2022 年高端朗姆酒市场规模价值 35.698 亿美元,预计到 2030 年将达到 50.0608 亿美元;预计 2022 年至 2030 年的复合年增长率为 4.3%。
市场分析
根据类别,高端朗姆酒市场细分为超高端、极高端和声望及声望加。超高端朗姆酒细分市场在 2020 年占据了最大的市场份额,而超高端细分市场预计将在 2022 年至 2030 年期间实现最快的复合年增长率。高端朗姆酒类别下的所有朗姆酒价格都在 30 美元及以上。随着消费者追求高端饮酒体验,高端朗姆酒在消费者中的需求量巨大。此外,消费者也倾向于陈年朗姆酒,因为这些朗姆酒具有独特的香气、味道和感觉。高端朗姆酒根据其颜色和外观分为白朗姆酒、金朗姆酒和深色朗姆酒。朗姆酒的年龄由其颜色决定。
增长动力与挑战
高端朗姆酒市场规模不断扩大的主要因素是朗姆酒的高端化和主要参与者的战略举措。传统上,朗姆酒在广大人群中很受欢迎。最初,朗姆酒以其大规模生产、简单的风味特征和混合鸡尾酒的理想选择而闻名。然而,随着时间的推移,朗姆酒制造商开始探索先进的陈酿技术和更复杂的蒸馏方法。这导致朗姆酒的开发具有与威士忌和干邑白兰地等其他高级烈酒相当的更复杂和细腻的风味特征。数字营销和社交媒体的影响也发挥了重要作用。有效利用社交平台的高级朗姆酒品牌展示了与产品相关的多功能性和奢华性,吸引了消费者。Diplomático、Rum Zacapa 和 Richard Seale 等几个品牌凭借其产品质量和创新的营销策略成为高级朗姆酒的主要参与者。在全球范围内,高级朗姆酒在几个主要的国际市场越来越受欢迎。在美国、欧洲和亚太地区,对高级和超高级朗姆酒的需求有所增加。随着消费者追求朗姆酒的独特风味和新奇体验,优质、成熟、高品质的朗姆酒越来越受欢迎。
全球高端朗姆酒制造商正在大力投资战略发展计划,例如产品创新、并购和业务扩张,以吸引众多消费者并提升其市场地位。此外,由于奢侈和高端烈酒越来越受欢迎以及不同口味的产品供应,消费者对高端朗姆酒的需求也在增加。因此,保乐力加公司、帝亚吉欧公司和 Brown-Forman Corp 等制造商正在推出各种高端朗姆酒,以满足日益增长的需求。例如,2023 年 8 月,BACARDÍ Rum 推出了一款新的限量版高级变体 BACARDÍ Reserva Ocho Sevillian Orange Cask Finish。这款广受欢迎的 Cask 系列的第三款产品 Sevillian Orange 延续了品牌生产符合消费者口味偏好的高级朗姆酒的传统。然而,在过去几年中,由于糖尿病、心血管疾病、肥胖症和癌症等疾病发病率的上升,人们对健康和营养的认识显著提高。高端朗姆酒和其他高级烈酒含有具有依赖性的精神活性化合物;因此,过量饮用此类产品会导致不良健康问题。烈酒消费与 200 多种健康问题有关,例如癌症、肝脏和心血管疾病以及不良心理健康,以及自杀和道路伤害。根据世界卫生组织 (WHO) 发布的一份报告,2022 年,因大量饮酒导致 300 万人死亡,全球 5.1% 的疾病和伤害与饮酒有关。
世卫组织的目标是减少酒精的有害影响和社会后果,这与世卫组织的 2030 年可持续发展目标议程相一致。消费者明显更喜欢低酒精饮料,如啤酒、硬苏打水和酒精饮料。社交媒体活动和名人影响力也是推动非酒精饮料需求的关键因素。此外,开曼烈酒公司、Sovereign Brands LLC 和 Cognac Ferrand SASU 的贡献和市场举措正在积极影响高端朗姆酒市场的增长。
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高端朗姆酒市场:
复合年增长率(2022 - 2030 年)4.3%- 2022 年市场规模
35.7 亿美元 - 2030 年市场规模
50.1 亿美元
市场动态
- 朗姆酒的高端化
- 主要参与者的战略举措
- 消费者越来越喜欢自制鸡尾酒
- 调味朗姆酒和香料朗姆酒的消费量不断增长
关键人物;主力;重要一员
- 开曼烈酒公司
- 主权品牌有限责任公司
- 科涅克费朗 SASU
- 保乐力加公司
- 酿酒厂 Arehucas SA
- 芒特盖伊酿酒厂有限公司
- 达维德·坎帕里·米兰NV
- 百富门公司
- 韦斯特霍尔地产有限公司
区域概况
- 北美
- 欧洲
- 亚太
- 南美洲和中美洲
- 中东和非洲
市场细分
- 白色的
- 黑暗的
- 金子
- 超级保费
- 超高级
- 尊贵版和尊贵升级版
- 原味和调味
- 超市和大卖场
- 专卖店
- 网上零售
- 其他的
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
报告分类和范围
“全球高端朗姆酒市场分析”考虑了以下几个部分:产品类型、类别、性质、分销渠道和地理位置。该报告提供了全球高端朗姆酒使用情况的关键统计数据,以及主要地区和国家的需求情况。此外,该报告还对影响主要地区和国家高端朗姆酒市场表现的因素进行了定性评估。它还包括对高端朗姆酒市场主要参与者及其关键战略发展的全面分析。还包括对市场动态的分析,以帮助确定关键驱动因素、高端朗姆酒市场趋势和有利可图的机会,从而有助于创造更高的收入。
生态系统分析和波特五力分析提供了全球高端朗姆酒市场的360度视角,有助于了解整个供应链和影响高端朗姆酒市场增长的各种因素。
节段分析
全球高端朗姆酒市场根据产品类型、类别、性质和分销渠道进行细分。根据产品类型,高端朗姆酒市场分为白朗姆酒、黑朗姆酒和金朗姆酒。金朗姆酒占据了高端朗姆酒市场的最大份额。金朗姆酒,也称为“琥珀色”朗姆酒,是一种中等酒体朗姆酒,通常经过陈酿。金朗姆酒在木桶中陈酿后会变成深色。金朗姆酒比淡朗姆酒或白朗姆酒味道更浓,口感更浓郁,被认为是淡朗姆酒和深色朗姆酒之间的中间品种。金朗姆酒用于制作深色鸡尾酒。金朗姆酒的例子包括 1 Barrel、Abuelo、Appleton Special、Barcelo Dorado、Brugal Añejo 和 Bermudez Ron Dorado。
根据类别,高端朗姆酒市场细分为超高端、极高端、尊贵和尊贵加。超高端部分占有最大的市场份额。价格在 30-44.99 美元之间的朗姆酒被称为超高端朗姆酒。Grey Goose 或 Amaro Montenegro 等品牌提供超高端朗姆酒。随着主要市场参与者采取多项举措,超高端朗姆酒的销量正在大幅增长。根据性质,高端朗姆酒市场细分为原味朗姆酒和调味朗姆酒。原味部分占有最大的市场份额。一般来说,白朗姆酒被认为是原味朗姆酒。原味朗姆酒仅由甘蔗糖蜜通过发酵和蒸馏而成。消费者选择原味朗姆酒是因为他们更喜欢朗姆酒的传统口味,不添加任何外来味道。原味朗姆酒含有最少的成分。预计这些因素将在预测期内推动该细分市场的发展。
朗姆酒有各种口味,包括香草味、水果味(菠萝、柑橘和覆盆子)和香料味(肉桂和丁香)。口味和香料朗姆酒的趋势转变促使制造商专注于扩大其口味类别的产品供应。口味朗姆酒将各种口味和香料混合到朗姆酒中,创造出一种非常独特的味道。香料朗姆酒最初是为了满足医疗需求而开发的,现在越来越受欢迎。根据分销渠道,高端朗姆酒市场细分为超市和大卖场、专卖店、在线零售和其他。专卖店部分占有最大的市场份额。专卖店部分包括酒类商店。酒类商店是销售高端朗姆酒的广泛首选分销渠道,因为它们能够确保提供广泛的产品、提供有吸引力的交易和折扣以及提供高端客户服务。这些商店通常拥有训练有素的员工,可帮助客户找到合适的产品。由于在一个地方有各种产品的可用性,客户可以享受一站式购物体验。
区域分析
该报告详细概述了全球高端朗姆酒市场,涉及五个主要地区——北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美和中美。欧洲占据了高端朗姆酒最大的市场份额,2022 年的价值超过 14 亿美元。欧洲是该地区主要朗姆酒制造企业的存在地。到 2030 年,北美市场预计将达到 15 亿美元以上。预计 2022 年至 2030 年,亚太地区 (APAC) 市场的复合年增长率将达到 ~5%。由于城市化进程加快和消费者偏好的变化,欧洲高端朗姆酒市场正在蓬勃发展。由于其饮酒文化和有利的气候条件,欧洲市场正在显着增长。该地区的几个国家都以生产和消费高端朗姆酒而闻名。近年来,该国年轻人中朗姆酒爱好者的数量不断增加。因此,朗姆酒的高端化正在促进全球高端朗姆酒市场的增长。
高端朗姆酒市场报告范围
报告属性 | 细节 |
---|---|
2022 年市场规模 | 35.7亿美元 |
2030 年的市场规模 | 50.1亿美元 |
全球复合年增长率(2022 - 2030 年) | 4.3% |
历史数据 | 2020-2021 |
预测期 | 2023-2030 |
涵盖的领域 | 按产品类型
|
覆盖地区和国家 | 北美
|
市场领导者和主要公司简介 |
|
- 示例 PDF 通过定性和定量分析展示了内容结构和信息的性质。
竞争格局和主要公司
Cayman Spirits Co、Sovereign Brands LLC、Cognac Ferrand SASU、Pernod Ricard SA、Distilleries Arehucas SA、Mount Gay Distilleries Ltd、Davide Campari Milano NV、Brown-Forman Corp、Westerhall Estate Ltd 和 Diageo Plc 是高端朗姆酒市场报告中介绍的知名企业。此外,在研究过程中还研究和分析了其他几家企业,以全面了解市场及其生态系统。高端朗姆酒市场报告还包括公司定位和集中度,以评估竞争对手/市场参与者的表现。
行业发展和未来机遇
高端朗姆酒市场的主要参与者采取的举措如下:
- 2023年11月,巴巴多斯朗姆酒厂Mount Gay重新推出了单一庄园系列,专注于庄园内朗姆酒制作过程的每一步,从甘蔗种植到装瓶。
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on category, the high-end rum market is segmented into super premium, ultra-premium, and prestige & prestige plus. The ultra-premium segment was the fastest growing segment in 2022. Rum that comes under the price range of $45.00 to $99.99 are defined as ultra-premium rum. Brugal Rum is a popular brand of ultra-premium rum. The demand for ultra-premium rum is increasing globally with the rising disposable income of consumers.
Europe accounted for the largest share of the global high-end rum market. The Europe high-end rum market is thriving because of increasing urbanization and changing consumer preferences. The market in Europe is significantly growing owing to its drinking culture and favorable climatic conditions. Several nations across the region are popular for the production and consumption of high-end rum.
Based on Product type, the high-end rum market is segmented into white, dark, and gold. The gold segment holds the largest high-end rum market share. Gold rum, also known as "amber" rum, is medium-bodied rum that is generally aged. Gold rum gains a dark color from aging in wooden barrels. Gold rums have more flavor and are stronger in taste than light rum or white rum and it is considered as midway between light rum and the darker varieties.
Traditionally, rum has been popular among a broad demographic. Initially, rum was known for its mass production, simple flavor profile, and ideal for blending into cocktails. However, over time, rum manufacturers began to explore advanced aging techniques and more sophisticated distillation methods. This resulted in the development of rums with more complex and nuanced flavor profiles comparable to other premium spirits such as whiskey and cognac.
The population worldwide is more inclined toward consuming crafted flavored spirits and blends than traditional mass-produced spirits. Nowadays, consumers are looking for high-quality products with distinct flavors. Above all, the popularity of spiced rum and flavored spirits is increasing among young adults. Flavored rum offers a unique flavor to cocktails and rum cakes.
The major players operating in the global high-end rum market are Cayman Spirits Co, Sovereign Brands LLC, Cognac Ferrand SASU, Pernod Ricard SA, Distilleries Arehucas SA, Mount Gay Distilleries Ltd, Davide Campari Milano NV, Brown-Forman Corp, Westerhall Estate Ltd, and Diageo Plc.
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The List of Companies - High-End Rum Market
- Cayman Spirits Co
- Sovereign Brands LLC
- Cognac Ferrand SASU
- Pernod Ricard SA
- Distilleries Arehucas SA
- Mount Gay Distilleries Ltd
- Davide Campari Milano NV
- Brown-Forman Corp
- Westerhall Estate Ltd
- Diageo Plc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.