Perspectivas del mercado y visión de analista:
Los artículos para el hogar son productos y artículos que se utilizan en el hogar para cocinar, hornear y organizar el hogar, entre otros fines. El mercado de artículos para el hogar ha crecido de manera constante debido a factores como los cambios en los estilos de vida y el mayor tiempo que se pasa en casa, lo que ha desencadenado la demanda de artículos para el hogar funcionales y estéticamente agradables. Durante la pandemia de COVID-19, la gente pasó más tiempo en casa e invirtió en mejorar sus espacios de vida. Además, el aumento del comercio electrónico y las plataformas de compras en línea ha facilitado que los consumidores accedan y compren una amplia gama de productos para el hogar desde sus hogares. Estos factores, junto con diseños innovadores y opciones sostenibles ofrecidas por las empresas de artículos para el hogar, favorecen la expansión del mercado de artículos para el hogar.
Impulsores y desafíos del crecimiento:
Los cambios dinámicos en el estilo de vida y el aumento de las familias con doble ingreso llevaron a un aumento en ingresos disponibles y mejores niveles de vida de los hogares. Con ingresos disponibles cada vez mayores, los consumidores gastan cantidades significativas en artículos para el hogar y otros electrodomésticos que contribuyen a una vida cómoda. A menudo están dispuestos a comprar nuevos productos debido a sus estilos únicos, que apelan a su individualidad, lo que resulta en una mayor frecuencia de compra. Además, un número creciente de hogares unipersonales genera la necesidad de realizar modificaciones en el hogar, impulsando así la demanda de artículos para el hogar como electrodomésticos, utensilios de cocina, utensilios para hornear, vajillas y artículos de baño.
Además, un aumento en la urbanización ha estado impulsando la demanda de unidades residenciales y, en última instancia, de productos para el hogar. Según la Oficina del Censo de EE. UU. y el Departamento de Vivienda y Desarrollo Urbano de EE. UU., EE. UU. completó la construcción de ~1,3 millones de unidades de vivienda en 2021, mientras que la construcción de ~1,7 millones de unidades de vivienda estaba en progreso. De manera similar, la creciente urbanización en los países europeos ha creado una enorme demanda de viviendas residenciales. Según la Comisión Europea, los permisos de construcción residencial aumentaron un 42,3% de 2015 a 2021 en la Unión Europea. En 2021, Francia, Alemania y Polonia representaron la mayor cantidad de inicios de construcción residencial en Europa. Por lo tanto, la creciente construcción de viviendas en varios países impulsa aún más la demanda de artículos para el hogar. Por lo tanto, la creciente compra de artículos para el hogar junto con el creciente número de hogares impulsa el crecimiento del mercado de artículos para el hogar. Sin embargo, el mercado de artículos para el hogar está muy fragmentado y desorganizado debido a que muchas pequeñas empresas privadas y vendedores ambulantes sin explotar operan en los países en desarrollo. Según un artículo publicado en Business Standards, en 2020, el 80% del mercado de utensilios de cocina no estaba organizado en la India. Las pequeñas empresas locales utilizan materias primas de baja calidad para fabricar artículos para el hogar, como utensilios de cocina, utensilios para hornear, accesorios de baño y vajillas. El uso de materias primas de baja calidad da como resultado productos finales de mala calidad que son propensos a sufrir daños. Además, los fabricantes ofrecen estos productos a bajos costos; por lo tanto, la mayoría de los consumidores compran estos productos debido a su asequibilidad y fácil disponibilidad. Este factor da como resultado la reducción de la base de clientes de los principales fabricantes de artículos para el hogar.
Además, con mayor frecuencia, los fabricantes locales en el mercado no organizado de artículos para el hogar no cumplen con los estándares regulatorios, lo que puede generar problemas de calidad y obstaculizar la percepción de los consumidores hacia productos para el hogar. Además, la disponibilidad de productos falsificados puede perjudicar la imagen de marca de actores clave. Por lo tanto, la falta de uniformidad en las operaciones y regulaciones obstaculiza el crecimiento del mercado de artículos para el hogar.
Perspectivas estratégicas
Segmentación y alcance del informe:
El mercado mundial de artículos para el hogar está segmentado según el tipo de producto, el canal de distribución, y geografía. Según el tipo de producto, el mercado se clasifica en utensilios de cocina y para hornear, vajillas, electrodomésticos de cocina, artículos de baño y otros. Por canal de distribución, el mercado se categoriza en supermercados e hipermercados, tiendas especializadas, comercio minorista online y otros. Por geografía, el mercado mundial de artículos para el hogar está ampliamente segmentado en América del Norte, Europa, Asia Pacífico, Medio Oriente y África, y América del Sur y Central.
Análisis segmentario:
Según el tipo de producto, el mercado de artículos para el hogar se clasifica en utensilios de cocina y para hornear, vajillas, electrodomésticos de cocina, artículos de baño y otros. Se espera que el segmento de vajillas registre la CAGR más alta durante 2022-2030. El segmento de vajillas incluye productos como vajilla, cubertería, cristalería y vajilla para servir. El aumento de la demanda de vajillas en el mercado de artículos para el hogar se puede atribuir a la transformación de los hábitos alimentarios durante la pandemia de COVID-19. Dado que cada vez más personas cenan en casa, la gente ha comenzado a centrarse en la vajilla estética y funcional, ya que mejora la experiencia de comer en casa. Desde comidas diarias hasta reuniones especiales, los consumidores buscan juegos de vajilla que mejoren su experiencia gastronómica. Además, el creciente aprecio por los diseños únicos y artesanales juega un papel importante en el impulso de la demanda de vajillas. Los consumidores se sienten cada vez más atraídos por piezas de vajilla hechas a mano y de inspiración artística que aportan un toque de individualidad y personalidad a sus ambientes de comedor. Por lo tanto, un cambio hacia opciones de vajillas más personalizadas y visualmente llamativas ha contribuido al progreso del mercado de artículos para el hogar para el segmento de vajillas. Vivo: Villeroy & Boch Group, Corelle, Pyrex, Luminarc y Schott Zwiesel son algunos de los actores destacados que operan en el mercado de vajillas.
Análisis regional:
El mercado de artículos para el hogar está segmentado en cinco regiones clave: Norte América, Europa, Asia Pacífico, América del Sur y Central, y Medio Oriente y África. Asia Pacífico dominó el mercado mundial de artículos para el hogar en 2022, ya que el mercado en esta región estaba valorado en 120,63 mil millones de dólares ese año. Europa es el segundo mayor contribuyente, con más del 23% del mercado mundial. Se espera que Asia Pacífico registre una CAGR considerable de más del 5% durante 2022-2030. La creciente urbanización y los ingresos disponibles de la población de clase media son un factor principal que impulsa la demanda de artículos para el hogar modernos y convenientes, incluidos electrodomésticos de cocina avanzados y vajillas elegantes.
Impacto de la pandemia de COVID-19:
La pandemia de COVID-19 Inicialmente obstaculizó el mercado mundial de artículos para el hogar debido al cierre de unidades de fabricación, la escasez de mano de obra, la interrupción de las cadenas de suministro y la inestabilidad financiera. La interrupción de las operaciones en diversas industrias debido a la desaceleración económica causada por el brote de COVID-19 limitó el suministro de artículos para el hogar. Además, se cerraron varias tiendas, lo que limitó las ventas de artículos para el hogar. Sin embargo, las empresas comenzaron a ganar terreno a medida que en 2021 se revocaron las limitaciones impuestas anteriormente en varios países. Además, la implementación de campañas de vacunación contra la COVID-19 por parte de los gobiernos de diferentes países alivió la situación, lo que provocó un aumento de las actividades comerciales en todo el mundo. Varios mercados, incluido el de artículos para el hogar, registraron un crecimiento tras la flexibilización de los confinamientos y las restricciones de movimiento.
Panorama competitivo y empresas clave:
Bradshaw Home Inc, Denby Pottery, HF Coors Co Inc, Inter Ikea Holding Bv, Hutzler Manufacturing Co Inc, TTK Prestige Ltd, Newell Brands Inc, BSH Hausgerate GmbH, Kohler Co y Haier US Appliance Solutions Inc se encuentran entre los actores destacados que operan en el mercado mundial de artículos para el hogar.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on distribution channel, the housewares market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Buying convenience and accessibility are the significant characteristics of supermarkets and hypermarkets. These stores are typically located in areas that are easily accessible by the masses, making it convenient for customers to check and purchase housewares alongside completing the planned shopping. Many supermarkets and hypermarkets have introduced their private label houseware brands, offering consumers superior-quality products at competitive prices. Supermarkets and hypermarkets have extended operating hours, which allows customers to shop at convenient hours. Also, these larger retail establishments often have the advantage of bulk purchasing power, which allows them to offer products at competitive prices. Moreover, supermarkets and hypermarkets tend to stock a variety of houseware in different product types, brands, and varieties, providing customers with a more elaborate range of selections. Walmart, Costco Wholesale Corporation, Tesco, Target, and Bed Bath & Beyond are some of the supermarkets and hypermarket stores offering houseware products.
The major players operating in the global housewares market are Bradshaw Home Inc, Denby Pottery, HF Coors Co Inc, Inter Ikea Holding Bv, Hutzler Manufacturing Co Inc, TTK Prestige Ltd, Newell Brands Inc, BSH Hausgerate GmbH, Kohler Co, and Haier US Appliance Solutions Inc among others.
Dynamic changes in lifestyle and the rising dual income families led to an upsurge in disposable incomes and improved living standards of households. With increasing disposable incomes, consumers spend significant amounts on housewares and other appliances supporting convenient living. They are often willing to purchase new products owing to their unique styles, which appeal to their individuality, resulting in a higher buying frequency. Moreover, a burgeoning number of single-person households triggers the need for home modifications, thereby driving the demand for housewares such as kitchen appliances, cookware, bakeware, tableware, and bathroom essentials. Further, a rise in urbanization has been bolstering the demand for residential units and, ultimately, homewares products. As per the US Census Bureau and the US Department of Housing and Urban Development, the US completed construction of ~1,337,800 housing units in 2021, whereas construction of 1,702,000 housing units was in progress. Similarly, rising urbanization in European countries has created a huge demand for residential housing. For instance, according to the European Commission, between 2015 to 2021, residential building permits increased by 42.3%. In 2021, France, Germany, and Poland had the most residential construction starts in Europe. Thus, the increasing construction of housing units across various countries further boosts the demand for housewares.
Based on product type, the housewares market is categorized into cookware and bakeware, tableware, kitchen appliances, bathroom essentials, and others. The tableware segment is expected to register the highest CAGR during 2022–2030. The tableware segment includes products such as crockery, cutlery, glassware, and serveware. A surge in demand for tableware in the housewares market can be attributed to transformed dining habits during the COVID-19 pandemic. With more people dining at home, people have started focusing on aesthetic and functional tableware, as it enhances home dining experiences. From everyday meals to special gatherings, consumers are looking for tableware sets that elevate their dining experience. Furthermore, the growing appreciation for unique and artisanal designs plays a significant role in driving the demand for tableware. Consumers are increasingly drawn to handcrafted and artistically inspired tableware pieces that bring a touch of individuality and personality to their dining settings. Thus, a shift toward more personalized and visually striking tableware choices has contributed to the progress of the housewares market for the tableware segment. Vivo - Villeroy & Boch Group, Corelle, Pyrex, Luminarc, and Schott Zwiesel are a few of the prominent players operating in the market for tableware.
Smart appliances can be operated using smartphones or tablets connected via Bluetooth, near–field communication (NFC), or Wi-Fi. These technologies allow users to control their smart appliances via an app. Manufacturers are continuously modifying and developing smart home appliances to support easy lifestyles, which especially appeals to tech-savvy consumers. Well-known brands have been developing devices with automation and hi-tech features for smart homes. Moreover, voice assistants and artificial intelligence (AI) are bringing significant evolution into smart housewares.
Energy-saving appliances, notifications enabled on connected devices, and Wi-Fi capabilities are the key functional upgrades in smart kitchen appliances. For example, smart microwaves can seamlessly download cooking instructions, read barcodes on food products, and offer AI voice assistants to enable a completely hands-free experience. Whirlpool, in January 2022, announced that some of its smart, Wi-Fi-connected microwave would be upgraded to incorporate an air fry mode via a software update to replicate the crispy reheating specifications. Thus, the incorporation of innovative technologies into housewares is likely to bring new trends in the housewares market in the coming years.
The List of Companies - Houseware Market
- Bradshaw Home Inc
- The Denby Pottery Co Ltd
- HF Coors Co Inc
- Inter Ikea Holding Bv
- Hutzler Manufacturing Co Inc
- TTK Prestige Ltd, Newell Brands Inc
- BSH Hausgerate Gmbh
- Kohler Co
- Haier US Appliance Solutions Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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