数字出版市场基于(主要区域、市场参与者、规模和份额)- 预测至 2028 年

  • Report Code : TIPRE00020441
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 129
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Digital Publishing Market Trends, Size & Share by 2028

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数字出版市场预计将从 2021 年的 246.065 亿美元增长到 2028 年的 379.407 亿美元;预计 2021 年至 2028 年的复合年增长率为 6.4%。



2018 年,电子书占图书总销售额的 22% 以上。数字出版的主要特点包括倾向于数字订阅以及在出版中使用人工智能(例如语音助手/语言处理以自动对内容进行分类)。数字出版正在迅速取代早期的出版方式,即印刷出版。除了促进数字出版增长的因素外,COVID-19 疫情的爆发还促进了数字媒体的兴起。出版商纷纷选择数字出版来提高发行量并实现现有收入模式的多样化。除了上述因素外,还有一些即将推出的数字出版功能,预计这些功能将在未来 6-7 年进一步影响数字出版的增长。例如,文档和易于实施、产品性能和用户体验(易于快速访问)、用户保留对原创内容/UGC 内容的需求、内容货币化和电子商务集成。

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数字出版市场:

数字出版市场

  • 复合年增长率(2021 - 2028 年)
    6.4%
  • 2021 年市场规模
    246.1 亿美元
  • 2028 年市场规模
    379.4 亿美元

市场动态

增长动力
  • 財政部
  • 財政部
  • 財政部
未来的趋势
  • 財政部
  • 財政部
  • 財政部
机会
  • 財政部
  • 財政部
  • 財政部

关键人物;主力;重要一员

  •  
  • 好力数码 (KITABOO)
  • 维胡亚
  • 维特源科技
  • 卓越软件技术公司
  • Impelsys 公司
  • 伊苏
  • 露露出版社
  • 韩语
  • 魔法教育科技

区域概况

  • 北美
  • 欧洲
  • 亚太
  • 南美洲和中美洲
  • 中东和非洲

市场细分

内容类型
  • 文本
  • 视频
  • 声音的
最终用户
  • 个人
  • 企业
地理
  • 北美
  • 欧洲
  • 亚太地区
  • 中东和非洲
  • 南美洲和中美洲
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

COVID-19 疫情对数字出版市场的影响


该地区的 COVID-19 疫情持续爆发,学校和其他教育机构被迫关闭,这给数字出版市场的增长带来了积极影响,因为人们开始采用虚拟教科书和教学/学习材料。由于 COVID-19 疫情的爆发,该地区的学校和大学都通过虚拟教室和在线考试与评估工具进行了远程学习。这导致对电子书和在线学习材料的需求激增。由于 COVID-19 的影响,HurixDigital 等公司的业务发生了变化。疫情加速了出版商对数字化的采用。对数字出版和电子书的需求成倍增加。

 

 

数字出版市场洞察
学校和大学越来越多地采用电子书

电子书帮助教育机构实现三个关键战略重点:在竞争日益激烈的环境中改善学生体验和学术成果;推动学习、教学和研究创新;协助有效和高效地利用空间和人力资源。多年来,确保及时获取重要书籍一直是大学及其图书馆面临的一项基本挑战,而缺乏足够的副本经常成为学生调查中的主要抱怨。采用电子书是一种方便的选择,因为学生可以随时随地阅读,这有助于以更好、更高效的方式满足他们的期望。

此外,教学、学习和研究领域的不断创新正在影响全球数字出版的采用。例如,莱斯特大学通过远程学习提供安全、冲突和国际发展理学硕士学位。该课程由犯罪学系提供,专为从事国际发展工作或希望在该领域工作的人士而设计。该课程的学生可以在远离传统学习环境的军事环境、偏远地区或维和人员中工作。每位学生都会获得一台装有课程材料和电子书的 iPad,以及课程应用程序。学生无需网络连接即可阅读这些电子书,而工作场所的网络连接通常无法使用或不稳定。因此,学校和大学对电子书的采用率不断上升,推动了全球数字出版市场的增长。

基于最终用户的市场洞察


在互联网出现之前,创意职业通常是从寻找人才中介机构开始的。然而,数字出版等现代工具如今让任何人都可以创作和分享内容。许多类型的作家和艺术家都可以选择以数字形式自行出版自己的作品。例如,作品集和媒体工具包可以帮助展示他们的项目和才华,而样品和合集则可以让其他人试用他们的作品。甚至整本书都可以转换成数字多媒体产品,无需中介机构即可共享或出售。

 

数字出版市场的参与者采用合并、收购和市场计划等策略来保持其在市场中的地位。以下列出了一些主要参与者的发展:

  • 2021 年,生理肿瘤康复研究所 (PORi) 与 KITABOO 合作,为医疗从业者提供在线课程。借助用户友好的界面,学习者可以轻松浏览课程材料。此外,学习者可以与教育工作者和同行合作,讨论他们学习的技巧以掌握技能。该平台使 PORi 能够通过多媒体元素丰富内容,增加互动性并使学习体验更具吸引力。
  • 2020 年,panOpen 和 VitalSource 签署了分销协议,通过 VitalSource 高等教育机构和合作伙伴网络提供基于 panOpen OER 的课件。

 

数字出版市场报告范围

报告属性细节
2021 年市场规模246.1亿美元
2028 年市场规模379.4亿美元
全球复合年增长率(2021 - 2028)6.4%
历史数据2019-2020
预测期2022-2028
涵盖的领域按内容类型
  • 文本
  • 视频
  • 声音的
按最终用户
  • 个人
  • 企业
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  •  
  • 好力数码 (KITABOO)
  • 维胡亚
  • 维特源科技
  • 卓越软件技术公司
  • Impelsys 公司
  • 伊苏
  • 露露出版社
  • 韩语
  • 魔法教育科技
  • 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。

 

 

全球数字出版市场细分如下:

 

数字出版市场 – 按内容类型

 

  • 文本
  • 视频
  • 声音的

 

数字出版市场 – 按最终用户

 

  • 个人
  • 企业

数字出版市场 – 按地区划分

 

  • 北美
  • 我们
  • 加拿大
  • 墨西哥
  • 欧洲
  • 德国
  • 法国
  • 意大利
  • 英国
  • 俄罗斯
  • 欧洲其他地区
  • 亚太地区 (APAC)
  • 澳大利亚
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太地区其他地区
  • 中东和非洲 (MEA)
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • MEA 其他地区
  • 南美洲 (SAM)
  • 巴西
  • 阿根廷
  • SAM 其余部分

 

公司简介

 

  • 好力数码
  • 维胡亚
  • 维特源科技
  • 卓越软件技术公司
  • Impelsys 公司
  • 伊苏
  • 露露出版社
  • 韩语
  • 魔法教育科技
  • 红架
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which are the major companies operating in the digital publishing market?

The major companies in digital publishing market are HurixDigital (KITABOO); Vijua; VitalSource Technologies; Excelsoft Technologies; Impelsys Inc.; Issuu; Lulu Press, Inc., Kortext; Magic EdTech; and RedShelf.

Which are the major end users for digital publishing?

The major end users in digital publishing includes individual, and enterprises. In terms of market share, the market was dominated by the enterprise segment in 2020. With increasing number of corporate training and educational universities offering study material on digital platform, the scope of digital publishing among enterprises is increasing.

Which content type is expected to dominate the market in the forecast period?

Based on content type, the global digital publishing market is segmented into text, video, and audio. The digital publishing market was dominated by the text segment in 2020.

Which region has dominated the digital publishing market in 2020?

North America dominated the digital publishing market in 2020 with a share of 35.7% and is expected to continue its dominance by 2028. Europe is the second-largest contributor to the global digital publishing market in 2020, followed by APAC.

What are key market opportunities for digital publishing market?

Professionals who want to acquire higher educational degrees but cannot dedicate themselves to a full-time course due to work commitments generally undertake self-paced courses from institutions for career growth. For instance, upGrad Education Private Limit offers a self-paced Master of Business Administration (MBA) program from the Liverpool Business School across various functional domains to working professionals. The course provides a complete range of study material in digital format to all its registered students enabling them to go through and study the same at their own preferred timings. Thus, the rising adoption of self-paced learning across the world is expected to drive the growth of the digital publishing market in coming years.

What are key driving factors behind digital publishing market growth?

Education is one of the important sectors where digitalization is growing rapidly with the use of smart devices, such as interactive displays, tablets, laptops, and smartphones, in classrooms and students' lives. Furthermore, the increased adoption of online/e-learning courses, online tests, virtual classrooms, edutainment, and digital textbooks (eBooks) boosts the growth of the global digital publishing market. China, the US, and India are three of the most notable countries where digitalization in education is expanding. Growing investments in Edtech businesses that incorporate sophisticated technologies, such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI), into education solutions are accelerating the digitalization in the education sector.

The List of Companies - Digital Publishing Market

  1. HurixDigital (KITABOO)
  2. Vijua
  3. VitalSource Technologies
  4. Excelsoft Technologies
  5. Impelsys Inc.
  6. Issuu
  7. Lulu Press, Inc.
  8. Kortext
  9. Magic EdTech
  10. RedShelf

 

 

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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