活动管理平台市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00029427
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 219
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[研究报告]2022年活动管理平台市场价值为306.2823亿美元,预计到2028年将达到590.68亿美元。预计2022年至2028年复合年增长率为11.6% .

活动管理是项目管理的一部分,包括重大活动、节日、会议、公司聚会、婚礼、仪式和集会的创建和开发。它涉及在发起活动之前研究品牌、目标受众和技术方面,包括奥运会等大型活动和企业会议等小型活动。为了使活动/活动取得成功,需要组织周密的活动/活动安排、活动广告、董事会定期会议、良好的参与者委员会以及健全的活动管理。场合/活动需要几天或几个月的时间来准备这样的体验,因为预订住宿和房间以及广告场合是至关重要的行政工作。活动管理平台减少了手动流程所花费的时间,简化了活动管理中的所有操作,并提高了专业性和整体体验。

几个因素,例如全球虚拟活动的倾向日益增强以及活动管理中的激增工业网络研讨会一直在推动活动管理平台市场的发展。此外,吸引更多受众的活动游戏化和先进技术的出现是促进市场增长的因素之一。然而,与活动管理平台相关的问题正在限制市场。

战略见解

COVID-19 大流行对活动管理平台市场增长的影响

之前COVID-19大流行的出现,由于全球事件数量不断增加,事件管理平台要求被广泛使用。企业会议、会议、介绍会、音乐会、展览和体育赛事的频率激增,极大地促进了全球活动行业的增长。此外,部署一流的技术来处理整个活动可以推动行业的发展。此外,混合活动是全球活动市场的关键驱动力。这进一步支持了活动管理平台市场的增长。

2021年和2022年,由于封锁措施的放松、音乐活动的恢复、加速采用虚拟事件、管理大量数据和数据的需求增加事件管理任务的自动化、通过实时数据分析节省时间和金钱的迫切需要,以及从事件中获取可操作的业务洞察的需求的增加。由于全球活动的取消,活动管理平台市场的增长受到阻碍。然而,由于虚拟活动的增加,市场将在预测期内增长。

活动管理平台市场的利润丰厚的区域


市场洞察&ndash ;活动管理平台市场

对虚拟活动的兴趣日益增长

虚拟大会、活动和会议是活动行业的关键经济因素;然而,对于主办方和观众/与会者来说,此类活动需要巨大的开支和长途旅行。因此,虚拟活动、博览会和在线会议越来越受欢迎,因为它们是有益、生态友好且具有成本效益的替代方案。虚拟活动增长的因素包括快速城市化以及活动公司高度倾向于使用虚拟基础设施、产品和服务。出于活动营销、活动外包和分析以及内容和社交媒体开发等目的,小型和大型组织都大量采用虚拟活动。

虚拟活动在新冠疫情爆发后开始流行。 COVID-19 爆发。由于封锁,计划举办虚拟活动的组织在 2020 年增加了一倍。因此,COVID-19 大流行正在推动活动管理平台的采用。

活动管理平台在管理虚拟活动方面正在获得强劲动力高效地与与会者互动。通过公共和私人通信的实时聊天保证虚拟活动中的实时互动。此外,虚拟活动用于通过实时聊天提供信息并回答个人问题。它还集成了不同的互动工具,例如与会者投票、论坛、一对一或小组网络以及实时问答,这有助于提高活动效率。事件管理平台的这些功能正在推动事件管理平台市场的增长。

基于组件的见解

根据组件,事件管理平台市场分为硬件(物理和硬件)混合值机)、软件和服务。 2021 年,全球活动管理平台市场以软件细分市场为主,占 76.1%,预计到 2028 年将引领市场,占整体市场份额的 75.0%。

基于部署的见解< /h3>

根据部署,全球事件管理平台市场分为本地事件管理平台和基于云的事件管理平台市场。基于云的细分市场在 2021 年全球活动管理平台市场中占据主导地位,占 74.6%,预计将在 2028 年占据整个市场份额的 78.4%。

基于应用的洞察

根据应用,活动管理平台市场分为活动策划、活动注册和票务、活动营销、内容管理、网络管理、分析和报告、观众参与和沟通、访客管理、场地管理、虚拟大厅管理等。

基于最终用户的见解

根据最终用户,活动管理平台市场分为贸易展览组织者、活动管理机构、企业、学术界、组织和其他。 2021 年,全球活动管理平台市场以活动管理机构细分市场为主,占 32.8%,预计到 2028 年将占据 36.1% 的可观份额。

竞争激烈活动管理平台市场主要专注于开发先进、高效的产品。

  • 2022年,ACTIVE Network与accesso建立战略合作伙伴关系,将公司解决方案的覆盖范围扩展到滑雪行业。< /li>
  • 2022 年,Bigmarker 宣布了其虚拟和混合活动托管更新,包括增强的 RTMP 流媒体功能、实时徽章扫描仪应用、阻止某些电子邮件、限制访问等等。

事件管理平台市场 –公司简介

  • ACTIVE Network, LLC
  • BigMarker
  • Aventri, Inc.
  • Bizzabo< /li>
  •  交换卡
  •  Goldcast
  •  WebEx 活动
  •  PheedLoop Inc.
  •   ;Zuddl
  • Airmeet
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the driving factors impacting the global event management platform market?

Growing inclination toward virtual events and surge in industrial webinars are driving the growth of the event management platform market.

What are the future trends of the event management platform market?

Emergence of advanced technologies is presenting significant potential for the future growth of the event management platform market players.

Which is the leading component segment in the event management platform market?

Based on component, the market is segmented into hardware, software, and services. The software segment led the event management platform market with the largest market share in 2021.

Which is the fastest growing regional market?

APAC is the fastest growing region in the global event management platform market.

What is the incremental growth of the event management platform market during the forecast period?

The incremental growth of the event management platform market during the forecast period is US$ 28,774.76 million.

Which are the key players holding the major market share of event management platform market?

The major five companies in the event management platform market include Cvent; ON24; Hopin; Eventbrite; and XING Events.

The List of Companies - Event Management Platform Market

  1. ACTIVE NETWORK, LLC
  2. AIRMEET
  3. AVENTRI, INC.
  4. BIGMARKER
  5. BIZZABO, INC.
  6. GOLDCAST
  7. PHEEDLOOP
  8. SOCIO
  9. SWAPCARD
  10. ZUDDL

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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