Der Markt für B2B-E-Commerce-Plattformen wird voraussichtlich von 783,3 Millionen US-Dollar im Jahr 2019 auf 1.909,1 Millionen US-Dollar im Jahr 2027 wachsen; Von 2019 bis 2027 wird ein durchschnittliches jährliches Wachstum von 11,8 % erwartet.
Die zunehmende Akzeptanz der B2B-E-Commerce-Plattform bei KMU im asiatisch-pazifischen Raum ist auf das Wachstum des Marktes zurückzuführen. Das Wachstum des Marktes für B2B-E-Commerce-Plattformen in der APAC-Region nimmt aufgrund der raschen Urbanisierung und Industrialisierung in Ländern wie China, Japan und Indien zu. Darüber hinaus ist die Region einer der größten Exporteure von Produkten, Waren und Dienstleistungen. APAC ist weltweit führend in der Größe des E-Commerce-Marktes, da hier zwei der fünf umsatzstärksten E-Commerce-Länder der Welt beheimatet sind. Allein China trägt über die Hälfte zum weltweiten E-Commerce-Umsatz bei. Weitere führende Länder sind Japan und Südkorea.
Darüber hinaus wächst Indien im E-Commerce-Markt rasant. Darüber hinaus ist Südostasien die Heimat von rund 350 Millionen Online-Käufern und stellt eine bedeutende Chance für internationale Marken dar. Das Wachstum der E-Commerce-Branche in den aufstrebenden asiatischen Märkten wurde durch die Einrichtung von Marktplätzen wie Flipkart in Indien, Breitbandinfrastruktur und verbesserte Logistik vorangetrieben. Indien, Malaysia, Indonesien, die Philippinen und Vietnam sind die fünf größten Länder in Asien, von denen erwartet wird, dass sie über einen Zeitraum von fünf Jahren mit einer erheblichen Wachstumsrate in der E-Commerce-Branche wachsen werden.
Das B2B Der E-Commerce-Markt schreitet weiter voran und erlebt sowohl in Entwicklungs- als auch in entwickelten Märkten eine hohe Entwicklung. Durch das Wachstum von Nichtbanken-Akteuren in der Zahlungsbranche wächst der E-Commerce-Markt rasant. Letztendlich unterstützt es auch das Wachstum von KKMU. In Indien beispielsweise wurden strategische Regierungsinitiativen wie Skill India, Digital India, Startup India und Make in India vorangetrieben, um günstige Geschäftsbedingungen im KKMU-Sektor zu schaffen. Neben den Regierungsinitiativen wurden auch in den privaten Unternehmensbereichen gewisse Verbesserungen beobachtet. Diese Situation hat das Aufkommen von Business-to-Business-E-Commerce-Akteuren vorangetrieben, die nicht nur gewachsen sind, um KKMU Spezialverwaltungen anzubieten, sondern auch als Impulsgeber für das Wachstum der KKMU und des indischen BIP dienen. Angesichts der Tatsache, dass die E-Commerce-Branche und B2B-Transaktionen in verschiedenen Ländern im asiatisch-pazifischen Raum eskalieren, wächst die Nachfrage nach robuster Software oder Plattformen erheblich. Sowohl KMU als auch große Unternehmen in den oben genannten Ländern legen großen Wert auf die Beschaffung einer B2B-E-Commerce-Plattform mit dem Ziel, die jeweiligen Jahresgewinne zu steigern und den Endbenutzern den einfachen und effizienten Kauf ihrer Produkte zu erleichtern. Daher treibt die wachsende Betonung von E-Commerce-Plattformen unter den Akteuren der B2B-Branche in Ländern im asiatisch-pazifischen Raum den Markt für B2B-E-Commerce-Plattformen voran.
Lukrative Regionen im Markt für B2B-E-Commerce-Plattformen
Market Insights-Markt für B2B-E-Commerce-Plattformen
Integration von KI und maschinellem Lernen in E-Commerce-Plattformen
Künstliche Intelligenz im E-Commerce revolutioniert die Welt des Online-Shoppings und erfüllt Erwartungen mit den neuen E-Commerce-Techniken und -Standards. Im gegenwärtigen Szenario beschleunigt sich das Wachstum der KI rasant, was wiederum die Anbieter von E-Commerce-Lösungen dazu verleitet, durch neue Technologien bestimmte Schritte in die Zukunft zu unternehmen. Es wird erwartet, dass die wichtigsten Funktionen der KI wie Chatbots, Empfehlungsmaschinen, vorausschauende Verkäufe, Lagerautomatisierung, Sprachbefehle und virtuelle Assistenten die gesamte Lieferkette im E-Commerce-Sektor vorantreiben werden. KI in E-Commerce-Plattformen kann darüber hinaus dazu beitragen, die Kundenabwanderungsrate zu reduzieren, die Lieferung über den Geschäftswert hinaus zu verbessern, ohne dass es zu Geschäftsverlusten kommt, und hohe Marktkosten zu senken. Darüber hinaus konzentrieren sich führende Anbieter darauf, maschinelles Lernen in der Cloud zu nutzen, um eine intelligente B2B-Personalisierung zu ermöglichen, also Daten in Erkenntnisse umzuwandeln, die selbst bei hochkomplexen Szenarien die besten Ergebnisse liefern. Beispielsweise die Optimierung eines Angebots hinsichtlich Preis, Rabatt und Verkaufsvergütung auf der Grundlage ähnlicher Geschäfts- und Kundenprofile. Die Optimierung über diesen Variablenbereich hinweg ist äußerst komplex, der Einsatz von künstlicher Intelligenz und maschinellem Lernen dürfte jedoch zu einem entscheidenden Wettbewerbsvorteil für B2B-Unternehmen auf der ganzen Welt führen.
Der traditionelle B2B-Handel entwickelt sich rasant veraltet, zu dem normalerweise ein CRM-System, eine Kontaktliste und ein Team von Vertriebsmitarbeitern gehören. Die Umsätze im B2B-Handel steigen rasant und die Kunden wünschen sich heutzutage ein digitaleres Erlebnis, genau wie das B2C-E-Commerce-Erlebnis auf Alibaba und Amazon. Da sich dieser Trend im Prognosezeitraum fortsetzt, besteht für Anbieter von B2B-E-Commerce-Plattformen ein erhebliches Marktumsatzpotenzial, was zu einem erheblichen Marktwachstum führt. Daher wird erwartet, dass aufkommende Trends wie künstliche Intelligenz, maschinelles Lernen und mobiler B2B-E-Commerce die Einführung von B2B-E-Commerce-Plattformen vorantreiben werden, da B2B-Händler investieren, um ihre Marktposition in ihren jeweiligen Branchen zu behaupten. Daher würde die Integration fortschrittlicher Technologien wie künstlicher Intelligenz und maschinellem Lernen auf den Plattformen den Marktteilnehmern der B2B-E-Commerce-Plattformen definitiv zugute kommen, da sie in den kommenden Jahren höhere Umsätze erzielen und so das Marktwachstum beschleunigen würden.
Typbasierte Einblicke
Basierend auf dem Typ ist der Markt für B2B-E-Commerce-Plattformen in On-Premise und Cloud unterteilt. Das On-Premise-Segment hielt 2018 den größten Marktanteil.
Einblicke auf die Unternehmensgröße
Basierend auf der Unternehmensgröße ist der Markt für B2B-E-Commerce-Plattformen in große Unternehmen und Unternehmen unterteilt klein & mittlere Unternehmen. Das Segment der Großunternehmen hielt 2018 den größten Marktanteil.
Strategische Erkenntnisse
Die auf dem Markt für B2B-E-Commerce-Plattformen tätigen Akteure konzentrieren sich hauptsächlich auf die Entwicklung fortschrittlicher und effizienter Produkte.
- Im Jahr 2018 führte Shopify Inc. Shopify AR ein, um kleinen Unternehmen den Verkauf mit Augmented Reality (AR) zugänglich zu machen. Shopify AR soll das mobile Einkaufen revolutionieren, indem es Produkte durch 3D-Modelle zum Leben erweckt, die Käufer direkt über den Safari-Browser auf iOS 12-Geräten vergrößern, aus allen Blickwinkeln betrachten und sogar in der Umgebung platzieren können ohne die Notwendigkeit eines separate mobile App.
- Im Jahr 2018 erwarb Salesforce.com, Inc. CloudCraze Software LLC, eine nativ auf Salesforce basierende B2B-Commerce-Plattform und ein Visionär im Gartner Magic Quadrant 2017 für Digital Commerce. CloudCraze bietet B2B-Commerce-Erlebnisse für einige der globalen Unternehmen, darunter The Coca-Cola Company, Cummins Inc., Ecolab Inc., Land O'Lakes, Inc. und WABCO. Diese Akquisition half der Commerce Cloud des Unternehmens, eine B2B-Commerce-Lösung anzubieten, die speziell für Unternehmen entwickelt wurde, um ihren Geschäftskunden außergewöhnliche E-Commerce-Erlebnisse zu bieten.
Der Markt für B2B-E-Commerce-Plattformen hat sich entwickelt wie folgt segmentiert:
Markt für B2B-E-Commerce-Plattformen nach Typ
- On-Premises
- Cloud
< h3>Markt für B2B-E-Commerce-Plattformen nach Unternehmensgröße
- KMU
- Großunternehmen
Globaler Markt für B2B-E-Commerce-Plattformen - Nach Endverbraucherbranche
- Automobilindustrie
- Elektrik & Elektronik
- Allgemeine Industrie
- Andere
Markt für B2B-E-Commerce-Plattformen nach Geografie
- Nordamerika
- USA
- Kanada
- Mexiko
- Europa
- Frankreich
- Deutschland
- Italien
- Russland
- Großbritannien
- Restliches Europa
- Asien-Pazifik (APAC)
- Japan
- China
- Australien
- Indien
- Südkorea
- Rest von APAC
- Naher Osten und Afrika (MEA)
- Saudi-Arabien
- VAE
- Südafrika
- Rest von MEA
- Südamerika (SAM)
- Brasilien
- Rest von SAM
Markt für B2B-E-Commerce-Plattformen Unternehmensprofile
- Apttus Corporation
- Groß Cartel, LLC
- Infomart2000 Corp. (3dcart)
- Insite Software Solutions, Inc.
- KIBO Software, Inc.
- Magneto IT Lösungen Pvt. Ltd.
- Salesforce.com, Inc.
- Shopify Inc.
- Volusion, LLC.
- Woocommerce (Automattic Inc.)< /li>
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The Asia-Pacific region is foreseen to grow at a prime rate during the forecast period in the B2B e-commerce platform market. This is majorly attributed to the fact that China, Japan, India, South Korea, are the major contributors to the B2B e-commerce platform market in APAC. The region has a more progressive economic outlook than other areas of the world. It has enormous growth potential, with fast-growing countries such as China and India and developed nations such as Japan. Rapid developments, digitalization of the economy, adequate government support, increasing education awareness, and rising incomes of the middle class are some of the attributable factors that have ensured a smooth transition of these economies from the developing stage towards a developed phase, which in turn is supporting the growth B2B e-commerce platform market in the present scenario
The growth in APAC region for the B2B e-commerce platform market is rising due to rapid urbanization and industrialization in countries such as China, Japan, and India. Also, the region is one of the biggest exporters of products, goods, and services. APAC is the global leader in e-commerce market size as it is a home to two out of the top five highest revenue generating e-commerce countries across the globe. China alone contributes over one-half of global e-commerce revenues. Other leading countries include Japan and South Korea. In addition, India is growing at a rapid pace in e-commerce market, which drives the B2B E-commerce platform market.
In the current scenario, SMEs are realizing the advantages of adopting new e-commerce strategy, which includes increased customer satisfaction & retention strategy and international brand exposure approach. While e-commerce is an affordable and easy way to sell and advertise, the SME owners must make sure that they frequently review and update their e-commerce strategy. . Pertaining to the issues associated with SMEs such as interference from middlemen, poor accessibility, opaque pricing of business goods, incompetence to market to potential clients, there is a proliferation in retailers adopting e-commerce strategies to advertise their products, market their brand, and drive sales. These loopholes are being plugged progressively through the advent of B2B e-commerce platforms across the globe. The smarter technology is supporting SMEs to explore ample opportunities through the help of the internet and experience enormous benefits in terms of brand awareness and increase their sales.
The List of Companies - B2B E-Commerce Platform Market
- Apttus Corporation
- Big Cartel, LLC
- Infomart2000 Corp. (3dcart)
- Insite Software Solutions, Inc.
- KIBO Software, Inc.
- Magneto IT Solutions Pvt. Ltd.
- Salesforce.com, Inc.
- Shopify Inc.
- Volusion, LLC.
- Woocommerce (Automattic Inc.)
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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