面部化妆产品市场(主要地区、市场参与者、规模和份额)- 2031 年预测

  • Report Code : TIPRE00023368
  • Category : Consumer Goods
  • No. of Pages : 150
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Facial Makeup Products Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

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市场分析

用于着色和突出面部特征的产品被称为面部彩妆产品。它们可以直接用于添加或改变颜色,也可以放置在粉底上以使颜色均匀和平滑。通常包括的产品包括粉饼、遮瑕膏、粉底、腮红、荧光笔、口红和底漆。它有助于为皮肤提供一致的光洁度,使其看起来均匀光滑。使用后,使用具有去角质、保湿、滋养、抗菌、消炎、抗菌特性的公司产品,可以保护皮肤免受灰尘、烟雾、污染和紫外线的直接暴露。

增长驱动因素和挑战

电子商务和在线销售渠道的不断扩大,对天然、有机和清真的需求不断增长-经过认证的化妆品、不断扩大的化妆品行业、社交媒体影响力的增强以及职业女性人数的增加都促进了市场的增长。此外,在预测期内,全球制造商预计将加大力度开发高级彩妆产品,并增加 CC 和 BB 霜以及防汗彩妆产品的采用。他们还可能参与积极的社交媒体营销活动;预计将推动面部彩妆产品市场的增长。

随着各种销售渠道上的化妆品种类繁多,客户不断尝试新产品,使得品牌更难留住客户。这是市场运营者面临的主要挑战之一。此外,市场新参与者的出现和竞争的加剧导致价格敏感的场景,这也对参与者提出了重大挑战。

报告分段和范围

《2030 年全球面部彩妆产品市场分析》是一项专门且深入的研究,主要关注全球面部彩妆产品市场趋势和增长机会。该报告旨在概述全球面部化妆产品市场,并按类型、类别、分销渠道和地理位置进行详细的市场细分。全球面部化妆产品市场近年来一直在高速增长,预计在预测期内将继续这一趋势。该报告提供了全球面部彩妆产品消费量以及主要地区和国家的需求的关键统计数据。此外,报告还对影响主要地区和国家面部彩妆产品市场表现的各种因素进行了定性评估。该报告还对面部彩妆产品市场的领先企业及其关键战略发展进行了全面分析。还包括对市场动态的一些分析,以帮助确定关键驱动因素、市场趋势和利润丰厚的面部化妆产品市场机会,从而有助于确定主要收入来源。

< p>此外,生态系统分析和波特五力分析提供了全球面部彩妆产品的 360 度视角市场,有助于了解整个供应链以及影响市场增长的各种因素。

细分分析

全球面部化妆产品市场根据类型、类别和分销渠道进行细分。根据类型,面部彩妆产品市场分为BB霜和CC霜、粉底、遮瑕膏、蜜粉、荧光笔、腮红等。根据类别,市场分为有机市场和传统市场。面部彩妆产品市场根据分销渠道分为大卖场和超市、专卖店、网上零售等。

从类型来看,BB 霜和 CC 霜占据了重要的面部彩妆产品市场份额,这可归因于其在全球的受欢迎程度和广泛的可用性。这些面霜的基本用途是面部提亮、面部美白和抗衰老。

从分销渠道来看,由于供应、促销、选择多样化等多种因素,大卖场和超市占据了主要的化妆产品市场份额。最近,由于价格和可用性、易于购买的选择以及方便的运输可用性,在线零售变得越来越受欢迎。面部彩妆线上促销活动的增加也对面部彩妆产品市场产生了积极影响。

区域分析

报告详细概述了全球面部化妆产品市场的五个主要区域,即:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美和非洲中美洲。据估计,北美在全球面部化妆产品市场中占据重要份额。面部化妆的持续使用预计将受到美国消费者习惯的变化和对化妆品需求不断增长的推动。这种增长得到了消费者知识的补充,以及来自在线媒体或其他来源等信息源的有机产品和服务的好处的认识的提高,以及该地区社交媒体的增长。近年来,亚太地区市场增长迅速。韩国美容产品因其抗衰老和天然香味的特性而受到欢迎,尤其是在年轻一代中。因此,该地区对韩国面部彩妆产品的需求正在激增。

行业发展和未来机遇

合作、收购和新产品发布是全球面部彩妆产品市场参与者采取的主要策略。

  • 2021 年,Coty Inc. 重新推出了 Kyle Cosmetics,新的、改进的清洁标签和纯素配方,以及有吸引力的包装。这项创新符合消费者的愿望,并且基于对纯素食或清洁标签产品日益增长的需求。消费者可以通过精选的实体零售商在全球范围内购买该品牌。
  • 2021 年,科蒂公司 (Coty Inc.) 将拓展 Gucci 美妆品牌,在 2021 年增加面部、唇部和眼部产品。 Gucci 的扩展后的 Poudre De Beauté Mat Naturel 蜜粉系列在亚太和欧洲旅游零售店推出。科蒂公司旨在发展其在亚太和欧洲的公司业务,这些地区的消费者寻求有机和天然产品。

新冠疫情的影响

由于COVID-19的爆发,由于政府的各种限制和限制其传播的多项措施,消费者的消费习惯受到严重影响,导致2020年市场增长放缓。相关商品和服务的制造和供应链受到干扰。因此,这些减少了面部化妆品的销量。此外,由于人们转向呆在家里或在家工作,顾客不再参加社交聚会,这导致面部彩妆产品的需求和使用减少。然而,在新冠疫情结束后,随着产品在众多提供便捷送货上门服务的电子商务网站上销售,销售额稳步增长。

竞争格局和主要公司

面部化妆产品市场的一些主要参与者包括安利公司、香奈儿、雅诗兰黛公司、乔治阿玛尼公司、汉高公司和两合公司、强生公司Johnson Services, Inc.、花王公司、L Brands、欧莱雅、Lotus Herbals、LVMH、Natura、新雅芳公司、欧瑞莲化妆品公司、宝洁公司甘布尔、露华浓、资生堂有限公司、联合利华等。

 

Facial Makeup Products Market Report Scope

Report Attribute Details
Market size in US$ XX million
Market Size by US$ XX Million
Global CAGR XX%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By 地理
  • 北美洲
  • 欧洲
  • 亚太地区
  • 南美洲和中美洲
Regions and Countries Covered 北美
  • 美国
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太地区
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太地区其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
Market leaders and key company profiles
  • LOréal,
  • Estée Lauder Companies,
  • Coty Inc.,
  • Shiseido Co.Ltd.,
  • Procter and Gamble,
  • NEW AVON LLC.,
  • Unilever,
  • REVLON,
  • COLORBAR COSMETICS PVT LTD,
  • Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    This text is related
    to segments covered.

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    The List of Companies

    1. L'Oréal,
    2. Estée Lauder Companies,
    3. Coty Inc.,
    4. Shiseido Co.Ltd.,
    5. Procter and Gamble,
    6. NEW AVON LLC.,
    7. Unilever,
    8. REVLON,
    9. COLORBAR COSMETICS PVT LTD,
    10. LVMH,

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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