Augmented Reality & Virtual Reality in Healthcare Market 2028 By Device Type, Application, End user | The Insight Partners

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Augmented Reality & Virtual Reality in Healthcare Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Device Type (AR healthcare devices, VR healthcare devices); Application (Patient care management, Fitness management, Surgery, Medical Training and Education, Others); End user (Hospitals, Clinics, and Surgical Centers, Research Organizations and Pharma Companies, Research and Diagnostics Laboratories, Government and Defence Institutions, Others)

Report Code: TIPHC00002220 | No. of Pages: 150 | Category: Healthcare IT | Status: Upcoming


Augmented reality (AR) and virtual reality (VR) is the new way patients are diagnosed and treated. Remote surgery, hands on training, virtual medical learning, etc. are common applications of these two technologies in healthcare sector. Augmented reality (AR) adds digital elements to a live view often by using the camera on a smartphone whereas, Virtual reality (VR) indicates a complete involvement experience that shuts out the physical world.


The "Global Augmented Reality & Virtual Reality in Healthcare Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the augmented reality & virtual reality in healthcare market with detailed market segmentation by device type, application, end user, and geography. The report provides key statistics on the market status of the leading augmented reality & virtual reality in healthcare market players and offers key trends and opportunities in the market.


  •   Based on device type, the global AR healthcare and VR healthcare. AR healthcare is sub segmented as head-mounted display and handheld device. VR healthcare is sub segmented as head-mounted display, gesture-tracking device, and projectors and display walls.
  •   On the basis of application, the market is segmented into patient care management, fitness management, surgery, pharmacy management, medical training and education, and others.
  •   Based on end user , the market is bifurcated into hospitals, clinics, and surgical centers, research organizations and pharma companies, research and diagnostics laboratories, government and defense institutions, and others.



  •   Rapid development and rising investment in the healthcare AR and VR.
  •   Increasing requirement to cut the healthcare costs.
  •   Increasing dispersion of connected devices.


  •   Lack of competence in deployment of the AR and VR solutions.


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The augmented reality & virtual reality in healthcare market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the augmented reality & virtual reality in healthcare market in these regions.


COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities. Augmented reality & virtual reality in healthcare market is positively impacted due to COVID-19.


The report covers key developments in the augmented reality & virtual reality in healthcare market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from augmented reality & virtual reality in healthcare market are anticipated to lucrative growth opportunities in the future with the rising demand for augmented reality & virtual reality in healthcare in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the augmented reality & virtual reality in healthcare market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Google
  •   General Electric Company
  •   EON Reality Inc.
  •   LAYAR
  •   Hologic, Inc.
  •   Koninklijke Philips N.V.
  •   Siemens Medical Solutions USA, Inc.
  •   Intuitive Surgical
  •   TheraSim Inc.

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
The List of Companies

1. Google
2. General Electric Company
3. EON Reality Inc.
5. Hologic, Inc.
6. Koninklijke Philips N.V.
7. Siemens Medical Solutions USA, Inc.
9. Intuitive Surgical
10. TheraSim Inc.
11. Microsoft
13. Psious
14. Mindmaze
15. Firsthand Technology
16. Medical Realities
17. Atheer
18. Augmedix
19. Oculus VR
20. 3D Systems
21. VirtaMed
22. HTC
23. Virtually Better
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