体育技术市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00004095
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 147
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2019年体育科技市场价值为241.352亿美元,预计到2027年将达到654.195亿美元;预计 2020 年至 2027 年复合年增长率将达到 13.5%。

体育联盟数量的增加以及体育产业的发展为市场上的企业创造了巨大的机会。技术与体育的结合赋能数据驱动的体育文化,并提供下一代观看、健身追踪和体育场馆体验。此外,运动技术在足球、橄榄球、板球和足球等户外活动中获得了极大的普及。此外,室内体育活动主要促进体育科技产业的增长。运动技术在羽毛球、游泳和国际象棋中的应用可能会在未来几年为市场提供新的增长途径。跟踪、决策、分析和统计、战术和模拟、训练、比赛表现分析、球队分析和管理以及伤病和健康分析是体育技术的多样化应用。

主要增长动力体育技术包括大量的观众参与、对数据驱动的决策和活动的需求不断增加,以及不断增长的线上和线下体育赛事。此外,电子竞技的日益普及进一步扩大了体育技术的市场。此外,硬件和软件运动技术组件的快速技术创新进一步提高了运动器材的准确性和性能,导致这些设备在未来几年得到快速采用。此外,美国最高法院在蒙大拿州、伊利诺伊州、爱荷华州、新罕布什尔州、新泽西州和纽约州等州的体育博彩合法化预计也将对预测期内市场的增长产生积极影响。另一方面,部署体育技术需要较高的初始投资和较长的投资回报 (ROI) 时间。预计这将阻碍市场增长。此外,技术故障风险的增加预计将在预测期内挑战体育技术市场的增长。

COVID-19 大流行对体育技术市场的影响

截至2021年6月,美国是北美受灾最严重的国家,全国约有3400万确诊感染者面临严重的健康状况。受感染人数的持续增长导致政府在全国范围内实施封锁。大部分户外活动被关闭,市政当局的运作速度比过去缓慢,体育和休闲产业陷入停滞,这对体育技术市场产生了负面影响。就患者数量和死亡人数而言,加拿大和墨西哥比美国仍处于起步阶段。然而,体育场馆和其他一些业务运转缓慢,这阻碍了体育技术市场的发展。 COVID-19 的爆发将对全球市场产生有限但负面的短期影响。

体育技术市场利润丰厚的地区


市场洞察–体育科技市场

增加体育产业投资

在新兴经济体,体育的重要性稳步增长,导致政府对体育产业发展的支出不断增加,特别是在体育基础设施建设、运动队建设和吸引大规模投资方面。例如,中国政府计划到2025年将国家体育产业价值增加到8130亿美元,这导致对体育活动的大规模投资,包括设施、球队、联赛、赛事和其他项目。国家橄榄球联盟、美国职业棒球大联盟、欧洲冠军联赛、日本职业棒球、国家篮球协会、英格兰超级联赛、国家冰球联盟、大陆冰球联盟、俄罗斯超级联赛和印度超级联赛是世界上的一些主要联赛。同样,印度联邦政府为2018—2020年“Khelo计划”预留了2.62亿美元的预算,以促进体育产业的发展。自2012年以来,对体育相关初创企业的投资每年增长近30%。仅 2015 年,投资者就在体育科技初创企业上花费了近 10 亿美元。投资者正在积极寻找创新和颠覆性技术来推动体育行业的公司发展。因此,增加对新兴市场的投资是预测期内推动体育技术市场增长的主要因素之一。

组件细分市场洞察

根据组成部分,体育技术市场分为硬件、软件和服务。硬件部分进一步细分为数字标牌、可穿戴设备、跟踪系统和智能设备。设备、无人机和相机。硬件领域的增长主要是由体育行业初创企业数量和产品发布数量的增加推动的。例如,2017年德国慕尼黑ISPO大会上推出了三款最具创新性的运动硬件产品:Carv Ski Instructor、Anticonf Snowboards和The Flying Tent。

技术细分洞察

根据技术,运动技术市场分为跟踪系统/鹰眼技术、广播技术、虚拟现实、可穿戴技术和其他技术。 2019年,广播技术领域引领体育技术市场,其次是可穿戴技术、跟踪系统/鹰眼技术和虚拟现实。广播技术领域的增长主要是由数字标牌、摄像头等数字技术的日益普及以及基于 OTT 的组件的日益普及所推动。此外,由于智能手表、贴片、VR 耳机和头盔等的日益普及,预计可穿戴技术领域在未来几年将以最高的复合年增长率增长。

战略洞察

市场参与者专注于新产品创新和开发,通过在其产品中集成先进技术和功能来与竞争对手竞争。

  • 2020 年 7 月,STATSports 宣布葡萄牙体育俱乐部已签署续签现有协议的合同。 18届英超冠军球队是STATSports的长期客户,他们的一线队使用APEX Pro Series。
  • 2019年5月,中国足协与VAR技术提供商Hawk-Eye Innovations合作,推出了为中超联赛带来全新革命性3D越位系统。

全球体育技术市场细分如下:

  ;

体育科技市场——按组件划分

  • 硬件
  • 软件
  • 服务


体育技术市场——按技术分类

  • 跟踪系统/鹰眼技术
  • 广播技术
  • 虚拟现实
  • 可穿戴设备技术
  • 其他技术

体育技术市场——按地理位置划分

    < li>北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
  • 欧洲
  • 墨西哥
  • 欧洲
  • li>
    • 德国
    • 法国
    • 意大利
    • 英国
    • 俄罗斯
    • 欧洲其他地区
  • 亚太地区 (APAC)
    • 澳大利亚
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太地区其他地区
  • 中东和非洲 (MEA)
    • 南非
    • 沙特阿拉伯
    • 阿联酋
    • 中东和非洲其他地区
    • 阿联酋ul>
    • 南美洲 (SAM)
      • 巴西
      • 阿根廷
      • SAM 的其他地区


      运动科技市场及公司简介

      • ATO-GEAR BV
      • Catapult Group International Ltd< /li>
      • ChyronHego Corporation
      • EON Reality
      • TrinityVR, Inc.
      • ROTXX, INC.
      • Hawk-Eye Innovations有限公司
      • STATSports Group
      • Strivr Labs, Inc.
      • Zebra Technologies Corp.

       

    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    This text is related
    to segments covered.

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    Frequently Asked Questions


    Which region led the sports technology market?

    North America led the sports technology market in 2019, followed by Europe and APAC. The increasing popularity of esports, demand for a comfortable sports viewing experience, and the growing integration of social media with stadium technology are the major factors driving the growth of North American sports technology market.

    Which factor sare driving growth of the sports technology market?

    Major growth drivers of sports technology include substantial demand of audience engagement solutions, increasing demand for data-driven decisions and activities, and growing online and offline sports events. Besides, rapid technological innovations in the hardware and software sports technology components have further improved the accuracy and performance of the sports equipment, leading to the rapid adoption of these devices in the coming years.

    Which segment led the sports technology market in 2019?

    Based on component, the sports technology market is segmented into hardware, software, and services. The software segment led the sports technology market in 2019, followed by the hardware and services segment. The growth of software segment is attributed to the growing adoption of cloud-based technologies in the sports industry.

    The List of Companies - Sports Technology Market

    1. ATO-GEAR B.V.
    2. Catapult Group International Ltd
    3. ChyronHego Corporation
    4. EON Reality
    5. TrinityVR, Inc.
    6. ROTXX, INC.
    7. Hawk-Eye Innovations Ltd.
    8. STATSports Group
    9. Strivr Labs, Inc.
    10. Zebra Technologies Corporation

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

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    As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

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    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

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    • Macro-Economic Factor Analysis:

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    • Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • Developing Base Number:

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    1. Data Triangulation and Final Review:

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