智能显示市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPTE100000623
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 205
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2021年智能显示市场价值为14.4374亿美元,预计到2028年将达到115.4723亿美元;预计2022年至2028年复合年增长率为36.0%。

智能显示器是一种可以使用语音远程设备或物联网操作的数字显示器(物联网)连接设备。例如,智能镜子是一种记录用户个人信息以及汽车和零售领域购物者体验的创新设备。此外,智能显示作为一种前沿的技术解决方案,还包含交互和复杂的控制功能。

智能镜子需求旺盛从汽车行业来看,智能后视镜提供的新的和创新的功能、互联网用户数量的增加以及根据消费者喜好越来越多地采用智能设备、对人工智能和物联网支持的智能家电的需求激增、环境趋势的增加意识标牌以及零售行业越来越多地采用智能标牌是推动智能显示市场增长的关键驱动因素。

不断增长的零售业得到了不断增长的消费者的支持购买力。此外,全球购物中心和零售空间的快速扩张推动了对智能标牌解决方案的需求,以吸引路人并鼓励他们进入商店。因此,智能商店有兴趣使用程序化广告来提高品牌认知度。智能标牌也可以用作支付过程的一部分。顾客可以使用移动设备付款,而不必排队结账。沃尔玛、阿里巴巴、亚马逊、家乐福等多家零售商已在全球范围内设立了智能商店。他们在智能商店使用各种智能零售解决方案和技术,例如智能标牌。世界各地的零售商都实施了扩张和合作战略,以开设更智能、无收银员的商店。所有这些因素都在推动智能显示市场规模的扩大。


战略洞察

智能显示市场利润丰厚的区域
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智能显示市场洞察

热门品牌的存在

一旦客户习惯了特定品牌的产品,他们就会购买以下品牌的其他产品同一品牌。一些知名品牌,如Google;亚马逊公司;博世;松下;明基公司; LG电子;联想集团有限公司;三星公司;和索尼公司,为汽车、医疗保健、住宅和零售行业提供各种智能显示解决方案。这些品牌毫不费力地吸引了忠实的客户,是智能显示市场增长的主要驱动因素。品牌有时会在产品发布前宣传其产品,以在顾客中引起炒作。例如,2022年3月,小米智能显示屏10在多个网站上市,该产品于2022年4月上市。2022年1月,谷歌推出第二代Google Nest Hub智能显示屏印度售价为 103.24 美元。 2021年6月,亚马逊在印度市场推出2款智能展示新品; Echo show 10 和 5。因此,这些品牌的日益普及正在推动智能显示市场的增长。

基于尺寸的市场洞察

根据尺寸,智能显示市场分为12英寸以下、12英寸以上—— 32 英寸以下、32 英寸以上 – 52 英寸以下以及 52 英寸以上。屏幕尺寸因制造商而异。虽然一些制造商即使在较小的屏幕尺寸下也能提供更高的功能,但其他制造商更喜欢根据屏幕尺寸改变功能。该市场主要是由全球各个垂直行业对中型智能标牌显示器不断增长的需求推动的。

基于分辨率的市场洞察

基于根据分辨率,智能显示市场分为全高清(FHD)、超高清(UHD)等。具有高清分辨率的智能显示器主要用于住宅应用。然而,大多数其他应用(例如广告标牌或智能信息亭)越来越多地使用超高清和全高清分辨率的显示器。该市场主要由对具有更高分辨率的智能标牌显示器不断增长的需求推动,以便用户能够享受身临其境的体验。

智能显示市场参与者采取以下策略通过合并、收购和市场举措来维持其市场地位。下面列出了主要市场参与者的一些开发成果:

  • 根据行业领导者和先驱 NoviSign 的说法,NoviSign Android 数字标牌应用程序目前可用于所有基于 Android 的索尼 BRAVIA Professional 显示器。安卓数字标牌。索尼的专业 BRAVIA 系列支持 4K 和 HDR,拥有片上系统平台,尺寸范围从 32 英寸到 100 英寸。
  • 明基是交互式显示技术的领导者,  加入 Google 的教育综合解决方案计划。通过加入这一努力,BenQ 致力于提供教育解决方案,使学校能够构建更具弹性的主动学习环境,适合现场和远程学习,这一承诺得以维持。

全球智能显示器市场是基于细分的尺寸、类型、分辨率和行业。根据尺寸,市场分为12英寸以下、12英寸以上—— 32 英寸以下、32 英寸以上 – 52 英寸以下以及 52 英寸以上。从类型来看,市场分为标牌、显示器和镜子。根据分辨率,市场分为全高清、超高清等。此外,根据行业,智能显示市场分为消费类和智能类。家电、汽车、零售、医疗保健等。

Alphabet Inc.;亚马逊公司; LG电子;联想集团有限公司;麦格纳国际公司;松下公司;索尼公司;明基公司;新汉国际有限公司;和三星电子有限公司是本次研究考虑的主要智能显示器市场参与者。此外,本研究报告还对其他几个重要的市场参与者进行了研究和分析,以全面了解全球智能显示市场及其生态系统。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What is the estimated global market size for the smart display market in 2021?

The global market size for smart display market in 2021 is estimated to be $ 1443.74 million.

What are the driving factors impacting the global smart display market?

The driving factors that influence the global smart display market are technological advancements and presence of popular brands.

Which are the key players holding the major market share of smart display market?

The top five key players operating in the global smart display market include Amazon, Baidu, Google, Alibaba, and Apple in 2021.

Which is the leading type segment in the smart display market?

Based on type, the smart display market is segmented into display, mirror, and signage. The display segment mostly consists of smart display devices, such as Amazon’s Echo Show and Google’s Nest Max, and automotive smart displays. The growing penetration of IoT and the increasing adoption of smart home products drive market growth.

Which countries are registering a high growth rate during the forecast period?

The countries that registered a high growth rate during the forecast period are United States, Germany, UK, China, India, and South Korea

What are the future trends of the smart display market?

The adoption of smart signage enables a variety of content to be displayed and scheduled multiple times in a day or week. The context-aware smart signage provides active and real-time information. For instance, it can provide information related to weather; during the rainy season, it can show advertisements for umbrellas, or in summer, it can display advertisements for sunglasses.

The List of Companies - Smart Display Market
  1. Alphabet Inc.
  2. Amazon.com, Inc.
  3. LG Electronics
  4. LENOVO GROUP LIMITED
  5. Magna International Inc
  6. Panasonic Corporation
  7. Sony Corporation
  8. BenQ Corporation
  9. NEXCOM International Co., Ltd.
  10. Samsung Electronics Co., Ltd.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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