Se espera que el mercado de plataformas de comercio electrónico b2b crezca de 783,3 millones de dólares en 2019 a 1.909,1 millones de dólares en 2027; se estima que crecerá a una tasa compuesta anual del 11,8 % entre 2019 y 2027.
El aumento en la adopción de plataformas de comercio electrónico b2b entre las pymes de la región de Asia Pacífico se atribuye a el crecimiento del mercado. El crecimiento en la región APAC para el mercado de plataformas de comercio electrónico B2B está aumentando debido a la rápida urbanización e industrialización en países como China, Japón e India. Además, la región es uno de los mayores exportadores de productos, bienes y servicios. APAC es el líder mundial en tamaño del mercado de comercio electrónico, ya que alberga dos de los cinco países de comercio electrónico que generan mayores ingresos en todo el mundo. China por sí sola aporta más de la mitad de los ingresos mundiales del comercio electrónico. Otros países líderes incluyen Japón y Corea del Sur.
Además, India está creciendo a un ritmo rápido en el mercado del comercio electrónico. Además, el Sudeste Asiático alberga alrededor de 350 millones de compradores en línea y representa una importante oportunidad para las marcas internacionales. El crecimiento de la industria del comercio electrónico en los mercados asiáticos en desarrollo se ha visto impulsado por el establecimiento de mercados como Flipkart en India, infraestructura de banda ancha y una mayor logística. India, Malasia, Indonesia, Filipinas y Vietnam son los cinco principales países de Asia que se espera que crezcan a una tasa de crecimiento significativa en la industria del comercio electrónico en un lapso de 5 años.
El mercado del comercio electrónico B2B sigue progresando y experimenta un alto desarrollo tanto en los mercados desarrollados como en desarrollo. Gracias al crecimiento de actores no bancarios en la industria de pagos, el mercado del comercio electrónico se está expandiendo a un ritmo rápido. En última instancia, también está apoyando el crecimiento de las MIPYMES. Por ejemplo, en India, se han impulsado iniciativas gubernamentales estratégicas como Skill India, Digital India, Startup India y Make in India para crear condiciones comerciales favorables en el sector de las MIPYME. Además de las iniciativas gubernamentales, se han observado ciertas mejoras en el sector empresarial privado. Esta situación ha impulsado el surgimiento de actores del comercio electrónico entre empresas, que no sólo han crecido para ofrecer administración especializada a las MIPYMES, sino que también están sirviendo como estímulo para el crecimiento de las MIPYMES y del PIB de la India. En relación con el hecho de que la industria del comercio electrónico y las transacciones B2B están aumentando en diferentes países de Asia Pacífico, la demanda de software o plataformas sólidas está creciendo significativamente. Las PYME y las grandes empresas de los países mencionados anteriormente están haciendo mucho hincapié en la adquisición de plataformas de comercio electrónico B2B con el objetivo de aumentar las respectivas ganancias anuales y facilitar que los usuarios finales compren sus productos de manera fácil y eficiente. Por lo tanto, el creciente énfasis en las plataformas de comercio electrónico entre los actores de la industria B2B en los países de Asia y el Pacífico está impulsando el mercado de plataformas de comercio electrónico B2B.
regiones lucrativas en el comercio electrónico B2B Mercado de plataformasPerspectivas del mercado: mercado de plataformas de comercio electrónico B2B
Integración de IA y Machine Learning en Plataformas de Comercio Electrónico
La Inteligencia Artificial en el comercio electrónico está revolucionando el mundo de las compras online y satisfaciendo expectativas con las nuevas técnicas y estándares del comercio electrónico. En el escenario actual, el crecimiento de la IA se está acelerando rápidamente, lo que a su vez atrae a los proveedores de soluciones de comercio electrónico a dar ciertos pasos hacia el futuro a través de nuevas tecnologías. Se prevé que las características clave de la IA, como chatbots, motores de recomendación, ventas predictivas, automatización de almacenes, comandos de voz y asistentes virtuales, impulsen toda la cadena de suministro en el sector del comercio electrónico. La IA en la plataforma de comercio electrónico puede ayudar aún más a reducir la tasa de deserción de clientes, mejorar la entrega sobre el valor del negocio sin fugas comerciales y reducir los altos costos de mercado. Además, los proveedores líderes se están centrando en utilizar el aprendizaje automático en la nube para proporcionar una personalización B2B inteligente, es decir, convertir datos en conocimientos que ofrezcan los mejores resultados, incluso para escenarios altamente complejos. Por ejemplo, optimizar una cotización de precio, descuento y compensación de ventas en función de perfiles de clientes y ofertas similares. La optimización en esta gama de variables es extremadamente compleja; sin embargo, se espera que el uso de inteligencia artificial y aprendizaje automático dé como resultado una ventaja competitiva clave para las empresas B2B de todo el mundo.
< El comercio B2B tradicional, que normalmente incluye un sistema CRM, una lista de contactos y un equipo de representantes de ventas, se está quedando obsoleto rápidamente. Las ventas del comercio B2B están aumentando rápidamente y los clientes de hoy en día desean una experiencia más digital, como la experiencia del comercio electrónico B2C en Alibaba y Amazon. A medida que esta tendencia continúa durante el período de pronóstico, existe un potencial sustancial de ingresos de mercado para los proveedores de plataformas de comercio electrónico B2B, lo que resulta en un crecimiento significativo del mercado. Por lo tanto, se espera que las tendencias emergentes como la inteligencia artificial, el aprendizaje automático y el comercio electrónico B2B móvil impulsen la adopción de plataformas de comercio electrónico B2B a medida que los comerciantes B2B invierten para mantener su posición en el mercado dentro de sus respectivas industrias. Por lo tanto, la integración de tecnologías avanzadas como la inteligencia artificial y el aprendizaje automático en las plataformas definitivamente beneficiaría a los actores del mercado de plataformas de comercio electrónico B2B para generar mayores ingresos en los próximos años, catalizando así el crecimiento del mercado.
Información basada en tipos
Según el tipo, el mercado de plataformas de comercio electrónico b2b se segmenta en local y en la nube. El segmento local tuvo la mayor participación de mercado en 2018.
Información basada en el tamaño de la empresa
Según el tamaño de la empresa, el segmento b2b e- El mercado de plataformas de comercio está segmentado en grandes empresas y pequeñas y medianas empresas. medianas empresas. El segmento de grandes empresas tuvo la mayor cuota de mercado en 2018.
Información estratégica
Los actores que operan en el mercado de plataformas de comercio electrónico b2b se centran principalmente en el desarrollo de productos avanzados y eficientes.
- En 2018, Shopify Inc. lanzó Shopify AR, para hacer que las ventas con Realidad Aumentada (AR) sean accesibles para los pequeños. negocios. Se considera que Shopify AR revolucionará las compras móviles al dar vida a los productos a través de modelos 3D que los compradores pueden dimensionar, examinar desde todos los ángulos e incluso colocar en el entorno que los rodea, directamente a través del navegador Safari en dispositivos iOS 12, sin necesidad de un aplicación móvil independiente.
- En 2018, Salesforce.com, Inc. adquirió CloudCraze Software LLC, una plataforma de comercio B2B creada de forma nativa en Salesforce y visionaria en el Cuadrante Mágico de Gartner de 2017 para Comercio Digital. CloudCraze ofrece experiencias de comercio B2B para algunas de las empresas globales, incluidas The Coca-Cola Company, Cummins Inc., Ecolab Inc., Land O'Lakes, Inc. y WABCO. Esta adquisición ayudó a la nube de comercio de la empresa a ofrecer una solución de comercio B2B diseñada específicamente para empresas, para brindar experiencias de comercio electrónico excepcionales a sus clientes comerciales.
El mercado de plataformas de comercio electrónico b2b se ha segmentado de la siguiente manera:
Mercado de plataformas de comercio electrónico B2B: Mercado de plataformas de comercio electrónico B2B: por tipo
- On-Premises
- Nube
Mercado de plataformas de comercio electrónico B2B: por tamaño de empresa ;
- PYMES
- Gran empresa
Mercado global de plataformas de comercio electrónico B2B: Por sector de usuario final
- Automotriz
- Eléctrico y eléctrico Electrónica
- Industrias generales
- Otros
Mercado de plataformas de comercio electrónico B2B: por Geografía
- América del Norte
- Estados Unidos
- Canadá
- México
< li>Europa- Francia
- Alemania
- Italia
- Rusia
- Reino Unido
- Resto de Europa
- Asia Pacífico (APAC)
- Japón
- China
- Australia
< li>India
- Corea del Sur
- Resto de APAC
- Estados Unidos
- Canadá
- México
- Francia
- Alemania
- Italia
- Rusia
- Reino Unido
- Resto de Europa
- Japón
- China
- Australia < li>India
- Arabia Saudita
- EAU
- Sudáfrica
- Resto de MEA
Mercado de plataformas de comercio electrónico B2B - Perfiles de la empresa
- Apttus Corporation
- Big Cartel, LLC
- Infomart2000 Corp. (3dcart)
- Insite Software Solutions, Inc .
- KIBO Software, Inc.
- Magneto IT Solutions Pvt. Limitado. Ltd.
- Salesforce.com, Inc.
- Shopify Inc.
- Volusion, LLC.
- Woocommerce (Automattic Inc.)< /li>
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The Asia-Pacific region is foreseen to grow at a prime rate during the forecast period in the B2B e-commerce platform market. This is majorly attributed to the fact that China, Japan, India, South Korea, are the major contributors to the B2B e-commerce platform market in APAC. The region has a more progressive economic outlook than other areas of the world. It has enormous growth potential, with fast-growing countries such as China and India and developed nations such as Japan. Rapid developments, digitalization of the economy, adequate government support, increasing education awareness, and rising incomes of the middle class are some of the attributable factors that have ensured a smooth transition of these economies from the developing stage towards a developed phase, which in turn is supporting the growth B2B e-commerce platform market in the present scenario
The growth in APAC region for the B2B e-commerce platform market is rising due to rapid urbanization and industrialization in countries such as China, Japan, and India. Also, the region is one of the biggest exporters of products, goods, and services. APAC is the global leader in e-commerce market size as it is a home to two out of the top five highest revenue generating e-commerce countries across the globe. China alone contributes over one-half of global e-commerce revenues. Other leading countries include Japan and South Korea. In addition, India is growing at a rapid pace in e-commerce market, which drives the B2B E-commerce platform market.
In the current scenario, SMEs are realizing the advantages of adopting new e-commerce strategy, which includes increased customer satisfaction & retention strategy and international brand exposure approach. While e-commerce is an affordable and easy way to sell and advertise, the SME owners must make sure that they frequently review and update their e-commerce strategy. . Pertaining to the issues associated with SMEs such as interference from middlemen, poor accessibility, opaque pricing of business goods, incompetence to market to potential clients, there is a proliferation in retailers adopting e-commerce strategies to advertise their products, market their brand, and drive sales. These loopholes are being plugged progressively through the advent of B2B e-commerce platforms across the globe. The smarter technology is supporting SMEs to explore ample opportunities through the help of the internet and experience enormous benefits in terms of brand awareness and increase their sales.
The List of Companies - B2B E-Commerce Platform Market
- Apttus Corporation
- Big Cartel, LLC
- Infomart2000 Corp. (3dcart)
- Insite Software Solutions, Inc.
- KIBO Software, Inc.
- Magneto IT Solutions Pvt. Ltd.
- Salesforce.com, Inc.
- Shopify Inc.
- Volusion, LLC.
- Woocommerce (Automattic Inc.)
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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