Marché des chauffe-serviettes – Analyse des tendances et de la croissance | Année de prévision 2031

  • Report Code : TIPRE00024392
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 130
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Le marché des sèche-serviettes était évalué à 608,50 millions de dollars américains en 2021 et devrait atteindre 812,04 millions de dollars américains d'ici 2028 ; il devrait croître à un TCAC de 4,2 % de 2021 à 2028.



Un sèche-serviettes, également appelé radiateur porte-serviettes ou sèche-serviettes, est un appareil conçu pour chauffer et réchauffer les serviettes avant ou après les utiliser. C'est un type de radiateur utilisé comme radiateur de salle de bain et pour sécher et chauffer les serviettes. Les sèche-serviettes sont disponibles en deux types : les sèche-serviettes électriques et les sèche-serviettes hydroniques.



Aperçus stratégiques



En 2020, l'Europe a dominé le marché mondial des sèche-serviettes et devrait maintenir sa domination pendant la période de prévision. En Europe, les chauffe-serviettes sont de plus en plus utilisés dans les hôtels pour prouver leur attrait visuel luxueux et esthétique. La présence d'un grand nombre d'établissements commerciaux, tels que des hôtels, des spas et des salles de sport, a propulsé la demande de sèche-serviettes, ce qui stimule la croissance du marché des sèche-serviettes dans la région. Selon le rapport du Global Wellness Institute, en 2019, le nombre d'établissements de spa en Europe était de 53 834, ce qui entraîne une demande accrue de sèche-serviettes. La présence croissante des établissements de spa en Europe stimulerait la croissance du marché dans la région au cours de la période de prévision.



Prévisions du marché des chauffe-serviettes, par région, 2020



Aperçu du marché



Croissance du secteur des applications commerciales



L'utilisation croissante des sèche-serviettes dans le secteur commercial stimule la croissance du marché des sèche-serviettes. L'utilisation accrue des sèche-serviettes dans les spas et les salons de beauté pour sécher les serviettes, les couvertures et les draps stimule la croissance du marché. Les chauffe-serviettes dans les spas sont également utilisés pour contrôler l'humidité, ce qui contribue à améliorer le service à la clientèle. Dans les installations sportives et les gymnases, des chauffe-serviettes sont utilisés dans les vestiaires pour sécher les serviettes et les vêtements humides et pour limiter la croissance des moisissures. La croissance de l'industrie du spa ainsi que la sensibilisation croissante des consommateurs aux activités de santé et de remise en forme ont conduit à une présence accrue de spas, de salles de sport et d'installations sportives à travers le monde. Ainsi, une application accrue des sèche-serviettes dans le secteur commercial stimule la croissance du marché des sèche-serviettes.



Type Insights



Selon le type, le marché des sèche-serviettes est divisé en électrique et hydronique. En 2020, le segment électrique dominait le marché. Le sèche-serviettes électrique offre une facilité d'utilisation et consomme peu d'énergie, ce qui est l'un des principaux facteurs à l'origine de la demande de sèche-serviettes électriques. En raison de l'indisponibilité d'un système de chauffage central et du manque d'espace, de nombreux propriétaires d'entreprise préfèrent acheter des chauffe-serviettes de comptoir faciles à transporter. Par conséquent, les sèche-serviettes électriques sont principalement utilisés dans le secteur commercial.



Part de marché des sèche-serviettes, par type - 2020 et 2028



Radiateurs Apollo ; KORADO, comme ; Pitacs Limitée ; Radiateurs Radox Ltd ; PORCELANOSA Grupo AIE; Zehnder Group SA ; Stelrad ; VOGUE (Royaume-Uni) LTD. ; St.Lawrence (Tangshan) Metal Products Co., Ltd. et Purmo Group sont parmi les principaux acteurs opérant sur le marché des chauffe-serviettes. Les principaux acteurs du marché adoptent des stratégies telles que les fusions et acquisitions et les lancements de produits pour étendre leur présence géographique et leur base de consommateurs.



Faits saillants du rapport




  • Tendances progressives dans l'industrie des sèche-serviettes pour aider les acteurs à développer des stratégies efficaces à long terme

  • Stratégies de croissance des entreprises adoptées par les entreprises pour sécuriser croissance sur les marchés développés et en développement

  • Analyse quantitative du marché mondial des sèche-serviettes de 2019 à 2028

  • Estimation de la demande de sèche-serviettes dans diverses industries

  • PEST analyse pour illustrer l'efficacité des acheteurs et des fournisseurs opérant dans l'industrie pour prédire la croissance du marché

  • Développements récents pour comprendre le scénario de marché concurrentiel et la demande de sèche-serviettes

  • Tendances du marché et perspectives associées à des facteurs stimulant et limitant la croissance du marché des sèche-serviettes

  • Compréhension des stratégies qui sous-tendent l'intérêt commercial en ce qui concerne la croissance du marché mondial des sèche-serviettes, facilitant le processus de prise de décision

  • Taille du marché des sèche-serviettes aux différents nœuds du marché

  • Aperçu détaillé et segmentation du marché mondial des sèche-serviettes ainsi que sa dynamique industrielle

  • Taille du marché des sèche-serviettes dans diverses régions avec opportunités de croissance prometteuses


L'"Analyse du marché mondial des chauffe-serviettes jusqu'en 2028" est une étude spécialisée et approfondie de l'industrie des biens de consommation avec un accent particulier sur l'analyse des tendances du marché mondial. Le rapport vise à fournir un aperçu du marché avec une segmentation détaillée du marché. Le marché des sèche-serviettes est segmenté en fonction du type, de l'application et de la géographie. Basé sur le type, le marché est divisé en électrique et hydronique. En fonction de l'application, le marché des sèche-serviettes est divisé en commercial et résidentiel. Sur la base de la géographie, le marché des sèche-serviettes est segmenté en cinq régions principales : Amérique du Nord, Europe, Asie-Pacifique, Moyen-Orient et Afrique, et Amérique du Sud et centrale.



Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global towel warmer market?

The major players operating in the global towel warmer market are Apollo Radiators; KORADO, a.s.; Pitacs Limited; Radox Radiators Ltd; PORCELANOSA Grupo A.I.E.; Zehnder Group AG; Stelrad; VOGUE (UK) LTD.; St.Lawrence (Tangshan) Metal Products Co.,Ltd.; and Purmo Group.

During the forecast period, which region is anticipated to account for the largest share of the global towel warmer market?

During the forecast period, Europe is anticipated to account for the largest share of the global towel warmer market. Towel warmers are being increasingly used in hotels which helps in providing the consumers with a luxurious and aesthetic visual appeal. The presence of a large number of commercial establishments such as hotels, spas, gyms, have led to an increased demand for towel warmers, which is driving the growth of the towel warmer market in the region.

On the basis of type, why the electric segment accounts for the largest share in the global towel warmer market?

Based on type, the electric segment accounts for the largest share in the global towel warmer market. Electric towel warmers are mostly used in the commercial sectors as most of the commercial facilities do not have a central heating system and due to lack of space, many business owners prefer purchasing countertop towel warmers with ease of portability. Along with this, the ease in installation, as well as lower consumption of energy, is driving the electric segment market.

What is the trend that can be witnessed for the global towel warmer market?

One of the future trends for the global towel warmer market is the innovation in products offered by various manufacturers. As the product is homogenous, most of the manufacturing companies are focusing on providing innovative and new products to the consumers so as to enhance the consumer’s experience along with providing a differential product offering than their competitors.

Based on application, which segment accounted for the largest share in the global towel warmer market in 2020?

Based on application, the commercial segment accounted for the largest share in the global towel warmer market in 2020. The increased application of the towel warmer in the commercial sector is driving the growth of the commercial segment in the towel warmer market. Towel warmer is being increasingly used in commercial facilities such as hotels, spas, gyms, sports facilities, hospitals, among others. Along with this, the growing spa industry across the world is expected to lead to an increased demand for towel warmers.

What are the key factors influencing market growth?

The rising urbanization and home remodeling activities is driving the demand for a towel warmer market. Along with this, the consumers have increased their spending on home remodeling activities, and according to Houzz, a home remodeling platform, the consumers have an increased focus on remodeling the bathrooms. Along with this, the growing application of towel warmers in the commercial sector is also driving the growth of the towel warmer market.

The List of Companies - Towel Warmer Market

  1. Apollo Radiators
  2. KORADO, a.s.
  3. Pitacs Limited
  4. Radox Radiators Ltd
  5. PORCELANOSA Grupo A.I.E.
  6. Zehnder Group AG
  7. Stelrad
  8. VOGUE (UK) LTD.
  9. St.Lawrence (Tangshan) Metal Products Co.,Ltd.
  10. Purmo Group

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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