Markt für Handtuchwärmer – Erkenntnisse aus globaler und regionaler Analyse – Prognose bis 2031

  • Report Code : TIPRE00024392
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 130
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Der Markt für Handtuchwärmer wurde im Jahr 2021 auf 608,50 Millionen US-Dollar geschätzt und soll bis 2028 812,04 Millionen US-Dollar erreichen; Es wird erwartet, dass er von 2021 bis 2028 mit einer jährlichen Wachstumsrate von 4,2 % wächst.



Ein Handtuchwärmer, auch bekannt als Handtuchheizkörper oder beheizter Handtuchhalter, ist ein Gerät zum Erhitzen und Aufwärmen von Handtüchern vorher oder nachher benutze sie. Dabei handelt es sich um eine Art Heizkörper, der als Badezimmerheizung sowie zum Trocknen und Erwärmen von Handtüchern verwendet wird. Handtuchwärmer sind in zwei Ausführungen erhältlich: elektrische Handtuchwärmer und hydronische Handtuchwärmer.



Strategische Einblicke



Im Jahr 2020 dominierte Europa den globalen Handtuchwärmermarkt und wird diese Dominanz voraussichtlich auch weiterhin beibehalten der Prognosezeitraum. In Europa werden Handtuchwärmer zunehmend in Hotels eingesetzt, um einen luxuriösen und ästhetischen Eindruck zu vermitteln. Die Präsenz einer großen Anzahl kommerzieller Einrichtungen wie Hotels, Spas und Fitnessstudios hat die Nachfrage nach Handtuchwärmern angekurbelt, was das Wachstum des Handtuchwärmermarktes in der Region vorantreibt. Laut dem Bericht des Global Wellness Institute betrug die Zahl der Spa-Einrichtungen in Europa im Jahr 2019 53.834, was zu einer erhöhten Nachfrage nach Handtuchwärmern führt. Die zunehmende Präsenz von Spa-Einrichtungen in Europa würde das Marktwachstum in der Region im Prognosezeitraum vorantreiben.



Handtuchwärmer-Marktprognose, nach Regionen, 2020



Markteinblicke



Wachsender kommerzieller Anwendungsbereich



Der zunehmende Einsatz von Handtuchwärmern im kommerziellen Bereich treibt das Wachstum des Handtuchwärmer-Marktes voran. Der zunehmende Einsatz von Handtuchwärmern in Spas und Schönheitssalons zum Trocknen von Handtüchern, Decken und Bettwäsche treibt das Marktwachstum voran. Die Handtuchwärmer in den Spas werden auch dazu verwendet, die Luftfeuchtigkeit unter Kontrolle zu halten, was zur Verbesserung des Kundenservice beiträgt. In Sportanlagen und Fitnessstudios werden Handtuchwärmer in den Umkleideräumen eingesetzt, um feuchte Handtücher und Kleidung zu trocknen und Schimmelbildung einzudämmen. Die wachsende Spa-Branche hat zusammen mit dem zunehmenden Bewusstsein der Verbraucher für Gesundheits- und Fitnessaktivitäten zu einer zunehmenden Präsenz von Spas, Fitnessstudios und Sporteinrichtungen auf der ganzen Welt geführt. Somit treibt eine zunehmende Anwendung von Handtuchwärmern im gewerblichen Bereich das Wachstum des Handtuchwärmer-Marktes voran.



Typ-Einblicke



Basierend auf dem Typ ist der Handtuchwärmer-Markt in elektrische und elektrische Handtuchwärmer unterteilt hydronisch. Im Jahr 2020 dominierte das Elektrosegment den Markt. Der elektrische Handtuchwärmer ist benutzerfreundlich und verbraucht wenig Energie, was einer der Hauptfaktoren für die Nachfrage nach elektrischen Handtuchwärmern ist. Aufgrund des Fehlens einer Zentralheizung und des Platzmangels bevorzugen viele Geschäftsinhaber den Kauf von Handtuchwärmern für die Arbeitsplatte, die leicht zu transportieren sind. Daher werden elektrische Handtuchwärmer hauptsächlich im gewerblichen Bereich eingesetzt.



Marktanteil von Handtuchwärmern nach Typ – 2020 und 2028



Apollo Radiators; KORADO, as; Pitacs Limited; Radox Radiators Ltd; PORCELANOSA Grupo AIE; Zehnder Group AG; Stellrad; VOGUE (UK) LTD.; St.Lawrence (Tangshan) Metal Products Co.,Ltd. und Purmo Group gehören zu den Hauptakteuren auf dem Handtuchwärmermarkt. Große Marktteilnehmer verfolgen Strategien wie Fusionen und Übernahmen sowie Produkteinführungen, um ihre geografische Präsenz und Kundenbasis zu erweitern.



Berichts-Spotlights




  • Progressive Trends in der Handtuchwärmerbranche, um den Spielern bei der Entwicklung effektiver langfristiger Strategien zu helfen

  • Geschäftswachstumsstrategien, die von Unternehmen übernommen werden, um sich zu sichern Wachstum in Industrie- und Entwicklungsmärkten

  • Quantitative Analyse des globalen Handtuchwärmermarkts von 2019 bis 2028

  • Schätzung der Nachfrage nach Handtuchwärmern in verschiedenen Branchen

  • PEST Analyse zur Veranschaulichung der Wirksamkeit von Käufern und Lieferanten, die in der Branche tätig sind, um das Marktwachstum vorherzusagen

  • Neueste Entwicklungen, um das Wettbewerbsmarktszenario und die Nachfrage nach Handtuchwärmern zu verstehen

  • Markttrends und Ausblick gepaart mit Faktoren, die das Wachstum des Handtuchwärmer-Marktes vorantreiben und hemmen

  • Verständnis über die Strategien, die das kommerzielle Interesse im Hinblick auf das globale Wachstum des Handtuchwärmer-Marktes untermauern, und Unterstützung beim Entscheidungsprozess

  • Handtuchwärmer-Marktgröße in verschiedenen Marktknoten

  • Detaillierter Überblick und Segmentierung des globalen Handtuchwärmer-Marktes sowie seiner Branchendynamik

  • Handtuchwärmer-Marktgröße in verschiedenen Regionen mit vielversprechende Wachstumschancen


Die „Global Towel Warmer Market Analysis to 2028“ ist eine spezialisierte und tiefgreifende Studie der Konsumgüterindustrie mit besonderem Fokus auf die globale Markttrendanalyse. Ziel des Berichts ist es, einen Überblick über den Markt mit detaillierter Marktsegmentierung zu geben. Der Markt für Handtuchwärmer ist nach Typ, Anwendung und Geografie segmentiert. Je nach Typ ist der Markt in Elektro- und Hydronik-Markt unterteilt. Je nach Anwendung ist der Markt für Handtuchwärmer in Gewerbe- und Privathaushalte unterteilt. Basierend auf der geografischen Lage ist der Markt für Handtuchwärmer in fünf Hauptregionen unterteilt: Nordamerika, Europa, Asien-Pazifik, Naher Osten und Afrika sowie Süd- und Mittelamerika.



Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global towel warmer market?

The major players operating in the global towel warmer market are Apollo Radiators; KORADO, a.s.; Pitacs Limited; Radox Radiators Ltd; PORCELANOSA Grupo A.I.E.; Zehnder Group AG; Stelrad; VOGUE (UK) LTD.; St.Lawrence (Tangshan) Metal Products Co.,Ltd.; and Purmo Group.

During the forecast period, which region is anticipated to account for the largest share of the global towel warmer market?

During the forecast period, Europe is anticipated to account for the largest share of the global towel warmer market. Towel warmers are being increasingly used in hotels which helps in providing the consumers with a luxurious and aesthetic visual appeal. The presence of a large number of commercial establishments such as hotels, spas, gyms, have led to an increased demand for towel warmers, which is driving the growth of the towel warmer market in the region.

On the basis of type, why the electric segment accounts for the largest share in the global towel warmer market?

Based on type, the electric segment accounts for the largest share in the global towel warmer market. Electric towel warmers are mostly used in the commercial sectors as most of the commercial facilities do not have a central heating system and due to lack of space, many business owners prefer purchasing countertop towel warmers with ease of portability. Along with this, the ease in installation, as well as lower consumption of energy, is driving the electric segment market.

What is the trend that can be witnessed for the global towel warmer market?

One of the future trends for the global towel warmer market is the innovation in products offered by various manufacturers. As the product is homogenous, most of the manufacturing companies are focusing on providing innovative and new products to the consumers so as to enhance the consumer’s experience along with providing a differential product offering than their competitors.

Based on application, which segment accounted for the largest share in the global towel warmer market in 2020?

Based on application, the commercial segment accounted for the largest share in the global towel warmer market in 2020. The increased application of the towel warmer in the commercial sector is driving the growth of the commercial segment in the towel warmer market. Towel warmer is being increasingly used in commercial facilities such as hotels, spas, gyms, sports facilities, hospitals, among others. Along with this, the growing spa industry across the world is expected to lead to an increased demand for towel warmers.

What are the key factors influencing market growth?

The rising urbanization and home remodeling activities is driving the demand for a towel warmer market. Along with this, the consumers have increased their spending on home remodeling activities, and according to Houzz, a home remodeling platform, the consumers have an increased focus on remodeling the bathrooms. Along with this, the growing application of towel warmers in the commercial sector is also driving the growth of the towel warmer market.

The List of Companies - Towel Warmer Market

  1. Apollo Radiators
  2. KORADO, a.s.
  3. Pitacs Limited
  4. Radox Radiators Ltd
  5. PORCELANOSA Grupo A.I.E.
  6. Zehnder Group AG
  7. Stelrad
  8. VOGUE (UK) LTD.
  9. St.Lawrence (Tangshan) Metal Products Co.,Ltd.
  10. Purmo Group

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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