苜蓿干草市场价值预计将从 2024 年的 171.3 亿美元增至 2031 年的 223.8 亿美元;预计预测期内复合年增长率为 3.9%。
市场分析
该报告重点介绍了推动市场增长的关键因素和知名参与者及其在市场中的发展。
苜蓿干草,又称紫花苜蓿,是反刍动物、马科动物以及兔子、豚鼠和仓鼠等宠物的主要能量和蛋白质来源之一。苜蓿干草有多种形式,例如捆包、颗粒、块状、磨碎的苜蓿干草和切碎的苜蓿干草。苜蓿颗粒的生产包括干燥、粉碎和制粒。粉碎后,干草被送入制粒机的进料器。然后,磨碎的干草被压缩到模具上的圆柱形孔中,并从机器中排出,形成苜蓿饲料颗粒。为了生产苜蓿捆包,需要使用专门的机械(例如割草机/压实机)来切割苜蓿植株,割草机通过卷曲茎秆来切割和调理苜蓿,以帮助干燥。切割后,苜蓿在田间晾干,直至达到所需的含水量。干草充分干燥后,用耙子耙成条状,并用打包机打包,将干燥的苜蓿压缩成紧密的矩形或圆形捆包。反刍动物和马匹饲料对苜蓿干草的需求不断增长,是推动苜蓿干草市场增长的关键因素之一。此外,由于有机饲料不含杀虫剂、化肥和转基因生物 (GMO),有机苜蓿干草的受欢迎程度日益提升,这也是苜蓿干草市场新兴趋势之一。
增长动力与挑战
肉类和奶制品需求的不断增长极大地改变了工业化畜牧业生产。畜产品相当于人类膳食能量的16%和蛋白质的34%。此外,畜牧业产值约占全球粮食产量的19%,占全球农业产值的30%。饮食偏好和生活方式的改变、城市化进程的加快、可支配收入的增加以及世界人口的快速增长,都是导致畜牧业需求增长的关键因素。据联合国粮食及农业组织 (FAO) 预测,到 2030 年全球肉类蛋白质消费量将增长 14%。经济合作与发展组织 (OECD) 和 FAO 的报告估计,从 2020 年到 2029 年,世界牛奶产量将以每年 1.6% 的速度增长,到 2029 年将达到 9.97 亿公吨。苜蓿干草因其丰富的营养成分(包括蛋白质、纤维以及必需的维生素和矿物质)而作为各种牲畜(特别是牛、马和奶牛)的优质饲料发挥着至关重要的作用。因此,肉类和牛奶等牲畜产品消费量的增加促使牲畜制造商注重采购优质干草来喂养牲畜。通过为牲畜提供优质饲料(如苜蓿干草),可以解决牲畜的营养缺乏问题,从而维持牲畜的生长速度、健康和福祉。因此,随着需求的激增,全球健康牲畜的产量正在增加,进一步推动了苜蓿干草市场的发展。
另一方面,苜蓿干草生产相关的资源过度消耗可能会对环境和经济造成不利影响。苜蓿是一种耗水作物,需要大量灌溉才能维持生长,尤其是在缺水问题日益严重的干旱地区。过度使用水资源种植苜蓿会加剧缺水压力,耗尽地下蓄水层,并导致环境恶化,包括土壤侵蚀和盐碱化。据《卫报》报道,农业用水量占科罗拉多河流域总用水量的近80%,而苜蓿干草生产又占其中近50%。因此,资源过度消耗阻碍了苜蓿干草市场的增长。
由于苜蓿干草营养丰富,尤其有利于马匹健康,因此作为马饲料的需求正在激增。苜蓿干草富含蛋白质,这对于支持马匹的肌肉发育、修复和整体运动表现至关重要。其粗蛋白含量高达17%,能够满足幼马和成马的蛋白质需求。此外,苜蓿干草富含纤维,有助于维持健康的消化功能,预防绞痛和溃疡等消化问题。德克萨斯农工大学的一项研究表明,到2022年,饲喂苜蓿的马匹的溃疡严重程度评分将总体下降。此外,马匹需要与其自然放牧习性非常接近的饮食,而苜蓿是一种营养丰富、适口性好的饲料,可以满足这一需求。因此,马主和驯马师都希望将苜蓿干草作为马饲料的原料,以优化马匹的健康和福祉。因此,预计预测期内马饲料对苜蓿干草的需求不断增长将为苜蓿干草市场带来丰厚的机会。
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报告细分和范围
《2030年全球苜蓿干草市场分析与预测》是一项专业且深入的研究,重点关注全球市场趋势和增长机遇。报告包含2022年至2030年按类型、应用和地域划分的苜蓿干草市场预测。报告提供了全球苜蓿干草消费量的关键统计数据,以及主要地区和国家的需求。此外,报告还对影响主要地区和国家市场表现的各种因素进行了定性评估。报告还对市场领先企业及其关键战略发展进行了全面分析。此外,报告还包含市场动态分析,以帮助识别关键驱动因素、市场趋势和盈利机会,从而有助于确定主要收入来源。
生态系统分析和波特五力分析提供了全球苜蓿干草市场的360度视角,有助于了解整个供应链和影响市场增长的各种因素。
节段分析
苜蓿干草市场根据其类型和用途进行细分。根据类型,市场细分为苜蓿干草捆、苜蓿干草颗粒、苜蓿干草块和其他类型。2022年,苜蓿干草捆细分市场占据了苜蓿干草市场份额的55%以上。预计2022年至2030年期间,苜蓿干草块细分市场的复合年增长率将达到最高。
苜蓿干草块是另一种加工苜蓿干草,由切碎的苜蓿压实成立方体状而成。这些干草块具有多种优势,例如减少粉尘和浪费、更易于储存和处理,以及方便控制饲喂量。由于苜蓿干草块的实用优势,其需求正在激增,尤其是在马业,稳定的饲喂量和最低的粉尘对马匹的健康至关重要。此外,苜蓿干草块也受到注重便捷性和饲喂效率的畜牧业主的青睐。随着对优质牧草的需求稳步增长以及对便捷饲喂解决方案的需求,苜蓿干草块在农民和马术爱好者中也同样受欢迎,这推动了全球苜蓿干草市场的发展。
根据应用,市场细分为反刍动物饲料、马饲料、家禽饲料和其他饲料。2022年,反刍动物饲料占据了苜蓿干草市场份额的主导地位。苜蓿干草的反刍动物饲料应用范围包括奶牛、肉牛和绵羊。苜蓿干草营养丰富,富含必需维生素、矿物质和蛋白质,有助于维持最佳瘤胃功能和动物整体健康。其高蛋白质含量有助于刺激奶牛产奶,从而提高产量和牛奶质量。
区域分析
全球苜蓿干草市场报告详细概述了五大主要地区的市场概况:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美和中美。就收入而言,北美占据苜蓿干草市场的主导地位,2022 年收入达 133.4488 亿美元。预计亚太地区在 2022 年至 2030 年期间的复合年增长率将达到 5.1%。
由于中国、日本、韩国和澳大利亚等国的需求不断增长,亚太地区的苜蓿干草市场正在显著增长。中国拥有发达的动物饲料和畜牧业。根据奥特奇 2021 年全球饲料调查报告,中国的饲料产量位居世界第一。近年来,中国对肉类和奶制品的需求大幅增长,主要是因为人们更加注重通过营养摄入来改善健康(尤其是在 COVID-19 疫情爆发之后)。因此,随着肉类和奶制品产量的增加,全国对苜蓿干草等营养饲料的需求也大幅增加。然而,中国的苜蓿干草产量未能满足国内需求。因此,该国依赖进口来满足其苜蓿干草的总需求。中国是亚太地区最大的苜蓿干草进口国,而美国是中国苜蓿干草的主要出口国。因此,中国畜牧业的蓬勃发展以及苜蓿干草进口量的增加极大地推动了中国苜蓿干草市场的发展。
苜蓿干草市场区域洞察
Insight Partners 的分析师已详尽阐述了预测期内影响苜蓿干草市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的苜蓿干草市场细分和地理分布。

- 获取苜蓿干草市场的区域特定数据
苜蓿干草市场报告范围
报告属性 | 细节 |
---|---|
2024年的市场规模 | 171.3亿美元 |
2031年的市场规模 | 223.8亿美元 |
全球复合年增长率(2025-2031) | 3.9% |
史料 | 2021-2023 |
预测期 | 2025-2031 |
涵盖的领域 | 按类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
苜蓿干草市场参与者密度:了解其对商业动态的影响
苜蓿干草市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求的驱动因素包括消费者偏好的演变、技术进步以及对产品益处的认知度的提升。随着需求的增长,企业正在扩大产品线,不断创新以满足消费者需求,并抓住新兴趋势,从而进一步推动市场增长。
市场参与者密度是指特定市场或行业内企业或公司的分布情况。它表明特定市场空间内竞争对手(市场参与者)的数量相对于其规模或总市值而言。
在苜蓿干草市场运营的主要公司有:
- 绿色草原国际公司
- 法国杜利埃干草有限公司
- SL Follen公司
- 安德森干草与谷物公司
- Standlee Premium Products LLC
- M&C Hay 有限责任公司
免责声明:以上列出的公司没有按照任何特定顺序排列。

- 获取苜蓿干草市场顶级关键参与者概述
行业发展和未来机遇
根据公司新闻稿,苜蓿干草市场主要参与者采取的各种举措如下:
- 2023年5月,Al Dahra Holding LLC与Golden Fields达成独家供应协议。该协议授予Al Dahra Holding LLC独家承购协议,该协议涵盖Golden Fields根据在爱沙尼亚、立陶宛、拉脱维亚和芬兰签订的合同农业协议供应的饲料商品。
- 2021年10月,Al Dahra Holding LLC在塞尔维亚、罗马尼亚和保加利亚开设了五家新的动物饲料压缩和干燥工厂。这些新工厂的建成与公司持续拓展全球业务的战略目标相契合。新工厂拥有12条生产线,年产苜蓿50万吨,并可生产超过15种不同类型的饲料和浓缩谷物。
竞争格局和主要公司
Green Prairie International Inc、Douliere Hay France SAS、SL Follen Co、Anderson Hay & Grain Co Inc、Standlee Premium Products LLC、M&C Hay LLC、The Gombos Co LLC、Al Dahra Holding LLC、Ward Rugh Inc 和 Alfalfa Monegros SL 是苜蓿干草市场报告中介绍的知名公司。
- 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
- PEST 和 SWOT 分析
- 市场规模价值/数量 - 全球、区域、国家
- 行业和竞争格局
- Excel 数据集



Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
This text is related
to country scope.
常见问题
The alfalfa hay bales segment held the largest revenue share of the alfalfa hay market in 2024 due to their easy availability and affordability.
North America held the largest alfalfa hay market share due to presence of extensive production of alfalfa hay in the region, especially in the US and Canada.
The major players operating in the global alfalfa hay market are Green Prairie International Inc, Douliere Hay France SAS, SL Follen Co, Anderson Hay & Grain Co Inc, Standlee Premium Products LLC, M&C Hay LLC, The Gombos Co LLC, Al Dahra Holding LLC, Ward Rugh Inc, and Alfalfa Monegros SL.
Based on application, the alfalfa hay cubes is the fastest-growing segment due to several advantages, such as reduced dust and waste, improved ease of storage and handling, and convenient portion control during feeding.
Health benefits associated with alfalfa hay coupled with increasing scales of livestock production are the major growth drivers of the alfalfa hay market.
Rising demand for alfalfa hay is expected to provide lucrative growth opportunities to the global alfalfa hay market during the forecast period.
The List of Companies - Alfalfa Hay Market
- Green Prairie International Inc
- Douliere Hay France SAS
- SL Follen Co
- Anderson Hay & Grain Co Inc
- Standlee Premium Products LLC
- M&C Hay LLC
- The Gombos Co LLC
- Al Dahra Holding LLC
- Ward Rugh Inc
- Alfalfa Monegros SL
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.