性玩具市场规模及份额| 2028 年行业分析

  • Report Code : TIPRE00015794
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 193
Buy Now

[研究报告]预计到2028年,情趣玩具市场规模将达到556.4888亿美元;预计 2021 年至 2028 年复合年增长率为 7.6%。

市场洞察和分析师观点:

性玩具是用于性刺激或增强性快感的物体或装置。性玩具可以单独使用,也可以与伴侣一起使用,适合所有年龄段的人使用。这些被视为性玩具的产品包括振动器、假阳具、肛交玩具、阴茎环、橡胶阴道、自慰套、性玩偶、服装和 BDSM 装备。如今购买最多的性玩具是振动器。它是现代第一个商业性玩具。发展中经济体支出能力的增强和生活水平的提高预计将推动市场增长。此外,LGBTQ 群体的接受以及女性毫不犹豫地尝试性健康产品的兴趣日益浓厚,也促进了此类产品的采用。此外,消费者对使用性玩具的看法不断变化以及在线性玩具零售商数量的增加预计将推动市场增长。此外,性玩具制造商增加投资以及增加人工智能、蓝牙、应用程序支持的远程玩具等先进技术的使用预计将在不久的将来获得吸引力并加速性玩具市场的增长。

< h3>

增长动力和挑战:

电子商务平台数量的增加是突出的因素之一推动性玩具普及的原因。尽管该地区性玩具的使用正在常态化,但北美的大多数消费者在购买性玩具时更喜欢隐藏自己的身份。在线或电子商务平台允许顾客在购买此类产品时隐藏自己的身份,导致性玩具的购买量增加。此外,由于市场潜力巨大,相当多的市场参与者正在积极进入该市场。例如,2018 年,Éva Goicochea 推出了名为 maude 的公司,专门生产低调、美观且真正别致的现代亲密产品。该公司拥有华丽的玩具、纯天然润滑剂和性欲补充剂等产品。此外,2018年创立现代健康品牌Cake,为大家提供无耻的性健康产品。该公司专门生产男女润滑油、套件和避孕套,以及信息丰富的性教育博客。在线零售商的不断增长以及人们对在线平台购买性玩具的偏好预计将推动预测期内全球性玩具市场规模的增长。

但是,性玩具的需求和接受度不断增加,为市场增长创造了积极的环境。然而,由于缺乏监管批准,加上产品中使用有害化学物质,预计到 2028 年将阻碍市场增长。性玩具制造商使用各种塑料和化学品,如邻苯二甲酸盐、乳胶、双酚 A (BPA)、三聚氰胺、甘油、对羟基苯甲酸酯、镉、VOC成分、甲苯等可能对人体产生不良影响的成分。接触和摄入这些材料可能会导致恶心、皮肤刺激、哮喘和心脏问题。此外,由于缺乏适当的使用知识,性玩具的使用增加也增加了患者受伤的数量。这增加了一段时间内急诊科就诊的次数。根据《性与婚姻治疗杂志》2021 年发表的文章,2000 年至 2019 年期间,全国估计有 18,547 例振动器伤害和 6,468 例假阳具伤害在美国急诊室接受治疗; 35.4% 的振动器伤害和 35.9% 的假阳具伤害发生在 2016 年至 2019 年期间。因此,此类不良反应、副作用和伤害的风险增加预计会对市场增长产生负面影响。

战略见解

报告细分和范围:

“全球性别”玩具市场”根据材料、性别、产品、分销渠道和地理位置进行细分。根据材料,性玩具市场分为硅胶、塑料、金属、玻璃等。根据性别,性玩具市场分为男性和女性。根据产品,性玩具市场分为振动器、假阳具、肛门玩具、阴茎环、BDSM 玩具、自慰套、性玩偶、服装等。根据分销渠道,性玩具市场分为电子商务、专卖店等。根据地理位置,性玩具市场分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国、亚太地区其他地区)、中东和美国非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、阿根廷以及南美洲和中美洲其他地区)。

细分分析:

根据材料,性玩具市场分为硅胶、塑料、金属、玻璃等。有机硅细分市场在 2020 年占据了最大的市场份额,预计该细分市场在预测期内的复合年增长率最高,为 8.1%。硅胶是最好的对身体安全的性玩具材料之一。它无毒、无孔,可以制成各种不同的密度和质地。它可以涂上所有彩虹色(字面意思),并且可以变得闪闪发光、金属,甚至在黑暗中发光。硅胶性玩具与大多数润滑剂兼容。硅胶情趣用品可以配合硅胶玩具使用硅胶润滑油。有一些例外情况,因此建议进行小补丁测试来检查。只需在玩具上涂抹少量硅胶润滑油,然后放置几分钟,如果玩具开始变形或变粘,则不建议在该玩具上使用该润滑油。

硅胶的受欢迎程度大幅上升,原因很容易理解。触感如丝般光滑,可打造华丽、匀称的高端性玩具,插入阴道或肛门感觉良好。它也是无孔的,因此易于清洁且持久。例如,Lovehoney Desire 系列豪华玩具以及 Lelo 和五十度灰等品牌的玩具都是由硅胶制成的。硅胶玩具不含邻苯二甲酸盐和乳胶,无味,也没有任何味道。许多硅胶玩具都是完全防水的,尽管内部有电气,因此用户可以将它们带入淋浴或浴缸。上述因素预计将在预测期内增加全球性玩具市场规模。

性玩具市场(按材料) - 2020年和2028年

根据产品,性玩具市场分为振动器、假阳具、肛门玩具、阴茎环、BDSM玩具、自慰套、性玩偶、服装等。 2020 年,振动器细分市场占据最大市场份额;然而,在预测期内,阴茎环细分市场预计复合年增长率最高,为 8.5%。生殖器振动器提供的振动通常被视为增强性快感的工具,并且在现代社会中属于性玩具的范畴。刺激器的振动刺激旨在获得性快感、治疗性功能障碍和/或增强性和关系。

此外,研究表明振动刺激具有基于证据的支持用于治疗勃起功能障碍、射精功能障碍和性快感缺失症。例如,英国公司 MysteryVibe 开发了 Tenuto 2,这是一种类似阴茎环的性玩具,配有四个电机,提供局部振动治疗,以改善该区域的血液循环。它可以套在阴茎上,帮助佩戴者实现并维持勃起,同时在性交过程中刺激伴侣。

它还显示出对性唤起困难和盆底功能障碍的益处。振动刺激与性欲和整体性功能的增加直接相关。尽管缺乏明确的证据,但生殖器振动是治疗与男性和女性各种性健康问题相关的性功能障碍的潜在方法。

就这些设备而言,主流进步包括经济实惠的离子电池、USB 可充电性玩具、硅胶外壳以及在浴缸中使用。在高端市场,远程应用程序控制的玩具允许来自不同时区的合作伙伴相互刺激,“智能”玩具。振动器内置温度传感器和骨盆底运动跟踪器。例如,WeVibe 推出了 Sync,它支持蓝牙,可与移动应用程序连接。该设备专为性爱时佩戴而设计,可通过遥控器或应用程序进行操作。玩家还寻求生产专门针对男性且不同于女性的振动器。 Guybrators 旨在复制性交体验,但改变男性自慰的体验,事实证明,对于患有勃起功能障碍的男性来说,这是一款出色的性玩具。

区域分析:

根据地理位置,性玩具市场分为五个关键区域:北美、欧洲、亚洲太平洋、南太平洋中美洲、中东和非洲非洲。 2020 年,北美占据最大的性玩具市场份额,紧随其后的是欧洲,预计亚太地区在预测期内的复合年增长率最高。欧洲市场的增长主要是由成人产品需求的增长推动的,而产品供应的增加是预计推动该地区市场的因素之一。德国是该地区的发达国家之一,在2020年占据主要市场份额。该国制定了安全法和健康指南,以确保普通大众更安全地使用此类产品。客户可以通过商店或网上商店轻松购买该产品。此外,Fun Factory等性玩具制造商提供广泛的产品,并在不同地点建立了可靠的分销渠道网络。因此,由于上述因素,预计该市场在预测期内将大幅增长。

然而,亚太地区成为全球性玩具市场增长最快的地区。该地区的市场预计将在中国、日本和印度等国家显着增长。该市场的增长归因于人们对性产品看法的改变以及市场上大型参与者的存在。此外,电子商务渠道的崛起可能会促进该国性玩具市场的增长。中国是2020年市场份额最大的发达国家之一。在中国,电子商务渠道的不断增加推动了对情趣玩具的需求。网上购物占该国性用品零售额的 40% 以上,是市场增长的推动力之一。为了避免尴尬,更多的中国顾客倾向于从电子商务平台购买性用品。天猫和淘宝等购物网站上最受欢迎的产品因性别而异。男性购买自慰器的数量最多,而女性购买内衣的数量最多。

电子商务很常见,因为它不会在商品上贴上名字,也不透露有关商品的详细信息,从而有效地保护了顾客的隐私。客户在产品交付过程中。最多样化的分销渠道平台是电子商务,包括公司网站、移动应用程序和社交媒体。因此,由于这些进步,性玩具市场预计将在预测期内快速增长。该市场的参与者有佳绿(深圳)电子有限公司、LELO等。

行业发展及未来机遇:

全球性玩具市场主要参与者采取的各种举措如下:

  1. 2023 年 1 月,Lelo 重新推出了首款 LELO 性玩具,现在拥有十种快感设置和其他升级。 LILY 3 是标志性个人按摩器的最新版本,身材娇小,适合旅行,让您可以使用随时随地享受无限快乐。
  2. 2022 年 5 月,SheSpot 与 Zoella 合作,此次合作是两个志同道合的品牌令人兴奋的合作伙伴关系,其使命是解决围绕女性快乐和性的残留禁忌.
  3. 2022 年 1 月,Dame Products 发布了一款名为 Com 的新型振动器。这款魔杖性玩具旨在提供最佳的高潮和最大的舒适度。
  4. 2021 年 8 月,Wow Tech Group 与 Lovehoney 合并,Lovehoney 是一家总部位于英国的在线零售商,其控股权为英国公司的 Telemos Capital,为零售商和消费者提供更广泛的产品。 Wow Tech 和 Lovehoney 合并后将被称为 Lovehoney Group,将实现盈利,预计 2021 年销售额将超过 4 亿美元。

Covid-19 影响:

COVID-19 大流行影响了全球各国的经济和行业。北美、欧洲、亚太地区 (APAC)、南美和非洲地区的封锁、旅行限制和企业关闭中美洲 (SAM)、中东和非洲非洲(MEA)阻碍了包括医疗保健行业在内的多个行业的增长。这场大流行影响了生活的各个方面,包括教育、经济、工业和性生活。政府实施的社交距离和封锁政策限制了与亲密和临时伴侣的接触。这也限制了伴侣之间的娱乐活动和性互动。因此,性互动的限制和伴侣的缺乏增加了人们对性玩具的偏好。大流行的直接结果是恐慌性购买,其中也包括与性相关的产品。根据国家医学图书馆2022年发表的文章,2020年封锁期间性相关产品的销量增加,在澳大利亚、哥伦比亚、丹麦和英国等国家翻了一番,在新西兰甚至翻了三倍。法国、意大利和西班牙的销售额分别超出预期目标 94%、124% 和 300%。印度、爱尔兰和美国的性玩具销量分别增长了 65%、177% 和 30%。 2020年,中国制造的性相关产品产量增长了50%以上,消费者包括法国、美国、意大利。因此,社交距离、强迫同居、隔离和行动限制对个人生活的各个方面都产生了重大影响。对全球性玩具市场产生积极影响的生活和性行为。

竞争格局和主要公司:

< /span>

全球性玩具市场的一些知名企业包括 Crave、Lovehoney Group Ltd.、BMS Factory、TENGA Co., Ltd.、Fun Factory GmbH、WOW Tech International GmbH、LELO、Lifestyles Healthcare PTE LTD 和 UNBOUND 等。这些公司专注于新产品的推出和地域扩张,以满足全球不断增长的消费者需求,并增加其专业产品组合的产品范围。它们拥有广泛的全球业务,这使它们能够为大量客户提供服务,从而增加其市场份额。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the restraining factors for the sex toys market across the globe?

The harmful chemicals in sex toys is the significant factor that will hinder the sex toy market growth.

What are the sex toys?

A sex toy is an object or device used for sexual stimulation or to enhance sexual pleasure. Sex toys can be used for multiple purposes alone or with a partner by people of all age groups. The terms sex toy, sex product, sexual merchandise, and adult novelty have been used in previous researches. Products considered as sex toy in this study are vibrators, lubrication products, dildos, anal sex toys, penis rings, rubber vaginas, props for erotic play, and BDSM gear. The most purchased sex toy today is the vibrator. It is the first commercial sex toy of the modern era. Increased spending capacities and improved standard of living in developing economies are the factors expected to drive market growth. Besides, acceptance of the LGBTQ community and growing interest among women towards experimenting with sexual wellness products without hesitation is promoting the adoption of such products.

What are the driving factors for the sex toys market across the globe?

The global sex toy market is being driven by factors such changing perception of customers toward utilization of sex toys and increasing number of online sex toys retailers furthermore, increasing investment by sex toys manufacturers is likely to offer significant opportunities for the growth of the global sex toy market.

The List of Companies - Sex Toy Market

  1. Crave
  2. Lovehoney Group Ltd.
  3. BMS Factory
  4. Tenga Co. Ltd.
  5. Fun Factory GmbH
  6. WOW Tech International GmbH
  7. LELO
  8. Lifestyles Healthcare PTE LTD
  9. Unbound

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports