تقرير توقعات سوق العناية بالفم | الحجم والمشاركة 2028

  • Report Code : TIPHE100000829
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 165
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من المتوقع أن يصل سوق العناية بالفم إلى 47,380.58 مليون دولار أمريكي بحلول عام 2028 من 36,273.14 مليون دولار أمريكي في عام 2020؛ ومن المتوقع أن ينمو بمعدل نمو سنوي مركب قدره 3.4% من عام 2021 إلى عام 2028.

رؤى السوق وآراء المحللين:

تعد صحة الفم مؤشرًا رئيسيًا للصحة العامة والرفاهية ونوعية الحياة. وهو يشمل مجموعة من الأمراض والحالات التي تشمل تسوس الأسنان، وأمراض اللثة، وفقدان الأسنان، وسرطان الفم، والمظاهر الفموية للإصابة بفيروس نقص المناعة البشرية، وصدمات الفم والأسنان. تهدف منتجات العناية بالفم إلى تنظيف تجويف الفم وإنعاش النفس والحفاظ على نظافة الفم بشكل جيد. من المتوقع أن يؤدي تزايد انتشار أمراض الفم والأسنان إلى جانب زيادة الوعي حول الفوائد التي توفرها العناية بالفم إلى دفع السوق العالمية للعناية بالفم خلال الفترة المتوقعة إلى جانب ارتفاع انتشار أمراض الفم، وزيادة إطلاق منتجات العناية بالفم، وزيادة الوعي بشأن أمراض الفم. صحة. ومع ذلك، فإن ضغط التسعير الذي يواجهه اللاعبون البارزون في سوق العناية بالفم يعيق نمو سوق العناية بالفم.

محركات النمو والفرص:< /strong>

تعد نظافة الفم والأسنان أمرًا ضروريًا لرفاهية الإنسان حيث تساعد النظافة المناسبة في الوقاية من العديد من أمراض الفم. تشمل بعض مشكلات العناية بالفم والأسنان التي تؤثر على الأشخاص رائحة الفم الكريهة، وتسوس الأسنان، وأمراض اللثة، وأمراض اللثة، وخندق الفم، وتسوس الأسنان، وسوء الإطباق. استهلاك الكحول، وتعاطي التبغ، وفيروس الورم الحليمي البشري (HPV)، والتعرض لأشعة الشمس، وخاصة على الشفاه، هي بعض عوامل الخطر المرتبطة بسرطان الفم والبلعوم. يمكن تقليل مخاطر الإصابة بالسرطان عن طريق إعطاء لقاح فيروس الورم الحليمي البشري وتحديد مواعيد زيارات منتظمة لنظافة الأسنان.

تقوم العديد من المنظمات الخاصة والحكومية بتنظيم استطلاعات وبرامج في جميع أنحاء العالم لزيادة الوعي حول نظافة الفم. على سبيل المثال، يعد شهر الابتسامة الوطني أكبر وأطول حملة في المملكة المتحدة لتعزيز صحة الفم الجيدة. علاوة على ذلك، تقدم بعض المنظمات برامج مدى الحياة لمساعدة الأشخاص في الحفاظ على صحة الفم. على سبيل المثال، تقدم مبادرة "المستقبل المشرق" - وهي مبادرة وطنية لتعزيز الصحة والوقاية بقيادة الأكاديمية الأمريكية لطب الأطفال (AAP) - توصيات الرعاية الصحية الوقائية للأطفال، "الجدول الدوري"، و"الجدول الدوري". لتوفير جدول زمني للتقييمات والعروض. يساعد هذا الجدول في الحفاظ على نظافة الفم لدى كل طفل زائر منذ الطفولة وحتى المراهقة. وبالتالي، فإن ارتفاع مثل هذه المبادرات مع تزايد الوعي بالعناية بالفم يؤدي إلى تغذية نمو سوق العناية بالفم.

علاوة على ذلك، فإن زيادة الوعي حول نظافة الفم والانتشار المتزايد لـ أمراض الفم تدفع الطلب على منتجات العناية بالفم. ونتيجة لذلك، يركز مصنعو المنتجات هؤلاء على زيادة استثمارات البحث والتطوير واعتماد تقنيات متقدمة لتطوير أو ترقية منتجات جديدة. بروكتر آند أمبير. تعد شركات Gamble وColgate-Palmolive وUnilever plc من الشركات المصنعة الرئيسية لمنتجات العناية بالفم والتي تمتلك مجموعة واسعة من المنتجات. تعمل فرشاة الأسنان الكهربائية على تحسين العناية بالفم عن طريق إزالة البلاك بشكل أكثر فعالية باستخدام شعيراتها، إلى جانب تحسين صحة اللثة. تتوفر في السوق فراشي الأسنان ذات القدرات المختلفة، على سبيل المثال، يمكنها الاهتزاز من جانب إلى آخر أو إظهار حركة دوارة ذهابًا وإيابًا. في ديسمبر 2020، أطلقت كولجيت-بالموليف شركة Vedshakti لسحب الزيت في الهند. إنه عبارة عن عملية سحب زيت تعتمد على الأيورفيدا وتم إطلاقها لتوسيع محفظة منتجات Naturals. تتضمن طريقة المضمضة بالزيت المضمضة بالزيت في الفم لبضع دقائق بعد الاستيقاظ.

رؤى إستراتيجية

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Who are the major players in the oral care market?

The oral care market majorly consists of the players such as Koninklijke Philips N.V.; Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline Plc. ; Unilever; Johnson and Johnson Services, Inc. ; Perrigo Company plc; Lion Corporation; Sunstar Suisse S.A. ; and Church & Dwight, Inc amongst others.

What is oral care?

Oral health is a key indicator of overall health, well-being, and quality of life. It encompasses a range of diseases and conditions such as dental caries, periodontal (gum) disease, tooth loss, oral cancer, oral manifestations of HIV infection, and oro-dental trauma. Growing prevalence of oral and dental conditions, and rising awareness about the benefits provided by oral care products drive the growth of the global oral care market.

What are the driving factors for the oral care market across the globe?

The factors that are driving growth of the market are increasing prevalence of dental conditions and rising number of oral awareness campaigns. Moreover, strategic activities by the manufacturers are offering lucrative opportunities for the growth of the market.

The List of Companies - Oral Care Market

  1. Koninklijke Philips N.V.
  2. Colgate-Palmolive Company
  3. Procter & Gamble
  4. GlaxoSmithKline plc.
  5. Unilever
  6. Johnson and Johnson Services, Inc.
  7. Perrigo Company plc
  8. Lion Corporation
  9. Sunstar Suisse S.A.
  10. Church & Dwight, Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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