Rice Protein Market Key Vendors, Trends and Forecast by 2031

The rice protein market is expected to register a CAGR of 4% during 2023–2031. The growing popularity of plant-based diets, which offer numerous health benefits, is likely to remain a key trend in the market.

Rice Protein Market Analysis:

• The rice protein market is growing due to rising global demand for gluten-free and lactose-free proteins.
• The rice-based orient gained huge popularity, has those elements may be used in sports nutrition products due to its health advantages.
• Demand has also increased for textured protein, which helps drive the growth of the rice protein market.
• Consumers are well aware of the naturally sourced health-benefiting products available in the market, which are more organic and authentic.
• The increasing popularity of products due to their higher protein composition, growing demand for sports food supplements, the prevalence of supportive product label regulations, and rise in consumer awareness owing to health benefits are some of the major and vital factors that will likely help expand the market.

Rice Protein Market Overview

• Rice protein is a plant-derived protein that is synthesized for human nutrition as a replacement for whey and soy protein isolates.  It comes as a powder.
• The protein is extracted from rice grains by grinding them into flour and then treated with enzymes that remove either the carbohydrates (starch) or the proteins while extracting them and concentrating them by evaporation and dry milling, according to the required specification.
• It is used as a dietary supplement, e.g., as a protein beverage or mixed with pea protein powder to produce a superior amino acid profile.

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Rice Protein Market: Strategic Insights

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Rice Protein Market Drivers and Opportunities

Rise in Health and Wellness Trends

• People seek ways to eat more healthy foods in a busy monthly schedule and exercise regularly. Often, protein powders are supplied to be a useful way to add protein to the nutrition.
• Besides, the fitness and sports industry has developed to be a well-known branch, and people tend to participate in more and various types of exercises, ranging from gym workouts to competitive sports.
• Protein powders may have been supplied as effective and convenient protein supplements to enhance performance or muscular recovery.
• A general trend toward a healthy lifestyle has led consumers to pay more and more attention to their nutritional habits. More and more people are investigating and adopting dietary plans in line with their health concerns.
• More healthy-oriented consumers are demanding dietary supplements to support their active lifestyle, such as protein supplements. Consumers are increasingly concerned about their health and demand nutrition-rich foods.
• In conclusion, the growth in consumer demands for health and wellness has been a major driver for the market to expand. The demand for protein will likely continue at a similarly high pace, causing more innovations and expansions in the market as consumers maintain their push for health and convenience in meeting their nutritional needs.

Gradual Shift towards Clean-Label Products

• Health-conscious consumers need clean-label, minimally processed products, which create most of the demand for organic products.
• People seeking a safe, natural source of nutrients will prefer organic rice protein free from synthetic chemicals and genetically modified organisms. This will make organic rice protein the best choice for people who are health conscious and create a market for the organic food industry.
• Organic rice protein is a good alternative for those replacing meat with plants. This is due to a shift towards plant-based diets wherein they are looking not only for food sources that have high forms of protein but also plant-based ones.
• People are now shifting to vegetarian and vegan diets. As well as that, people are concerned about environmental issues. These factors create an opportunity for the growth and development of the rice protein market.

Rice Protein Market Segmentation

The scope of the global rice protein market is segmented based on product, applications, and end-use industry.

• Based on product, the rice protein market is segmented into rice protein isolates, rice protein concentrates, and others.
• based on applications, the market is categorized into sports and energy nutrition, bakery and confectionery, meat analogs and extenders, dairy alternatives, and others.
• Based on the end-use industry, the market is segmented into food and beverages, pharmaceuticals, cosmetics, and animal feed.

Rice Protein Market Share Analysis by Geography

• Rice Protein Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering rice protein market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers Porter’s Five Forces analysis, which involves the study of major factors that influence the rice protein market in these regions.

Rice Protein Market Regional Insights

The regional trends and factors influencing the Rice Protein Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Rice Protein Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Rice Protein Market Report Scope

Rice Protein Market Players Density: Understanding Its Impact on Business Dynamics

The Rice Protein Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Rice Protein Market News and Recent Developments:

The rice protein market is evaluated by gathering qualitative and quantitative data post post-primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:

• Bioway Organic partnered with Anurag, a prominent Indian buyer, partnership for procure plant-based protein powder. The meeting aims to establish a sustainable supply chain for Bioway Organic's high-quality organic protein powder, addressing the growing demand for clean, plant-derived protein sources in the Indian market. (Source: Bioway Organic, Company Website, Aug 2023)

Rice Protein Market Report Coverage and Deliverables

The “Rice Protein Market Size and Forecast (2021 – 2031)” provides a detailed analysis of the market covering below areas:

• Rice protein market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Rice protein market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Rice protein market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the rice protein market
• Detailed company profiles