拉丁美洲洗涤剂市场基于(关键地区、市场参与者、规模和份额)- 到 2030 年的预测

  • Report Code : TIPRE00038980
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 150
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拉丁美洲洗涤剂市场规模预计将从2022年的1504万美元增至2030年的2053万美元;预计 2022 年至 2030 年市场复合年增长率为 4.0%。

市场洞察和分析师观点:

洗涤剂作为清洁剂,旨在消除污垢、污渍和污垢来自各种表面。它们在家庭中被广泛使用,可有效分解和去除织物、餐具、地板等上的油、油脂和其他污染物。清洁剂采用表面活性剂配制而成,可降低水的表面张力,使其能够渗透并带走污垢颗粒。由于其有效性、便利性和多功能性,清洁剂的需求量很大,并且在我们日常生活中保持清洁方面发挥着至关重要的作用。人们对清洁和卫生的日益重视继续推动对清洁剂的需求不断增长。

增长动力和挑战:

随着拉丁美洲国家继续经历快速的城市化和现代化,存在着高度重视保持清洁卫生的生活环境。这种意识的提高在城市地区尤其明显,那里的人口密度和共享的居住空间放大了细菌和病原体传播的风险。因此,消费者越来越重视有效的清洁实践,包括定期使用清洁剂,以保护自己及其家人免受疾病和感染。

COVID-19 大流行提高了整个拉丁美洲的卫生和清洁意识。此次大流行强调了适当的环境卫生和个人卫生习惯对于防止传染病传播的重要性,从而导致对清洁剂和其他清洁产品的需求激增。卫生当局和政府强调经常洗手、表面消毒和洗衣卫生是预防 COVID-19 的措施。这导致消费者对保持家庭和工作场所的清洁变得更加警惕,从而推动了清洁剂的使用。

拉丁美洲生活方式和消费习惯的改变也导致了清洁剂需求的增长。随着消费者寻求与全球健康和卫生规范保持一致,这种转变导致了清洁和卫生标准的提高。双收入家庭的兴起和忙碌的生活方式也刺激了对省时清洁解决方案的需求,随着消费者选择方便高效的产品来简化家务,进一步推动了拉丁美洲洗涤剂市场的增长。

随着整个拉丁美洲信息和教育的普及,消费者越来越了解个人卫生和卫生习惯的重要性。这种不断增长的意识推动了文化向清洁意识的转变,个人和家庭采取积极措施来保持清洁卫生的生活空间。因此,随着制造商不断创新以满足消费者不断变化的需求和偏好,拉丁美洲的洗涤剂市场正在持续增长。消费者将卫生和清洁视为现代生活的基本要素。

战略见解

报告细分和范围:

“2030 年拉丁美洲洗涤剂市场分析和预测”是一项专门且深入的研究,重点关注市场趋势和增长机会。该报告旨在提供市场概况,并按类型、形式和分销渠道进行详细的市场细分。该市场最近经历了高速增长,预计在预测期内将继续这种趋势。该报告提供了拉丁美洲地区洗涤剂消费的重要统计数据。此外,拉丁美洲洗涤剂市场报告还对影响拉丁美洲地区市场表现的各种因素进行了定性评估。该报告还包括对市场领先企业及其关键战略发展的全面分析。还包括对市场动态的一些分析,以帮助确定关键驱动因素、拉丁美洲洗涤剂市场趋势以及有利可图的机会,从而有助于确定主要收入来源。

拉丁美洲洗涤剂市场预测是根据各种二次和主要研究结果进行估计的,例如主要公司出版物、协会数据和数据库。此外,生态系统分析和波特五力分析提供了360度的市场视角,有助于了解整个供应链以及影响市场表现的各种因素。

细分分析:

< p>拉丁美洲洗涤剂市场根据类型、形式和分销渠道进行细分。根据类型,市场分为餐具洗涤剂、洗衣剂、表面洗涤剂等。餐具洗涤剂细分市场是 2022 年增长最快的细分市场。卫生和清洁意识的提高,尤其是在 COVID-19 大流行等全球健康问题之后,促使人们优先考虑彻底的清洁实践,包括洗碗。此外,以更忙碌的日程安排和增加的家庭膳食消费为特征的不断变化的生活方式增加了对高效和有效的洗碗解决方案的需求。洗涤剂配方的技术进步,例如推出环保和多用途产品,吸引了具有环保意识的消费者在不影响清洁性能的情况下寻求可持续的选择。因此,健康意识、生活方式的改变和产品创新的融合推动了对餐具洗涤剂的需求,使其成为现代消费者不可或缺的家庭必需品。

根据形式,拉丁美洲洗涤剂市场被细分分为粉末、液体、棒状等。液体洗涤剂市场占据主导地位,到 2022 年将占据拉丁美洲最大的洗涤剂市场份额。液体洗涤剂为清洁任务提供了一种方便、整洁的解决方案,因为它们可以轻松分配和测量,无需处理粉末或颗粒的麻烦。它们的预溶解形式可确保快速彻底的分散,即使在冷水洗涤循环中也能实现高效的清洁性能。此外,液体洗涤剂通常有多种适合特定需求的配方,例如针对敏感皮肤的低过敏性选择或更有效去除污渍的浓缩配方。此外,液体洗涤剂的包装通常采用用户友好的设计,例如泵式分配器或易倾倒瓶,提高了便利性并最大限度地减少了产品浪费。此外,液体洗衣粉受到寻求定制清洁解决方案的消费者的青睐,因为它们可以根据负载大小轻松调整用量。总体而言,液体洗涤剂需求的激增可归因于其便利性、有效性、多功能性和用户友好的包装选择,使其成为现代生活方式必不可少的家庭必需品。

根据分销渠道,市场分为超市和大卖场、便利店、网上零售等。便利店细分市场占据主导地位,到 2022 年将占据拉丁美洲洗涤剂市场最大份额。便利店战略性地位于人流量大的区域,方便快速、自发地购买。这种便利性对于城市地区的消费者或那些生活方式忙碌的消费者尤其有利,他们可能需要在更频繁的杂货旅行之间补充洗涤剂。此外,便利店通常营业时间较长,通常营业至深夜,甚至全天 24 小时营业,为消费者在方便时购买洗涤剂提供了更大的灵活性。便利店规模较小,可以高效浏览和快速决策,使其成为寻求简化购物体验的消费者的理想选择。此外,便利店通常会备有精选的必需家居用品,包括清洁剂,确保购物者无需前往超市即可找到所需的东西。便利性、可达性、延长营业时间和集中的产品供应等因素相结合,促进了便利店洗涤剂销量的激增,使便利店成为最后一刻购买清洁产品的便利目的地。

拉丁美洲洗涤剂市场 - 按分销商划分渠道,2022年和2030年

区域分析:

按区域划分,2022年拉丁美洲市场价值超过1504,238万美元。清洁剂等便捷高效的清洁解决方案有助于促进清洁并创造美观的环境。拉丁美洲对清洁剂的需求主要是由于拉丁美洲国家城市化进程的不断加快以及需要定期清洁和维护的家庭和生活空间数量的相应增加所推动的。此外,随着消费者偏好的变化,对具有增强清洁性能、香味选择和环保功能的专用洗涤剂配方的需求不断增长。制造商正在利用这一趋势,推出专为满足拉丁美洲消费者的多样化需求和偏好而定制的创新洗涤剂产品,进一步推动洗涤剂的整体需求。拉丁美洲洗涤剂市场的增长可归因于几个关键因素。首先,拉丁美洲国家日益城市化推动了对包括洗涤剂在内的家庭清洁产品的需求。随着越来越多的人迁移到城市地区,需要定期清洁和维护的家庭和居住空间的数量也相应增加。城市生活方式往往日程繁忙,做家务的时间有限,导致消费者依赖清洁剂等方便高效的清洁解决方案来保持家居清洁卫生。

竞争格局和主要公司:

Pigeon Corp、The Procter & Gamble Co、Henkel Ag & Co Kgaa、Colgate Palmolive Co、Church & Dwight Co Inc、Unilever Plc、Sc Johnson And Son Inc、Reckitt Benckiser Group Plc、The Clorox Co 和 Kao Corp 是拉丁美洲洗涤剂市场报告中介绍的主要参与者之一。市场参与者专注于提供高质量的产品来满足客户的需求。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

The List of Companies - Latin America Detergents Market

  1. Pigeon Corp
  2. The Procter & Gamble Co
  3. Henkel Ag & Co Kgaa
  4. Colgate Palmolive Co
  5. Church & Dwight Co Inc
  6. Unilever Plc
  7. Sc Johnson And Son Inc
  8. Reckitt Benckiser Group Plc
  9. The Clorox Co
  10. Kao Corp

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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