医疗保健市场报告中的增强和虚拟现实2031 年规模和增长预测

  • Report Code : TIPHC00002220
  • Category : Healthcare IT
  • Status : Upcoming
  • No. of Pages : 150
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[研究报告]医疗保健市场的增强和虚拟现实价值从2022年的17.8554亿美元增长到2030年的448.9345亿美元;预计 2022 年至 2030 年复合年增长率为 32.8%。

市场洞察和分析师观点:

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基于 AR 的应用程序可以帮助医生发现、避免和治疗多种疾病,并获得更好的预后。它可以将从各种传感器收集的信息可视化到统一的界面中,以确定患者病情的具体原因。它还可以让医生在无需侵入性操作的情况下监测静脉、病变、器官和其他结构。 EyeDecide 就是这样一款医疗应用程序,它使用摄像头显示屏模拟特定条件对人的视力的影响。

AR 可用于医疗保健领域,以改善患者护理。例如,如果患者患有慢性病,AR 可以帮助他们了解自己的病情以及如何治疗。 AR 还可用于帮助患者进行手术等手术。 VR 还可以用于医疗保健领域,以改善患者护理。例如,VR可以用来帮助患有焦虑症或恐惧症的患者。 VR 还可以用来帮助患者了解他们的病情和手术过程。 VR 还可用于帮助提供商进行程序培训。

增长动力和挑战:

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医疗工作者很快意识到 AR 技术的优势。教育是增强现实在医疗保健领域的一个公认的应用。 AR 应用程序使学习者能够可视化身体的三维表示并与之一起工作。然而,受益于增强现实的不仅仅是医护人员。事实证明,它作为患者教育的工具也非常有益,可以让医疗专业人员帮助患者了解手术程序和药物的作用方式。

如今,外科医生使用多种技术来想象他们必须操作的区域。尽管如此,AR 可以将患者检查的三维插图投射到外科医生的视野中,有可能提高患者的准确性和治疗结果。目前使用的增强现实的一个功能性应用是静脉可视化。许多患者对采血或注射感到不舒服,或者当很难找到静脉并且患者必须“卡住”时会感到不舒服。很多次,体验都差很多。例如,现在医院使用的 AccuVein 可以将患者的静脉图投影到患者的皮肤上,使医护人员更容易在第一时间找到静脉。因此,与 AR 和 VR 技术相关的优势导致医疗保健领域对 AR 和 VR 的需求增加,从而推动市场增长。

AR 和 VR 仍然面临一些挑战存在。头戴式设备是外科医生首选的硬件,但会引起头痛、头晕和不适。 AR 和 VR 系统的学习曲线很高。目前的 VR 系统无法有效模拟物理触摸,而这对于外科医生来说非常重要。皮肤标记跟踪系统会受到软组织相对于骨骼的相对位移和变形的影响。然而,几乎所有这些限制都可以通过进一步的技术进步以及工程师和临床医生之间更好的合作来解决。因此,与 AR 和 VR 头戴式设备相关的挑战正在阻碍增强现实和虚拟现实在医疗保健市场的增长。

战略见解

报告细分和范围:

< p>医疗保健市场中的增强现实和虚拟现实分为技术、应用和最终用户的基础。按技术划分,市场分为头戴式设备和手持式设备。医疗保健市场中的增强现实和虚拟现实按应用分为患者护理管理、健身管理、外科医疗培训和教育等。就最终用户而言,医疗保健市场中的增强和虚拟现实分为医院和诊所、外科中心、研究组织和制药公司、研究和诊断实验室等。医疗保健市场的增强和虚拟现实根据地理位置分为北美(美国、加拿大和墨西哥)、欧洲(法国、德国、意大利、英国、西班牙、比荷卢经济联盟、奥地利和欧洲其他地区) 、亚太地区(澳大利亚、中国、日本、印度、韩国、马来西亚、印度尼西亚和亚太地区其他地区)、中东和美国非洲(沙特阿拉伯、阿联酋、南非以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、阿根廷、南美洲和中美洲其他地区)

分段分析:

从技术角度来看,全球医疗保健市场的增强现实和虚拟现实分为头戴式设备和手持式设备。 2022 年,头戴式设备细分市场占据最大市场份额;此外,预计该细分市场在 2020 年至 2030 年将创下最高复合年增长率。头戴式显示器是集成到眼镜中或安装在头盔或帽子上的显示器或投影技术。头戴式显示器将图像叠加在用户的现实世界视图上。

医疗保健市场中的增强现实和虚拟现实按应用细分为患者护理管理、健身管理、外科医疗培训与教育等。 2022年,患者护理管理领域将占据更大的市场份额。 AR 和 VR 技术使医疗保健提供商能够提供更加个性化、有效且以患者为中心的护理。定制的治疗计划和沉浸式疗法可以改善患者的治疗效果。 AR 技术使医疗保健专业人员能够通过支持 AR 的设备访问实时患者记录和重要信息。这一进步简化了临床工作流程,促进在护理时做出明智的决策,并确保准确和最新的数据以改善患者管理。在 AR 和 VR 的支持下,远程医疗的持续增长可以弥合医疗保健可及性差距,特别是在偏远或服务欠缺的地区,提供及时的诊断和治疗。

对于最终用户来说,医疗保健市场中的增强和虚拟现实分为医院和诊所、外科中心、研究组织和制药公司、研究和诊断实验室等。 2022年,医院和诊所领域占据最大的市场份额。重要的创新应用包括手术模拟(供医生规划和准备手术)、高分辨率成像诊断(提供准确的 3D 数据可视化)、患者护理、创伤后应激障碍(PTSD)康复和特殊需求、生活方式管理、医疗设备维护和合规性监管标准的要求正在推动 AR 和 VR 在医院和诊所的使用激增。

医疗保健市场中的增强和虚拟现实技术 – 2022年和2030年

区域分析:

根据地理位置,医疗保健市场的增强现实和虚拟现实分为五个关键区域——北美、欧洲、亚太地区、 南&中美洲、中东和非洲非洲。预计亚太地区在预测期内的复合年增长率最高。公司之间的合作以及对新技术的日益接受推动了增强现实和虚拟现实市场的增长。政府的支持正在推动 AR 和 VR 在中国的发展。 2019年,江西地区官员计划筹集4.6亿美元,惠及AR/VR企业。省会南昌市最近还主办了一场 VR 技术世界会议,该会议由该地区政府部分赞助。这可能是由于 VR 和 AR 技术的创造性应用。例如,北京中医药大学的学生通过 VR 技术学习针灸,他们可以在校内或校外使用这些技术。最终,中国所有医科大学都可能使用它。

医疗保健市场机会中的增强和虚拟现实:

AR/VR辅助手术

虚拟手术已成为医疗领域的突破性发展场,彻底改变训练方法和手术技术。虚拟手术结合了真实模拟、改进的可视化和实时辅助的优点,提供了一种革命性的方法。它通过利用虚拟现实 (VR) 和增强现实 (AR) 技术的功能来实现这一点。借助这种创新技术,医生可以在类似于实际手术室的虚拟环境中计划手术、练习复杂的程序并磨练自己的能力。虚拟手术为医生提供了一个无风险且引人入胜的平台,可以在该平台上改善患者的治疗效果、整体手术表现和技术。虚拟手术有望通过潜在地彻底改变术前计划、术中指导和手术培训来影响外科实践的未来。 AR 和 VR 技术可以更好地了解真实或虚拟空间中的结构,并有助于医疗专业人员更轻松地从学习环境过渡到临床环境。 AR/VR 辅助手术将获取的感兴趣解剖结构的 3D 图像与手术参考点相结合。使用 AR/VR 技术指导外科医生进行不同类型的微创手术,提高准确性,减少辐射暴露、失血和并发症。与 3D 打印非常相似,VR/AR 可以为手术人员提供更好的可视化效果并为手术过程做好准备。 FDA 表示,“这些功能可以更好地使外科医生能够更精确地识别手术区域内的结构,找到替代的进入方法,实现侵入性较小的手术,并在总体上简化工作流程。”好处可能包括缩短手术时间、改善结果和减少并发症。”因此,上述因素将为未来几年的市场增长提供有利可图的机会。

竞争格局和主要公司:< /strong>

全球增强和虚拟现实医疗保健市场的一些知名参与者包括 Google、通用电气公司、EON Reality Inc.、LAYAR、Hologic, Inc. .、Koninklijke Philips NV、Siemens Medical Solutions USA, Inc.、CAE HEALTHCARE、Intuitive Surgical 和 TheraSim Inc.。这些公司专注于新技术的开发、现有产品的进步以及地理覆盖范围的扩大,以满足不断增长的消费者需求全球范围内扩大其专业产品组合的产品范围。在全球医疗保健市场的增强和虚拟现实领域运营的公司正在实施各种无机和有机战略。下面提到其中一些:

  • 2022 年 5 月,芬德利大学健康专业学院是美国第一个纳入MediView XR, Inc. 在其超声检查项目实践课程中开发了一种新的增强现实技术。据 MediView 称,这些技术旨在协同改善医学成像、临床效率、患者治疗结果以及获得高质量现代医疗服务的机会。
  • 2022 年 6 月,VisAR,一种增强现实手术医疗技术领导者 Novarad 的导航系统获得 FDA 510(k) 批准,用于精确引导术中脊柱手术。 VisAR 将患者的成像数据转换为 3 维全息图,该全息图通过光学护目镜可见,并以亚毫米精度叠加到患者身上。这使得外科医生能够直接专注于手术目标,而无需将视线移开单独的监视器。    

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

The List of Companies

1. Google
2. General Electric Company
3. EON Reality Inc.
4. LAYAR
5. Hologic, Inc.
6. Koninklijke Philips N.V.
7. Siemens Medical Solutions USA, Inc.
8. CAE HEALTHCARE
9. Intuitive Surgical
10. TheraSim Inc.
11. Microsoft
12. DAQRI
13. Psious
14. Mindmaze
15. Firsthand Technology
16. Medical Realities
17. Atheer
18. Augmedix
19. Oculus VR
20. 3D Systems
21. VirtaMed
22. HTC
23. Virtually Better
24. WORLDVIZ

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

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The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

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