The mindfulness meditation application market size is projected to grow from US$ 533.2 million in 2022 to US$ 2,633.4 million by 2028; the mindfulness meditation application market share is estimated to grow at a CAGR of 30.5% from 2022 to 2028.
Mindfulness meditation is the spiritual practice of quieting the mind and letting go of negative thoughts. Mindfulness meditation apps can be installed and run on a smartphone or tablet. These apps teach users breathing techniques, muscle and body relaxation, and mental imagery and can help reduce stress, chronic pain, blood pressure, and various mental illnesses.
In mindfulness meditation application market, Asia Pacific (APAC) is one of the leading regions in the mindfulness meditation application market, accounting for a share of 23.0% in 2021. Countries such as China, India, and Japan hold a large portion of the market share, which is expected to increase in the coming years. Growing awareness among the young population, increasing advancement in technology, and rising number of upcoming players providing meditation apps are the key factors contributing to the mindfulness meditation application market growth in Asia Pacific. The highly demanding and stressful nature of day-to-day activities drives individuals to seek awareness about meditation. The big technology companies are focusing on this opportunity by introducing advanced meditation apps that promise to reinstate and rebuild mindfulness among users. As per the ESCAP Statistical Yearbook, 60% of the world's youth live in Asia Pacific, which is highly prone to a stressed and anxious atmosphere in education and workspace. Thus, such conditions are increasing the usage of meditation apps across Asia Pacific. The growing advancement in meditation apps from leading players is driving the mindfulness meditation application market. After undergoing a revamp in 2021 to cater to India's changing emotional and mental well-being needs, ThinkRight.me, a leading meditation and mindfulness app, is ready to bolster its offerings by launching a dedicated section for kids. The new app came with an improved UI, an extensive library of meditations, a journal, a meditation timer, and a chant timer. As per the online survey done in 2021 by the Indian Journal of Psychiatry to gauge the impact of the pandemic, about 40% of respondents reported anxiety or depressive symptoms. About 74% reported a moderate level of stress. This has increased the number of people seeking wellness solutions, such as mindfulness meditation. Fitbit India registered an almost 25-fold increase in meditation activity from 2019, with most of its users in India. The Indian meditation apps are also significantly contributing to the growth of the mindfulness meditation application market. Dhyana, launched in October 2019, saw a 33-fold increase in users between March and December 2020. Also, Mindhouse, another made-in-India meditation app, was launched during the peak of the pandemic in April 2020 and had achieved 0.2 million downloads by 2021.
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Mindfulness Meditation Application Market: Strategic Insights
Market Size Value in US$ 533.2 Million in 2022 Market Size Value by US$ 2,633.4 Million by 2028 Growth rate CAGR of 30.5% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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Mindfulness Meditation Application Market: Strategic Insights
| Market Size Value in | US$ 533.2 Million in 2022 |
| Market Size Value by | US$ 2,633.4 Million by 2028 |
| Growth rate | CAGR of 30.5% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
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Impact of COVID-19 Pandemic on Asia Pacific Mindfulness Meditation Application Market
In 2020, APAC was severely affected by the COVID-19 outbreak. China homes the most significant population worldwide, thereby imposing greater risk on many individuals. It is also a global leader in many global brands. According to Organization for Economic Cooperation and Development (OECD), the pandemic has also affected other significant economies, such as India, Australia, and Japan, which are experiencing low inflation. The governments of countries in APAC took possible steps to reduce the effects of the pandemic by announcing a lockdown, which negatively affected various industries. However, in 2021, with the ease of lockdown restrictions and the start of the vaccination process, offices resumed their operations. There is much speculation that the work-at-home modality is expected to become the new normal for many people. Growing demand from individuals for their wellness, and rising internet penetration were the key factors contributing to the growth of the mindfulness meditation application market.
Lucrative Regions for Mindfulness Meditation Application Market
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights – Mindfulness Meditation Application Market
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Increasing Focus on Personalization
The trend toward personalized meditation assistants is gaining momentum. Companies such as Meditation Moments B.V and Calm promise to guide users through complex mental and physical health conditions with simple, personalized libraries of recorded meditations. Unlike the highly visualized, data-driven technologies that dominate recent trends, personalized wearable technology allows users to listen to their bodies and minds. It enables a more qualitative, sensory self-tracking that users learn by listening to their smartphone. Furthermore, implementing personalized AI systems in health and wellness apps is inevitable. Several established start-ups are experimenting with new ways to connect students with teachers and with each other. As the meditation app industry expands and other digital technologies for mental health and wellness emerge, ethnographers are uniquely positioned to study the impact of these cultural discourses and practices on real-life experiences. Furthermore, an interesting trend driving mindfulness meditation app downloads despite in-app purchases is the ability to create support groups. Meditators can build community, share experiences, and stay motivated to make conscious lifestyle changes. Therefore, the smart design of apps that attract and motivate users with tangible results is favoring the market despite its premiumization.
Operating System-Based Mindfulness Meditation Application Market Insights
The mindfulness meditation application market analysis by operating system, the mindfulness meditation application market is segmented into iOS, Android, and others. The Android segment accounted for the largest mindfulness meditation application market share in 2021. This is due to emerging countries' strong interest in Android system frameworks. Many people appreciate the usefulness of meditation. People claim that meditation helps them calm down and relax. It also seems to have many benefits for mental and emotional health. The best meditation apps for Android are Aware, Calm, Daily Meditation, Deep Meditation, Headspace, Let's Meditate, MyLife Meditation, Prana Breath, Sanvello (formerly Pacifica), and Simple Habit Meditation. For example, in October 2021, Breethe partnered with WW International, Inc., utilizing the world's leading commercial weight management program to promote mental health and healthy posture.
Players operating in the mindfulness meditation application market are mainly focused on the development of advanced and efficient products.
- In January 2022, Headspace announced the acquisition of Sayana, an AI-driven mental health and wellness company, to expand its mindfulness meditation business.
- In October 2021, Headspace, a global leader in mindfulness and meditation, and Ginger, a leader in on-demand mental healthcare service, announced that they entered into a definitive agreement to merge to enhance their mental healthcare capabilities.
Company Profiles:
- Breethe
- House of Deeprelax
- Headspace
- Inner Explorer, Inc.
- Meditation Moments
- Mindfulness Everywhere Ltd.
- Simple Habit, Inc.
- Smiling Mind
- Ten Percent Happier
- The Mindfulness App
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Operating System, and End User
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The global mindfulness meditation application market was valued at US$ 421.4 Mn in 2021.
Few of the key driving factors impacting the mindfulness meditation application market are growing awareness about meditation and rising smart technologies integration among others.
One of the key future trend impacting the mindfulness meditation application market is increasing focus on personalization.
The key players holding the major market share of mindfulness meditation application are Breethe; House of Deeprelax; Headspace; Inner Explorer, Inc; Meditation Moments; Mindfulness Everywhere Ltd.; Simple Habit, Inc.; Smiling Mind; Ten Percent Happier; and The Mindfulness App
North America is the fastest-growing regional market in the global mindfulness meditation application market during the forecast period.
US, UK, India, South Africa, and Brazil are the countries are registering a high growth rate during the forecast period.
The global mindfulness meditation application market size is projected to reach US$ 2,633.4 Mn by 2028.
The incremental growth of the mindfulness meditation application market during the forecast period is US$ 421.4 million with a CAGR of 30.5% during 2022-2028.
The List of Companies - Mindfulness Meditation Application Market
- Breethe
- House of Deeprelax
- Headspace
- Inner Explorer, Inc
- Meditation Moments
- Mindfulness Everywhere Ltd.
- Simple Habit, Inc.
- Smiling Mind
- Ten Percent Happier
- The Mindfulness App
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
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- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
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