社会员工识别系统市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00006391
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 189
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2021年社会员工识别系统市场价值为58.289亿美元,预计到2028年将达到146.485亿美元;预计 2021 年至 2028 年复合年增长率为 14.1%。

目前,高级管理层对员工认可度的持续增长正在提供急需的支持推动社会雇员认可领域。高层管理人员参与此类活动和计划已导致一些企业的增长和稳定增长。这些社交员工认可系统市场可以基于应用程序,允许高级管理层在任何地方积极参与活动,同时通过个人设备上的社交网络应用程序认可和奖励员工和团队所做的努力。此外,社交员工认可系统使员工能够与各自的团队和上级进行非正式互动,从而提高员工的工作效率。

当今的企业越来越多地采用数字和技术解决方案来转变其业务模式和现有流程,通过实施有效的数字解决方案和自动化来提高运营效率并增加收入增长系统。过去几年,智能和互联设备的激增、云计算的采用以及人工智能(AI)和物联网(IoT)等技术的出现导致了智能工作场所的出现。由于 Web 应用程序、移动应用程序和基于软件即服务 (SaaS) 的解决方案在企业中的渗透率不断提高,对高级员工识别解决方案的需求正在以惊人的速度增长。由于现代劳动力需要以现代方式激励,社会认可平台有助于加强中小企业和大型企业的专业关系。借助社交员工识别平台等解决方案,IT 和 IT 等垂直行业电信、制造、零售和医疗保健可以增强劳资关系。此外,该平台还有助于根据可用预算优化奖励成本。因此,员工识别平台提供的所有好处正在推动全球市场的增长。

COVID-19 大流行对社会员工识别系统市场的影响< /p>

美国是企业社会员工认可系统的重要市场。该国新冠肺炎 (COVID-19) 确诊病例数量不断增加,死亡人数不断增加,对软件提供商的产品需求下降,对软件提供商造成了影响。美国、加拿大和墨西哥的企业关闭和社交距离正在影响社会员工识别系统的采用。北美是大量科技公司的所在地,2020 年和 2021 年 COVID-19 疫情的影响是温和的。COVID-19 大流行的影响是短期的,可能会在 2020 年减少。

社会雇员认可系统的利润丰厚的地区


 

市场洞察

数字化劳动力转型的趋势

当今的企业越来越多地采用数字和技术解决方案来转变其业务模式和现有流程,以提高运营效率并增加通过实施有效的数字解决方案和自动化系统来实现收入增长。过去几年,智能和互联设备的激增、云计算的采用以及人工智能(AI)和物联网(IoT)等技术的出现导致了智能工作场所的出现。由于 Web 应用程序、移动应用程序和基于软件即服务 (SaaS) 的解决方案在企业中的渗透率不断提高,对高级员工识别解决方案的需求正在以惊人的速度增长。由于现代劳动力需要以现代方式激励,社会认可平台有助于加强中小企业和大型企业的专业关系。借助社交员工识别平台等解决方案,IT 和 IT 等垂直行业电信、制造、零售和医疗保健可以增强劳资关系。此外,该平台还有助于根据可用预算优化奖励成本。因此,员工认可平台提供的所有好处正在推动全球市场的增长。

基于组件的市场洞察

全球社会员工识别系统市场按组成部分分为平台和服务。培训和雇用新员工是昂贵的事情。如果公司人员流动率很高,可能会陷入不断更换新团队成员的恶性循环中。这使得他们很难发展积极的企业文化,也很难吸引和留住他们急需的高绩效员工。员工认可平台帮助公司改善沟通,向新员工和现有员工传递其价值观。它还支持培训活动并确保任何人的努力和成就都不会被忽视。认可平台致力于创造长期的行为改变,团结公司的员工,同时确保每位员工感到受到重视、赞赏和包容。因此,麦当劳、Discover 和通用汽车 (GM) 等公司每天都使用员工认可平台来促进社会认可并培养员工喜欢的文化。这帮助他们实现了高达 97% 的激活率,平均而言,每位员工每月至少获得一份奖励。

社会员工识别系统市场,按组件划分 - 2020 年和 2028 年


基于奖励类型的市场洞察

按奖励类型划分,社交员工识别系统市场分为礼品卡、预付卡、奖励旅游等。礼品卡细分市场在 2020 年以 43.6% 的份额引领市场。预计到 2028 年将占总市场份额的 43.4%。员工激励计划可能是提高公司员工敬业度的快速而简单的方法。人们喜欢自己的努力得到认可。它可以提高员工的积极性,提高生产力,并培养对公司的归属感。根据学术研究,礼品卡等无形奖励与现金奖励一样成功。它显示员工生产力和效率也有类似的提高。企业可以提供两种类型的礼品卡。闭环礼品卡只能在单个商店或品牌使用。例如,来自一家餐厅的礼品卡仅在该商店或其其他分店有效。 Visa 等信用卡网络通常印在开环礼品卡上。此类卡可在多个品牌之间使用。员工可以通过礼品卡选择自己喜欢的奖励。让员工选择自己的奖励是切实可行的策略,它可以培养员工的兴奋感。

基于行业的市场洞察

按行业划分,社会员工识别系统市场分为零售、IT 和零售业。电信、医疗保健、媒体和娱乐、旅游和酒店、制造业等。 2020年,零售领域以29.1%的份额引领市场。预计到2028年,将占总市场份额的28.1%。

战略洞察

产品开发是企业扩展产品组合的普遍策略。 Terryberry、Kudos Inc.、globoforce、Achievers Solutions Inc. 和 BI Worldwide 是实施战略以扩大客户群并在全球社会员工识别系统市场中获得显着份额的主要参与者,这反过来又使他们能够维持他们的品牌在全球范围内。最近的一些关键进展包括:

  • 2021 年,专注于雷达解决方案的以色列公司 RADA Electronic Industries Ltd. 与 Alpha Design Technologies 签署了谅解备忘录 (MoU)列兵。有限公司将组建一家合资企业,在印度制造和销售 RADA 的雷达。
  • 2021 年,互连系统以及电子和光纤连接器的领先设计商和制造商之一 Ampheno Corp. 收购了 Positronic。该交易汇集了两家公司的经验和专业知识,并为客户提供互连解决方案的技术设计支持。

社会员工识别系统市场细分:

按组件

  • 平台
  • 服务


按部署模型

  • 本地部署


按奖励类型

  • 礼品卡
  • 预付卡
  • 奖励旅游
  • 其他


按行业

  • 零售
  • IT &电信
  • 医疗保健
  • 媒体与医疗保健娱乐
  • 旅游和酒店业
  • 制造业
  • 其他


公司简介

  • Achievers Solutions Inc
  • Appreiz Inc
  • BI Worldwide
  • Globoforce Limited(Work human)
  • Kudos Inc.
  • >
  • PossibleWorks
  • Terrberry
  • Semos Cloud
  • Nectar HR
  • Wooboard Technologies Ltd.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are key driving factors behind social employee recognition system market growth?

Because employees are increasingly using social media websites and applications for collaboration, integration, and expert assistance, the market for workplace social networks and online communities is growing. As a result, the market for workplace social networks and online communities is likely to grow in the near future, paving the way for the market for social employee recognition systems. Due to the enormous presence of large size organizations and hefty expenditure budgets, the implementation of social employee recognition systems is exponentially high in retail and consumer goods, as well as IT and telecom.

What are key market opportunities for social employee recognition system market?

the deployment of digital technologies and advanced software is permitting enterprises to include innovations in their organizational structure. SaaS is receiving high prominence in a broad array of industries and thus creating substantial revenue for the market. Through SaaS, the enterprises are heavily working on their potential to incorporate and access data at a faster speed. The deployment of SaaS depicts that employee recognition is transforming from a top-down approach to that which builds impressive teamwork via peer-to-peer recognition.

Which reward type is expected to dominate the market in the forecast period?

The global social employee recognition system market was dominated by the gift card segment with market share of more than 40% in 2020. Employee incentive programmes are possibly the quickest and simplest approach to boost employee engagement in your company. People enjoy being acknowledged for their efforts. It boosts employee motivation, boosts productivity, and fosters a sense of belonging to the company. Non-tangible awards (such as gift cards) are just as successful as cash-based incentives, according to academic studies. Employees can choose the reward of their choice with gift cards. Giving employees the option to choose their own reward is not only more practical, but it also fosters a sense of excitement among them.

Which region has dominated the social employee recognition system market in 2020?

In 2020, North America led the market with a substantial revenue share. The region led the social employee recognition system market in 2020. Because of the large presence of diverse industries with organizations of all sizes, North America is considered a mature market for social employee recognition systems. Employee recognition systems based on social media are intended to acknowledge an employee's contribution to the company's success. Such methods are worthwhile to boost employee morale and encourage involvement in critical tasks.

Which are the major companies operating in the social employee recognition system market?

The major companies in social employee recognition system includes Terryberry; Kudos Inc.; globoforce; Achievers Solutions Inc.; and BI Worldwide. The listing of these five key players is derived by considering following key parameters: overall revenue, segmental revenue, brand image & industry expertise, current social employee recognition system portfolio and related solutions, customer base, geographical reach, research and development investments, patents, technology integration, new product launches, partnerships, mergers & acquisitions and other market related activities.

Which are the major end users for social employee recognition system?

The major industries in social employee recognition system includes retail, IT and telecom, healthcare, media and entertainment, travel and hospitality, manufacturing, and others. The retail segment led the social employee recognition system market globally with a market share of over 27% in the year 2020.

The List of Companies - Social Employee Recognition System Market

  1. Achievers Solutions Inc
  2. Appreiz Inc
  3. BI Worldwide
  4. Globoforce Limited (Workhuman)
  5. Kudos Inc.
  6. PossibleWorks
  7. Terrberry
  8. Semos Cloud
  9. Wooboard Technologies Ltd.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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