体育技术市场基于(主要地区、市场参与者、规模和份额)- 预测至 2031 年

  • Report Code : TIPRE00004095
  • Category : Electronics and Semiconductor
  • No. of Pages : 150
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体育技术市场规模预计将从 2023 年的 397.3 亿美元增至 2031 年的 1123.9 亿美元。预计 2023-2031 年市场复合年增长率为 13.9%。对体育产业的投资和数据驱动决策的倾向可能仍然是体育技术市场的主要趋势。

 

运动科技市场分析

体育技术市场对体育行业技术服务需求的增长可归因于竞技场和体育场馆的数字化转型,以及对观众参与和娱乐活动的日益关注。由于对数据驱动的决策和运营的需求以及体育赛事数量的增加,预计该市场在预测期内将显着增长。由于社交媒体、物联网 (IoT) 和数据分析的使用不断增加,体育技术市场预计将继续扩大。

 

运动科技市场概况

体育技术是为实现与特定运动相关的人类兴趣或目标而开发的人造方法。体育技术是指运动员试图改善训练和比赛环境以提高整体运动成绩的技术手段。

 

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体育技术市场:

体育科技市场

  • 年均复合增长率(2023 - 2031)
    13.9%
  • 2023 年市场规模
    397.3 亿美元
  • 2031 年市场规模
    1,123.9 亿美元

市场动态

增长动力
  • 体育产业投资不断增加
未来的趋势
  • 采用人工智能/机器学习等先进技术
机会
  • AR/VR 在体育行业的兴起

关键人物;主力;重要一员

  • 弹射
  • STAT体育
  • 菲比特
  • 三星
  • 小米
  • 甲骨文
  • 华为
  • 松下
  • NEC公司
  • 科罗斯

区域概况

  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

成分
  • 硬件
  • 软件
  • 服务
技术
  • 跟踪系统/鹰眼技术
  • 广播技术
  • 虚拟现实
  • 可穿戴技术
  • 其他技术
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

体育技术市场驱动因素和机遇

 

体育产业投资增加利好市场

近年来,随着越来越多的组织投资采用尖端技术来跟踪球员表现和吸引球迷,体育技术市场不断增长。此外,政府通过投资和合作活动支持体育产业,从而促进了体育技术的采用。下面提到了一些实例:

  • 2024 年 2 月,拜登-哈里斯政府宣布与主要体育联盟和运动员协会建立新的合作伙伴关系,以促进全国范围内的体育活动并增加营养计划。
  • 在印度,根据国家投资管道,11亿美元的资本支出(2020-25财年)已指定用于发展该国的体育基础设施。

 

采用人工智能/机器学习等先进技术——体育技术市场的机遇

人工智能(AI)/机器学习(ML)技术的日益普及为体育技术市场创造了巨大的机遇。人工智能/机器学习技术用于分析球员表现数据,以协助教练和培训师确定需要改进的领域。例如,人工智能摄像头可以跟踪和分析球员的动作、准确性、速度和其他表现指标。然后,这些信息可用于为希望提高技能的球员制定个性化的训练计划。因此,行业领导者专注于将人工智能技术引入体育行业,这将在未来几年推动体育技术市场的发展。 2024 年 4 月,国际奥委会 (IOC) 启动了奥林匹克人工智能议程,阐述了人工智能 (AI) 可为体育带来的预期影响,以及国际奥委会打算如何引领人工智能在体育领域的全球实施。

 

体育科技市场报告细分分析

有助于体育技术市场分析的关键部分是组件和技术。

  • 根据组件,市场分为硬件、软件和服务。 2023 年,硬件领域将占据更大的市场份额。
  • 按技术划分,市场分为跟踪系统/鹰眼技术、广播技术、虚拟现实、可穿戴技术和其他技术。 2023 年,广播技术领域将占据更大的市场份额。

 

按地域划分的体育技术市场份额分析

体育技术市场报告的地理范围主要分为五个地区:北美、亚太地区、欧洲、中东和非洲、南美洲/中南美洲。

从收入来看,北美在2023年占据了最大的体育技术市场份额。北美是技术解决方案的早期采用者,这导致其市场份额飙升。亚太地区预计将以最高的复合年增长率增长。亚太地区的市场增长归因于更多体育技术市场参与者的存在。

 

运动技术市场报告范围

报告属性细节
2023年市场规模397.3亿美元
2031 年市场规模1123.9亿美元
全球复合年增长率(2023 - 2031)13.9%
历史数据2021-2022
预测期2024-2031
涵盖的细分市场按组件
  • 硬件
  • 软件
  • 服务
按技术
  • 跟踪系统/鹰眼技术
  • 广播技术
  • 虚拟现实
  • 可穿戴技术
  • 其他技术
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 弹射
  • STAT体育
  • 菲比特
  • 三星
  • 小米
  • 甲骨文
  • 华为
  • 松下
  • NEC公司
  • 科罗斯
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

运动技术市场新闻和最新动态

体育技术市场是通过收集小学和中学研究后的定性和定量数据来评估的,其中包括重要的公司出版物、协会数据和数据库。以下是市场发展的列表:

  • 2023 年 11 月,数字化转型、咨询和业务再造服务及解决方案的领先提供商 Tech Mahindra 宣布与亚马逊网络服务 (AWS) 合作构建体育云平台。该产品专注于为体育组织构建下一代数字功能,并为全球体育爱好者提供身临其境的个性化体验。体育云产品是两个组织于 2023 年 9 月签署的战略合作协议 (SCA) 的成果,其共同愿景是让体育机构更贴近球迷,让球迷更贴近赛事。 SCA 支持 Tech Mahindra 轻松访问 AWS 资源和服务,并允许两个实体参与联合上市计划并推动业务增长。 (来源:Tech Mahindra,新闻稿,2023 年)
  • 2024 年 3 月,Atos 宣布计划于 2024 年第二季度在沙特阿拉伯利雅得新成立的 Atos MENA 总部内开设一家开创性的运动技术卓越中心。在 LEAP 2024 上宣布,卓越中心将利用 Atos 在为全球体育赛事提供一流 IT 服务和解决方案方面的全球业绩记录。该中心将开发尖端技术应用,以使沙特阿拉伯的运动员、球迷和体育运动受益。 (来源:Atos,新闻稿,2024 年)

 

体育技术市场报告的范围和可交付成果

《体育技术市场规模及预测(2021-2031)》报告对涵盖以下领域的市场进行了详细分析:

  • 范围内涵盖的所有关键细分市场的全球、区域和国家层面的市场规模和预测
  • 市场动态,例如驱动因素、限制因素和关键机遇
  • 未来主要趋势
  • 详细的 PEST/波特五力分析和 SWOT 分析
  • 全球和区域市场分析,涵盖主要市场趋势、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,涵盖市场集中度、热图分析、知名参与者和最新发展
  • 详细的公司简介
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What is the estimated market size for the global sports technology market in 2023?

The global sports technology market was estimated to be US$ 39.73 billion in 2023 and is expected to grow at a CAGR of 13.9% during the forecast period 2023 - 2031.

What are the driving factors impacting the global sports technology market?

Investment in the sports industries and inclination towards data-driven decision-making are the major factors that propel the global sports technology market.

What are the future trends of the global sports technology market?

The onset of AR/VR in the sports industry is anticipated to play a significant role in the global sports technology market in the coming years.

Which are the key players holding the major market share of the global sports technology market?

The key players holding majority shares in the global sports technology market are Catapult, STATSports, Fitbit, Samsung, and Xiaomi.

What will be the market size of the global sports technology market by 2031?

The global sports technology market is expected to reach US$ 112.39 billion by 2031.

What is the incremental growth of the global sports technology market during the forecast period?

The incremental growth expected to be recorded for the global sports technology market during the forecast period is US$ 72.66 billion.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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