Información del mercado y opinión del analista:
Las extensiones de cabello, obtenidas principalmente de cabello humano o material sintético, son A menudo se adhiere firmemente al cuero cabelludo y se usa para agregar longitud, volumen y color al cabello natural. Las extensiones se venden de acuerdo con los requisitos de los consumidores durante el tiempo que desean que las requieran. Las extensiones de cabello combinan con el cabello debido a su color, volumen y textura complementarios. Estos son personalizables según los requisitos del cliente y diseñados por el peluquero o estilista. Las extensiones de cabello se venden en canales minoristas como comercio electrónico, sitios de empresas, tiendas minoristas y supermercados para uso personal y profesional.
Impulsores de crecimiento y desafíos:
Mejora en la calidad de vida, los efectos positivos del cuidado personal en la autoestima y la interacción social, el cambio gradual de los consumidores hacia productos de lujo y de primera calidad para el cuidado personal y el aumento en la incidencia de la caída del cabello son algunos de los factores que impulsan el crecimiento del mercado de extensiones de cabello. Europa y América del Norte son mercados importantes para la industria del estilismo y representan más del 60% del mercado de cosméticos combinados. Los productos para el cuidado del cabello están ganando gran popularidad entre los consumidores en medio de la creciente prevalencia del adelgazamiento del cabello, la sequedad, la pérdida de volumen y otros problemas relacionados con el cabello. Los consumidores africanos y las personas de ascendencia africana son importantes consumidores de extensiones de cabello. Por lo tanto, la creciente adopción de productos de cuidado personal entre la población mundial impulsa el mercado mundial de extensiones de cabello.
La población mundial de clase media, el próximo segmento de consumidores potencial para la industria cosmética y de cuidado personal, ha aumentó significativamente. El comportamiento de compra y los niveles de vida de la población de clase media están cambiando rápidamente con el aumento del ingreso disponible per cápita. En el escenario actual del mercado, el número de consumidores que visitan salones de marca es más significativo que nunca, debido a su búsqueda proactiva de productos de marca, incluidos productos para el cuidado del cabello y de la piel. Estos consumidores suelen ser los objetivos principales de las empresas centradas en el consumidor debido a su poder adquisitivo discrecional. Según las proyecciones del World Data Lab, la población de clase media impulsa la demanda de diversos productos, incluidos productos de belleza y cabello, en la economía global. Se espera que impulsen el crecimiento de la industria debido al aumento del ingreso per cápita. Un cambio notable en los patrones de gasto de la clase media afectará al mercado mundial de extensiones de cabello. En países emergentes como India y China, las personas de clase media representan una parte significativa del mercado de extensiones de cabello debido a la creciente economía y el aumento de los ingresos disponibles. De la población total que reside en China, la categoría de clase media representa la mayor proporción a nivel mundial y es un mercado importante para las principales empresas multinacionales. El consumo de los consumidores chinos de clase media, inspirado principalmente en el estilo de vida occidental, está aumentando la demanda de productos de mayor calidad, como extensiones de cabello, cuidado del cabello y otros productos de peinado y cuidado. El aumento de la renta disponible de la población de clase media ha cambiado su comportamiento de compra y su nivel de vida, afectando al mercado del cuidado personal. Por lo tanto, estos factores están impulsando la demanda de extensiones de cabello.
Las prácticas poco éticas en la industria del cabello han dado lugar a actividades prohibidas, como la venta ilegal de cabello y la remuneración reducida de los trabajadores que trabajan en la industria del cabello. . La venta principal de cabello proviene de pequeños agentes y mediadores que recorren pueblos en países como China, India y países de Europa del Este, ofreciendo a las mujeres pobres pequeños pagos por separarse de su cabello. Según investigaciones recientes, las personas que enfrentan dificultades financieras en regiones de bajos ingresos venden su cabello. En la India se están llevando a cabo diversas prácticas poco éticas relacionadas con la venta de cabellos. Por ejemplo, se engaña a los niños de los barrios marginales para que se afeiten la cabeza a cambio de juguetes; A veces, los maridos obligan a sus esposas a vender su cabello. Además, incluso los contrabandistas participan en el comercio ilegal de cabello humano en bruto de origen indio hacia China a través de rutas terrestres. El contrabando a través del país elimina más del 28% de los derechos de importación y paga una miseria a los niños que segregan y aíslan mechones de cabello humano en bruto y sin procesar. Por lo tanto, todos los factores antes mencionados impactan negativamente en el mercado global de extensiones de cabello.
Perspectivas estratégicas
Segmentación y alcance del informe:
El mercado global de extensiones de cabello está segmentado según el tipo de producto, la fuente, el canal de distribución y la geografía. El mercado de extensiones de cabello, según el tipo de producto, se segmenta en cinta, fusión y preadherido, clip y otros. Según la fuente, el mercado de extensiones de cabello se divide en cabello humano y cabello sintético. Según el canal de distribución, el mercado se segmenta en supermercados e hipermercados, tiendas especializadas, venta minorista en línea y otros. Por geografía, el mercado mundial de extensiones de cabello está ampliamente segmentado en América del Norte, Europa, Asia Pacífico, Medio Oriente y África, y América del Sur y Central.
Análisis segmentario:
Según el tipo de producto, el mercado de extensiones de cabello se segmenta en tape-in, fusion y pre-adherido, clip-in y otros. Se espera que el segmento de fusión y preconsolidado registre la CAGR más alta durante el período de pronóstico. Las extensiones de cabello fusionadas y preadheridas se fusionan al cabello natural mediante varios adhesivos, como el pegamento. La aplicación de estas extensiones tarda entre 3 y 4 horas. Se utiliza una máquina que se asemeja a una pistola de pegamento caliente para unir principalmente la extensión de cabello a mechones individuales de cabello natural. Sin embargo, debido a diversos químicos en el pegamento, la fusión y las extensiones de cabello preadheridas pueden causar rotura, caída del cabello e irritación del cuero cabelludo. SO.CAP. EE. UU. utiliza cabello humano Remy 100 % de tipo europeo prepegado con puntas 100 % de queratina para garantizar una unión fuerte, saludable y duradera.
Análisis regional:
Según la geografía, el mercado de extensiones de cabello está segmentado en cinco regiones clave: América del Norte, Europa, Asia Pacífico, América del Sur y Central, y Oriente Medio. Este de Africa. América del Norte dominó el mercado mundial de extensiones de cabello y el mercado regional representó 1.392,81 millones de dólares en 2022. Europa es el segundo mayor contribuyente con más del 29% del mercado mundial. También se espera que Asia Pacífico registre una CAGR considerable de más del 5% durante el período previsto. El mercado de extensiones de cabello en Asia Pacífico está subsegmentado en China, India, Japón, Corea del Sur y Australia. Las naciones emergentes de Asia Pacífico están siendo testigos de un aumento de la población de clase media, junto con un crecimiento de la urbanización, lo que ofrece enormes oportunidades a los actores clave en el mercado de extensiones de cabello. La industria de las extensiones de cabello en los países de Asia Pacífico ha experimentado un cambio considerable a lo largo de los años. Los países del sur de Asia son los mayores exportadores de cabello humano del mundo. China está dominando el mercado regional. La creciente demanda de extensiones de cabello en Asia Pacífico ha atraído a los fabricantes a establecer su presencia en la región, impulsando aún más el mercado de extensiones de cabello en la región. Además, el aumento de la población y las tradiciones culturales están impulsando el crecimiento del mercado.
Impacto de la pandemia de COVID-19:
La pandemia de COVID-19 afectó inicialmente al mercado mundial de extensiones de cabello debido al cierre de unidades manufactureras, escasez de mano de obra, interrupción de las cadenas de suministro e inestabilidad financiera. La interrupción de varias industrias debido a la desaceleración económica causada por el brote de COVID-19 limitó el suministro de extensiones de cabello. Se cerraron varias tiendas de extensiones de cabello. Sin embargo, las empresas están ganando terreno a medida que las limitaciones impuestas anteriormente se han suavizado en varios países. Además, la introducción de las vacunas COVID-19 por parte de los gobiernos de diferentes países alivió la situación, lo que provocó un aumento de las actividades comerciales en todo el mundo. Varios mercados, incluido el mercado de extensiones de cabello, informaron un crecimiento después de la flexibilización de los bloqueos y las restricciones de movimiento.
Panorama competitivo y empresas clave:
Locks & Bonds, Klix Hair Inc, Easihair Pro., Balmain Hair Group BV, Great lengths SpA, Evergreen Products Group Ltd, Socap USA Inc., Cinderellahair Inc., Barclay Wolf Ltd y Hairlocs Inc. se encuentran entre los actores destacados que operan en el mercado mundial de extensiones de cabello.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on the product type, the fusion and pre-bonded hair extension segment is expected to register the highest CAGR during the forecast period. Fusion and pre-bonded hair extension are fused to the natural hair using various adhesives such as glue. Applying these extensions takes around 3–4 hours. A machine resembling a hot glue gun is used to primarily attach the hair extension to individual strands of natural hair. However, due to various chemicals in the glue, fusion and pre-bonded hair extension can cause breakage, hair loss, and scalp irritation. SO.CAP. The USA uses 100% European-type Remy human hair pre-bonded with 100% keratin tips to ensure a strong, healthy, and long-lasting bond.
The major players operating in the global hair extension market are Locks & Bonds, Klix Hair Inc, Easihair Pro., Balmain Hair Group BV, Great Lengths SpA, Evergreen Products Group Ltd, Socap USA Inc., Cinderellahair Inc., Barclay Wolf Ltd, and Hairlocs Inc, among others.
Improvement in quality of life, positive effects of personal care on self-esteem and social interaction, and gradual consumer shift toward luxury and premium self-grooming products, as well as rising incidence of hair fall, are a few factors propelling the growth of hair extension market. Europe and North America are significant markets for the styling industry, accounting for more than 60% of the cosmetics market combined. Hair care products are gaining huge traction among consumers amid the increasing prevalence of hair thinning, dryness, loss of volume, and other hair-related concerns. African consumers and people of African descent are significant consumers of hair extensions. Studies reveal that black women are willing to spend double the amount on beauty and hair products than white women. Hence, the increasing adoption of self-grooming products among the global populace drives the global hair extension market.
Based on the source, the human hair segment is predicted to register a higher CAGR during the forecast period. Human hair extension are made from hair collected from human donors. The extensions can be treated like natural hair as they can be straightened, curled, blow dried , and colored. Also, hair care products can be applied to human hair. Further, human hair extension blend effortlessly with the hair and last longer than synthetic hair. The manufacturers are focusing on producing hair extension from human hair. Great Lengths Universal Hair Extensions S.p.A. ethically sources 100% virgin Remy and the best human hair from various Indian Hindu temples such as Sri Venkateswara Temple. Also, easihair pro produces hair extensions from 100% cuticle intact Remy human hair.
There is an emerging trend of promoting hair extension on social media platforms. These platforms also have integrated shopping facilities, which allow several influencers and hairstylists to market hair extension online. Consumers tend to purchase hair extension and skin-related products to enhance their appearance on social media platforms. Moreover, the growing adoption of hair extension by famous Hollywood and social media celebrities, especially in emerging countries such as China and India, will most likely fuel the growth of the global hair extension market over the forecast period.
In the current market scenario, several hair extension organizations are also moving toward social media platforms such as Instagram, Facebook, Pinterest, and YouTube to endorse their brand and work. Such organizations record their clients' best hair transformations and upload them on social media to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the favourite social platforms to sell hair extensions. Hair extensions are best shown off in consumer-generated content, where they exhibit their hair extension in video and picture tutorials. All these factors are proliferating the demand for hair extensions.
In 2022, North America region accounted for the largest share of the global hair extension market. The North America hair extension market is segmented into the US, Canada, and Mexico. North America accounted for a remarkable share of the hair extension market in 2022. The hair extension companies operating in the region continuously enhance their overall business processes to meet the rising customer demands in the best possible way. Many domestic and international companies have a strong foothold in North America. SO.CAP.USA; Great Lengths Universal Hair Extensions S.p.A.; Cinderella Hair Extensions; easihair pro; Klix Hair Extensions; Locks & Bonds; Anhui Jinruixiang Hair Products Co., Ltd.; and Evergreen Product Group are among the key players operating in the North America hair extension market.
The List of Companies - Hair Extensions Market
- Locks & Bonds
- Klix Hair Inc
- Easihair Pro.
- Balmain Hair Group BV
- Great Lengths SpA
- Evergreen Products Group Ltd
- Socap USA Inc.
- Cinderellahair Inc.
- Barclay Wolf Ltd
- Hairlocs Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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