企业在线学习市场分析报告及 2031 年增长展望

Publication Month : Feb 2024

  • Report Code : TIPRE00030311
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 150
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[研究报告]企业在线学习市场规模预计将从 108.79 美元增长2022年为10亿美元,到2030年为3952.8亿美元;预计 2022 年至 2030 年复合年增长率为 17.5%。

分析师观点:

近年来,由于组织越来越重视更新其发展计划、加强数字化转型以及在线和移动学习渗透率的提高,企业电子学习市场出现了显着增长。此外,不断发展的 IT 和技术全球的电信基础设施正在为企业电子学习市场的增长提供有利可图的机会。企业电子学习的技术发展正在成为市场增长的重要趋势。

市场概述:

企业电子学习是一种在线学习解决方案,可帮助员工培养所需技能以满足业务环境的需求。电子学习在企业领域越来越受欢迎。电子学习在企业环境中具有多种优势,例如降低成本、促进协作和提高知识保留率。通过企业电子学习解决方案,员工需要登录其电子培训解决方案并随时随地访问其学习内容。这也让员工有机会按照自己的节奏学习。通过企业电子学习,雇主有机会以最少的支出获得最大的效益,并使组织能够同时培训数百名员工并有效地管理和监控流程。

战略洞察

市场驱动因素:

日益重视组织更新其发展计划以推动企业电子学习市场的增长

学习和发展 (L&D) 计划在组织中发挥着重要作用;的成长。疫情不仅增加了对数字技能的需求,还增加了对适应性和学习敏捷性等技能的需求。随着技术的进步和劳动力市场的紧张,组织希望在竞争中保持领先地位,员工培训发挥着至关重要的作用。组织发展提供的好处包括:

技能提升和学习机会

:组织发展帮助员工扩展知识库并获得新技能,从而提高他们的能力

职业进步和成长路径

:组织发展为员工提供了方向以及对组织内职业的了解,以促进晋升、继任计划和成长机会。

员工敬业度和赋权

:组织发展通过让员工参与来促进员工敬业度让他们参与决策过程,寻求他们的意见并重视他们的贡献。它还增强员工对组织的主人翁意识和承诺感。

反馈和绩效管理

:组织发展提供反馈和绩效管理流程,帮助了解员工的优势、需要改进的领域和发展需求。

此外,组织发展可以增强沟通、知识共享和协作,从而允许不同的观点和专业知识融入创新过程,从而产生更全面和创新的解决方案。

组织越来越关注员工发展,以提高员工的技能和能力。通过投资于员工的成长并提供晋升机会,组织可以吸引和留住顶尖人才,从而培养出技能更高、积极性更高的员工队伍。例如,根据 LinkedIn 2020 年学习报告,94% 的员工表示,如果公司投资于他们的学习和发展,他们会在公司待更长时间。此外,根据首席学习官 2020 年行业学习状况调查,1,500 名 L&D 专业人士中的 75% 同意他们的公司将在未来几年开发更多定制学习内容。同样,根据 WorkRamp, Inc. 的数据,2022 年 3 月,69% 的公司增加了员工发展,79% 的 L&D 专业人员预计在在线学习上投入更多资金。近一半的组织增加了 2022 年的总体学习与发展预算。

因此,组织越来越关注发展计划,这导致消费者和企业越来越多地采用企业电子学习为市场增长做出贡献。

细分和范围:

“企业电子学习”市场”根据技术、组织规模、部署和地理位置进行细分。根据技术,市场分为学习管理系统(LMS)、在线电子学习、移动电子学习等。根据组织规模,市场分为大型企业和中小企业。根据部署,市场分为云和本地。该市场根据地理位置分为北美、欧洲、亚太地区、中东和中东地区。非洲和南美洲。

细分分析:

根据技术,企业电子学习市场分为学习管理系统(LMS)、在线电子学习、移动电子学习等。企业电子学习市场中的学习管理系统 (LMS) 领域预计在预测期内将以最高的复合年增长率增长。学习管理系统 (LMS) 是一种用于报告、管理、跟踪、自动化、记录和交付教育、学习、培训和发展计划的软件应用程序。 LMS 概念源自电子学习,涉及管理所有类型的内容,包括视频、课程和文档。在教育领域,学习管理系统包括多种与企业类似的功能。尽管如此,它仍然具有诸如标题之类的功能,可以促进教师和讲师以及讨论板的学习。大多数现代学习管理系统是基于网络的AICC、Xapi、可共享内容对象参考模型(SCORM)和学习工具互操作性(LTI),它们是将内容嵌入到学习管理系统中的各种集成策略。 LMS 最初设计为本地托管,组织购买软件版本的许可证并将其安装在其服务器和网络上。许多学习管理系统现在以软件即服务 (SaaS) 的形式提供,由供应商提供托管。教师可以通过 LMS 创建和整合课程材料、明确学习目标、调整内容和评估、跟踪学习进度并创建定制的学生测试。 LMS 允许沟通学习目标并组织学习时间表。 LMS 有助于直接向学习者提供学习内容和工具,并且通过个性化设置,它还可以覆盖边缘群体并提供可定制的功能,包括评估和跟踪。这样,学习者可以实时看到自己的进度,教师可以监控和传达学习效率。

区域分析:

区域分析:

北美拥有全球最大的企业电子学习市场份额之一。北美地区的高科技采用趋势推动了企业在线学习市场的增长。数字工具的采用增加和政府机构的高科技支出等因素预计将推动北美企业电子学习市场的增长。此外,美国和加拿大等发达经济体对研发的高度重视,迫使北美企业将技术先进的解决方案引入市场。例如,根据Mimeo 2020年的统计,北美70%的L&D部门使用学习管理系统。此外,美国拥有大量企业电子学习市场参与者,他们越来越注重开发创新解决方案。企业电子学习市场的一些主要参与者包括 Microsoft、Oracle、Cisco 和 Infor 等。所有这些因素都促进了该地区企业在线学习市场的增长。

主要参与者分析:

< p>企业电子学习市场分析由 Absorb Software Inc. 等参与者组成; Adobe Systems、Cornerstone、SAP SE、Skillsoft Corporation;甲骨文、Infor、基石; Citrix 系统公司; Coursera 公司;和 Udemy Inc. 是报告中介绍的企业电子学习市场的主要参与者。

近期发展:

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市场上的公司高度采用并购等无机和有机策略。下面列出了近期企业电子学习市场的一些重要发展: 

  • 2023 年 3 月,Moodle 宣布推出其印度子公司名为 Moodle India。这将有助于该公司进入不断增长的印度教育科技市场并扩大其社会影响。 Moodle 支持全球 142 种语言的 4100 万门课程,我们的开源软件已帮助全球数千家教育机构和组织提供了超过 18 亿的课程注册人数。
  • 2023 年 5 月,CD2 Learning 和 Easygenerator 宣布建立战略合作伙伴关系,旨在增强电子学习解决方案。根据这一合作伙伴关系,CD2 Learning 的电子学习内容创建将与 Easygenerator 强大的创作工具一起部署,为各种规模的组织提供完整的端到端解决方案,以创建和交付有影响力的电子学习内容。
  • 2023 年 9 月,为超过 4,000 家公司和 2000 万活跃学习者提供学习解决方案的 Litmos 宣布了新的全球转售合作伙伴,包括 Gavdi Group(特拉华州)、HR Strategies Consulting、i-Grow Consulting(墨西哥)、Amista、Olive Technologies和 INK IT 解决方案。越来越多的合作伙伴提供了对 Litmos 学习解决方案的更多访问,以提高全球各地公司的个人、团队和企业绩效。
  • 2023 年 3 月,Omniplex Learning 从领先的中型企业那里获得了开发资本投资。 -市场私募股权投资者LDC。这项投资将帮助该公司在 Omniplex Learning 的产品套件中添加专业的数字学习解决方案,其中包括创作工具 Articulate 360、Vyond 和市场领先的学习管理软件 Docebo,该软件使组织能够设计、创建和交付有效的学习成果
  • 2022 年 8 月,企业应用软件提供商 SAP 宣布已达成协议,将其企业培训解决方案平台 SAP Litmos 出售给 Francisco Partners。这家全球私募股权公司专门与技术和技术支持型企业合作。
  • 2023 年 2 月,教育部 (MoE) 与在线课程 Coursera 签署了谅解备忘录 (MoU)学习平台,在阿联酋开发创新的终身学习系统。该谅解备忘录旨在加强双方在建立本地和国际合作伙伴关系方面的合作,以在阿联酋推广信用推荐内容。该合作伙伴关系还将支持阿联酋的高等教育机构开发值得信赖的微型证书。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

  • Absorb Software Inc.
  • Adobe Systems
  • Cornerstone
  • SAP SE
  • Skillsoft Corporation
  • Oracle
  • Infor
  • Cornerstone
  • Citrix Systems Inc.
  • Coursera Inc.
  • Udemy Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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