Se espera que el mercado de vídeo volumétrico crezca de 1.898,7 millones de dólares en 2021 a 9.685,7 millones de dólares en 2028; se estima que crecerá a una tasa compuesta anual del 26,2 % entre 2021 y 2028.
La integración de la realidad aumentada (RA) en el marketing tiene como objetivo construir mejores relaciones con los consumidores e impulsar las ventas. y agregar valor a la experiencia del cliente. AR es una herramienta innovadora que permite a las marcas de marketing interactuar con los compradores en sus dispositivos móviles. Crea una nueva experiencia digital, que mejora la relación entre los consumidores y las marcas de marketing (online y offline). En 2021, Wikitude estimó que el 32 % de los clientes son usuarios habituales de RA y que el 73 % de los usuarios de RA de teléfonos inteligentes están muy contentos con las experiencias visuales interactivas. Estas estadísticas minoristas de AR demuestran que el mercado global ha aceptado la tecnología AR avanzada.
El comercio electrónico siempre ha sido un sector vasto y de rápido crecimiento, incluso antes de su aparición. de la pandemia de COVID-19. Según un artículo publicado por el Arsenal, en 2019, el sector del comercio electrónico generó 365 mil millones de dólares de ingresos en Estados Unidos; creció un 15% en 2020. El artículo del Arsenal de mayo de 2021 afirma que la implementación de bloqueos en todo el mundo debido a la pandemia aumentó las compras en línea de bienes esenciales en un 108%. En la industria del comercio electrónico, varias empresas de comercio electrónico están introduciendo nueva tecnología AR. Por ejemplo, ARKit 4 de Apple pone a disposición de todos los usuarios de iPhone modelos AR y 3D a través de su navegador de Internet nativo. Como resultado, los usuarios de Apple pueden explorar cualquier sitio web que ofrezca AR y experimentar sus productos proyectados en su entorno físico sin descargar ninguna aplicación adicional. Por lo tanto, el uso de la tecnología AR está creciendo en la industria del comercio electrónico.
Con el aumento de la tecnología AR en el comercio minorista y el comercio electrónico, la demanda de videos volumétricos ha aumentado debido al uso de hologramas 3D para comprar un producto en línea. Está demostrado que el contenido de vídeo aumenta el tráfico en los sitios web de comercio electrónico o minoristas en línea y ayuda a los clientes a comprar los productos adecuados. En abril de 2021, Arcturus y ANAYI (marca de ropa japonesa) destacaron su nueva colección primavera y verano 2021 lanzando 19 vídeos volumétricos originales. A través de esto, los clientes pueden seleccionar un video desde su escritorio usando cualquier navegador y ver un modelo en movimiento desde cualquier ángulo, incluido un primer plano para ver cómo la tela se cubriría y se movería con el usuario. Los clientes potenciales también pueden tocar el botón del holograma 3D o escanear un código QR en su dispositivo móvil para colocar un holograma 3D del modelo en su habitación utilizando AR basado en web. Por lo tanto, la creciente demanda de tecnología AR en el comercio minorista y electrónico está impulsando el mercado mundial de vídeos volumétricos.
Información estratégica
Impacto de la COVID -19 Pandemia en el mercado mundial de vídeo volumétrico
La demanda de soluciones de marketing digital se vio obstaculizada debido a diversas medidas de contención, como cierres de empresas, bloqueos y limitaciones de viajes, lo que provocó una disminución en la adopción de vídeo volumétrico. . Por lo tanto, hubo un impacto adverso en el mercado de video volumétrico en la primera mitad de 2020. Sin embargo, las actividades comerciales se han recuperado rápidamente desde el último trimestre de 2020. Los actores del mercado de video volumétrico esperan un crecimiento constante en la demanda de las empresas. /p>
Los Centros para el Control y la Prevención de Enfermedades instruyeron a varias ligas y eventos deportivos profesionales y amateurs a suspender o posponer sus eventos deportivos para evitar grandes reuniones y reducir la propagación del SARS-CoV. 2. La Unión de Asociaciones Europeas de Fútbol anunció el aplazamiento de la 'Euro 2020'. torneo hasta 2021. Eventos pospuestos o cancelados, como la Superliga china, el Abierto de Indian Wells (EE. UU.), el Abierto de Francia, la Premier League india y la Fórmula 1, provocaron una disminución en los ingresos de los jugadores que operan en el volumétrico. mercado de vídeos. Sin embargo, la importancia del vídeo volumétrico ha aumentado debido a la pandemia de COVID-19, lo que mejorará el crecimiento del mercado de vídeos volumétricos durante el período de pronóstico. Se espera que el creciente enfoque en la virtualización impulse el crecimiento del mercado en 2022. Por lo tanto, la pandemia afectó positivamente al mercado de vídeo volumétrico.
regiones lucrativas para proveedores de vídeo volumétricoPerspectivas del mercado de vídeos volumétricos
Creciente demanda de vídeo 360° Tecnología de contenidos de vídeo en el sector del entretenimiento
360° El video es una tecnología de contenido de video inmersiva y atractiva que permite a los espectadores mover la pantalla de video en cualquier ángulo deseado. Debido a la mayor comodidad del espectador al ver el vídeo desde diferentes ángulos potenciales, la demanda de imágenes de 360°. Se espera que el vídeo aumente durante el período de pronóstico. Además, varios actores del mercado del vídeo volumétrico se centran en introducir una herramienta de software de vídeo volumétrico para la comodidad del usuario. En septiembre de 2018, Simile Inc lanzó la solución Depthkit, una herramienta de software creativa para capturar videos volumétricos.
Varias plataformas importantes de transmisión de video en todo el mundo están lanzando sus soluciones 360° Plataforma de vídeo para mejorar la experiencia visual de los espectadores. Por ejemplo, 4DREPLAY (un proveedor exclusivo de tecnología de soluciones de vídeo 4D) lanzó su serie dramática de nuevos medios (Dangerous Couples) realizada con 4DReplay, una tecnología de vídeo de 360 grados. Esta tecnología se utilizó por primera vez en la historia de los dramas de plataformas de nuevos medios coreanos, según el artículo publicado por PR Newswire Association LLC en noviembre de 2021. Por lo tanto, la demanda de crear 360° El contenido de vídeo está aumentando en el sector del entretenimiento, lo que, a su vez, está impulsando el crecimiento del mercado mundial de vídeo volumétrico.
Captura volumétrica: información de mercado basada en
Basado en captura volumétrica, el mercado de vídeo volumétrico se segmenta en hardware, software y servicios. En 2021, el segmento de hardware lideró el mercado de vídeo volumétrico, representando la mayor participación en el mercado de vídeo volumétrico.
Mercado de vídeo volumétrico, por captura volumétrica, durante 2020: 2028 (%)
Información del mercado basada en aplicaciones
Según la aplicación, el mercado de vídeo volumétrico se segmenta en eventos deportivos y entretenimiento, medicina, señalización y publicidad, comercio electrónico, videojuegos y esports, formación, educación, vídeo streaming y realidades alternativas, turismo, y otros. En 2021, el segmento de eventos deportivos y entretenimiento representó la mayor cuota de mercado.
Los actores que operan en el mercado de vídeo volumétrico adoptan estrategias, como fusiones, adquisiciones y iniciativas de mercado, para mantener sus posiciones en el mercado del vídeo volumétrico. A continuación se enumeran algunos avances de los actores clave:
- En agosto de 2019, Tino Kamal, un rapero afincado en Londres, lanzó un vídeo musical para su sencillo " VIP" que presentaba vídeo volumétrico filmado con la tecnología Microsoft Mixed Reality Capture en Dimension Studios. Es uno de los tres estudios que utilizan esta tecnología, junto con Metastage en Los Ángeles y las Mixed Reality Academies en San Francisco y Redmond, Washington.
- En agosto de 2018, Microsoft Mixed Reality Capture Studios en Redmond, Washington, San Francisco y Londres. El nuevo estudio es una asociación con Metastage, una nueva productora de realidad mixta con sede en Los Ángeles dirigida por la productora de realidad virtual Christina Heller. Mixed Reality Capture Studio, una colaboración con el estudio de producción local Dimension, se asoció con Metastage para convertirse en la primera asociación de Microsoft en EE. UU. en lanzar un estudio de este tipo.
Perfiles de la empresa
- 4Dviews
- Microsoft Corporation
- Sentido del espacio
- Tetavi
- DGene Inc
- Omnivor
- Arcturus Studios Holdings, Inc.
- Evercoast
- 8i
- mantis vision ltd. < li>Dimension
- Canon Inc.
- Sony Corporation
- StoryFile
- Imverse SA
- SISTEMAS DE CÁMARAS VOLUMÉTRICAS< /li>
- HoloCap
- Volucap
- EF EVE
- Magic Leap, Inc.
- KDDI Research, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on application, the volumetric video market can be segmented into sports events and entertainment, medical, signage and advertisement, e-commerce, video games and esports, training, education, video streaming and alternate realities, others. In 2020, the sports events and entertainment segment accounted for the largest market share.
In 2020, North America led the market with a substantial revenue share, followed by Europe and Asia Pacific. North America is a prospective market for volumetric video manufacturers.
The major companies in volumetric video includes Canon Inc.; Microsoft Corporation; Sony Corporation; DGene Inc; and 8i.
Based on volumetric capture, the volumetric video market is segmented into hardware, software, and services. In 2020, the hardware segment led the volumetric video market, accounting for the largest share in the market.
The market opportunity lies in developing countries. Developing countries have become a hub of opportunity for various markets, including volumetric video market. Thus, the increasing number of sports events and entertainment industry are presenting significant potential for the future growth of the volumetric video market players.
Growing demand for 360° video content technology in entertainment sector and growing demand for enhanced sports viewing experience are driving the growth of the volumetric video market. These factors are propelling the adoption of volumetric video in various industries.
The List of Companies - Volumetric Video Market
- 4Dviews
- Microsoft Corporation
- Sense of Space
- Tetavi
- DGene Inc
- Omnivor
- Arcturus Studios Holdings, Inc.
- Evercoast
- 8i
- mantis vision ltd.
- Dimension
- Canon Inc.
- Sony Corporation
- StoryFile
- Imverse SA
- VOLUMETRIC CAMERA SYSTEMS
- HoloCap
- Volucap
- EF EVE
- Magic Leap, Inc.
- KDDI Research, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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