基于(关键地区、市场参与者、规模和份额)的无线更新市场 - 到 2031 年的预测

  • Report Code : TIPRE00003213
  • Category : Automotive and Transportation
  • Status : Published
  • No. of Pages : 157
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2018 年,无线 (OTA) 更新市场规模达 26.856 亿美元,预计 2019 年预测期内复合年增长率为 16.3% – 2027 年,到 2027 年将达到 103.465 亿美元。

从地域上看,无线 (OTA) 更新市场分为北美、亚太地区、欧洲、非洲和 SAM。 2018 年,亚太地区在无线 (OTA) 更新市场中处于领先地位,拥有巨大的市场份额,预计也将成为 2019 年至 2027 年预测期内增长最快的地区。其次是欧洲,该地区拥有一些非常出色的市场份额。 - 发达国家,并且该地区拥有强大的汽车行业,预计将推动该地区无线(OTA)更新市场的增长。而在北美,原始设备制造商和技术提供商不断投入大量资金开发强大的解决方案,这吸引了汽车客户。 Tesla 作为无线 (OTA) 更新的先驱,提供了一个独特的模块,可以帮助解决问题和添加新功能。其他几家北美汽车制造商也重视这项技术。北美大众的高可支配收入和成熟的技术意识正在推动该地区联网汽车的采用。

欧洲是全球第二大市场空中(OTA)更新市场。北美仍然是无线 (OTA) 更新市场的第三大地理区域。在北美,过程自动化的日益普及、美国和加拿大等国家/地区强大的汽车工业以及大量无线 (OTA) 更新提供商的存在是预计将支持的一些主要因素该地区无线 (OTA) 更新市场的增长。

利润丰厚的区域无线 (OTA) 更新市场


市场洞察

对先进车辆技术的需求不断增加

全球汽车行业正在经历重大转变从传统车辆到采用多种技术设计和制造的智能或互联车辆。在高速互联网和数字技术、传感器技术时代,汽车行业参与者对互联技术进行了深入研究并受益匪浅,因为这些技术吸引了相当比例的客户。这些先进技术的结合使现代车辆比以前更加智能。

最先进的信息娱乐系统的出现吸引了相当大比例的车辆顾客。对车辆中类似智能手机功能的需求不断增长,这可以方便驾驶员和乘客使用数字地图进行操作。因此,汽车制造商正在各自的车辆上集成相同的功能。随着汽车技术的兴起,对信息娱乐系统不断升级的需求也不断增长。与此相关,汽车制造商和各种技术领先者正在研究、设计和集成车辆上的无线 (OTA) 系统,以在一段时间内提供升级。

 

车辆客户的互联网连接和意识正在刺激 OTA 更新市场

车载信息娱乐系统因其提供的卓越体验而越来越受到几乎所有车型车主的欢迎。对信息娱乐系统先进功能的需求不断增长,推动汽车制造商和 OTA 供应商推出创新产品和服务。消费者对信息娱乐系统中更直观的技术集成的需求正在推动汽车制造商为其车辆配备最新的技术和功能。这反过来又促进了无线 (OTA) 更新市场的增长。

类型洞察

全球无线 (OTA) 更新市场按类型细分为软件无线更新(SOTA) 更新和固件无线 (FOTA) 更新。软件无线 (SOTA) 更新细分市场在无线 (OTA) 更新市场中占据主导地位,预计从 2019 年起的整个预测期内将继续保持主导地位 – 2027 年。空中软件 (SOTA) 技术可帮助汽车制造商通过从基于云的服务器下载到车辆的远程软件更新来维护、修理和改进车辆。

 

应用洞察

无线 (OTA) 更新市场按应用进一步细分为信息娱乐、远程信息处理、电子控制单元等。无线 (OTA) 更新市场的远程信息处理领域在应用领域占据主导地位,预计从 2019 年起的整个预测期内将继续保持主导地位 – 2027 年。

车辆类型洞察

按照车辆类型,无线 (OTA) 更新市场进一步细分为乘用车和商用车。乘用车领域的无线 (OTA) 更新市场在车辆类型中占据主导地位,预计在 2019 年预测期内将继续保持主导地位 – 2027 年。全球乘用车需求的增长归因于发达国家和发展中国家人口可支配收入的增加。

亚太地区无线传输(OTA) 按类型更新市场



战略见解

市场主动性被认为是最常采用的策略全球无线 (OTA) 更新市场。下面列出了一些近期的市场举措:

2019 年:恩智浦半导体和 Airbiquity 宣布将 Airbiquity 的 OTAmatic 无线 (OTA) 软件和数据管理产品与恩智浦的车辆网络处理 (VNP) 相集成评估委员会 (EVB)。
2019 年:为关键基础设施提供物联网软件的领先者风河 (Wind River) 与互联车辆服务领域的领导者 Airbiquity 合作,整合关键技术,开发端到端的解决方案适用于互联和自动驾驶车辆的终端软件生命周期管理解决方案,一种将车辆扩展到云端的解决方案。该解决方案将支持安全、智能的无线 (OTA) 软件更新和数据管理。
2019 年:互联汽车服务领域的全球领先者 Airbiquity 宣布获得丰田汽车公司 1500 万美元的少数股权投资株式会社、电装株式会社、丰田通商株式会社。这项投资将支持 Airbiquity 扩大联网车辆软件技术和基于云的服务的开发。

全球无线 (OTA)更新市场细分

全球无线 (OTA) 更新市场 - 按类型

  • SOTA
  • FOTA

全球无线 (OTA) 更新市场 - 按应用划分

  • 远程信息处理
  • 信息娱乐
  • < li>电子控制单元
  • 其他

全球无线 (OTA) 更新市场 - 按车辆类型

  • 乘客车辆
  • 商用车

全球无线 (OTA) 更新市场 - 按地理位置

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 法国
    • 德国
    • 意大利
    • 俄罗斯
    • 英国
    • 欧洲其他地区
  • 亚太地区 (APAC)
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太地区其他地区
  • 非洲
    • 摩洛哥
    • 南非
    • 非洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区(SAM)

全球无线 (OTA) 更新市场 - 公司简介

  • Airbiquity Inc.
  • Continental AG
  • Garmin Ltd.
  • 哈曼国际
  • 日立汽车系统有限公司
  • 英飞凌科技股份公司
  • Libelium Comunicaciones Distribuidas SL
  • 恩智浦半导体公司
  • 罗伯特博世有限公司
  • 风河系统公司
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind the growth of over-the-air (OTA) update market in the Asia-Pacific region?

The growth of the over-the-air (OTA) update market in the Asia-Pacific region is primarily driven by the growing automotive industry. Asia-Pacific over-the-air (OTA) update market is progressing rapidly, with China holding the leading position followed by Japan and South Korea. China dominates the entire Asia-Pacific region in terms of the number of connected cars. Also, being a tech-savvy country, the demand for advanced technologies is quite high in the country. This has led to a rise in the procurement of connected cars. Also, the internet connectivity is spreading at a fast rate in most of the countries in this region, which is enabling the automotive OEMs and technology providers to deliver over-the-air (OTA) updates smoothly.

What are the future opportunities for over-the-air (OTA) update market?

Growing adoption of Internet of Things (IoT) technology in the Asia-Pacific’s automotive industry is expected to fuel the growth of OTA update market in the coming years. The technology is revolutionizing the relation between OEMs and vehicular customers. As the IoT shift is capturing the automotive industry, vehicles are turning into a hub of IoT devices, generating and sharing vast volumes of data about the vehicle’s performance, surroundings, connected third-party systems, driver behavior, and auto service providers, among others. Thus, the increasing implementation of IoT in automotive industry is anticipated to provide growth opportunities for the over-the-air (OTA) update market during the forecast period of 2019 to 2027.

Which vehicle type segment hold the major share in the global over-the-air (OTA) update market?

In 2018, the passenger vehicle segment led the OTA update market by vehicle type and it is anticipated to continue its dominance during the forecast period of 2019 to 2027. The trend of procurement of passenger cars is increasing at a high rate globally and the trend is anticipated to continue in the future. Passenger car segment is undergoing substantial technological advancements year on year due to changing customer interests, emergence of new technologies, and governmental rules and regulations related to safety and other factors. Hence, with the growing integration of intelligent features in the passenger cars, the demand for OTA updates is anticipated to rise in the coming year.

The List of Companies - Over-The-Air (OTA) Update Market

  1. Airbiquity Inc.
  2. Continental AG
  3. Garmin Ltd
  4. Harman International
  5. Hitachi Automotive Systems, Ltd.
  6. Infineon Technologies AG
  7. Libelium Comunicaciones Distribuidas S.L
  8. NXP Semiconductors N.V.
  9. Robert Bosch Gmbh
  10. Wind River Systems, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

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  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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