移动即服务市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPTE100000803
  • Category : Automotive and Transportation
  • Status : Published
  • No. of Pages : 190
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[研究报告]2017年出行即服务(MaaS)市场估值为443.3亿美元,预计到2025年将达到4763.4亿美元;预计 2018 年至 2025 年复合年增长率为 36.4%。

分析师观点:

移动即服务 (MaaS) 市场在 2018 年经历了快速增长和转型最近几年。 MaaS是指将公共交通、共享出行、共享单车、共享汽车等多种交通方式集成到单一平台或服务中,为用户提供无缝、便捷的交通体验的概念。由于对可持续、高效交通解决方案的需求不断增长、技术进步以及共享经济的兴起,MaaS 市场获得了巨大的吸引力。 MaaS 平台通常为用户提供一系列选择,包括实时旅行信息、预订和支付服务以及个性化路线规划,所有这些都可以通过移动应用程序或在线平台进行访问。 MaaS 市场的主要驱动力之一是全球城市日益增长的城市化和拥堵。随着越来越多的人迁移到城市,高效的交通变得至关重要。 MaaS 旨在通过为用户提供适合其特定需求的全面交通选择来应对这些挑战。这有助于减少对私家车的依赖,缓解交通拥堵,并提高整体运输效率。移动连接、GPS 和数据分析等数字技术的进步使得 MaaS 平台内不同交通模式的无缝集成成为可能。这种集成允许用户使用单个应用程序来计划、预订和支付整个旅程,从而无需多张门票或单独的支付系统。从用户的出行模式和偏好收集的数据可用于优化交通网络、提高服务质量并增强整体用户体验。 MaaS 市场还见证了利益相关者之间的合作不断加强,包括交通运营商、技术提供商和政府。公私合作伙伴关系正在形成,以开发将公共交通与私人出行服务整合在一起的 MaaS 生态系统。各国政府认识到 MaaS 解决交通挑战的潜力,并通过政策框架和融资举措积极支持其实施。

市场概览:

以客户为中心的交通概念被称为“移动出行”一项服务。”该服务允许客户计划、预订和支付各种移动服务。它通过数字渠道整合了出租车、汽车租赁、自行车和汽车共享等交通选择。 MaaS 开发的主要目标是为旅行者提供适合其旅行需求的移动解决方案。

战略见解

市场驱动因素:

不断发展的城市化和智慧城市推动移动即服务市场增长的举措

日益增长的城市化和智慧城市举措在推动移动即服务(MaaS)市场的发展方面发挥着至关重要的作用。随着世界各地的城市努力应对人口密度上升、交通拥堵和环境问题,MaaS 概念成为应对这些挑战的一个有前途的解决方案。城市化导致人口更加集中在城市,从而导致对高效和可持续交通选择的需求增加。 MaaS 通过将公共交通、拼车、共享自行车甚至自动驾驶车辆等各种交通方式集成到一个平台中,提供了一种整体的移动出行方法。这种综合方法使城市居民能够方便地计划、预订和支付行程,从而不再仅仅依赖私家车。通过 MaaS 提供多样化的交通选择,城市可以减少拥堵、缓解停车问题并提高整体交通效率。智慧城市计划利用技术和数据优化城市交通,进一步推动 MaaS 的发展。智慧城市部署智能交通系统、传感器和连接,以收集有关交通模式、停车可用性和公共交通利用率的实时数据。然后,这些数据用于开发预测算法,并通过 MaaS 平台向用户提供个性化建议。通过利用技术和数据驱动的见解,MaaS 使城市能够提供无缝、高效的交通服务,最终提高居民的生活质量。

此外,智慧城市计划通常会优先考虑可持续性和环境因素。 MaaS 通过促进共享出行、减少对私家车的依赖以及将电动汽车集成到交通生态系统中,与这些目标完美契合。通过 MaaS,城市可以鼓励公共交通、拼车和其他环保交通方式,从而减少碳排放并改善空气质量。这种与可持续发展目标的一致性使 MaaS 成为寻求创造更绿色、更宜居的城市环境的智慧城市的有吸引力的解决方案。此外,数字支付系统、互联移动平台和智能交通枢纽等智慧城市基础设施为MaaS部署提供了坚实的基础。这些技术进步促进了不同交通方式的无缝集成,使用户能够轻松地访问和支付服务。 MaaS 平台提供的便利性和易用性鼓励更多的人采用可持续的多式联运选择,进一步推动市场的增长。

细分分析:

基于应用平台的市场分为 Android、iOS 等。 2020 年,Android 细分市场在移动即服务市场中占据最大份额,预计在预测期内将实现市场上最高的复合年增长率。 Android 细分市场已成为移动即服务 (MaaS) 市场的领导者,占据最大份额。这可以归因于广泛采用、开源性质、与各种硬件和连接选项的兼容性、强大的应用程序生态系统以及与其他 Google 服务的集成。 Android 庞大的用户群、广泛的开发者社区以及广泛的 MaaS 应用程序和解决方案的可用性使其在市场上占据主导地位。此外,Android 与 Google 地图的集成及其支持多种交通方式的能力巩固了其作为 MaaS 提供商首选平台的地位。

区域分析:

亚太地区移动出行作为2017年服务市场价值162.3亿美元,预计到2025年将达到1982.9亿美元;预计在预测期内复合年增长率为 38.9%。亚太地区已成为移动即服务 (MaaS) 市场的领导者,由于几个关键因素占据了显着地位。该地区快速的城市化和人口增长对高效、可持续的交通解决方案产生了强烈需求。中国、印度、日本和韩国等国家人口稠密的城市面临着严重的交通拥堵和污染挑战。 MaaS 通过提供集成的多式联运选项提供了一个有前途的解决方案,使用户能够轻松地在这些城市环境中导航。亚太地区见证了数字基础设施和移动技术的显着进步。由于智能手机的高度普及和移动互联网的广泛使用,该地区具备支持 MaaS 平台和服务的充分条件。韩国和日本等国家的精通技术的人口以较早采用技术而闻名,进一步推动了该地区 MaaS 的发展。

此外,支持性的政府政策和举措也发挥了至关重要的作用促进 MaaS 在亚太地区的发展。新加坡和中国等国家的政府积极推动智慧城市计划和可持续交通系统,提供激励措施和监管框架来鼓励采用 MaaS。这些努力为 MaaS 提供商运营和扩展其服务创造了有利的环境。 Grab、Gojek 和滴滴出行已经建立了强大的影响力,提供传统乘车服务之外的广泛移动服务,包括自行车共享、汽车共享和综合交通平台。这些公司建立了广泛的网络和用户群,推动了 MaaS 在该地区的整体采用。此外,亚太地区的文化和地理多样性为 MaaS 提供商提供了独特的机会。不同国家有不同的运输需求和偏好,需要定制和本地化的解决方案。 MaaS 提供商能够调整其服务以满足每个市场的特定需求,从而在该地区获得了竞争优势。

主要参与者分析:

移动即服务市场分析由 Lyft, Inc.、Uber Technologies, Inc.、Moovel Group GmbH、Beeline Singapore、Whim App (MaaS Global Oy)、Splyt Technologies Ltd.、Qixxit、UbiGo AB、Tethys Technology, Inc.、Smile Mobility 等参与者组成、SkedGo Pty Ltd、Transit Systems Pty Ltd. 和 Citymapper。在移动即服务领域的参与者中,Moovel Group GmbH 和 Smile Mobility 凭借提供的多元化产品组合成为排名前两名的参与者。

近期发展:

无机和有机战略,例如移动即服务市场中的公司高度采用并购。下面列出了最近的一些关键市场动态:

  • 2022 年 8 月,电动汽车公司 Lime 和移动应用 Whim 将合作扩展到另一个国家。 2022 年 6 月,Whim 在比利时安特卫普和布鲁塞尔推出电动滑板车,随后又在芬兰赫尔辛基推出。 Whim 可以使用苏黎世、温特图尔和巴塞尔的所有 Lime 电动滑板车。 Whim 与另外两家遍布十多个城市的电动滑板车提供商一起,允许用户使用多种交通方式计划、预订和支付行程。
  • 2022 年 5 月,FOD Mobility Group 推出定制化服务为 Mobilleo 客户提供营销支持服务。除了通过其市场领先的移动平台提供移动即服务 (MaaS) 技术本身之外,FOD Mobility Group 现在还为可能没有必要的营销经验或内部资源的客户提供全面的定制营销支持服务.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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The List of Companies - Mobility as a Service (MaaS) Market


1. Lyft, Inc.2. Uber Technologies, Inc.3. Beeline Singapore4. SkedGo Pty Ltd.5. UbiGo AB6. MaaS Global Oy7. Moovel Group GmBH8. Qixxit9. Splyt Technologies Ltd.10. Transit Systems Pty Ltd.11. Smile Mobility12. Citymapper

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

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  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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