سوق أنظمة التعرف على الموظفين الاجتماعيين – المحركات والاتجاهات والفرص وإحصاءات النمو | 2031

  • Report Code : TIPRE00006391
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 189
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قُدرت قيمة سوق نظام التعرف على الموظفين الاجتماعيين بمبلغ 5,828.9 مليون دولار أمريكي في عام 2021 ومن المتوقع أن تصل إلى 14,648.5 مليون دولار أمريكي بحلول عام 2028؛ ومن المقدر أن ينمو بمعدل نمو سنوي مركب قدره 14.1% من عام 2021 إلى عام 2028.

في الوقت الحالي، يؤدي النمو المستمر في مشاركة الإدارة العليا في تقدير الموظفين إلى تقديم خدمة تشتد الحاجة إليها تعزيز قطاع الاعتراف بالموظف الاجتماعي. وقد أدت مشاركة الإدارة العليا في مثل هذه الفعاليات والبرامج إلى نمو متزايد ومستقر لبعض الشركات. يمكن أن يعتمد سوق أنظمة التعرف على الموظفين الاجتماعيين على التطبيقات، مما يسمح للإدارة العليا بالمشاركة بنشاط في الأحداث من أي مكان مع تقدير ومكافأة الجهود التي يبذلها الموظفون وفرق العمل من خلال تطبيقات الويب للشبكات الاجتماعية على أجهزتهم الشخصية. بالإضافة إلى ذلك، تمكن أنظمة التعرف على الموظفين الاجتماعيين الموظفين من المشاركة بشكل غير رسمي مع فرقهم ورؤسائهم، مما يؤدي إلى زيادة إنتاجية الموظفين.

تتبنى الشركات اليوم بشكل متزايد الحلول الرقمية والتقنية لتحويل نماذج أعمالها والعمليات الحالية لتعزيز الكفاءة التشغيلية وزيادة نمو الإيرادات من خلال تنفيذ حلول رقمية فعالة وأتمتة أنظمة. في السنوات القليلة الماضية، أدى انتشار الأجهزة الذكية والمتصلة، واعتماد الحوسبة السحابية، وظهور تقنيات مثل الذكاء الاصطناعي (AI) وإنترنت الأشياء (IoT) إلى ظهور أماكن عمل ذكية وذكية. نظرًا للاختراق المتزايد لتطبيقات الويب وتطبيقات الهاتف المحمول والحلول المستندة إلى البرامج كخدمة (SaaS) في المؤسسات، فإن الطلب على الحلول المتقدمة للتعرف على الموظفين يتزايد بوتيرة مثيرة للإعجاب. ونظرًا لحقيقة أن القوى العاملة الحديثة تتطلب التحفيز بطريقة حديثة، تساعد منصات الاعتراف الاجتماعي على تعزيز العلاقات المهنية في كل من الشركات الصغيرة والمتوسطة والشركات الكبيرة. من خلال حلول مثل منصات التعرف على الموظفين الاجتماعيين، يمكن لقطاعات الصناعة مثل تكنولوجيا المعلومات & يمكن للاتصالات والتصنيع وتجارة التجزئة والرعاية الصحية أن تعزز الرابطة بين الموظف وصاحب العمل. كما تساعد المنصة في تحسين تكاليف المكافآت وفقًا للميزانية المتاحة. وبالتالي، فإن جميع المزايا التي تقدمها منصات التعرف على الموظفين تدفع نمو السوق على المستوى العالمي.

تأثير جائحة كوفيد-19 على سوق أنظمة التعرف على الموظفين الاجتماعيين< /p>

تعد الولايات المتحدة سوقًا بارزًا لنظام التعرف على الموظفين الاجتماعيين في الشركات. أثر العدد المتزايد من حالات الإصابة بفيروس كورونا (COVID-19) المؤكدة وارتفاع الوفيات المُبلغ عنها في البلاد على مزودي البرمجيات بسبب انخفاض الطلب على منتجاتهم. يؤثر إغلاق الأعمال والتباعد الاجتماعي في جميع أنحاء الولايات المتحدة وكندا والمكسيك على اعتماد أنظمة التعرف على الموظفين الاجتماعيين. تعد أمريكا الشمالية موطنًا لعدد كبير من شركات التكنولوجيا، وكان تأثير تفشي فيروس كورونا (COVID-19) معتدلاً في عام 2020 وسيظل هو نفسه في عام 2021. إن تأثير وباء فيروس كورونا (كوفيد-19) قصير المدى ومن المرجح أن ينخفض في عام السنوات القادمة.

المناطق المربحة لنظام التعرف على الموظفين الاجتماعيين


  • داخل الشركة

  • حسب نوع المكافأة

    • بطاقات الهدايا
    • البطاقات المدفوعة مسبقًا
    • سفر الحوافز
    • أخرى


    حسب الصناعة

    • البيع بالتجزئة
    • تكنولوجيا المعلومات & الاتصالات
    • الرعاية الصحية
    • الوسائط والإعلام; الترفيه
    • السفر والضيافة
    • التصنيع
    • أخرى


    الملفات التعريفية للشركة

    • Achievers Solutions Inc
    • Appreiz Inc
    • BI Worldwide
    • Globoforce Limited (Workhuman)
    • Kudos Inc.
    • الأعمال الممكنة
    • Terrberry
    • Semos Cloud
    • Nectar HR
    • Wooboard Technologies Ltd.
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    This text is related
    to segments covered.

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    Frequently Asked Questions


    What are key driving factors behind social employee recognition system market growth?

    Because employees are increasingly using social media websites and applications for collaboration, integration, and expert assistance, the market for workplace social networks and online communities is growing. As a result, the market for workplace social networks and online communities is likely to grow in the near future, paving the way for the market for social employee recognition systems. Due to the enormous presence of large size organizations and hefty expenditure budgets, the implementation of social employee recognition systems is exponentially high in retail and consumer goods, as well as IT and telecom.

    What are key market opportunities for social employee recognition system market?

    the deployment of digital technologies and advanced software is permitting enterprises to include innovations in their organizational structure. SaaS is receiving high prominence in a broad array of industries and thus creating substantial revenue for the market. Through SaaS, the enterprises are heavily working on their potential to incorporate and access data at a faster speed. The deployment of SaaS depicts that employee recognition is transforming from a top-down approach to that which builds impressive teamwork via peer-to-peer recognition.

    Which reward type is expected to dominate the market in the forecast period?

    The global social employee recognition system market was dominated by the gift card segment with market share of more than 40% in 2020. Employee incentive programmes are possibly the quickest and simplest approach to boost employee engagement in your company. People enjoy being acknowledged for their efforts. It boosts employee motivation, boosts productivity, and fosters a sense of belonging to the company. Non-tangible awards (such as gift cards) are just as successful as cash-based incentives, according to academic studies. Employees can choose the reward of their choice with gift cards. Giving employees the option to choose their own reward is not only more practical, but it also fosters a sense of excitement among them.

    Which region has dominated the social employee recognition system market in 2020?

    In 2020, North America led the market with a substantial revenue share. The region led the social employee recognition system market in 2020. Because of the large presence of diverse industries with organizations of all sizes, North America is considered a mature market for social employee recognition systems. Employee recognition systems based on social media are intended to acknowledge an employee's contribution to the company's success. Such methods are worthwhile to boost employee morale and encourage involvement in critical tasks.

    Which are the major companies operating in the social employee recognition system market?

    The major companies in social employee recognition system includes Terryberry; Kudos Inc.; globoforce; Achievers Solutions Inc.; and BI Worldwide. The listing of these five key players is derived by considering following key parameters: overall revenue, segmental revenue, brand image & industry expertise, current social employee recognition system portfolio and related solutions, customer base, geographical reach, research and development investments, patents, technology integration, new product launches, partnerships, mergers & acquisitions and other market related activities.

    Which are the major end users for social employee recognition system?

    The major industries in social employee recognition system includes retail, IT and telecom, healthcare, media and entertainment, travel and hospitality, manufacturing, and others. The retail segment led the social employee recognition system market globally with a market share of over 27% in the year 2020.

    The List of Companies - Social Employee Recognition System Market

    1. Achievers Solutions Inc
    2. Appreiz Inc
    3. BI Worldwide
    4. Globoforce Limited (Workhuman)
    5. Kudos Inc.
    6. PossibleWorks
    7. Terrberry
    8. Semos Cloud
    9. Wooboard Technologies Ltd.

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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