Over-The-Air Update Market to US$ 10,346.5 Mn at a CAGR of 16.3% in 2027

Over-The-Air (OTA) Update Market to 2027 - Global Analysis and Forecast by Type (Software Over-The-Air (SOTA) Update and Firmware Over-The-Air (FOTA) Update); Application (Telematics, Infotainment, Electronic Control Unit, and Others); Vehicle Type (Passenger Vehicle and Commercial Vehicle); and Geography

Publication Month : Jan 2020

  • Report Code : TIPRE00003213
  • Category : Automotive and Transportation
  • Status : Published
  • No. of Pages : 157
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The over-the-air (OTA) update market accounted to US$ 2,685.6 Mn in 2018 and is expected to grow at a CAGR of 16.3% during the forecast period 2019 – 2027, to account to US$ 10,346.5 Mn by 2027.

Geographically, the over-the-air (OTA) update market is segmented into North America, APAC, Europe, Africa, and SAM. Asia-Pacific led the over-the-air (OTA) update market in 2018 with a significant market share, and is also anticipated to be the fastest growing region during the forecast period of 2019 to 2027. Following by Europe which has some very well-developed countries, and the region has a strong automotive sector which is expected to drive the growth of the over-the-air (OTA) update market in the region. Whereas in North America, the OEMs and technology providers continually invest significant amounts in the development of robust solutions, which is attracting vehicular customers. Tesla, the pioneer in over-the-air (OTA) update offers a unique module that facilitates fixing problems and adding new features. Several other North American automakers are also emphasizing on the technology. High disposable income and matured technological awareness among the North American mass is boosting the adoption of connected cars in the region.

Europe is the second-largest market in the over-the-air (OTA) update market. North America remains the third-largest geographic segment in the over-the-air (OTA) update market. In North America, growing popularity of process automation, strong automotive industry in countries such as the US and Canada, and presence of a large number of over-the-air (OTA) update providers are some of the major factors that are expected to support the growth of over-the-air (OTA) update market in the region.

Lucrative Regional Over-the-air (OTA) update Market

Lucrative Regional Over-the-air (OTA) update Market
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Market Insights

Accentuating Demand for Advanced Vehicular Technologies

The global automotive industry is experiencing a significant shift from traditional vehicles to smart or connected vehicles that are designed and manufactured with numerous technologies. In the age of high-speed internet and digital technology, and sensor technology, the automotive industry players have profoundly vetted into the connected technology and have been benefitted heavily, as these technologies have attracted a fair percentage of customers. The incorporation of these advanced technologies is leading modern-day vehicles to be smarter/intelligent than before.

The advent of state of art infotainment systems has attracted a substantial percentage of vehicular customers. The demand for a smartphone-like feature in vehicles is at a constant rise, which eases the drivers and passengers to maneuver with digital maps. Owing to this, the vehicle manufacturers are integrating the same on respective vehicles. With the rise in automotive technology, the demand for constant upgrades on the infotainment systems is also growing. Pertaining to this, the automakers and various technology leaders are researching, designing, and integrating Over-the-Air (OTA) systems on vehicles, which offer upgrades over a period of time.

Internet Connectivity and Awareness among the Vehicular Customers is Stimulating the OTA Update Market

The in-vehicle infotainment systems are increasingly gaining popularity among almost every vehicle class owner owing to superior experience that they offer. The rising demand for advanced features in infotainment systems is pushing automakers and OTA suppliers to bring innovative products and services. Consumer’s demand for more intuitive technology integration in their infotainment systems is propelling the vehicle manufacturers to equip their vehicles with the latest technologies and features.Which, in turn, is increasing the growth of over-the-air (OTA) update market.

Type Insights

The global over-the-air (OTA) update market, by type, is segmented into software over-the-air (SOTA) update and firmware over-the-air (FOTA) update. Software over-the-air (SOTA) update segment dominated the over-the-air (OTA) update market heavily and is projected to continue its dominance throughout the forecast period from 2019 – 2027. Software-over-the-air (SOTA) technologies help automotive manufacturers to maintain, fix, and improve vehicles through remote software updates downloaded to the vehicle from a cloud-based server.

Application Insights

The over-the-air (OTA) update market, by application, is further segmented infotainment, telematics, electronic control unit, and others. The telematics segment of the over-the-air (OTA) update market dominated the application segment and is anticipated to continue its dominance throughout the forecast period from 2019 – 2027.

Vehicle Type Insights

The over-the-air (OTA) update market, by vehicle type, is further segmented into passenger vehicle and commercial vehicle. The passenger vehicle segment of the over-the-air (OTA) update market dominated the vehicle type and is expected to continue its dominance throughout the forecast period of 2019 – 2027. The rising demand for passenger cars across the globe has attributed to the increasing disposable income among the populations in developed and developing countries.

Asia Pacific Over-The-Air (OTA) Update Market by Type

Asia Pacific Over-The-Air (OTA) Update Market by Type
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Over-The-Air (OTA) Update Market: Strategic Insights

Market Size Value inUS$ 2,685.6 Million in 2018
Market Size Value byUS$ 10,346.5 Million by 2027
Growth rateCAGR of 16.3% from 2019-2027
Forecast Period2019-2027
Base Year2019
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Market initiative is observed to be most adopted strategy in the global over-the-air (OTA) update market. Few of the recent market initiatives are listed below:

2019:NXP Semiconductors and Airbiquity announced the integration of Airbiquity's OTAmatic over-the-air (OTA) software and data management offering with NXP's Vehicle Network Processing (VNP) Evaluation Board (EVB).
2019:Wind River, a front-runner in providing IoT software for critical infrastructure, and Airbiquity, a leader in connected vehicle services, are collaborated towards integrating key technologies to develop an end-to-end software lifecycle management solution for connected and autonomous vehicles, one that extents vehicle to cloud. The solution will allow secure and intelligent over-the-air (OTA) software updates and data management.
2019:Airbiquity a global front-runner in connected vehicle services, announced a $15 million minority investment in the company from Toyota Motor Corporation, DENSO Corporation, and Toyota Tsusho Corporation. This investment will support Airbiquity’s expansion of the development of connected vehicle software technology and cloud-based services.  

Global Over-The-Air (OTA) Update Market Segmentation

Global Over-The-Air (OTA) update Market - By Type

  • SOTA
  • FOTA

Global Over-The-Air (OTA) update Market - By Application

  • Telematics
  • Infotainment
  • Electronic Control Unit
  • Others

Global Over-The-Air (OTA) update Market - By Vehicle Type

  • Passenger Vehicle
  • Commercial Vehicle

Global Over-The-Air (OTA) update Market - By Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • Russia
    • UK
    • Rest of Europe
  • Asia Pacific (APAC)

    • China
    • India
    • Japan
    • South Korea
    • Rest of APAC
  • Africa

    • Morocco
    • South Africa
    • Rest of Africa
  • South America

    • Brazil
    • Argentina
    • Rest of South America (SAM)

Global Over-The-Air (OTA) Update Market - Company Profiles

  • Airbiquity Inc.
  • Continental AG
  • Garmin Ltd.
  • Harman International
  • Hitachi Automotive Systems, Ltd.
  • Infineon Technologies AG
  • Libelium Comunicaciones Distribuidas S.L
  • NXP Semiconductors N.V.
  • Robert Bosch Gmbh
  • Wind River Systems, Inc.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type Update and Firmware Over-The-Air Update); Application ; Vehicle Type ; and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Morocco, Russian Federation, South Africa, South Korea, United Kingdom, United States

Frequently Asked Questions

What are reasons behind the growth of over-the-air (OTA) update market in the Asia-Pacific region?

The growth of the over-the-air (OTA) update market in the Asia-Pacific region is primarily driven by the growing automotive industry. Asia-Pacific over-the-air (OTA) update market is progressing rapidly, with China holding the leading position followed by Japan and South Korea. China dominates the entire Asia-Pacific region in terms of the number of connected cars. Also, being a tech-savvy country, the demand for advanced technologies is quite high in the country. This has led to a rise in the procurement of connected cars. Also, the internet connectivity is spreading at a fast rate in most of the countries in this region, which is enabling the automotive OEMs and technology providers to deliver over-the-air (OTA) updates smoothly.

What are the future opportunities for over-the-air (OTA) update market?

Growing adoption of Internet of Things (IoT) technology in the Asia-Pacific’s automotive industry is expected to fuel the growth of OTA update market in the coming years. The technology is revolutionizing the relation between OEMs and vehicular customers. As the IoT shift is capturing the automotive industry, vehicles are turning into a hub of IoT devices, generating and sharing vast volumes of data about the vehicle’s performance, surroundings, connected third-party systems, driver behavior, and auto service providers, among others. Thus, the increasing implementation of IoT in automotive industry is anticipated to provide growth opportunities for the over-the-air (OTA) update market during the forecast period of 2019 to 2027.

Which vehicle type segment hold the major share in the global over-the-air (OTA) update market?

In 2018, the passenger vehicle segment led the OTA update market by vehicle type and it is anticipated to continue its dominance during the forecast period of 2019 to 2027. The trend of procurement of passenger cars is increasing at a high rate globally and the trend is anticipated to continue in the future. Passenger car segment is undergoing substantial technological advancements year on year due to changing customer interests, emergence of new technologies, and governmental rules and regulations related to safety and other factors. Hence, with the growing integration of intelligent features in the passenger cars, the demand for OTA updates is anticipated to rise in the coming year.

The List of Companies - Over-The-Air (OTA) Update Market

  1. Airbiquity Inc.
  2. Continental AG
  3. Garmin Ltd
  4. Harman International
  5. Hitachi Automotive Systems, Ltd.
  6. Infineon Technologies AG
  7. Libelium Comunicaciones Distribuidas S.L
  8. NXP Semiconductors N.V.
  9. Robert Bosch Gmbh
  10. Wind River Systems, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

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  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

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  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

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