基于(关键地区、市场参与者、规模和份额)的相机跟踪软件市场 - 到 2031 年的预测

  • Report Code : TIPRE00022743
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 117
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2020 年摄像头跟踪软件市场价值为 2.868 亿美元,预计到 2028 年将达到 7.341 亿美元;预计 2021 年至 2028 年复合年增长率为 12.9%。

实时动画对有效相机跟踪软件的巨大需求,以及科幻小说和动画的日益普及电影和节目是推动摄像机跟踪软件市场增长的主要因素。亚太地区、欧洲、北美、中东和非洲的媒体和娱乐行业非洲和南美洲正在花费大量资金采购最先进、功能强大的相机跟踪软件。这些软件产品用于稳定360°方向。使用普通胶片相机在现实世界中拍摄的场景中添加 3D 动画。

相机跟踪软件市场根据组件、跟踪类型和地理位置进行细分。根据组件,市场分为软件和服务。根据跟踪类型,摄像机跟踪软件市场分为静态跟踪和序列跟踪。此外,根据地区,市场分为北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲 (SAM)。

全球摄像头跟踪软件市场由少数著名的国际市场参与者主导。 2020年,由于COVID-19爆发并随后演变成全球大流行,市场出现大幅下滑。摄像机跟踪过程涉及使用真实摄像机录制的视频内容并跟踪其运动以向其添加 3D 元素。它用于在电影和电视节目中添加特效、背景和机器人动作。该软件还允许跟踪 2D 序列中的摄像机运动,以创建动画 3D 内容。

COVID-19 大流行对摄像机跟踪软件市场的影响

美国报告的数字最高北美地区的 COVID-19 病例数,截至 2021 年已超过 2000 万例;加利福尼亚州、德克萨斯州、佛罗里达州和纽约州是受影响最严重的地区。该国联邦政府没有在 2020 年实施全国封锁;然而,一些州的州长决定在各自州实施封锁,导致制造业、IT、媒体和娱乐等多个行业的运营中断。在这种情况下,制片公司不得不暂停几个大型电影项目,因为不同的地点被限制拍摄电影和电视节目。此外,电影院因破产而关闭。在美国,约有 2,500 家电影院被关闭,以避免公众集会。受此影响,与电影制作相关的拍摄设备、音响设备、剪辑软件、特效软件等业务以及服务业务增长大幅下滑。然而,随着2020年底封锁条件的放松和大规模疫苗接种活动的组织,影视节目的制作和拍摄在2021年逐渐恢复。

摄像跟踪软件市场的利润丰厚的区域

市场洞察–摄像头跟踪软件市场

摄像头跟踪软件的采用不断增加推动市场增长

美国、加拿大、英国澳大利亚专注于可持续投资。美国、加拿大和墨西哥是北美主要经济体。由于媒体和娱乐领域的制作公司和其他利益相关者的大量投资,加上科幻电影的日益普及,该地区在全球摄像机跟踪软件市场中占据了很大的份额。此外,YouTube 频道和短视频制作的日益普及也推动了对软件解决方案的需求。摄像机跟踪软件用于在这些电影或视频中带来更多的有效性和真实性。

基于组件的见解

基于组件,摄像机跟踪软件市场分为软件和服务。软件细分市场在2020年占据了更大的市场份额。

基于企业规模的洞察

基于跟踪类型的企业规模,摄像头跟踪软件市场分为静止跟踪和序列跟踪。静态跟踪领域在 2020 年引领相机跟踪软件市场。

战略见解

相机跟踪软件市场的参与者主要集中在开发先进、高效的产品。

  • 2021年,NCAM推出了最新版本的Ncam现实软件。
  • 2021 年,Boris FX Silhouette 成为 VFX 类别 Netflix 后期技术联盟的成员。

摄像机跟踪软件市场已细分如下:

按组件

  • 软件
  • 服务

按跟踪类型;      

  • 仍在跟踪
  • 序列跟踪

按地理位置

  • 北美
      < li>美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 法国
    • 意大利
    • 英国
    • 俄罗斯
    • 欧洲其他地区
  • 亚洲太平洋地区(亚太地区)
    • 澳大利亚
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太地区其他地区
  • 中东和非洲 (MEA)
    • 沙特阿拉伯
    • 阿联酋
    • 南部非洲
    • MEA其他地区
  • 南美洲(SAM)
    • 巴西
    • 阿根廷
    • SAM 的其余部分

相机跟踪软件市场 -公司简介

  • Andersson Technologies LLC
  • The Foundry Visionmongers Limited
  • Ncam
  • Adobe
  • 科学-D-Visions
  • BORIS FX, INC
  • Maxon Computer GmbH
  • Autodesk, Inc.
  • Blackmagic Design Pty. Ltd.< /li>
  • Vicon 运动系统有限公司
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind camera tracking software market growth?

Camera tracking software is used extensively for creating high-definition 3D animation. A camera tracking process involves taking a video content recorded using a real live camera and tracking its motion to add 3D elements to it. This process has become common in the filmmaking business, and it is used to add 3D animation, special effects, backdrops, robotic actions, etc. in movies, commercials, and TV shows, among others. Camera tracking software are being extensively used to create real-life animation. They are being used for creating images, stabilizing shaky conventional or 360-degree VR shots, and producing 360° virtual reality or 3D stereoscopic films; creating architectural previews; reconstructing accident or crash scenarios; and so on. 2016 onward, 3D animation started receiving significant attention from industries such as medicine and gaming,.

What are market opportunities for camera tracking software?

Since the last 2–3 years, the animation and video effects (VFX) industry has witnessed steady growth in developing countries, including India. Broadcasters are partnering with animation studios like Nick and Sonic for original content. Moreover, these industries have growth further with the introduction of YouTube channels, and the launch of over the top (OTT) platforms such as Amazon Prime and Netflix are signing exclusive content licensing deals with various animation and VFX studios. Further, VFX got an additional boost with the developments in broadband and e-commerce, and licensing and merchandising opportunities related to animation characters. In India, the VFX industry is growing significantly with transformation in content consumption pattern; there is a growing demand for cinema with extravagant VFX effects in among the audiences in the country. In fact, to effectively fulfill VFX demands, many production houses such as the Red Chilies Entertainment have set up technical teams dedicated to enhancing the VFX in their movies. As a result of the efforts of these teams, Indian audiences have enjoyed films such as Krrish, Philauri, Bhag Milkha Bhag, and Tumbad. Further, state governments of the country have also been promoting the VFX industry by allocating resources. For instance, Maharashtra (a state in India) government allocated land for setting up National Centre of Excellence for Animation, VFX, Gaming and Comics. Similarly, Karnataka designed policy a to include digital art education in curricula of certain fine arts schools. Such initiatives in various other developing countries would are boosting the VFX industry, which is likely to propel the camera tracking market growth in the coming years.

Which product is expected to dominate the market in the forecast period?

Artificial intelligence (AI) is taking over the media and entertainment industry, in particular, film industry. Various subsets of AI, namely machine learning and deep learning, are now being used in computer graphics; most recently, these technologies have been used in camera tracking, simulation, motion capture, character animation, image processing, rotoscoping, and compositing. Machine learning is already being used in sketching various characters. For instance, the character of “Thanos” in Marvel Studio’s Avengers series was developed based on the AI technology. The visual effect studio used a type of machine learning to transform the body of Josh Brolin, an American actor portraying Thanos, into the body of the character. His face that was captured with head-cam camera for this transformation. During this process facials capture training data was utilized. The camera tracking software helps in inserting CGI in the live action footage. The software providers leverage the capabilities of machine learning to up scale the overall match moving process. For instance, the latest camera tracking software releases by Andersson Technologies incorporated or extensively used the capabilities of artificial intelligence. In 2019, the company released its new version of SynthEyes (a camera tracking software) that takes help of neural network-based automatic and supervised tracking process. In line with Andersson Technologies, many other software providers are now investing in research and development to build the most advanced camera tracking software products.

The List of Companies - Camera Tracking Software Market

  1.  Noitom
  2. Northern Digital
  3. OptiTrack
  4. Vicon Motion System 
  5. Xsens Technologies 
  6. Motion Analysis
  7. Motus Digital
  8.  Phasespace
  9. Qualiysis
  10. Simi Reality Motion Systems

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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