正念冥想应用市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00027330
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 128
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正念冥想应用市场规模预计将从 2022 年的 5.332 亿美元增长到 2028 年的 26.334 亿美元;正念冥想应用市场份额预计从 2022 年到 2028 年将以 30.5% 的复合年增长率增长。

正念冥想是一种让心灵平静、放下消极想法的精神实践。正念冥想应用程序可以在智能手机或平板电脑上安装和运行。这些应用程序教授用户呼吸技巧、肌肉和身体放松以及心理意象,并有助于减轻压力、慢性疼痛、血压和各种精神疾病。

在亚太地区 (APAC) 正念冥想应用程序市场是正念冥想应用市场的领先地区之一,2021年占据23.0%的份额。中国、印度和日本等国家占据很大一部分市场份额,预计未来几年还会增加。年轻人意识的提高、技术的进步以及提供冥想应用程序的新玩家数量的增加是促进亚太地区正念冥想应用程序市场增长的关键因素。日常活动的高要求和压力促使人们寻求对冥想的认识。大型科技公司正在抓住这个机会,推出先进的冥想应用程序,这些应用程序有望恢复和重建用户的正念。根据亚太经社会统计年鉴,全球60%的青年生活在亚太地区,该地区的教育和工作场所极易出现压力和焦虑的氛围。因此,这种情况正在增加亚太地区冥想应用程序的使用。领先厂商在冥想应用程序方面的不断进步正在推动正念冥想应用程序市场的发展。领先的冥想和正念应用程序 ThinkRight.me 在 2021 年进行了改造,以满足印度不断变化的情感和心理健康需求,并准备通过推出专门的儿童版块来增强其产品。新的应用程序配备了改进的用户界面、广泛的冥想库、日记、冥想计时器和吟诵计时器。根据《印度精神病学杂志》 2021 年为评估疫情影响而进行的在线调查,约 40% 的受访者表示存在焦虑或抑郁症状。大约 74% 的人表示有中等程度的压力。这增加了寻求健康解决方案(例如正念冥想)的人数。 Fitbit India 的冥想活动量较 2019 年增加了近 25 倍,其大部分用户都在印度。印度冥想应用程序也为正念冥想应用程序市场的增长做出了重大贡献。 Dhyana 于 2019 年 10 月推出,从 2020 年 3 月到 12 月,用户数量增长了 33 倍。此外,另一款印度制造的冥想应用程序 Mindhouse 在 2020 年 4 月疫情高峰期间推出,已获得 20 万用户到 2021 年下载量。

战略见解:

COVID-19 疫情对亚太地区正念冥想应用市场的影响

2020 年,亚太地区受到以下因素的严重影响: COVID-19 爆发。中国是全球人口最多的国家,因此给许多人带来了更大的风险。它也是许多全球品牌的全球领导者。据经济合作与发展组织(OECD)称,疫情还影响了印度、澳大利亚和日本等其他正在经历低通胀的重要经济体。亚太地区各国政府采取了可能的措施,宣布封锁,以减轻疫情的影响,这对各行业产生了负面影响。然而,到了 2021 年,随着封锁限制的放松和疫苗接种进程的开始,办公室恢复了运营。人们普遍猜测,在家工作的方式预计将成为许多人的新常态。个人对健康的需求不断增长以及互联网普及率的提高是正念冥想应用市场增长的关键因素。

正念冥想应用市场的利润丰厚的区域

市场洞察–正念冥想应用市场

日益关注个性化

个性化冥想助手的趋势正在增强。 Meditation Moments BV 和 Calm 等公司承诺通过简单、个性化的冥想记录库来指导用户应对复杂的心理和身体健康状况。与主导近期趋势的高度可视化、数据驱动的技术不同,个性化可穿戴技术允许用户倾听他们的身体和思想。它使用户能够通过听智能手机的声音来学习,从而实现更加定性、感官的自我跟踪。此外,在健康和保健应用程序中实施个性化人工智能系统是不可避免的。几家老牌初创企业正在尝试新的方式来连接学生与教师以及学生与学生之间的联系。随着冥想应用程序行业的扩展以及其他用于心理健康和保健的数字技术的出现,民族志学家处于独特的地位来研究这些文化话语和实践对现实生活体验的影响。此外,尽管有应用内购买,但推动正念冥想应用下载的一个有趣趋势是创建支持小组的能力。冥想者可以建立社区、分享经验并保持动力有意识地改变生活方式。因此,尽管应用程序高端化,但以实际效果吸引和激励用户的智能设计仍然受到市场青睐。

基于操作系统的正念冥想应用程序市场洞察

正念冥想应用程序按操作系统市场分析,正念冥想应用程序市场分为 iOS、Android 等。 2021年,Android细分市场占据了最大的正念冥想应用市场份额。这是由于新兴国家对Android系统框架的浓厚兴趣。许多人都欣赏冥想的用处。人们声称冥想可以帮助他们平静和放松。它似乎对心理和情绪健康也有很多好处。 Android 上最好的冥想应用程序有 Aware、Calm、Daily Meditation、Deep Meditation、Headspace、Let's Meditate、MyLife Meditation、Prana Breath、Sanvello(以前称为 Pacifica)和 Simple Habit Meditation。例如,2021年10月,Breethe与WW International, Inc.合作,利用全球领先的商业体重管理计划来促进心理健康和健康姿势。

正念冥想应用市场的玩家主要集中在致力于开发先进高效的产品。

  • 2022 年 1 月,Headspace 宣布收购人工智能驱动的心理健康和保健公司 Sayana,以扩大其正念冥想业务。
  • 2021 年 10 月,全球正念和冥想领域的领导者 Headspace 与按需心理保健服务领域的领导者 Ginger 宣布,双方达成最终合并协议,以增强双方的心理保健能力。

公司简介:

  • Breethe
  • House of Deeprelax
  • Headspace
  • Inner Explorer ,Inc.
  • 冥想时刻
  • Mindativity Everywhere Ltd.
  • Simple Habit, Inc.
  • 微笑心灵
  • 幸福百分之十
  • 正念应用程序
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What is the estimated global market size for the mindfulness meditation application market in 2021?

The global mindfulness meditation application market was valued at US$ 421.4 Mn in 2021.

What are the driving factors impacting the global mindfulness meditation application market?

Few of the key driving factors impacting the mindfulness meditation application market are growing awareness about meditation and rising smart technologies integration among others.

What is the future trend of the mindfulness meditation application market?

One of the key future trend impacting the mindfulness meditation application market is increasing focus on personalization.

Which are the key players holding the major market share of mindfulness meditation application market?

The key players holding the major market share of mindfulness meditation application are Breethe; House of Deeprelax; Headspace; Inner Explorer, Inc; Meditation Moments; Mindfulness Everywhere Ltd.; Simple Habit, Inc.; Smiling Mind; Ten Percent Happier; and The Mindfulness App

Which is the fastest growing regional market?

North America is the fastest-growing regional market in the global mindfulness meditation application market during the forecast period.

Which countries are registering a high growth rate during the forecast period?

US, UK, India, South Africa, and Brazil are the countries are registering a high growth rate during the forecast period.

What will be the global market size for the mindfulness meditation application market by 2028?

The global mindfulness meditation application market size is projected to reach US$ 2,633.4 Mn by 2028.

What is the incremental growth of the mindfulness meditation application market during the forecast period?

The incremental growth of the mindfulness meditation application market during the forecast period is US$ 421.4 million with a CAGR of 30.5% during 2022-2028.

The List of Companies - Mindfulness Meditation Application Market

  1. Breethe
  2. House of Deeprelax
  3. Headspace
  4. Inner Explorer, Inc
  5. Meditation Moments
  6. Mindfulness Everywhere Ltd.
  7. Simple Habit, Inc.
  8. Smiling Mind
  9. Ten Percent Happier
  10. The Mindfulness App

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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