Event Management Platform Market Key Players and Opportunities by 2028

The event management platform market was valued at US$ 30,628.23 million in 2022 and is projected to reach US$ 59,068 million by 2028. It is expected to register a CAGR of 11.6% from 2022 to 2028.

Event management is the part of project management that includes the creation and development of significant events, festivals, conferences, corporate parties, weddings, ceremonies, and convocations. It involves studying the brand, target audience, and technical aspects before launching an event, including huge events, such as the Olympics, and small events, such as corporate meetings. For making occasions/events successful, the well-planned arrangement of occasion/event should be organized, advertising of occasion, a regular meeting of the board, good participant board, and sound administration of occasion is required. Occasions/events require several days or months to prepare for such an experience because booking lodgings and rooms and advertising occasions are critical administrative work. The event management platform reduces the time taken by the manual process, simplifies all operations in event management, and improves professionalism and overall experience.

Several factors, such as the growing inclination toward global virtual events and a surge in industrial webinars, have been boosting the event management platform market. Further, the gamification of events to engage a larger audience and the emergence of advanced technologies are among the factors contributing to the market growth. However, the problems associated with event management platforms are restraining the market. In addition to technological advancements, the increasing demand for data-driven decision-making in event planning is propelling the adoption of event management platforms. These platforms offer advanced analytics and reporting tools that help organizers track attendee engagement, registration trends, and overall event performance in real-time. This data is crucial for refining future event strategies and enhancing return on investment (ROI). Moreover, the integration of AI-powered features such as chatbots for customer support, personalized recommendations, and automated scheduling is improving operational efficiency and user experience. The rise in hybrid event models—which combine in-person and virtual experiences—has also expanded the need for centralized platforms that can manage both formats seamlessly. These systems allow for better audience targeting, wider reach, and improved content delivery. On the other hand, challenges such as data privacy concerns, cybersecurity threats, and the need for constant software updates can hinder adoption, especially among smaller organizations with limited IT resources. To address these issues, vendors are focusing on robust security protocols, cloud-based scalability, and user-friendly interfaces. As businesses and institutions continue to prioritize digital transformation and engagement, the event management platform market is expected to witness sustained growth across industries, including education, healthcare, corporate, entertainment, and non-profit sectors.

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Event Management Platform Market: Strategic Insights

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Impact of COVID-19 Pandemic on Event Management Platform Market Growth

Before the emergence of the COVID-19 pandemic, event management platform requirements were widely used due to the growing number of global events. An upsurge in the frequency of corporate meetings, conferences, inductions, music concerts, exhibitions, and sports events majorly boosts the growth of the global events industry. Furthermore, deploying best-in-class technologies to handle the entire event propels the industry's growth. Moreover, hybrid events are a key driver of the global events market. This further supports the growth of the event management platform market.

In 2021 and 2022, the growth of the event management platform market was boosted due to the relaxation of lockdown measures, resumption of music events, accelerated adoption of virtual events, rise in demand to manage large volumes of data & automation of event management tasks, compelling need to save time and money with real-time data analysis, and an increase in demand to capture actionable business insights from events. The event management platform market growth was hampered due to the cancellation of the global events. However, the market will grow during the forecast period due to the increase in virtual events.

Market Insights– Event Management Platform Market

Growing Inclination Toward Virtual Events

Virtual congresses, events, and conferences are crucial economic factors for the event industry; however, such events comprise huge expenditure and long travel journeys for hosts and audiences/attendees. Therefore, virtual events, fairs, and online conferences are gaining popularity as they are beneficial, ecological-friendly, and cost-efficient alternatives. The factors attributing to the growth of virtual event includes rapid urbanization and a high inclination toward using virtual infrastructure, products, and services by event companies. For purposes such as event marketing, event outsourcing and analytics, and content and social media development, huge adoption of virtual events is witnessed among small and large-scale organizations.

Virtual events have gained popularity after the onset of the COVID-19 outbreak. Due to lockdowns, organizations that planned to conduct virtual events doubled in 2020. Thus, the COVID-19 pandemic is boosting the adoption of event management platforms.

The event management platform is gaining high momentum to manage virtual events efficiently and interact with attendees. Live interaction in virtual events is guaranteed through live chats for public and private communication. Further, virtual events are utilized to provide information and answer individual questions through live chats. There is also an integration of different interactive tools, such as attendee polls, forums, one-on-one or small group networking, and live questions and answers, which helps improve event efficiency. These features of the event management platform are driving the event management platform market growth.

Component-Based Insights

Based on component, the event management platform market is segmented into hardware (physical and hybrid check-in), software, and services. The global event management platform market is dominated by the software segment in 2021, which accounted for 76.1% and is expected to lead the market contributing 75.0% of the overall market share in 2028.

Deployment-Based Insights

Based on deployment, the global event management platform market is segmented into on premise and cloud-based. The cloud-based segment dominated the global event management platform market in 2021, which accounted for 74.6% and is expected to lead the market, contributing 78.4% of the overall market share in 2028.

Application-Based Insights

Based on application, the event management platform market is segmented into event planning, event registration and ticketing, event marketing, content management, networking management, analytics and reporting, audience engagement and communication, visitor management, venue management, virtual lobby management, and others.

End User-Based Insights

Based on end user, the event management platform market is segmented into trade show organizers, event management agencies, corporates, academics, organizations, and others. The global event management platform market is dominated by the event management agencies segment in 2021, which accounted for 32.8% and is expected to capture a decent share of 36.1% in 2028.

Players operating in the well-competition event management platform market are mainly focused on developing advanced and efficient products.

• In 2022, ACTIVE Network and accesso have entered a strategic partnership to extend the reach of the company's solutions to the ski industry.
• In 2022, Bigmarker announced their virtual and hybrid event hosting updates, including enhanced RTMP streaming capacities, live badge scanner app, blocking of certain emails, restricted access, and much more.

Report Scope

Event Management Platform Market Regional Insights

The regional trends and factors influencing the Event Management Platform Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Event Management Platform Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Event Management Platform Market Report Scope

Event Management Platform Market Players Density: Understanding Its Impact on Business Dynamics

The Event Management Platform Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Event Management Platform Market are:

1. ACTIVE NETWORK, LLC
2. AIRMEET
3. AVENTRI, INC.
4. BIGMARKER
5. BIZZABO, INC.

Disclaimer: The companies listed above are not ranked in any particular order.