高端朗姆酒市场基于(关键地区、市场参与者、规模和份额)- 到 2030 年的预测

  • Report Code : TIPRE00038961
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 180
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【研究报告】2022年高端朗姆酒市场规模为35.698亿美元,预计到2030年将达到50.0608亿美元;预计 2022 年至 2030 年复合年增长率为 4.3%。
市场分析
根据类别,高端朗姆酒市场分为超高端朗姆酒、超高端朗姆酒和 Prestige & Prestige plus。超优质朗姆酒细分市场在 2020 年占据最大的市场份额,而超优质朗姆酒预计 2022 年至 2030 年复合年增长率最快。高端朗姆酒类别下的所有朗姆酒价格均在 30 美元及以上。随着消费者寻求优质的饮用体验,高端朗姆酒受到消费者的巨大需求。此外,消费者也倾向于陈年朗姆酒,因为这些朗姆酒具有独特的香气、风味和感觉。高端朗姆酒根据颜色和外观分为白色、金色和深色。朗姆酒的年龄取决于其颜色。
增长驱动因素和挑战
导致高端朗姆酒市场规模不断增长的主要因素是朗姆酒高端化和主要参与者的战略举措。传统上,朗姆酒在广大人群中很受欢迎。最初,朗姆酒以其大规模生产、简单的风味特征以及混合到鸡尾酒中的理想选择而闻名。然而,随着时间的推移,朗姆酒制造商开始探索先进的陈酿技术和更复杂的蒸馏方法。这导致朗姆酒的开发与其他优质烈酒(如威士忌和干邑白兰地)相比具有更复杂和细致的风味特征。数字营销和社交媒体的影响也发挥了重要作用。有效利用社交平台的优质朗姆酒品牌展示了与产品相关的多功能性和奢华感,吸引了消费者。 Diplomático、Rum Zacapa 和 Richard Seale 等多个品牌因其产品质量和创新营销策略而成为优质朗姆酒的主要参与者。在全球范围内,优质朗姆酒在几个主要国际市场上越来越受欢迎。在美国、欧洲和亚太地区,对优质和超优质朗姆酒的需求不断增加。随着消费者在朗姆酒消费中追求独特的风味和新颖的体验,优质、成熟、高品质的朗姆酒越来越受欢迎。
全球高端朗姆酒制造商正在大力投资产品创新、并购、并购等战略发展举措,并扩大其业务以吸引更多消费者并增强其市场地位。此外,由于豪华和优质烈酒的日益普及以及不同口味的产品供应,消费者对高端朗姆酒的需求不断增加。因此,保乐力加 (Pernod Ricard SA)、帝亚吉欧 (Diageo plc) 和布朗福曼 (Brown-Forman Corp) 等制造商正在推出各种高端朗姆酒,以满足不断增长的需求。例如,2023 年 8 月,百加得朗姆酒推出了一款新的限量版高级变种,百加得珍藏 Ocho Sevillian Orange Cask Finish。广受欢迎的木桶系列的第三款产品——塞维利亚橙子,延续了生产符合消费者口味偏好的优质朗姆酒的品牌传统。然而,在过去几年中,由于糖尿病、心血管疾病、肥胖和癌症等疾病发病率的上升,人们对健康和营养的认识显着提高。高端朗姆酒和其他优质烈酒含有具有产生依赖性的精神活性化合物;因此,过度消费此类产品会导致不利的健康状况。饮酒与 200 多种健康状况有关,例如癌症、肝脏和心血管疾病、不良心理健康以及自杀和道路伤害。根据世界卫生组织(WHO)发布的报告,2022年,因过量饮酒导致300万人死亡,全球5.1%的疾病和伤害是因饮酒造成的。
世界卫生组织目标减少酒精的有害影响和社会后果,与 2030 年可持续发展目标议程保持一致。消费者明显更喜欢啤酒、硬苏打水和汽水等低酒精饮料。社交媒体活动和名人影响力也是推动非酒精饮料需求的关键因素。此外,开曼烈酒有限公司、主权品牌有限责任公司和干邑费朗 SASU 的贡献和市场举措对高端朗姆酒市场的增长产生了积极影响。
战略见解
报告细分和范围
“全球高端朗姆酒” -“最终朗姆酒市场分析”是通过考虑以下部分进行的:产品类型、类别、性质、分销渠道和地理位置。该报告提供了全球高端朗姆酒使用情况的关键统计数据,以及主要地区和国家的需求。此外,报告还对影响主要地区和国家高端朗姆酒市场表现的因素进行了定性评估。它还包括对高端朗姆酒市场领先企业及其关键战略发展的全面分析。还包括对市场动态的分析,以帮助确定关键驱动因素、高端朗姆酒市场趋势以及有利可图的机会,从而有助于产生更高的收入。
生态系统分析和波特五力分析提供了360度了解全球高端朗姆酒市场,有助于了解整个供应链以及影响高端朗姆酒市场增长的各种因素。
细分分析
全球高端朗姆酒市场细分基于产品类型、类别、性质和分销渠道。根据产品类型,高端朗姆酒市场分为白朗姆酒、深色朗姆酒和金色朗姆酒。黄金细分市场拥有最大的高端朗姆酒市场份额。黄金朗姆酒,也称为“琥珀”朗姆酒,是中等酒体的朗姆酒,通常需要陈酿。金朗姆酒在木桶中陈酿后呈深色。金朗姆酒比淡色朗姆酒或白朗姆酒味道更浓郁,味道更浓,被认为介于淡色朗姆酒和深色品种之间。深色鸡尾酒中使用了金朗姆酒。金朗姆酒的例子包括 1 Barrel、Abuelo、Appleton Special、Barcelo Dorado、Brugal Añejo 和 Bermudez Ron Dorado。
根据类别,高端朗姆酒市场分为超优质朗姆酒、超优质朗姆酒和声望朗姆酒和声望加。超高端细分市场拥有最大的市场份额。价格范围在 30-44.99 美元之间的朗姆酒被称为超优质朗姆酒。 Grey Goose 或 Amaro Montenegro 等品牌提供超优质朗姆酒。随着主要市场参与者采取的多项举措,超优质朗姆酒的销量正在显着增长。根据性质,高端朗姆酒市场分为原味朗姆酒和调味朗姆酒。普通细分市场占有最大的市场份额。一般来说,白朗姆酒被认为是纯朗姆酒。原味朗姆酒仅由甘蔗糖蜜通过发酵和蒸馏制成。消费者选择原味朗姆酒,因为他们更喜欢朗姆酒的传统口味,不添加任何外部香料。原味朗姆酒含有最少的成分。预计这些因素将在预测期内推动该细分市场的市场。
朗姆酒有多种口味可供选择,包括香草味、果味味(菠萝、柑橘和覆盆子)和香料味(肉桂和丁香)。风味朗姆酒和香料朗姆酒的趋势转变促使制造商专注于扩大风味类别的产品范围。风味朗姆酒是将各种香料和香料混合到朗姆酒中,创造出异常独特的味道。五香朗姆酒最初是为了满足医疗需求而开发的,现在越来越受欢迎。根据分销渠道,高端朗姆酒市场分为超市大卖场、专卖店、网络零售等。专卖店细分市场占有最大的市场份额。专卖店部门包括酒类商店。酒类商店是销售高端朗姆酒的广泛首选分销渠道,因为它们能够确保提供广泛的产品、提供有吸引力的优惠和折扣,并提供高端客户服务。这些商店通常有训练有素的员工帮助顾客找到合适的产品。由于一站式提供多种产品,客户可以享受一站式购物体验。
高端朗姆酒市场 - 按性质划分,2022 年和 2030 年
区域分析
报告提供了全球高端朗姆酒市场五个主要地区的详细概述:北美、欧洲、亚太地区(APAC)、中东和非洲(MEA)以及南美洲和中美洲。欧洲占据了最大的高端朗姆酒市场份额,2022 年价值超过 14 亿美元。欧洲标志着该地区存在着主要的朗姆酒制造企业。到 2030 年,北美市场预计将达到 15 亿美元以上。亚太地区 (APAC) 市场预计 2022 年至 2030 年复合年增长率约为 5%。欧洲高端朗姆酒市场之所以蓬勃发展,是因为城市化进程的加快和消费者偏好的改变。由于其饮酒文化和有利的气候条件,欧洲市场正在显着增长。该地区的一些国家因生产和消费高端朗姆酒而受到欢迎。近年来,该国年轻人中朗姆酒爱好者的数量不断增加。因此,朗姆酒高端化正在促进全球高端朗姆酒市场的增长。
竞争格局和主要公司
Cayman Spirits Co、Sovereign Brands LLC、Cognac Ferrand SASU、Pernod Ricard SA、Distilleries Arehucas SA、Mount Gay Distilleries Ltd、Davide Campari Milano NV、Brown-Forman Corp、Westerhall Estate Ltd 和 Diageo Plc 是高端朗姆酒市场报告中介绍的知名参与者。此外,研究期间还对其他几家参与者进行了研究和分析,以全面了解市场及其生态系统。高端朗姆酒市场报告还包括公司定位和专注度,以评估市场竞争对手/参与者的表现。
行业发展和未来机遇
高端朗姆酒市场主要参与者采取的举措以下列出:
2023 年 11 月,巴巴多斯的朗姆酒酿酒厂 Mount Gay 重新推出了单一庄园系列,重点关注庄园内从甘蔗种植到装瓶的朗姆酒酿造过程的每一步。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What are the opportunities for high-end rum in the global market?

The population worldwide is more inclined toward consuming crafted flavored spirits and blends than traditional mass-produced spirits. Nowadays, consumers are looking for high-quality products with distinct flavors. Above all, the popularity of spiced rum and flavored spirits is increasing among young adults. Flavored rum offers a unique flavor to cocktails and rum cakes.

Can you list some of the major players operating in the global high-end rum market?

The major players operating in the global high-end rum market are Cayman Spirits Co, Sovereign Brands LLC, Cognac Ferrand SASU, Pernod Ricard SA, Distilleries Arehucas SA, Mount Gay Distilleries Ltd, Davide Campari Milano NV, Brown-Forman Corp, Westerhall Estate Ltd, and Diageo Plc.

Based on resin type, why the epoxy segment accounted for the largest revenue share in 2022?

Based on Product type, the high-end rum market is segmented into white, dark, and gold. The gold segment holds the largest high-end rum market share. Gold rum, also known as "amber" rum, is medium-bodied rum that is generally aged. Gold rum gains a dark color from aging in wooden barrels. Gold rums have more flavor and are stronger in taste than light rum or white rum and it is considered as midway between light rum and the darker varieties.

What are the key drivers for the growth of the global high-end rum market?

Traditionally, rum has been popular among a broad demographic. Initially, rum was known for its mass production, simple flavor profile, and ideal for blending into cocktails. However, over time, rum manufacturers began to explore advanced aging techniques and more sophisticated distillation methods. This resulted in the development of rums with more complex and nuanced flavor profiles comparable to other premium spirits such as whiskey and cognac.

What is the largest region of the global high-end rum market?

Europe accounted for the largest share of the global high-end rum market. The Europe high-end rum market is thriving because of increasing urbanization and changing consumer preferences. The market in Europe is significantly growing owing to its drinking culture and favorable climatic conditions. Several nations across the region are popular for the production and consumption of high-end rum.

Based on the category, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on category, the high-end rum market is segmented into super premium, ultra-premium, and prestige & prestige plus. The ultra-premium segment was the fastest growing segment in 2022. Rum that comes under the price range of $45.00 to $99.99 are defined as ultra-premium rum. Brugal Rum is a popular brand of ultra-premium rum. The demand for ultra-premium rum is increasing globally with the rising disposable income of consumers.

The List of Companies - High-End Rum Market

  1. Cayman Spirits Co
  2. Sovereign Brands LLC
  3. Cognac Ferrand SASU
  4. Pernod Ricard SA
  5. Distilleries Arehucas SA
  6. Mount Gay Distilleries Ltd
  7. Davide Campari Milano NV
  8. Brown-Forman Corp
  9. Westerhall Estate Ltd
  10. Diageo Plc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

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  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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