[Informe de investigación] El mercado de plataformas de gestión de eventos se valoró en 30.628,23 millones de dólares en 2022 y se prevé que alcance los 59.068 millones de dólares en 2028. Se espera que crezca a una tasa compuesta anual del 11,6% de 2022 a 2028. .
La gestión de eventos es la parte de la gestión de proyectos que incluye la creación y desarrollo de eventos importantes, festivales, conferencias, fiestas corporativas, bodas, ceremonias y convocatorias. Implica estudiar la marca, el público objetivo y los aspectos técnicos antes de lanzar un evento, incluidos eventos grandes, como los Juegos Olímpicos, y eventos pequeños, como reuniones corporativas. Para que los eventos/eventos sean exitosos, se debe organizar una organización bien planificada del evento/evento, hacer publicidad del evento, una reunión regular de la junta directiva, una buena junta de participantes y una buena administración del evento. Las ocasiones/eventos requieren varios días o meses para prepararse para tal experiencia porque reservar alojamiento y habitaciones y ocasiones publicitarias son un trabajo administrativo crítico. La plataforma de gestión de eventos reduce el tiempo que lleva el proceso manual, simplifica todas las operaciones en la gestión de eventos y mejora el profesionalismo y la experiencia general.
Varios factores, como la creciente inclinación hacia eventos virtuales globales y un aumento en seminarios web industriales, han estado impulsando el mercado de plataformas de gestión de eventos. Además, la gamificación de eventos para atraer a una audiencia más amplia y la aparición de tecnologías avanzadas se encuentran entre los factores que contribuyen al crecimiento del mercado. Sin embargo, los problemas asociados con las plataformas de gestión de eventos están frenando el mercado.
Perspectivas estratégicas
Impacto de la pandemia de COVID-19 en el crecimiento del mercado de plataformas de gestión de eventos
Antes Tras la aparición de la pandemia de COVID-19, los requisitos de la plataforma de gestión de eventos se utilizaron ampliamente debido al creciente número de eventos globales. Un aumento en la frecuencia de reuniones corporativas, conferencias, inauguraciones, conciertos de música, exposiciones y eventos deportivos impulsa en gran medida el crecimiento de la industria de eventos global. Además, la implementación de las mejores tecnologías para gestionar todo el evento impulsa el crecimiento de la industria. Además, los eventos híbridos son un motor clave del mercado mundial de eventos. Esto respalda aún más el crecimiento del mercado de plataformas de gestión de eventos.
En 2021 y 2022, el crecimiento del mercado de plataformas de gestión de eventos se vio impulsado debido a la relajación de las medidas de bloqueo, la reanudación de eventos musicales y la adopción acelerada de Eventos virtuales, aumento de la demanda para gestionar grandes volúmenes de datos y aplicaciones. automatización de las tareas de gestión de eventos, la necesidad imperiosa de ahorrar tiempo y dinero con análisis de datos en tiempo real y un aumento en la demanda para capturar información empresarial procesable a partir de los eventos. El crecimiento del mercado de plataformas de gestión de eventos se vio obstaculizado debido a la cancelación de los eventos globales. Sin embargo, el mercado crecerá durante el período de pronóstico debido al aumento de eventos virtuales.
regiones lucrativas en el mercado de plataformas de gestión de eventos
Perspectivas del mercado&ndash ; Mercado de plataformas de gestión de eventos
Creciente inclinación hacia los eventos virtuales
Los congresos, eventos y conferencias virtuales son factores económicos cruciales para la industria de eventos; sin embargo, dichos eventos implican enormes gastos y largos viajes para los anfitriones y el público/asistentes. Por lo tanto, los eventos virtuales, ferias y conferencias en línea están ganando popularidad por ser alternativas beneficiosas, ecológicas y rentables. Los factores que se atribuyen al crecimiento de los eventos virtuales incluyen la rápida urbanización y una alta inclinación hacia el uso de infraestructura, productos y servicios virtuales por parte de las empresas de eventos. Para fines tales como marketing de eventos, subcontratación y análisis de eventos, y desarrollo de contenido y redes sociales, se observa una gran adopción de eventos virtuales entre organizaciones pequeñas y de gran escala.
Los eventos virtuales han ganado popularidad después del inicio de el brote de COVID-19. Debido a los bloqueos, las organizaciones que planeaban realizar eventos virtuales se duplicaron en 2020. Por lo tanto, la pandemia de COVID-19 está impulsando la adopción de plataformas de gestión de eventos.
La plataforma de gestión de eventos está ganando un gran impulso para gestionar eventos virtuales eficientemente e interactuar con los asistentes. La interacción en vivo en eventos virtuales está garantizada a través de chats en vivo para comunicación pública y privada. Además, los eventos virtuales se utilizan para brindar información y responder preguntas individuales a través de chats en vivo. También hay una integración de diferentes herramientas interactivas, como encuestas de asistentes, foros, networking individual o en grupos pequeños y preguntas y respuestas en vivo, lo que ayuda a mejorar la eficiencia del evento. Estas características de la plataforma de gestión de eventos están impulsando el crecimiento del mercado de plataformas de gestión de eventos.
Información basada en componentes
Según el componente, el mercado de plataformas de gestión de eventos se segmenta en hardware (físico y check-in híbrido), software y servicios. El mercado global de plataformas de gestión de eventos está dominado por el segmento de software en 2021, que representó el 76,1 % y se espera que lidere el mercado contribuyendo con el 75,0 % de la cuota de mercado general en 2028.
Información basada en la implementación< /h3>
Según la implementación, el mercado global de plataformas de gestión de eventos se segmenta en instalaciones locales y basadas en la nube. El segmento basado en la nube dominó el mercado global de plataformas de gestión de eventos en 2021, representó el 74,6 % y se espera que lidere el mercado, contribuyendo con el 78,4 % de la cuota de mercado total en 2028.
Información basada en aplicaciones
Según la aplicación, el mercado de plataformas de gestión de eventos se segmenta en planificación de eventos, registro y venta de entradas para eventos, marketing de eventos, gestión de contenidos, gestión de redes, análisis e informes, participación y comunicación de la audiencia, gestión de visitantes y gestión de lugares. , gestión de lobby virtual y otros.
Información basada en el usuario final
Según el usuario final, el mercado de plataformas de gestión de eventos se segmenta en organizadores de ferias comerciales, agencias de gestión de eventos, corporaciones, académicos, organizaciones y otros. El mercado global de plataformas de gestión de eventos está dominado por el segmento de agencias de gestión de eventos en 2021, que representó el 32,8 % y se espera que capte una participación decente del 36,1 % en 2028.
Jugadores que operan en la competencia El mercado de plataformas de gestión de eventos se centra principalmente en el desarrollo de productos avanzados y eficientes.
- En 2022, ACTIVE Network y accesso firmaron una asociación estratégica para ampliar el alcance de las soluciones de la empresa a la industria del esquí.< /li>
- En 2022, Bigmarker anunció sus actualizaciones de alojamiento de eventos virtuales e híbridos, que incluyen capacidades mejoradas de transmisión RTMP, aplicación de escáner de credenciales en vivo, bloqueo de ciertos correos electrónicos, acceso restringido y mucho más.
Mercado de plataformas de gestión de eventos: Perfiles de la empresa
- ACTIVE Network, LLC
- BigMarker
- Aventri, Inc.
- Bizzabo< /li>
- Tarjeta intercambiable
- Goldcast
- Eventos WebEx
- PheedLoop Inc.
- ;Zuddl
- Airmeet
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Growing inclination toward virtual events and surge in industrial webinars are driving the growth of the event management platform market.
Emergence of advanced technologies is presenting significant potential for the future growth of the event management platform market players.
Based on component, the market is segmented into hardware, software, and services. The software segment led the event management platform market with the largest market share in 2021.
APAC is the fastest growing region in the global event management platform market.
The incremental growth of the event management platform market during the forecast period is US$ 28,774.76 million.
The major five companies in the event management platform market include Cvent; ON24; Hopin; Eventbrite; and XING Events.
The List of Companies - Event Management Platform Market
- ACTIVE NETWORK, LLC
- AIRMEET
- AVENTRI, INC.
- BIGMARKER
- BIZZABO, INC.
- GOLDCAST
- PHEEDLOOP
- SOCIO
- SWAPCARD
- ZUDDL
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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