremendous assortments of women’s lingerie, for example, gently cushioned underwired bra, structure and magnificence ribbon minimizer bra, sports bra with racer back, mid-ascent trendy person briefs, is an essential driver for North America women’s lingerie market.

COVID-19outbreak first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. As of May 2020, China, Italy, Iran, Spain, republic of Korea, France, Germany, and the US are some of the worst affected countries in terms of confirmed cases and reported deaths. According to the latest WHO figures, there are ~5,728,642 confirmed cases and 353,692 total deaths globally. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global fashion and apparel industry is one of the major industries that is facing serious disruptions such as supply chain breaks, office shutdowns, shutdown of malls, shops, retail stores or brand stores etc. as a result of this outbreak. For instance, China is the global hub of manufacturing and largest raw material supplier for various industries and it is also one of the worst affected countries. The lockdown of various plants and factories in China is affecting the global supply chains and negatively impacting the manufacturing, delivery schedules, and sales of various goods including apparel. Various companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia, and North America are affecting the business collaborations and partnerships opportunities. All these factors are anticipated to affect the fashion and apparel industry in a negative manner and thus act as restraining factor for the growth of various markets related to this industry in the coming months.

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Women's Lingerie Market: Strategic Insights

Women's Lingerie Market

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  CAGR (2018 - 2027)

  9.4%
• Market Size 2018
  US$ 35.17 Billion
• Market Size 2027
  US$ 78.66 Billion

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Key Players

• Gap Inc.
• Triumph International
• Hanesbrands Inc.
• Jockey International, Inc.
• Hunkemöller International B.V.
• MAS Holdings
• PVH Corp.
• L Brands
• Chantelle Group

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Type

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Material

• Cotton
• Silk
• Satin
• Nylon
• Others

Distribution Channel

• Mass Merchandizers
• Specialized Stores
• Online
• Others

Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South and Central America

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Market Insights

Innovative Product Offering to Cater Demand for Fashionable Lingerie Among Customers is Driving the Market Growth Globally

There is an expanding interest for stylish undergarments among ladies around the world, inferable from rising mindfulness towards the best fit, style remainder, and solace of underwear. Besidesdeveloping millennial populace, rising brand mindfulness, and high spending capacity among working ladies are making a rewarding open door for the market players to arrive at more clients with creative lingerie and intimate wear for women. Clients’ inclination toward items with trim, weaving, sumptuous materials, and more splendid shades, is including a positive contribution for makers to present new items in the market. Most of the ladies from developed and developing nations, for example, the US, Canada, Italy, the UK, Russia, Japan, China, UAE, and Saudi Arabia are going through more cash to wear trendy and fashionable undergarments for various events. The makers and providers can increase most extreme benefit and draw in shoppers by offering items with better than ever attributes. Inventive item advancement and strong marketing strategies is foreseen to help the general development of the women’s lingerie market and strengthen the situation of the market players in the worldwide market.

Type Insights

Based on type, the women’s lingerie market is segmented into brassiere, knickers or panties, shapewear, and others. In 2018, the brassiere segment accounted for the major share of the global women’s lingerie market while the others segment is expected to grow at a fastest CAGR. The others segment includes babydolls& chemises, camisoles, corsets &bustiers, bodysuits & teddies, etc. Wide availability of these women’s lingerie coupled with theshift in consumer lifestyle and awareness regarding personal physical appearance have been key boosting factors for the growth of others segment in women’s lingerie market.

MaterialInsights

Based on material, the women’s lingerie market is segmented into cotton, silk, satin, nylon, others. In 2018, the cotton segment led the market with highest market followed by silk. Silk charmeuse is known to be the most luxurious fabrics prefer to wear near the skin. It has a satin weave which gives it a high shine and provides almost liquid appearance. It’s been popular in lingerie production since the early 20th century, and is still it is used consistently in high-end lingerie. Many designer bras are created using a silk/spandex blend, also known as stretch silk charmeuse. More commonly used lining fabric is china silk can be a relatively inexpensive choice for undergarments, including slips. It’s very smooth next to the body and very thin, so it does not add bulk. Silk crepe is used to make luxurious loungewear, pajamas, robes, slips, and nighties.

Distribution Channel Insights

Based on distribution channel,the women’s lingerie market is segmented into mass merchandizers, specialized stores, online, and others. The specialized stores have led the global women’s lingerie market with a highest market share followed by others which includes the unorganized distribution channels. The other segment of women’s lingerie distribution channels includes departmental stores, variety stores, street markets, etc. These retailers sell multiple products, including brassiere, knickers or panties, shapewear, babydoll, corset, bodysuit, and others from various national and local brands. Low cost is the main factor that attracts the customers to buy from these channels.

Product development, mergers and acquisitions, and strategies like licensing & distribution agreement, partnership with distributors, project contracts, and sales & distribution channel enhancement are commonly adopted by companies to expand their footprint worldwide, which is further impacting the size of the market. The players in the global women’s lingerie market are majorly engaged in the product development to cater the growing demand due to continuously changing preferences for intimate wear.

Womens Lingerie Market Report Scope

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Global Women’s Lingerie Market – By Type

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Global Women’s Lingerie Market – By Material

• Cotton
• Silk
• Satin
• Nylon
• Others

Global Women’s Lingerie Market – By Distribution Channel

• Mass Merchandizers
• Specialized Stores
• Online
• Others

Company Profiles

• Gap Inc.
• Triumph International
• Hanesbrands Inc.
• Jockey International, Inc.
• Hunkemöller International B.V.
• MAS Holdings
• PVH Corp.
• L-Brands
• Chnatelle Group
• Hanky Panky