Le marché des plateformes de commerce électronique b2b devrait passer de 783,3 millions de dollars US en 2019 à 1 909,1 millions de dollars US d'ici 2027 ; on estime qu'il augmentera à un TCAC de 11,8 % de 2019 à 2027.
L'augmentation de l'adoption de la plate-forme de commerce électronique b2b parmi les PME de la région Asie-Pacifique est attribuée à la croissance du marché. La croissance dans la région APAC pour le marché des plateformes de commerce électronique B2B augmente en raison de l'urbanisation et de l'industrialisation rapides dans des pays tels que la Chine, le Japon et l'Inde. En outre, la région est l'un des plus grands exportateurs de produits, biens et services. L'APAC est le leader mondial de la taille du marché du commerce électronique, car il abrite deux des cinq pays de commerce électronique les plus générateurs de revenus à travers le monde. La Chine à elle seule contribue à plus de la moitié des revenus mondiaux du commerce électronique. Parmi les autres pays leaders figurent le Japon et la Corée du Sud.
En outre, l'Inde se développe à un rythme rapide sur le marché du commerce électronique. De plus, l'Asie du Sud-Est abrite environ 350 millions d'acheteurs en ligne et représente une opportunité importante pour les marques internationales. La croissance de l'industrie du commerce électronique sur les marchés asiatiques en développement a été stimulée par la création de places de marché telles que Flipkart en Inde, l'infrastructure à large bande et l'augmentation de la logistique. L'Inde, la Malaisie, l'Indonésie, les Philippines et le Vietnam sont les cinq principaux pays d'Asie qui devraient connaître une croissance significative dans l'industrie du commerce électronique sur une période de 5 ans.
Le B2B Le marché du commerce électronique continue de progresser et connaît un développement élevé sur les marchés en développement et développés. Grâce à la croissance des acteurs non bancaires dans le secteur des paiements, le marché du commerce électronique se développe à un rythme rapide. Il soutient également la croissance des MPME à terme. Par exemple, en Inde, des initiatives gouvernementales stratégiques telles que Skill India, Digital India, Startup India et Make in India ont été propulsées pour créer des conditions commerciales favorables dans le secteur des MPME. Outre les initiatives gouvernementales, certaines améliorations ont été observées dans les portions privées. Cette situation a propulsé l'émergence d'acteurs du commerce électronique interentreprises, qui se sont non seulement développés pour offrir une administration spécialisée aux MPME, mais ont également contribué à stimuler la croissance des MPME et du PIB de l'Inde. Étant donné que l'industrie du commerce électronique et les transactions B2B augmentent dans différents pays d'Asie-Pacifique, la demande de logiciels ou de plates-formes robustes augmente considérablement. Les PME ainsi que les grandes entreprises des pays mentionnés ci-dessus mettent fortement l'accent sur l'achat d'une plate-forme de commerce électronique B2B dans le but d'augmenter leurs bénéfices annuels respectifs et de permettre aux utilisateurs finaux d'acheter facilement et efficacement leurs produits. Ainsi, l'accent croissant mis sur les plateformes de commerce électronique parmi les acteurs de l'industrie B2B dans les pays d'Asie-Pacifique stimule le marché des plateformes de commerce électronique B2B.
Régions lucratives sur le marché des plateformes de commerce électronique B2B
Market Insights-B2B E-commerce Platform Market
Intégration de l'IA et de l'apprentissage automatique dans les plateformes de commerce électronique
L'intelligence artificielle dans le commerce électronique révolutionne le monde des achats en ligne et répond aux attentes aux nouvelles techniques et normes du commerce électronique. Dans le scénario actuel, la croissance de l'IA s'accélère rapidement, ce qui incite à son tour les fournisseurs de solutions de commerce électronique à prendre certaines mesures vers l'avenir grâce aux nouvelles technologies. Les principales fonctionnalités de l'IA, telles que les chatbots, les moteurs de recommandation, les ventes prédictives, l'automatisation des entrepôts, la commande vocale et l'assistant virtuel, devraient piloter l'ensemble de la chaîne d'approvisionnement dans le secteur du commerce électronique. L'IA dans la plate-forme de commerce électronique peut également contribuer à réduire le taux d'attrition des clients, à améliorer la livraison par rapport à la valeur de l'entreprise sans aucune fuite commerciale et à réduire les coûts élevés du marché. En outre, les principaux fournisseurs se concentrent sur l'utilisation de l'apprentissage automatique dans le cloud pour fournir une personnalisation B2B intelligente, c'est-à-dire convertir les données en informations qui offrent les meilleurs résultats, même pour des scénarios très complexes. Par exemple, optimiser un devis pour le prix, les remises et la compensation des ventes sur la base d'offres et de profils de clients similaires. L'optimisation de cette gamme de variables est extrêmement complexe, cependant, l'utilisation de l'intelligence artificielle et de l'apprentissage automatique devrait se traduire par un avantage concurrentiel clé pour les entreprises B2B à travers le monde.
Le commerce B2B traditionnel devient rapidement obsolète, qui comprend généralement un système CRM, une liste de contacts et une équipe de commerciaux. Les ventes du commerce B2B augmentent rapidement et les clients d'aujourd'hui souhaitent une expérience plus numérique, tout comme l'expérience de commerce électronique B2C sur Alibaba et Amazon. Alors que cette tendance se poursuit tout au long de la période de prévision, il existe un potentiel de revenus substantiel pour les fournisseurs de plateformes de commerce électronique B2B, entraînant ainsi une croissance significative du marché. Ainsi, les tendances émergentes telles que l'intelligence artificielle, l'apprentissage automatique et le commerce électronique B2B mobile devraient favoriser l'adoption de plateformes de commerce électronique B2B alors que les commerçants B2B investissent pour maintenir leur position sur le marché dans leurs secteurs respectifs. Ainsi, l'intégration de technologies avancées telles que l'intelligence artificielle et l'apprentissage automatique sur les plateformes profiterait certainement aux acteurs du marché des plateformes de commerce électronique B2B pour générer des revenus plus élevés dans les années à venir, catalysant ainsi la croissance du marché.
Insights basés sur le type
En fonction du type, le marché des plateformes de commerce électronique b2b est segmenté en sur site et dans le cloud. Le segment sur site détenait la plus grande part de marché en 2018.
Informations basées sur la taille de l'entreprise
Selon la taille de l'entreprise, le marché des plateformes de commerce électronique b2b est segmenté en grandes entreprises et petit & moyennes entreprises. Le segment des grandes entreprises détenait la plus grande part de marché en 2018.
Perspectives stratégiques
Les acteurs opérant sur le marché des plateformes de commerce électronique b2b se concentrent principalement sur le développement de produits avancés et efficaces.
- En 2018, Shopify Inc. a lancé Shopify AR, pour rendre la vente avec la réalité augmentée (AR) accessible aux petites entreprises. Shopify AR est considéré comme révolutionnant les achats mobiles en donnant vie aux produits grâce à des modèles 3D que les acheteurs peuvent dimensionner, examiner sous tous les angles et même placer dans l'environnement qui les entoure, directement via le navigateur Safari sur les appareils iOS 12 - sans avoir besoin d'un application mobile distincte.
- En 2018, Salesforce.com, Inc. a acquis CloudCraze Software LLC, une plateforme de commerce B2B construite nativement sur Salesforce et visionnaire dans le Gartner Magic Quadrant 2017 pour le commerce numérique. CloudCraze propose des expériences de commerce B2B pour certaines des entreprises mondiales, notamment The Coca-Cola Company, Cummins Inc., Ecolab Inc., Land O'Lakes, Inc. et WABCO. Cette acquisition a aidé le cloud de commerce de l'entreprise à proposer une solution de commerce B2B conçue spécifiquement pour les entreprises, afin d'offrir des expériences de commerce électronique exceptionnelles à leurs clients professionnels.
Le marché des plateformes de commerce électronique b2b a été segmenté comme suit :
Marché des plateformes de commerce électronique B2B - par type
- Sur site
- Cloud
- PME
- Grande entreprise
Marché mondial des plateformes de commerce électronique B2B - Par secteur d'activité de l'utilisateur final
- Automobile
- Électrique et amp ; Électronique
- Industries générales
- Autres
Marché des plateformes de commerce électronique B2B - par géographie
- Amérique du Nord
- États-Unis
- Canada
- Mexique
- Europe
- France
- Allemagne
- Italie
- Russie
- Royaume-Uni
- Reste de l'Europe
- Asie-Pacifique (APAC)
- Japon
- Chine
- Australie
- Inde
- Corée du Sud
- Reste de l'APAC
li>
- Moyen-Orient et Afrique (MEA)
- Arabie saoudite
- EAU
- Afrique du Sud
- Reste de MEA
- Amérique du Sud (SAM)
- Brésil
- Reste de SAM
Marché des plateformes de commerce électronique B2B - Profils d'entreprise
- Apttus Corporation
- Big Cartel, LLC
- Infomart2000 Corp. (3dcart)
- Insite Software Solutions, Inc.
- KIBO Software, Inc.
- Magneto IT Solutions Pvt. Ltd.
- Salesforce.com, Inc.
- Shopify Inc.
- Volusion, LLC.
- Woocommerce (Automattic Inc.)< /li>
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The Asia-Pacific region is foreseen to grow at a prime rate during the forecast period in the B2B e-commerce platform market. This is majorly attributed to the fact that China, Japan, India, South Korea, are the major contributors to the B2B e-commerce platform market in APAC. The region has a more progressive economic outlook than other areas of the world. It has enormous growth potential, with fast-growing countries such as China and India and developed nations such as Japan. Rapid developments, digitalization of the economy, adequate government support, increasing education awareness, and rising incomes of the middle class are some of the attributable factors that have ensured a smooth transition of these economies from the developing stage towards a developed phase, which in turn is supporting the growth B2B e-commerce platform market in the present scenario
The growth in APAC region for the B2B e-commerce platform market is rising due to rapid urbanization and industrialization in countries such as China, Japan, and India. Also, the region is one of the biggest exporters of products, goods, and services. APAC is the global leader in e-commerce market size as it is a home to two out of the top five highest revenue generating e-commerce countries across the globe. China alone contributes over one-half of global e-commerce revenues. Other leading countries include Japan and South Korea. In addition, India is growing at a rapid pace in e-commerce market, which drives the B2B E-commerce platform market.
In the current scenario, SMEs are realizing the advantages of adopting new e-commerce strategy, which includes increased customer satisfaction & retention strategy and international brand exposure approach. While e-commerce is an affordable and easy way to sell and advertise, the SME owners must make sure that they frequently review and update their e-commerce strategy. . Pertaining to the issues associated with SMEs such as interference from middlemen, poor accessibility, opaque pricing of business goods, incompetence to market to potential clients, there is a proliferation in retailers adopting e-commerce strategies to advertise their products, market their brand, and drive sales. These loopholes are being plugged progressively through the advent of B2B e-commerce platforms across the globe. The smarter technology is supporting SMEs to explore ample opportunities through the help of the internet and experience enormous benefits in terms of brand awareness and increase their sales.
The List of Companies - B2B E-Commerce Platform Market
- Apttus Corporation
- Big Cartel, LLC
- Infomart2000 Corp. (3dcart)
- Insite Software Solutions, Inc.
- KIBO Software, Inc.
- Magneto IT Solutions Pvt. Ltd.
- Salesforce.com, Inc.
- Shopify Inc.
- Volusion, LLC.
- Woocommerce (Automattic Inc.)
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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