全球尼古丁袋市场份额和规模| 2031年

Publication Month : Jan 2024

  • Report Code : TIPRE00030320
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 172
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【研究报告】2022年尼古丁袋市场规模为35.3292亿美元,预计到2030年将达到58.9749亿美元;预计从 2022 年到 2030 年,复合年增长率将达到 6.6%。

市场分析

尼古丁袋专为谨慎使用而设计,在干燥、无烟的环境中含有一定量的尼古丁格式。尼古丁强度的多功能性允许用户根据个人喜好和耐受水平微调他们的体验。许多品牌提供不同口味的尼古丁袋装,为消费者提供适合其喜好的选择。不同尼古丁浓度的尼古丁袋的供应和有效的营销策略进一步促进了尼古丁袋市场的增长。较低浓度的尼古丁袋迎合了希望精确管理尼古丁消耗量的用户,从而实现逐渐减少或可控的体验。

增长驱动因素和挑战

烟草产品的无烟替代品越来越受欢迎有效的品牌/营销策略促进了全球尼古丁袋市场的增长。公共卫生运动和反吸烟举措在传播人们对吸烟健康风险的认识方面发挥了重要作用,这导致许多人戒烟或避免吸烟并寻求健康的生活方式。使用电子烟、加热不燃烧产品和尼古丁袋等无烟替代品被认为比吸烟更容易被社会接受,特别是在限制吸烟的环境中。一些消费者使用尼古丁袋作为戒烟辅助工具。尼古丁袋制造商投资于品牌塑造,以传达现代、时尚和精致的产品形象。该品牌战略旨在吸引烟草使用者和喜欢与产品相关的现代时尚形象的消费者。

严格的政府法规和对尼古丁袋的潜在限制可能会抑制尼古丁袋市场。尼古丁袋作为危害较小的烟草替代品销售。然而,人们越来越认识到其对全球健康的潜在影响。各国政府旨在保护消费者免受尼古丁的不利影响,并确保这些产品在进入市场之前经过测试和评估。他们越来越多地审查和监管尼古丁袋等含尼古丁产品的生产、营销和销售,以解决与尼古丁消费相关的健康风险并防止尼古丁成瘾。因此,政府对尼古丁袋的严格监管对尼古丁袋市场构成了挑战。

战略见解

报告细分和范围

“全球尼古丁袋市场分析与预测”到 2030 年”是一项专门且深入的研究,重点关注全球市场趋势和增长机会。该报告旨在提供全球市场的概况,并根据强度、风味、分销渠道和地理位置进行详细的市场细分。该报告提供了全球尼古丁袋消费量的重要统计数据,以及主要地区和国家的需求。此外,该报告还对影响主要地区和国家尼古丁袋市场表现的各种因素进行了定性评估。它还包括对尼古丁袋市场领先企业及其关键战略发展的全面分析。还包括对市场动态的分析,以帮助确定关键驱动因素、市场趋势和利润丰厚的机会,从而有助于确定主要收入来源。

生态系统分析和波特五力分析提供全球尼古丁袋市场的 360 度视图,这有助于了解整个供应链以及影响市场增长的各种因素。

细分分析

全球尼古丁袋市场细分为强度、风味和分销渠道的基础。根据强度,市场分为 6 mg/g 以下、6 mg/g 至 12 mg/g 以及 12 mg/g 以上。 2022 年,6 mg/g 至 12 mg/g 细分市场在尼古丁袋装市场中占据重要份额。尼古丁袋装浓度范围为 6mg/g 至 12mg/g,尼古丁含量适中,为用户提供了平衡和受控的体验。这些尼古丁袋的尼古丁浓度介于较低和较高尼古丁浓度之间,适合那些希望比温和选择获得更实质性效果但仍希望避免传统烟草产品中尼古丁含量较高的人。浓度超过12mg/g的尼古丁袋具有更高的尼古丁浓度,为追求强烈和令人满意的效果的用户提供强烈的体验。与传统烟草产品相比,浓度低于 6 毫克/克的尼古丁袋对于寻求较低尼古丁摄入量的个人来说是一种更温和的替代品。

就口味而言,全球尼古丁袋市场分为原味/原味和调味。 2022 年,调味品细分市场占据了重要的市场份额。调味尼古丁袋作为一种多功能且令人愉悦的尼古丁消费替代品而广受欢迎。这些袋有多种口味可供选择,从果味到薄荷味,为用户提供多样化和可定制的体验。原味/原味尼古丁袋是一种简单且不加修饰的选择。这些袋通常不含额外的口味添加剂,为用户提供干净、简单的尼古丁体验。

根据分销渠道,市场分为超市和大卖场、便利店、在线零售等。到2022年,便利店细分市场在尼古丁袋市场中占有很大份额。便利店的面积有限,而且规模比超市和大卖场要小。在尼古丁袋装市场中,超市和大卖场在接触广泛的消费者群体方面发挥着关键作用。超市以其丰富的产品供应和便利性而闻名,是尼古丁袋的主要零售店。在线零售平台提供便捷的购物体验。顾客可以在家中浏览各种尼古丁袋,无需前往实体店。尼古丁袋的其他分销渠道包括加油站和专卖店。

尼古丁袋市场 - 按口味,2022 年和 2030 年

区域分析

该报告详细概述了全球尼古丁袋市场主要涉及北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及中南美洲等五个主要地区。

北美占占据了很大的市场份额,2022 年估值超过 24 亿美元。北美是全球尼古丁袋市场最大的区域市场之一。随着越来越多的人寻求传统烟草产品的替代品,尼古丁袋作为一种无烟选择出现,使用户能够满足他们对尼古丁的渴望,而不会产生与吸烟相关的燃烧相关的健康风险。许多消费者认识到吸烟对呼吸系统和整体健康的不利影响,正在积极寻求减少危害的策略。所有这些因素都推动了北美对尼古丁袋的需求。

到 2030 年,欧洲尼古丁袋市场预计将达到 12 亿美元以上。欧洲见证了尼古丁消费的动态转变。这些传统香烟和电子烟的谨慎、无烟替代品正在吸引整个欧洲的消费者。提高健康意识起着关键作用。寻求远离烟草燃烧有害影响的吸烟者被烟袋的无烟特性所吸引。

亚太市场预计 2022 年至 2030 年复合年增长率将达到 7% 左右不断变化的消费者偏好和烟草业格局的变化。该地区拥有世界上很大一部分烟草使用者,为尼古丁袋提供了巨大的潜在市场。此外,尼古丁袋有多种口味可供选择,从薄荷、水果到咖啡和茶,满足不同的喜好。在年轻人、精通技术的人口不断增长的需求以及可支配收入增加的推动下,东南亚市场也呈现出有希望的增长。

行业发展和未来机遇

主要参与者采取的各种举措在尼古丁袋市场运营的公司如下:

2023 年 11 月,帝国烟草加拿大有限公司获得加拿大卫生部批准销售调味尼古丁袋,这样产品就可以合法地出售给儿童任何年龄且不受广告限制。2023 年 10 月,Sesh Products US Inc 宣布美国食品和药物管理局 (FDA) 批准其上市前烟草产品申请 (PMTA)。2023 年 9 月,Premier Manufacturing 与 Enorama 签订了分销协议美国白鼻烟产品的销售。COVID-19 大流行的影响/地缘政治情景的影响/经济衰退的影响

在 COVID-19 大流行之前,尼古丁袋制造商投资于调味品的研发尼古丁袋。主要市场参与者专注于通过并购策略扩大地理覆盖范围,以满足广泛的客户群。人们对吸烟相关健康问题的认识不断增强,以及对无烟替代品的日益青睐,推动了市场的发展。疫情爆发期间,许多企业面临运营中断,导致产能暂时放缓。制造商报告称,从供应商那里采购原材料和成分方面存在挑战,从而影响了尼古丁袋的生产率。此外,供应链严重中断和熟练劳动力有限造成的生产短缺在许多地区造成了供需缺口,特别是亚太地区、欧洲和北美。

2021 年,疫苗接种率上升有助于改善情况世界各地的总体状况,为尼古丁袋市场创造了有利的环境。制造商被允许经营,这有助于他们克服供需缺口。市场适应了新的消费趋势和无烟选择的日益普及。

竞争格局和主要公司

Swisher International Inc、Nu-X Ventures LLC、Swedish Match AB、Altria Group Inc、Imperial Brands plc、Philip Morris International Inc、British American Tobacco plc、Atlas International LLC、Sesh Products US Inc 和 Enorama Pharma AB 是尼古丁袋市场的主要参与者。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
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Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

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Frequently Asked Questions


What are the key drivers for the growth of the global nicotine pouches market?

Rising popularity of smokefree alternatives to tobacco products, and effective branding and marketing strategies, are some of the key driving factors for the nicotine pouches market.

Based on the distribution channel, which is the fastest-growing segment in the nicotine pouches market?

Based on distribution channel, online retail is the fastest-growing segment. Online retail platforms provide a convenient and accessible shopping experience. Customers can browse various varieties of nicotine pouches from their homes without visiting physical stores.

What are the opportunities for nicotine pouches in the global market?

The strategic development initiatives by key market players and accessibility of nicotine pouches through online channel offer lucrative growth opportunities to the global nicotine pouches market during the forecast period.

What is the largest region of the global nicotine pouches market?

North America nicotine pouches market is expected to surge with the decline in usage of traditional cigarettes. Nicotine pouches are one of the fastest-growing nicotine delivery products in the US. A shift in consumer preferences toward smokeless and discreet alternatives has driven interest in nicotine pouches.

Can you list some of the major players operating in the global nicotine pouches market?

The major players operating in the global nicotine pouches market are Swedish Match AB, Altria Group Inc, Imperial Brands plc, Philip Morris International Inc, and British American Tobacco plc, amongst others.

The List of Companies - Nicotine Pouches Market

  1. Swisher International Inc
  2. Nu-X Ventures LLC
  3. Swedish Match AB
  4. Altria Group Inc
  5. Imperial Brands plc
  6. Philip Morris International Inc
  7. British American Tobacco plc
  8. Atlas International LLC
  9. Sesh Products US Inc
  10. Enorama Pharma AB

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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