Event Management Platform Market Size, Share, Report 2028

The event management platform market was valued at US$ 31,236.76 million in 2022 and is projected to reach US$ 60,011.52 million by 2028. It is expected to grow at a CAGR of 11.5% from 2022 to 2028.

Event management is the part of project management that includes the creation and development of significant events, festivals, conferences, corporate parties, weddings, ceremonies, and convocations. It involves studying the brand, target audience, and technical aspects before launching an event, including huge events, such as the Olympics, and small events, such as corporate meetings. For making occasions/events successful, the well-planned arrangement of occasion/event should be organized, advertising of occasion, a regular meeting of the board, good participant board, and sound administration of occasion is required. Occasions/events require several days or months to prepare for such an experience because booking lodgings and rooms and advertising occasions are critical administrative work. The event management platform reduces the time taken by the manual process, simplifies all operations in event management, and improves professionalism and overall experience.

Several factors, such as the growing inclination toward global virtual events and a surge in industrial webinars, have been boosting the event management platform market. Further, the gamification of events to engage a larger audience and the emergence of advanced technologies are among the factors contributing to the market growth. However, the problems associated with event management platforms are restraining the market.

Strategic Insights

Impact of COVID-19 Pandemic on Event Management Platform Market Growth

Before the emergence of the COVID-19 pandemic, event management platform requirements were widely used due to the growing number of global events. An upsurge in the frequency of corporate meetings, conferences, inductions, music concerts, exhibitions, and sports events majorly boosts the growth of the global events industry. Furthermore, deploying best-in-class technologies to handle the entire event propels the industry's growth. Moreover, hybrid events are a key driver of the global events market. This further supports the growth of the event management platform market.

In 2021 and 2022, the growth of the event management platform market was boosted due to the relaxation of lockdown measures, resumption of music events, accelerated adoption of virtual events, rise in demand to manage large volumes of data & automation of event management tasks, compelling need to save time and money with real-time data analysis, and an increase in demand to capture actionable business insights from events. The event management platform market growth was hampered due to the cancellation of the global events. However, the market will grow during the forecast period due to the increase in virtual events.

Lucrative Regions in Event Management Platform Market

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Market Insights– Event Management Platform Market

Growing Inclination Toward Virtual Events

Virtual congresses, events, and conferences are crucial economic factors for the event industry; however, such events comprise huge expenditure and long travel journeys for hosts and audiences/attendees. Therefore, virtual events, fairs, and online conferences are gaining popularity as they are beneficial, ecological-friendly, and cost-efficient alternatives. The factors attributing to the growth of virtual event includes rapid urbanization and a high inclination toward using virtual infrastructure, products, and services by event companies. For purposes such as event marketing, event outsourcing and analytics, and content and social media development, huge adoption of virtual events is witnessed among small and large-scale organizations.

Virtual events have gained popularity after the onset of the COVID-19 outbreak. Due to lockdowns, organizations that planned to conduct virtual events doubled in 2020. Thus, the COVID-19 pandemic is boosting the adoption of event management platforms.

The event management platform is gaining high momentum to manage virtual events efficiently and interact with attendees. Live interaction in virtual events is guaranteed through live chats for public and private communication. Further, virtual events are utilized to provide information and answer individual questions through live chats. There is also an integration of different interactive tools, such as attendee polls, forums, one-on-one or small group networking, and live questions and answers, which helps improve event efficiency. These features of the event management platform are driving the event management platform market growth.

Component-based Insights

Based on component, the event management platform market is segmented into hardware (physical and hybrid check-in), software, and services. The global event management platform market is dominated by the software segment in 2021, which accounted for 76.1% and is expected to lead the market contributing 75.0% of the overall market share in 2028.

Deployment-based Insights

Based on deployment, the global event management platform market is segmented into on premise and cloud-based. The cloud-based segment dominated the global event management platform market in 2021, which accounted for 74.6% and is expected to lead the market, contributing 78.4% of the overall market share in 2028.

Application-based Insights

Based on application, the event management platform market is segmented into event planning, event registration and ticketing, event marketing, content management, networking management, analytics and reporting, audience engagement and communication, visitor management, venue management, virtual lobby management, and others.

End User-based Insights

Based on end user, the event management platform market is segmented into trade show organizers, event management agencies, corporates, academics, organizations, and others. The global event management platform market is dominated by the event management agencies segment in 2021, which accounted for 32.8% and is expected to capture a decent share of 36.1% in 2028.

Players operating in the well-competition event management platform market are mainly focused on developing advanced and efficient products.

• In 2022, ACTIVE Network and accesso have entered a strategic partnership to extend the reach of the company's solutions to the ski industry.
• In 2022, Bigmarker announced their virtual and hybrid event hosting updates, including enhanced RTMP streaming capacities, live badge scanner app, blocking of certain emails, restricted access, and much more.

Event Management Platform Market – Company Profiles

• ACTIVE Network, LLC
•  BigMarker
•  Aventri, Inc.
•  Bizzabo
•  Swapcard
•  Goldcast
•  WebEx Events
•  PheedLoop Inc.
•  Zuddl
• Airmeet