Mercado de electrodomésticos para el cuidado del cabello: mapeo competitivo y perspectivas estratégicas para 2031

  • Report Code : TIPRE00029533
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 138
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Se espera que el mercado de aparatos para el cuidado del cabello crezca de 14.440,23 millones de dólares en 2022 a 19.512,86 millones de dólares en 2028; se estima que crecerá a una tasa compuesta anual del 5,1 % entre 2022 y 2028.

El creciente énfasis y atención al cuidado personal y la apariencia personal han aumentado la demanda de aparatos para el cuidado del cabello. Los aparatos ayudan a reducir el daño al cabello y a peinarlo de una manera particular.

En 2021, Asia Pacífico dominó el mercado mundial de aparatos para el cuidado del cabello. La creciente conciencia sobre la salud del cabello, la creciente influencia de las redes sociales en los consumidores y la creciente disponibilidad de aparatos para el cuidado del cabello a precios asequibles están impulsando principalmente el crecimiento del mercado. Además, los fabricantes de aparatos para el cuidado del cabello en Asia Pacífico están desarrollando aparatos innovadores para el cuidado del cabello. Por ejemplo, en julio de 2020, Koninklijke Philips NV, Philips India, lanzó una gama de dispositivos para el cuidado del cabello de alta tecnología, como planchas y secadores, bajo la marca SenseIQ. Los productos utilizan sensores activos para medir la temperatura del cabello mientras se peinan. Varios actores del mercado también planean gastar más en actividades de marketing para aumentar el conocimiento de los consumidores sobre su producto, lo que brindaría oportunidades de crecimiento para el mercado durante el período de pronóstico.

Hair Care Appliances Market: Strategic Insights

Hair Care Appliances Market

  • CAGR (2022 - 2028)
    5.1%
  • Market Size 2022
    US$ 14.44 Billion
  • Market Size 2028
    US$ 19.51 Billion

Market Dynamics

GROWTH DRIVERS
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FUTURE TRENDS
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OPPORTUNITIES
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Key Players

  • Revlon Inc.
  • Koninklijke Philips N.V.
  • Dyson Limited
  • Jemella Ltd.
  • Instyler
  • Kiss Products Inc.
  • Toni & Guy
  • Cloud Nine
  • T3 Micro Inc.

Regional Overview

  • América del Norte
  • Europa
  • Asia-Pacífico
  • América del Sur y Central
  • Medio Oriente y África

Market Segmentation

Tipo de Producto
  • Secadores y Sopladores
  • Alisadores
  • Rizadores y Otros
Canal de Distribución
  • Supermercados e Hipermercados
  • Tienda Especializada
  • Retail Online y Otros

Cabello Pronóstico del mercado de electrodomésticos para el cuidado, por región, 2021-2028

Perspectivas del mercado

Innovación de productos para brindar oportunidades de crecimiento lucrativas durante el período de pronóstico

Los fabricantes de aparatos para el cuidado del cabello están invirtiendo significativamente en el desarrollo de nuevos productos para lanzar productos innovadores que puedan satisfacer las necesidades cambiantes de los consumidores. Los consumidores están muy preocupados por el daño al cabello causado por las herramientas térmicas. Por lo tanto, los fabricantes están desarrollando productos con tecnología de control de temperatura que causan un daño mínimo al cabello, incluso después de un uso prolongado. Por ejemplo, en enero de 2020, FOLLICLE, LLC lanzó secadores de cabello inalámbricos, recargables e inteligentes con tecnología patentada SmartDry AI Tech, que controla la temperatura y la velocidad del ventilador. De manera similar, en septiembre de 2021, SharkNinja Holding LLC, un fabricante mundial de aparatos de belleza y cuidado del hogar, lanzó el secador de cabello Shark HyperAIR con tecnología HyperAIR IQ que combina aire caliente a alta velocidad y aire ionizado para brindar un secado rápido con un daño mínimo por calor. Por lo tanto, se espera que el creciente desarrollo de aparatos innovadores para el cuidado del cabello de varios fabricantes brinde oportunidades de crecimiento para el mercado durante el período de pronóstico.

Información sobre el tipo de producto

Según el tipo de producto, el cabello El mercado de electrodomésticos para el cuidado se segmenta en secadores y sopladores, planchas, rizadores y otros. En 2021, el segmento de secadoras y sopladores tuvo la mayor cuota de mercado. El secador de pelo es un dispositivo electromecánico que sopla aire ambiente o caliente sobre el cabello húmedo para acelerar la evaporación del agua para secar el cabello. Los secadores de pelo permiten un mejor control sobre la forma y el estilo del cabello.

Cuota de mercado de electrodomésticos para el cuidado del cabello, por tipo de producto, 2021-2028

Revlon Inc., Koninklijke Philips NV, Dyson Limited , Jemella Ltd., Instyler, Kiss Products Inc., Toni & Guy, Cloud Nine, T3 Micro Inc. y Conair LLC son algunos de los actores clave que operan en el mercado de aparatos para el cuidado del cabello. Los principales actores adoptan diversas estrategias, como fusiones, adquisiciones y lanzamientos de productos, para ampliar su presencia geográfica y su base de consumidores.

Report Spotlights

  • Tendencias progresivas en el industria de aparatos para el cuidado del cabello para ayudar a los jugadores a desarrollar estrategias efectivas a largo plazo
  • Estrategias de crecimiento empresarial adoptadas por las empresas para asegurar el crecimiento en los mercados desarrollados y en desarrollo
  • Análisis cuantitativo del mercado global de aparatos para el cuidado del cabello de 2020 a 2028
  • Estimación de la demanda de aparatos para el cuidado del cabello en diversas industrias
  • Análisis de plagas para ilustrar la eficacia de los compradores y proveedores en la industria de aparatos para el cuidado del cabello
  • < li>Desarrollos recientes para comprender el escenario competitivo del mercado y la demanda de aparatos para el cuidado del cabello
  • Tendencias y perspectivas del mercado, y factores que rigen el crecimiento del mercado, incluidos los impulsores y las restricciones
  • < li>Comprender las estrategias que sustentan el interés comercial en el crecimiento del mercado global de aparatos para el cuidado del cabello, ayudando en el proceso de toma de decisiones
  • Tamaño del mercado de envolturas de toallas para el cabello en varios nodos del mercado
  • Descripción detallada y segmentación del mercado de aparatos para el cuidado del cabello y su dinámica industrial
  • El tamaño del mercado de aparatos para el cuidado del cabello en varias regiones con oportunidades de crecimiento prometedoras

El "Aparatos para el cuidado del cabello" Market Analysis to 2028" es un estudio especializado y en profundidad de la industria de bienes de consumo con especial enfoque en el análisis de tendencias del mercado de aparatos para el cuidado del cabello. El informe tiene como objetivo proporcionar una descripción general del mercado con una segmentación detallada del mercado. El mercado de aparatos para el cuidado del cabello está segmentado según el tipo de producto, el canal de distribución y la geografía. Según el tipo de producto, el mercado se segmenta en secadores y sopladores, alisadores, rizadores y otros. Según el canal de distribución, el mercado se segmenta en supermercados e hipermercados, tiendas especializadas, venta minorista en línea y otros. Según la geografía, el mercado de aparatos para el cuidado del cabello está segmentado principalmente en América del Norte, Europa, Asia Pacífico, Medio Oriente y Asia. África y el Sur y el Sur. Centroamérica. En 2021, el segmento de secadoras y sopladores tuvo la mayor participación de mercado y también se espera que sea el segmento de más rápido crecimiento durante el período de pronóstico.

Perfiles de la empresa

  • Revlon Inc.
  • Koninklijke Philips NV
  • Dyson Limited
  • Jemella Ltd.
  • Instyler
  • Kiss Products Inc.
  • Toni & Chico
  • Cloud Nine
  • T3 Micro Inc.
  • Conair LLC

Hair Care Appliances Market Report Scope

Report Attribute Details
Market size in US$ 14.44 Billion
Market Size by US$ 19.51 Billion
Global CAGR
Historical Data 2020-2021
Forecast period 2023-2028
Segments Covered By Tipo de Producto
  • Secadores y Sopladores
  • Alisadores
  • Rizadores y Otros
By Canal de Distribución
  • Supermercados e Hipermercados
  • Tienda Especializada
  • Retail Online y Otros
Regions and Countries Covered América del Norte
  • EE. UU.
  • Canadá
  • México
Europa
  • Reino Unido
  • Alemania
  • Francia
  • Rusia
  • Italia
  • resto de Europa
Asia-Pacífico
  • China
  • India
  • Japón
  • Australia
  • resto de Asia-Pacífico
América del Sur y Central
  • Brasil
  • Argentina
  • Resto de América del Sur y Central
Medio Oriente y África
  • Sudáfrica
  • Arabia Saudita
  • Emiratos Árabes Unidos
  • Resto de Medio Oriente y África
Market leaders and key company profiles
  • Revlon Inc.
  • Koninklijke Philips N.V.
  • Dyson Limited
  • Jemella Ltd.
  • Instyler
  • Kiss Products Inc.
  • Toni & Guy
  • Cloud Nine
  • T3 Micro Inc.
  • Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    This text is related
    to segments covered.

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    Frequently Asked Questions


    What is the key driver for the growth of the global hair care appliances market?

    The increased availability of hair care appliances across various retail outlets at affordable prices is driving the demand for hair care appliances across the world. The availability of hair care appliances across various distribution channels including supermarkets & hypermarkets, specialty stores, and online retail is another factor driving the hair care appliances market. Consumers are increasingly purchasing various goods from online shopping platforms owing to heavy discounts, availability of a wide range of products of different brands, customer reviews and ratings, and home delivery services.

    Which distribution channel segment is expected to account for the fastest growth in the global hair care appliances market?

    During the forecast period, the online retail segment is expected to be the fastest-growing segment. The increased availability of hair care appliances on online retail channels as well as an increasing number of online shoppers is expected to propel the growth of the online shopping segment.

    In 2021, which distribution channel segment accounted for the largest share in the hair care appliances market?

    In 2021, the supermarkets and hypermarkets segment held the largest market share of the global hair care appliances market. Supermarkets and hypermarkets are huge retail establishments offering an extensive range of products, such as groceries, personal care, and household products. These stores provide hair care appliances of various brands at reasonable prices, allowing shoppers to find the right product quickly.

    In 2021, which product type segment accounted for the largest share in the hair care appliances market?

    In 2021, the hair dryer and blowers segment held the largest market share of the global hair care appliances market. The increased use of hair dryers by men across the world is driving the demand for dryers and blowers. Along with this, manufacturers are also offering products with innovative technologies, including ionic and tourmaline dryers with different attachments, speeds, and heat settings.

    Can you list some of the major players operating in the global hair care appliances market?

    The major players operating in the hair care appliances market are Revlon Inc., Koninklijke Philips N.V., Dyson Limited, Jemella Ltd., Instyler, Kiss Products Inc., Toni & Guy, Cloud Nine, T3 Micro Inc., Conair LLC

    In 2021, which region held the largest share of the global hair care appliances market?

    In 2021, Asia-Pacific accounted for the largest share of the global hair care appliances market. The increased prevalence of hair health-conscious consumers, the growing influence of social media on consumers, and the increased availability of hair care appliances at affordable prices are primarily driving the hair care appliances market growth.

    The List of Companies - Hair Care Appliances Market

    1. Revlon Inc.
    2. Koninklijke Philips N.V.
    3. Dyson Limited
    4. Jemella Ltd.
    5. Instyler
    6. Kiss Products Inc.
    7. Toni & Guy
    8. Cloud Nine
    9. T3 Micro Inc.
    10. Conair LLC

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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