2031 年 IP 直播广播设备市场规模、份额、增长和趋势分析及预测

  • Report Code : TIPRE00009383
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 231
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2024年,IP直播设备市场规模达18.4亿美元,预计到2031年将达到56.6亿美元;预计2025年至2031年期间的复合年增长率将达到17.6%。各行业对直播的需求激增,有望引领未来的市场趋势。

IP直播设备市场分析

以 4K 和超高清 (UHD) 格式制作的内容需要以类似的格式传输,以提升观看质量,这需要高效的 IP 直播制作技术。媒体和娱乐行业正在快速发展,推动了 IP 直播设备市场的增长。将创新技术融入数字媒体行业是直播媒体业务的趋势。各机构正专注于数字技术,打造品牌并展示新产品,以制造面向广播公司的低成本硬件,而直播是其中的重点。

现场IP广播设备市场概况

IP直播设备通过互联网网络(而非卫星或同轴电缆系统等传统广播基础设施)捕捉、处理和传输实时音频和视频内容。向IP(互联网协议)的转变使广播公司和内容创作者能够以更高的灵活性、可扩展性以及更低的成本制作和分发直播视频。通过OTT服务和多频道网络不断增长的直接面向消费者(D2C)产品需求、数字化、持续投入研发新制造系统以及不断增长的IT支出,都推动了这一需求。市场增长的驱动力包括IP技术的进步、媒体和娱乐行业的蓬勃发展以及游戏直播和体育赛事直播的激增。技术进步和设备现代化、5G基础设施的扩展、智能设备的普及以及对直播频道日益增长的需求,预计将在未来使IP直播设备市场中的公司受益。

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现场IP广播设备市场:

Live IP Broadcast Equipment Market
  • 获取此报告的顶级关键市场趋势。
    此免费样品将包括数据分析,从市场趋势到估计和预测。

现场 IP 广播设备市场驱动因素和机遇

媒体和娱乐行业的增长

根据 CII GT 报告,印度动画和视觉特效行业预计将从 2023 年的 13 亿美元扩大到 2026 年的 22 亿美元,对媒体和娱乐 (M&E) 行业的贡献将从 5% 增加到 6%。根据国际贸易管理局 (ITA) 的数据,2024 年美国 M&E 行业的价值为 6490 亿美元(全球市场规模为 2.8 万亿美元)。2023 年,电影和录音行业的外国直接投资总额为 352 亿美元,无线电和有线广播行业的外国直接投资总额为 89 亿美元。根据 CII GT 报告,印度动画和视觉特效行业预计将从 2023 年的 13 亿美元扩大到 2026 年的 22 亿美元,对 M&E 行业的贡献将从 5% 增加到 6%。 YouTube 的数据显示,直播观看时长增长了 250%。Stream Hatchet 发布的 2024 年《直播趋势报告》显示,直播观看时长同比增长 12%,达到 325 亿小时。

市场对远程贡献、流媒体直播、基于 IP 的制作和 AV-over-IP 等经济灵活的解决方案的需求日益增长。对超高清 (UHD) 内容日益增长的需求、向云端产品、解决方案、应用程序和开放式架构的转变、对高速宽带基础设施的投资、对多屏视频消费的需求以及 over-the-top (OTT) 服务的发展,共同推动了市场的增长。2022 年 5 月,索尼体育网络在印度宣布,第二项大满贯赛事——2022 年法国网球公开赛将以四种当地语言进行现场直播。该赛事在索尼体育网络的点播 OTT 平台 SonyLIV 上播出。2020 年 3 月中旬,谷歌报告称,直播平台的搜索量增长了 300% 至 500%。

技术进步和对直播频道日益增长的需求

对优化网络带宽和扩大直播内容消费者群体的需求日益增长。2023 年 4 月,谷歌宣布将把包括 NBC、CBS、ABC 和 Fox 在内的 800 多个直播频道整合到 Google TV 界面的一个全新指南中。各组织专注于数字技术,以打造品牌并展示新产品,用于制造供广播公司使用的低成本硬件,而直播是其中的重中之重。2021 年,Innovative Systems, Inc.(美国)与 Midwest Video Solutions(美国)合作,提供完全托管的端到端流媒体视频服务。2021 年,FilmMyMatch(美国)与 JOYMO(挪威)达成协议,为英国各地的客户提供直播、视频管理和制作服务。据 Vedico 称,超过 70% 的 Z 世代消费者明显更喜欢直播内容而不是传统电视,这是因为他们渴望真实的体验和实时参与。 2025年1月,康卡斯特推出了面向Xfinity互联网用户的全新视频服务——体育新闻电视(Sports & News TV),将现场新闻报道、NFL、NBA、NHL、MLB和NCAA的顶级体育赛事,以及热门电影、电视节目和黄金时段节目整合成一个综合套餐。因此,持续的技术进步和对直播频道日益增长的需求预计将为IP直播设备市场带来未来的增长机会。

现场IP广播设备市场报告细分分析

有助于得出IP 直播设备市场分析的关键部分是产品类型和应用。

  • 根据产品类型,IP直播设备市场细分为发射机和填补设备、编码器和转换器、放大器、天线、调制器和中继器、路由器和交换机、视频服务器、IP同步设备、PTP服务器等。2024年,路由器和交换机占据了市场主导地位。
  • 根据应用,IP直播设备市场可细分为转播场馆、室外转播车和转播制作中心。2024年,转播制作中心市场将占据主导地位。

实时 IP 广播设备市场份额(按地区)分析

  • IP直播设备市场主要分为五大区域:北美、欧洲、亚太地区(APAC)、中东和非洲(MEA)以及南美和中美。2024年,亚太地区占据了IP直播设备市场的主导地位。北美是全球IP直播设备市场的第二大贡献者,其次是欧洲。
  • 北美的IP直播设备市场主要分布在美国、加拿大和墨西哥。这些国家是全球数字技术的早期采用者。在该地区,Netflix、Amazon Prime Video、Disney+ 和 Paramount+ 提供多样化的内容组合,涵盖体育赛事直播、电影、电视剧和独家原创作品。新闻网络正在扩大其在OTT平台上的影响力,使观众能够更灵活地访问直播和点播新闻内容。ITA的全球媒体与娱乐 (M&E) 团队在美国100多个城市和80个大使馆设有出口办事处,通过许可和贸易服务支持M&E行业及其客户拓展国际市场。该团队帮助该行业的企业拓展其数字媒体、M&E制作、视频游戏直播和电子竞技、流媒体、电视或广播领域。借助美加墨贸易协定,美国蓬勃发展的M&E行业为加拿大和墨西哥的M&E行业发展提供了支持。根据 ITA 的数据,到 2024 年,美国媒体和娱乐 (M&E) 行业的规模将达到 6490 亿美元(全球市场规模为 2.8 万亿美元)。

 

现场IP广播设备市场区域洞察

Insight Partners 的分析师已详尽阐述了预测期内影响实时 IP 广播设备市场的区域趋势和因素。本节还讨论了北美、欧洲、亚太地区、中东和非洲以及南美和中美洲的实时 IP 广播设备市场细分和地域分布。

Live IP Broadcast Equipment Market
  • 获取实时 IP 广播设备市场的区域特定数据

现场IP广播设备市场报告范围

报告属性细节
2024年的市场规模18.4亿美元
2031年的市场规模56.6亿美元
全球复合年增长率(2025-2031)17.6%
史料2021-2023
预测期2025-2031
涵盖的领域按产品类型
  • 路由器和交换机
  • 发射器和填隙器
  • 编码器和转换器
  • IP同步设备
  • PTP 服务器
  • 视频服务器
  • 天线
  • 放大器
  • 调制器和中继器
按应用
  • 广播制作中心
  • 广播体育场
  • 户外转播车
覆盖地区和国家北美
  • 我们
  • 加拿大
  • 墨西哥
欧洲
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 意大利
  • 欧洲其他地区
亚太
  • 中国
  • 印度
  • 日本
  • 澳大利亚
  • 亚太其他地区
南美洲和中美洲
  • 巴西
  • 阿根廷
  • 南美洲和中美洲其他地区
中东和非洲
  • 南非
  • 沙特阿拉伯
  • 阿联酋
  • 中东和非洲其他地区
市场领导者和主要公司简介
  • 贝尔通公司
  • 思科系统公司
  • 埃弗茨
  • EVS广播设备
  • 索尼公司
  • 哈雷公司
  • 草谷
  • 罗斯视频有限公司
  • AJA 视频系统公司
  • 和 Imagine Communications

 

实时 IP 广播设备市场参与者密度:了解其对业务动态的影响

实时IP广播设备市场正在快速增长,这得益于终端用户需求的不断增长,而这些需求的驱动因素包括消费者偏好的不断变化、技术进步以及对产品优势的认知度不断提高。随着需求的增长,企业正在扩展其产品线,不断创新以满足消费者需求,并抓住新兴趋势,从而进一步推动市场增长。

市场参与者密度是指特定市场或行业内企业或公司的分布情况。它表明特定市场空间内竞争对手(市场参与者)的数量相对于其规模或总市值而言。

在实时 IP 广播设备市场运营的主要公司有:

  1. 贝尔通公司
  2. 思科系统公司
  3. 埃弗茨
  4. EVS广播设备
  5. 索尼公司
  6. 哈雷公司

免责声明以上列出的公司没有按照任何特定顺序排列。


Live IP Broadcast Equipment Market

 

  • 获取实时 IP 广播设备市场顶级关键参与者概览

现场IP广播设备市场新闻和最新发展

IP直播设备市场评估是通过收集一手资料和二手资料后进行的定性和定量数据进行的,这些数据包括重要的企业出版物、协会数据和数据库。IP直播设备市场的主要发展如下:

  • Belden 以 500 万欧元(560 万美元)收购了 Voleatech,扣除收购现金。此次收购包含三年内根据特定目标可能支付的最高 300 万欧元的盈利,该盈利将计入补偿成本。Voleatech 总部位于德国,以其 VT AIR 下一代防火墙而闻名,并扩展了 Belden 的防火墙产品组合以及 OT 网络安全的整体规划。Voleatech 隶属于自动化解决方案部门。

(来源:Belden,新闻稿,2024 年 9 月)

  • 现场制作解决方案提供商 Grass Valley 宣布,斯堪的纳维亚远程视频制作巨头 DMC Production (DMC) 彻底改变了其对 2024 年 RallyX 的现场报道,利用 Grass Valley AMPP 通过 YouTube 以卓越的质量直播激动人心的赛车比赛和锦标赛。

(来源:Grass Valley,新闻稿,2024 年 6 月)

现场 IP 广播设备市场报告覆盖范围和交付成果

《实时 IP 广播设备市场规模和预测(2021-2031 年)》对以下领域进行了详细的市场分析:

  • 现场 IP 广播设备市场规模以及涵盖范围内所有关键细分市场的全球、区域和国家层面的预测
  • 现场 IP 广播设备市场趋势,以及驱动因素、限制因素和关键机遇等市场动态
  • 详细的 PEST 和 SWOT 分析
  • 现场 IP 广播设备市场分析,涵盖关键市场趋势、全球和区域框架、主要参与者、法规和最新市场发展
  • 行业格局和竞争分析,包括市场集中度、热点图分析、知名参与者以及 IP 直播设备市场的最新发展
  • 详细的公司简介
  • 历史分析(2 年)、基准年、预测(7 年)及复合年增长率
  • PEST 和 SWOT 分析
  • 市场规模价值/数量 - 全球、区域、国家
  • 行业和竞争格局
  • Excel 数据集
live-ip-broadcasting-equipment-market-report-deliverables-img1
live-ip-broadcasting-equipment-market-report-deliverables-img2
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

常见问题


What are the driving factors impacting the live IP broadcasting equipment market?

Advancements in IP technology, growth in the media and entertainment industry and surge in live gaming and sports broadcasting are factors to further drive the demand for live IP broadcasting equipment.

What are the future trends of the live IP broadcasting equipment market?

Surging demand for live streaming from industries is a potential trend for the live IP broadcasting equipment market.

Which are the key players holding the major market share of live IP broadcasting equipment market?

The key players, holding majority shares, in live IP broadcasting equipment market includes Ross Video LTD, Sony Corporation, Cisco Systems, Inc., Belden Inc., and TEKTRONIX, INC.

Which is the fastest growing region market?

Asia Pacific is anticipated to grow with the highest CAGR over the forecast period.

What is the estimated global market size for the live IP broadcasting equipment market in 2024?

The live IP broadcasting equipment market was estimated to be US$ 1.84 billion in the year 2024 and is expected to grow at a CAGR of 17.6%, during the forecast period 2025 - 2031.

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The List of Companies - Live IP Broadcast Equipment Market

  • Belden Inc          
  • Cisco Systems Inc            
  • Evertz Technologies Ltd                
  • EVS Broadcast Equipment SA                     
  • Sony Group Corp             
  • Grass Valley Canada
  • Harmonic Inc                     
  • ROSS VIDEO LTD              
  • Imagine Communications            
  • AJA Video Systems Inc                  
  • Meinberg Funkuhren GmbH & Co. KG                 
  • TEKTRONIX, INC.          
  • Blackmagic Design Pty. Ltd.      
  • Brandywine Communications                 
  • NetTimeLogic GmbH
live-ip-broadcasting-equipment-market-cagr

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.